Fresh off becoming part of the Hagerty family, we've headed to cold, frozen and snowy Traverse City, Michigan to spend the week together at our new headquarters. We're meeting our peers and plotting joint efforts for 2019 and beyond.
Your response over the last two weeks to our acquisition was overwhelming - we really felt the love! I had so many wonderful calls and emails with the opportunity to share our plans. I was thrilled to hear your enthusiasm match my own and understand how you'll benefit.
I want everyone to hear that same message so I'll be writing here on the present and future state of MotorsportReg. You will see how we plan to further help you automate tasks, improve accuracy and grow participation in a series covering:
Marketplace performance - how we fill your events today and in the future
Roadmap: Refining the core - improving existing features
Roadmap: Streamline and innovate - making event day more seamless
Roadmap: Scaling participation - growing your audience and attendance
Roadmap: White-label registration - keeping your brand front and center
Each piece will dive into what you have told us is important and how we plan to respond.
One of the most direct benefits to you is expanding our team to better service you and your attendees. It took a decade to get to ten full-time people and our framework calls for doubling that by the end of 2020.
Keep your eyes peeled for openings in a variety of roles soon. We love bringing on fellow enthusiasts to move us forward and hope you'll apply!
I have big news to share - today we are announcing that Hagerty has acquired MotorsportReg.com and RaceHero. The entire team, including myself, is staying in place and there is no change to our commitment to helping you organize awesome events or protecting your data. What will change is our ability to lean on Hagerty's resources to accelerate everything we do and deliver value to you more quickly in the form of automating tasks, improving accuracy and growing participation.
This is a major milestone for our customers, the team and me personally. It's been 16 years since I built a prototype to solve my own needs as a track day organizer with the Golden Gate Chapter of the BMW CCA.
What began as a hobby (and let's be honest, a tax write-off for my own racing - thanks Dad!) became a 12-person company managing 40,000 events and 2,000,000 registrations for two software-as-a-service apps. We did it without any funding, bootstrapping from revenue and obsessively solving the needs of event organizers. None of that would have been possible without the great team who joined me on this journey starting with Ann Maycock in 2009. Few teams - funded or not - ever achieve this success and I hope they are as proud of themselves as I am of them.
Although bootstrapping has been a wonderful challenge, it also slowed us down. We have been drowning in great opportunities that we simply haven't had the people or hours in the day to tackle. That's what drew my interest when Hagerty called.
While many of you know them for their classic car insurance, Hagerty is really an automotive lifestyle brand that motorsport enthusiasts love too. You can rent a classic or exotic car on their AirBnb-for-cars platform DriveShare. They offer HPDE insurance to protect your car on track. You can learn what a car is worth using their valuation database before buying or selling. You can join the Hagerty Driver's Club which features the world's 3rd largest automotive magazine, roadside assistance with guaranteed flatbed towing, and gearhead-oriented discounts like Griot's Garage and Skip Barber racing schools. Or you can join their online community led by racers-turned-writers from prestigious backgrounds such as Road & Track and Car and Driver magazines.
We didn't know any of those things when Hagerty first approached us. But each conversation kept revealing more opportunities where we had overlapping objectives and unique strengths. Their growth mindset and obsession with customer service convinced us that they were the right partner at the right time who could help us accomplish outcomes we couldn't achieve on our own.
To be clear, we didn't decide to sell. We decided to sell to Hagerty. There's an important difference. Our mission to connect event organizers and participants so they can live out their passion for motorsport fits completely within Hagerty's goal of creating a movement of 6 million enthusiasts by 2025 who will preserve car and motorsport culture for future generations. Unlike previous unsolicited inquiries, Hagerty didn't want to pillage our mailing list or aggregate our payment processing. Their executive team has great admiration for what we've built and want it to expand because people and vehicles coming together at events are the cornerstone of car and motorsport culture.
