Our vision is a world where every business, large or small, can easily and effectively personalize its marketing. Our simple but powerful online tools give marketers everything they need to gather visitor data and use it to power advertising campaigns that show the right ad to the right person at the right time.
Are you well versed in Google Ads but new to display? Not sure how to craft the most effective
image-based campaigns for Facebook and the Web?
We’re here to help! You don’t need to be Draper Daniels or a graphic design wizard to launch a solid display retargeting campaign. You need only master the fundamentals, and we’ve laid them out for you here. Check out the latest addition to our knowledge base. It will help you:
Our partnership with ecommerce leader Shopify hit the news today. It’s an easy way to add retargeting campaigns for Shopify merchants.
From the official release:
“Shopify users can now quickly set up ad retargeting campaigns from within the platform. Using Perfect Audience’s one-click integration, users can import a Shopify product feed and automatically create a set of dynamic ads featuring a store’s products.”
“With our Shopify integration, we’re encouraging people to return to the store to complete their purchase. It’s an easy, automated way to increase revenue and know exactly which ads are driving the most conversions,” said Ryan Lavery, Customer Success Director for Perfect Audience.
See how it works for your Shopify store here:
Perfect Audience Retargeting for Shopify - How to Connect Your Shopify Account for Retargeting - YouTube
If you’re looking for a fast and easy way to test Perfect Audience’s Site Tracking Tag and you’re a Chrome user, here’s a free new tool.
The Perfect Audience Tag Verifier is great for any Perfect Audience advertiser but especially those running dynamic product campaigns – this will make sure Perfect Audience is receiving the information it needs to run your ads accurately and smoothly.
Perfect Audience Tag Verifier - Chrome Browser Extension for Retargeting Platform - YouTube
Our Site Tracking Tag to ensure it is loading properly
Order ID for a conversion
Revenue Value for each conversion
Product ID for Dynamic Ads
When to Use The Extension
You’re new to Perfect Audience
You were running regular web ads but now want to run dynamic campaigns
You built a new landing page
Debuting a new product
Built a new website entirely, or added a new client at your agency
Director of Customer Success Scott here once again with another entry in our Advanced Integration series of posts. If you missed our initial article, take a look at that here as it contains valuable information about tracking your site visitors along with news of our new knowledge base and support system.
Today’s Topic – Event Based Conversion Goals
What is an Event Based Conversion Goal?
How it Works
First, you’ll need to decide how/when you want your conversion goal to trigger. One of the most common questions I receive is how to fire a conversion based off of a button click, so that’s what I’ll be demonstrating here.
Let’s say I have a simple form on my site that users complete when they want more information on my product. After they click the button to submit the form, they are taken to an automatic download of my trial software. Since there is no landing page for the download, I cannot use a simple Path method to track the conversion. Instead, I can use an Event Conversion and trigger the conversion when the user clicks the button to submit the form!
I’ll create the conversion goal in my Perfect Audience account first. This will let our system know to look for the Event you’re about to set up.
To create an Event Audience, click Manage-> Create Conversion. Give the Conversion goal a name and select the Event method.
In the box, enter a unique tracking name for this conversion. In this example, we’ve used ‘formSubmit’ but this can be whatever you’d like. Just make to use something unique for each conversion you create.
For the Revenue box, enter a dollar amount you want attributed for each conversion. Use this if you have a flat revenue amount for the conversion goal, like $25/per conversion. If your revenue amounts will be unique for each conversion, leave this blank and see below for information about tracking your revenue dynamically. You may also leave this blank if you do not wish to track revenue.
Use the “Count by” setting to determine how we should count the conversion goals.
“Count every conversion” will count every conversion we see, even if the same user converts multiple times.
“Count once per order ID” will count one conversion per each unique Order ID you send us (see below).
“Count once per user” will count only the first time we see a unique user convert; multiple conversions will not be counted.
For my example, I’m only interested in when the user converts the first time, so I’ll select Count once per user.
Click Create Conversion Goal when you’re done.
Next, you’ll need to add some code to your website. This is code In addition to our normal tracking tag you’ve already installed on your site. In my case, I want the conversion to trigger when the submit button is clicked, so I’ll install it to run at that point.. You’ll want this code to run when you want to add the user to the audience (on page load, button click, etc.).
Note: This is an example of how my code looks for my site. You can copy/paste this code as a starting point for your site but you will need to make the following changes:
The “formSubmit” needs to be changed to the event name you used when setting up the conversion in your account. This is case sensitive!
“OrderNumber” needs to be changed to whichever variable your site uses for the order ID number of your conversion. This is typically used in ecommerce stores and is optional.
“Revenue” should be changed to the variable your site uses for the revenue amount of the sale. This is also optional.
You’re all set! You can now use your browser to test if the conversion is working.
Even More Coming Soon!
Thanks for reading our second installment in advanced tracking techniques! We’ll have more fun technical news to announce soon, including a tool to help you manage your account even better than before. If you have any questions about your Event conversions or have a suggestion for another blog post of this nature, please let us know at email@example.com
Director of Customer Success Scott here! I’ve been in charge of Perfect Audience’s training videos, documentation & knowledge base since my first day five years ago. As a customer of many online platforms, I often find myself searching support documentation and just can’t locate what I’m looking for. It’s crucial to me that Perfect Audience’s documentation is concise, informative, and easy to find. On that note, we’ve got some great changes to our Support materials I’d like to share with you.
Upgraded Knowledge Base
We recently completely rebooted our support section to a new platform and we feel the information is much easier to browse and search for what you need quickly. We’d love to hear your feedback about this revamped section!
More Extensive Documentation
We design our documentation to assist the first time marketer working from home to the large corporation with an elaborate tech team and everyone in between, but sometimes articles can still be confusing, especially ones of the technical nature. It can be difficult to explain processes and techniques without paragraphs of text, so many times customers still have questions despite thoroughly reading through our support docs. I’d like to help address some of the common questions we receive regarding support topics in a series of blog posts, starting with this one!
Advanced Integration – Event Audiences
Determine how/when you want your API call to happen. One of the most common questions I receive is how to add a user who lands on a specific subdomain, so that’s what I’ll be explaining here.
By default, we start your account with an “All Visitors” audience that tracks any user that lands on a page with our tracking tag installed. If you have www.yoursite.com and sale.yoursite.com, the “All Visitors” audience will track users to both. But let’s say you need an audience only for the sale subdomain. Event Audiences are perfect for that!
Let’s first create the audience in your Perfect Audience account. This will let our system know to look for the Event you’re about to set up.
To create an Event Audience, click Manage-> Create Audience. Give the Audience a name, set a duration, and select the Event method. In the box, enter a unique tracking name for this Audience. In this example, we’ve used ‘audience’ but this can be whatever you’d like. Just make to use something unique for each audience.
Save the Audience when you’re done.
Next, you’ll need to add some code to your website. This is code In addition to our normal tracking tag you’ve already installed on your site. In my case, I want the user to be added to the audience when the page loads, so I’ll install it to load at that point. You’ll want this code to run when you want to add the user to the audience (on page load, button click, etc.).
Note that ‘audience’ needs to match whichever tracking name you gave the Audience in your Dashboard and it is case sensitive!
You’re all set! If you’ve setup your audience and code correctly you should see your audience count update in 6-8 hours in your account.
More Coming Soon!
I hope you found this blog helpful and easy to follow. Look for more posts from our support team regarding other more advanced or technical tools soon! If you have any questions about your Event audiences or have a suggestion for another blog post of this nature, please let us know at firstname.lastname@example.org
Perfect Audience is hosting a LIVE webinar twice next week to show how to set up retargeting campaigns to advertise your Shopify products across the Web. It’s FREE to sign up for Perfect Audience and your only expense is the budget you set for your campaigns.
There’s one session Tuesday and another on Thursday. Recordings will be available afterward and we will repeat the live sessions in the coming weeks.
Perfect Audience is excited to announce our new integration with Shopify. Users of this leading ecommerce platform can now set up retargeting campaigns in a flash. With our one-click integration, we’ll import your Shopify product feed and automatically create a set of dynamic ads featuring your store’s products.
Advertise to your site visitors and cart bouncers so they return and buy after browsing your shop.
Remarketing is a key component of just about every ecommerce retailer’s digital strategy. No matter how amazing your products are, a lot of your traffic will leave without converting. If they’re interested, give them a reason to return by showing them ads on tens of thousands of websites.
You’re in control of your creative, budget, campaign duration, and more.
It’s free to sign up for Perfect Audience, a Shopify user can set up campaigns in minutes, and the only charge is the amount you spend on campaigns – an amount you set.
We’ll even give you a special one-time $250 credit to get started. Email email@example.com by November 15, 2018 to take advantage of the special free trial credit.
2018 will beat 2017 in every major online retail category: the duration of the season, the amount spent, and the number of shoppers who engage. We’ve put together a list of tips to boost your retargeting click-through rate (CTR) and conversions during this critical quarter and holiday season. We’ll also be highlighting a bunch of new features we’ve pushed out this year that can help you achieve your goals.
Get an early start. Cyber Monday (November 26, 2018) is not the day to launch your holiday campaigns for the first time – there’s a lot of down time over the Thanksgiving holiday weekend and people spend some of it online. Have your Perfect Audience Site Tracking Tag installed, your audience segments defined, and your creatives ready to go at least 30 days in advance.
It’s a good idea to run some campaigns in October as well. There’s less competition for ad space than in November and December – you may attract early bird shoppers while planting seeds for future conversions.
There’s inventory to be won using some less popular but still useful ad sizes (970×250 headers for desktop, 300×250 and 320×100 for mobile web). This is in addition to the sizes we recommend for ALL web campaigns.
Cross-device retargeting means Perfect Audience will follow your shoppers from desktop to mobile device. Are they browsing your store at work, then using their phone on the train home? That’s where we’ll get them. Desktop is still king in terms of revenue, but mobile’s share rises every year and cannot be ignored. (Source) Make sure you run mobile campaigns in addition to everything else you’re doing.
