Loading...

Follow Paladin on Feedspot

Continue with Google
Continue with Facebook
or

Valid

This post is a continuation from last week’s blog about the question of whether or not you should change your career or course of study to graphic design. Assuming you have determined that graphic design is the career that best matches your talents and professional goals, what steps do you need to take to make that design career a reality? I repeat the reliable MBA answer, “It depends.” Education: Diff’rent Strokes for Diff’rent Folks There are myriad educational options for budding designers that vary based on skill-level, means, time and location, so let’s explore them. The True College Experience: U.S. News and World Report catalogs the Best Graphic Design programs in the country. These elite programs have high standards and the price tag to go along with them. However, the alumni networks and prestigious names would open many doors. The Associate’s Option: let’s say you already have a four-year degree.…

The post Changing Careers to Graphic Design: Part 2 appeared first on Paladin Staffing.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Changing careers can be scary. It will surely be stressful. It may even seem crazy. But it might be the right thing for you to do. It definitely was for me when I changed careers from finance to graphic design. Should you also professionally transition (or change majors) to graphic design? That’s a good question, and the best answer I have is, “It depends.” I will try and answer some other questions to help with your big decision. “I’m studying [insert your non-graphic design major here]. I’m doing well in my classes, but I’m also creative. What should I do?” I initially studied accounting. I did that because it was the “safe” choice: everyone everywhere needs accountants, right? “Drawing and other creative pursuits could remain hobbies,” I would tell myself. I made good grades in my accounting classes. I assumed based on my academic performance that I would enjoy accounting…

The post Changing Careers to Graphic Design: Part 1 appeared first on Paladin Staffing.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

From Greek rhetoric, to Gutenberg, to Gmail: the “Innovation” of Communication Human beings have been communicating face-to-face for hundreds of thousands of years. It is simply our natural means of expressing ideas. The ancients honed face-to-face persuasion into a fine art. Written language developed early, but literacy was a luxury of a special caste of scribes and scholars. The communication revolution started with Gutenberg’s printing press 500 years ago which enabled everything from the Protestant Reformation to the Enlightenment. Marconi gave us radio almost a century ago, and television soon followed. The Internet as a civilian tool has been in use for around a quarter century and is the relative newcomer. Humans are acclimating to the newer forms of communications, but old habits die hard. The Medium and the Messenger Matter A Yale University experiment comparing phone calls, mailers and face-to-face interactions found only face-to-face communication affected voter turnout. It’s…

The post Surprise! Face-to-Face Communication Still Most Effective appeared first on Paladin Staffing.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Paladin by Paladin - 1M ago

From Sheryl Sandberg, COO of Facebook, to YouTube CEO Susan Wojcicki and Ann Handley, chief content officer with MarketingProfs, there are many pioneering women in digital roles today. But where do things stand with women in digital on the whole? Are women getting closer to closing the employment gender gap? How do their skills compare with those of their male counterparts? These questions should be on the minds of both businesses and job candidates. With digital marketing, design, and tech jobs on the rise as consumers demand more digital services and content, it’s important to explore this issue. Along with what organizations can do to improve gender diversity in the workplace and how job seekers can improve their digital skills. Women in Digital Marketing Bring Valuable Skills There’s no question that women are making waves in the digital space. According to nonprofit public policy organization The Brookings Institution, women have a slightly…

The post Women in Digital appeared first on Paladin Staffing.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Paladin by Kara Bosworth - 3M ago

There are few business concepts as polarizing as that of the “open office.” While you’ll hear many employees singing the praises of an office environment with fewer cubicles and walls, it’s also easy to find workers who are happy to denounce it. Some find open offices to be loud and distracting. Others aren’t comfortable with the physical exposure, or the sensation that they’re always being watched. In 2017, about 70 percent of offices in the US had low partitions or none at all, so you’ll likely find yourself working in an open office at some point in your career — especially in fields like advertising and marketing. With that in mind, we’re sharing our top tips for working in this unique space while remaining efficient, productive, and yes, even sane. Maximize Collaboration Open office spaces may be unorthodox compared to traditional professional environments, but you can make this work to…

The post How to Work Well In an Open Office appeared first on Paladin Staffing.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

