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We all know how hard maintaining a healthy lifestyle can be (Hello, UberEats!). Throw long travel days and multiple days on the road into the mix, and any health routine goes out the window.

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Hi #TradeShowProfs. if you're in LA right now for #E32019 and need a great spot to grab a bite or wind down after a long day, check out our latest post to learn more about Industriel Urban Farm Cuisine near the LACC. Enjoy!

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If your role has anything to do with planning your company’s trade show exhibit, this post is for you. It addresses what can be argued is one of the most important factors of exhibiting – audience engagement. And more specifically, it addresses how not to fail at this crucial engagement opportunity!

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Full disclosure: I’m an eager (and slightly tense) bride-to-be, so this post is mildly self-serving and inspired by my personal life. My lunch hours are spent researching ideas that will help give our guests an #eventexperience worthy of their time and money to travel and celebrate with us. Through countless hours thinking about my guests and ways in which to make them feel welcome and show them an amazing time, I realized the same thought and detail can (and should) be applied to a B-to-B event. After all, we all want to have memorable and happy experiences whether it’s breaking it down on a wedding dance floor or socializing with like-minded #professionals.

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