In Q4, you will probably see a lift in site traffic. That means your audiences will grow and you can serve more impressions. Our team recommends a 25-50% weekly budget increase for the months of November to December. If your traffic usually goes up by a certain amount, increase the budget by that percentage.
To change your weekly campaign budget in Perfect Audience, go to Manage -> Campaigns and Edit your campaign. In Step 3, change your budget amount. Press ‘Save’ at the bottom of the page when you’re done.
Increase your bids
Just about every ecommerce store bumps up its advertising budget for Q4, making ad impressions harder to win.
With so many advertisers fighting for ad space, it’s not uncommon to see your CPM costs rise during this time of year.(2) Prepare for the surge by increasing your CPM bids across your campaigns. Bidding higher will make your campaigns more competitive and will give you a better chance of serving more ads. We suggest increasing your CPM bid by 50-100% of the current average CPM cost for the campaign.
Go to Manage -> Campaigns and edit a campaign. In step 3, find Bid Type and change the setting to Manual Bidding. Then enter your CPM bid.
You’ve also got CPC bidding options for Facebook campaigns in Perfect Audience.
Save when you’re finished editing your bidding.
Facebook Marketplace and Messenger
Perfect Audience supports ad placements in Facebook Marketplace and Messenger. These are two of Facebook’s newest placements, representing new avenues to reach Facebook users. It’s turned on by default if you run Facebook campaigns in Perfect Audience. Check it out here.
Take advantage of Instagram
Mobile shopping continues to rise, as does engagement with Instagram. Instagram is approaching the one billion user milestone, and 80 percent of those users follow at least one business (Source). If it looks good on the ‘Gram, your customers are thinking about how it will look in their homes.
Take advantage of Perfect Audience’s Instagram placements within your Facebook campaigns. Learn more here.
Shopify users: Enjoy one-click integration
Perfect Audience now has an integration with Shopify that automatically imports your product feed and builds dynamic (that is, product-specific) ads for your catalog. Set your own budgets and keep total control over your campaigns. Detailed reporting ensures you have a clear picture of your return on ad spend. If you’re already a Perfect Audience and Shopify user, setting up is quick and easy.
Dynamic Ads: Stuff your ads like stockings
It’s better to have more gifts under the tree, more cookies on your plate, and more products visible in one ad. If you’re ecommerce and you have a Google Merchant Center product feed, try our multi-product dynamic ads. If you’ve got a feed imported, it takes just a few seconds to build your ads. It’s like 4 impressions for the price of one. Instructions are here.
Create holiday-themed ads and landing pages
Holiday ads and landing pages get attention, create urgency, and show that you’re not running the exact same campaigns as the rest of the year. Send a happy holiday message, mention the deadline to buy to ensure holiday delivery, and give them a reason to click on your ads.
Two quick steps:
Create landing pages and content on your site for these holiday events, then create audiences that capture visitors of these pages. (Information about audiences is available here.)
Run campaigns to serve your holiday ads to your holiday page visitors. If they’re coming to your site looking for holiday deals, they are more likely to respond to holiday-themed ads.
The season extends beyond the 31st – returns and gift cards mean another wave of shoppers arrives in January. You can lower your bids and budgets a little, but don’t turn all your ads off, there are still plenty of sales to be made.
We’ve been busy at Perfect Audience working on new features for you! Check out some of our major product releases in 2018. Each of these features will help expand the reach of your campaigns and/or improve performance.
What’s New in Perfect Audience
New Facebook placements – Perfect Audience now supports Marketplace and Messenger ads in Facebook. Use these new placements to reach more people with your Facebook retargeting campaigns. Learn more here.
Multi-Product Dynamic Ads – Showcase more of your product catalog with multi-product dynamic ads that use your product feed to show more items within your ad. Set up in minutes and increase your CTR and conversion rates. More information here.
Facebook CPC Bidding – Bid by CPC or CPM in your Perfect Audience campaigns for Facebook. As always, you’re in control of your budget at Perfect Audience. Learn how here.
Facebook Lookalike Audiences – Expand your audience reach with Lookalike Audiences and find more people who resemble your audience members. Facebook’s got the tools to create the audiences which you can then use in Perfect Audience to show ads to people who haven’t discovered your website yet. Create one here.
Instagram and Facebook Mobile – Get in front of some of the web’s most engaged buyers with Instagram ads. Instagram is part of Facebook so all you need to do is edit your placements to ensure your ads appear there. Here are some reasons to jump into Insta.
Interested in seeing something new built into Perfect Audience? Drop us a line at firstname.lastname@example.org.
Back to school season is in full swing and the holiday season is around the corner. It’s a good time to increase the reach of your Facebook retargeting ads and we’ve got two new ways to do it.
Perfect Audience now offers two additional placements to make your Facebook ads more effective. In addition to Facebook and Instagram ads, you now have the ability to use Marketplace ads and Messenger ads.
These placements are set to ‘ON’ by default so our advertisers can get the best performance from their Facebook campaigns.