According to LinkedIn, 80 percent of global talent and HR managers believe “a great brand makes it easier to recruit top talent.” But companies don’t always put the necessary time and energy into building their business brands. Take a moment to think about yours. Does it have the potential to excite and entice job candidates? If not, it could harm your chances of hiring the best creative and marketing professionals. Let’s take a look at why your business brand matters, along with some strategies for shaping it online. Relay Your Brand Ethos Through Your Website They say opposites attract. However, when your company’s working to draw new employees, you’re more likely to discover that great minds think alike. Marketers seeking a new position gravitate toward brands they can relate to and identify with. They’ll be researching your digital presence. They’ll be watching for clues about your brand’s mission, culture, values…

The post Why your business’ brand is important when hiring marketers appeared first on Paladin Staffing.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

It’s a common assumption that the world’s great business leaders are extroverts. Many believe that being gregarious and outwardly confident are requirements for getting ahead. Simply because these personality traits are useful when it comes to networking and building social relationships with partners and peers. While there are certainly benefits to being outgoing, this assumption is not, in fact, accurate. Famous introverts like Bill Gates, Mark Zuckerberg, Marissa Mayer, Steve Wozniak, and many others have found there’s great value in having a reserved, thoughtful, and independent personality — especially when you know how to maximize it. Introverts watch and learn One of the biggest advantages of being an introvert rather than an extrovert is that you’re more likely to be observant. Extroverts often barrel into conversations and become the focal point of a room. Introverts are known for quietly observing what’s going on around them. This allows them to build…

The post How Being an Introvert Can Help You Get Ahead at Work appeared first on Paladin Staffing.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Over the past few years, company culture — which, when boiled down, is really your company’s personality — has rocketed to the top of business priority lists. A culture built on your mission, ethics, and goals that appeals to your executives and staff is, after all, crucial to keeping you competitive when it comes to securing and retaining quality talent. But as CNN Business points out, having a mission statement isn’t enough to keep your employees happy, and “offering a surplus of fun perks and benefits, like free food and ping pong, won’t do the trick either.” Rather, organizations must drill down to the core of what employees really want: to be challenged, recognized, and taken care of by the companies to which they devote their working lives. Give Them Room to Grow Professionals, and creatives in particular, are forever looking for ways to improve their skill set. In an…

The post Culture-Boosting Practices to Retain Your Best Marketing Talent appeared first on Paladin Staffing.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

According to the American Marketing Association, the 2019 marketing jobs outlook is “bright.” A survey of American CMOs found that employers are expected to hire 6.4% more marketers this year. Between having the right data, technology, operating model, aligned stakeholders, and talent, talent was named the most important consideration for CMOs in the year to come. Nearly 35% of survey respondents believe that strong talent will be responsible for driving their future growth. This mindset bodes well for marketers — but as we all know, competition for marketing jobs can be tough. Whether you’re seeking a new marketing industry job or are simply trying to increase your value in the eyes of your existing employer, brushing up on these five skills will get you far. Content Marketing Blog posts. White papers. Infographics. Sponsored content. Content marketing may take many different forms. But understanding this specialized form of marketing will better…

The post In-Demand Marketing Skills in 2019 appeared first on Paladin Staffing.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

What does it take to build and maintain a strong organization? While sales knowledge, financial expertise, and operational experience are important, marketing increasingly tops the list for shareholders in 2019. It may have once been considered a bonus skill. Marketing used to be a little brother to all-important salesmanship — but that isn’t the case any longer. Business executives are finally realizing they can’t afford to overlook marketing. In our modern-day media environment, it’s simply a must. Good Marketing Cuts Through the Clutter Why is marketing more important than ever before? In a word: clutter. Twelve years ago, The New York Times reported the average urban consumer was exposed to about 5,000 ads each day. In the 1970s, that number hovered around 2,000. Today, research shows that consumers spend more than 11 hours daily. In other words, nearly every waking hour — interacting with media, much of which is overrun with…

The post Is Marketing Getting the Attention it Deserves from Shareholders? appeared first on Paladin Staffing.

Read for later

Articles marked as Favorite are saved for later viewing.
close
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview