Madison Logic | B2B Account Based Marketing Blog

Every company can benefit from account-based marketing, no matter your size or target market. These are our top 5 reasons why your company would benefit from incorporating ABM tactics into your marketing strategy. 1. ABM helps to align marketing and sales If you go to any marketing conference or presentation, chances are you’ll hear about

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Account-based marketing, or ABM, continues to be a trending topic among B2B marketers across the industry. It’s not a new term, but many companies are still figuring out how to incorporate ABM strategies into their marketing efforts. In some ways, ABM is the opposite of traditional B2B marketing. Rather than taking a broad-stroke, widely targeted

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By Damien Charles, ABM Strategist at Madison Logic Last year, I worked with a CMO at a cloud solutions company that was focused on finding ways to shorten their sales cycle from 8-10 months to roughly 6. After running some pipeline analysis, they found that most of their deals were getting stuck in either the procurement process or security review.  

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Searching for a new car can be a huge challenge. There are so many different brands, types, colors, etc. The options are endless. If you start asking around for advice, chances are you want to find someone who’s owned the same car and can speak to it on a personal level. You definitely DON’T want

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TechConnectr recently sat down with Madison Logic CMO Jenn Steele to discuss all things ABM, including her unique background, new ABM strategies and more! Check it out now: >

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NEW YORK, March 25, 2019 (GLOBE NEWSWIRE) – Madison Logic, a leading global account-based marketing (ABM) platform, will exhibit at the annual Adobe Summit – The Digital Experience Conference in Las Vegas, Nevada, from March 26-28. At the conference, the company will demo its new solution, Madison Logic’s Journey Acceleration™, launched in February and now available to the

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NEW YORK, February 26, 2019 (GLOBE NEWSWIRE) – Madison Logic, the leading global account based marketing (ABM) platform, today announces the launch of Journey Acceleration™, which allows B2B marketers to target ABM programs to all stages of the buyer journey within ActivateABM, the industry’s only global, comprehensive ABM platform. Journey Acceleration enables B2B marketers to dynamically target,

The post Madison Logic Launches Journey Acceleration™ to Enhance Full Funnel Audience Target, Account Nurturing and Sales Acceleration appeared first on Madison Logic Blog.

This article was originally featured in MarTechSeries by Tom O’Regan, Madison Logic CEO June 6, 2019 Over the past decade, the rise of Data-Driven Marketing and Account-Based Marketing (ABM) have both followed steep trajectories, and that’s no coincidence. After all, the best ABM programs are the ones built on rich data and insights. However, the meteoric rise

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Scope, geographical reach and in-market success earn Madison Logic inclusion and elite leadership designation among 10 ABM specialists NEW YORK, June 5, 2019 (GLOBE NEWSWIRE) – Madison Logic, the leading global account-based marketing (ABM) platform, today announced that Ovum, a market-leading data, research and consulting business headquartered in the U.K., named Madison Logic a “Leader” in

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Marketers love data. Since the early days of Google Analytics, marketers have used data to make their efforts perform better. To continuously improve their campaigns, however, marketers have access to enough data that they’re drowning in it. The need for metrics and the rise of available AI applications in the MarTech landscape have increased a marketer’s demand for data that

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