So, what happens now? It's mostly business-as-usual... with a turbo. Hagerty's 12-person marketing team will begin promoting your events to their audience (which reaches 10x more people!) to generate even more new members and participants. Our support number and email stay the same. Our team will quickly grow to extend our lead on delivering the world's best software and support for clubs, racetracks and sanctioning bodies. I signed a 5-year agreement to be the Managing Director of Hagerty Motorsport and continue obsessively solving your problems.
Back in 2003, I had no expectation this would ever be a business, let alone a business someone else would want to buy. It's incredibly humbling and impossible to sufficiently express my gratitude in a blog post so I hope we will meet at an event in the future. In the meantime, I want to thank every event organizer who has trusted us whether you are the Golden Gate Chapter - still with us 16 years later - or you just signed on last week. Being part of Hagerty uniquely positions us to be your partner in tackling the challenges ahead so you can keep following your passion in all forms of motorsport and have fun doing it.
If you have questions, I am hosting a Facebook Live Ask Me Anything tomorrow, Friday April 5th at 9:00am Pacific time at https://facebook.com/MotorsportReg. I invite you to come chat with me then. Otherwise, you can also contact our team and we will - as always - get you squared away.
We've all been there – walking around the paddock and you hear the faint sound of a voice reverberating over the PA system. Just as you hear the first few words, someone fires up an engine erasing any chance you had at hearing that important announcement.
Or even worse, as an event organizer, you are trying to inform people about a schedule change or invite people to stay for the evening social and nobody can hear you.
Today we're announcing one of our most requested features – the ability to send text messages directly to your attendees mobile phones.
If you need a fast, reliable way to reach your participants, SMS is it. Dynmark reports that 90% of text messages are read within 3 minutes of receipt. You'll be surprised how easy it is to send a message to some or all of your attendees. Simply select the people you want to reach and select "Send text message."
You can also send messages just like you do today with Email Blaster.
Sending text messages to your attendees is not limited to event-day messages. You can also use text messages to send out important details before or after an event like a special discount offer to drive more registrations, last-minute schedule changes, or when registration opens for your next event.
This feature will roll out in the coming weeks. Our team is wrapping up the development and testing.
Text Message Blaster is a premium add-on. You'll buy a starter package which gives you a unique phone number for your organization, the ability to send messages, and 3,000 message credits to get you started for 12 months. No monthly recurring fees.
Need more than 3,000 messages for the year? You can buy more message credits to use anytime in the year.
Special Introductory Offer
We are offering discounted introductory pricing through May 1st for your first year of messaging.
Earlier this month we
shared with you a preview of our new look and feel for MotorsportReg that serves as a foundation for many new features to come. Today we’re happy to share the first of those features–a new and improved interface for working with lists of people and attendees.
The MotorsportReg product team has spent the last few months developing a new look and feel for MotorsportReg. This new design is the foundation for many exciting new improvements coming this winter. Check out the sneak peek below. We hope you’re as excited as we are!
It's hard to believe but in the past year we've added four people to our team in product, engineering, customer success and business development positions. This makes ten people supporting the 6,000+ motorsport events our club, racetrack and sanctioning body customers promote and manage.
It’s been a busy summer here at MotorsportReg as we continue to work towards some big improvements later this year. In fact, did you see the sneak peek of the new on-site check-in prototype we’re testing? We’re pretty excited about it! We’ll be testing this prototype at a few key events throughout this year.
Around headquarters at MotorsportReg, we talk a lot about the Nurburgring. A lot. (We even wrote a book on how to visit, spectate, drive and race the Ring, if you're curious) Whenever a new hot lap is laid down, we immediately share it on Slack and sit tensely on the edge of our chairs watching supercars race flat out in 6th and 7th gears.
We're sharing our favorites: a curated list of the fastest laps on the Nurburgring Nordschleife. If you can only watch three, I would recommend the #2 NIO EP9 (electric car!), #1 Porsche 919 Hybrid Evo (epic!) and the extra BONUS clip we included at the bottom (oversteer!).