Madison Logic | B2B Account Based Marketing Blog

Marketers today struggle with endless possibilities when it comes to ABM programs. Who do they target? How do they measure what’s working? Are they aligned with sales? With 2019 around the corner it’s time to take your ABM experience to the next level. Join Ceros, Clari, and Madison Logic on December 6th at 2pm ET/11am

The post The Secret to Building Better ABM Experiences appeared first on Madison Logic Blog.

How B2B marketers and B2C marketers with sales teams drive growth Over 400 marketers were surveyed to discover their methods for driving growth and increasing their impact on revenue. What are their priorities? What channels and technologies are they using? And how are they measuring success? In this webinar, an expert panel will analyze and discuss

The post 2018 State of Pipeline Marketing appeared first on Madison Logic Blog.

A comprehensive ABM strategy combines various tactics, channels and data to drive impact to your bottom line. It brings together display advertising to drive awareness across the B2B web, content syndication to drive leads, and a robust analytics suite that measures both program-level and account engagement in real time. In this Ebook, you’ll learn: What is

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We took to the orange chairs with Madison Logic’s always articulate CPO, Sonjoy Ganguly, to discuss the importance of an always-on ABM approach

The post One Question With… Sonjoy Ganguly appeared first on Madison Logic Blog.

We stopped Madison Logic’s new CMO, Jenn Steele, in our New York office and asked her about what she saw as the major hurdle facing B2B marketers when they implement account-based marketing programs in their organizations. To learn more about Madison Logic’s ActivateABM™, our powerful account-based marketing platform, click here.

The post One Question With… Jenn Steele appeared first on Madison Logic Blog.

This article originally appeared on Martech Advisor. New York: Madison Logic, the account-based marketing (ABM) platform, today announced that Jenn Steele has joined the company as Chief Marketing Officer. In this role, Steele will report directly to Madison Logic’s CEO Tom O’Regan. She comes to Madison Logic from Bizible, recently acquired by Marketo. “We are incredibly excited

The post Jenn Steele Takes Over as Madison Logic’s New CMO appeared first on Madison Logic Blog.

This article by Madison Logic’s Chief Product Officer, Sonjoy Ganguly, originally appeared on MarTech Today.  The consensus sale is critical, and marketers now understand that their greatest successes come from a broader account-based focus, rather than an individual-contact-based approach. To optimize for this reality, you need to change how you measure performance and rate your success, while

The post In-depth ABM: What it means to get inside of opportunity and why it’s important appeared first on Madison Logic Blog.

Charm Bianchini, Head of Global Demand Gen at Engagio, and Jenn Steele, CMO of Madison Logic, got together in this 30-minute webinar to reveal best practices on how to leverage multiple channels to engage buyers and fuel growth.

The post Holistic ABM: How to Leverage ABM at Every Stage of the Customer Journey appeared first on Madison Logic Blog.

Caroline is a Customer Success Manager at Madison Logic. She comes to us from Malone Media Group. She’s smart, organized, and committed to helping Madison Logic’s customers succeed. In addition to her daily responsibilities, Caroline heads up Madison Logic’s Community Outreach team. We’re lucky to have her. What is the favorite part about working for

The post Employee Spotlight: Caroline Fenn appeared first on Madison Logic Blog.

We sat down with Madison Logic’s CTO, Ajay Sathyanath, and asked him to talk about our proprietary Data Management Platform (DMP) and how it powers the account-based marketing platform, ActivateABMTM.

The post One Question With… Ajay Sathyanath appeared first on Madison Logic Blog.