Loading...

Follow Love to Ride Blog on Feedspot

Continue with Google
Continue with Facebook
or

Valid

This June we’re delighted to be teaming up with our friends at Cycling UK, to celebrate everyday cycling for everyone.

Whether you’re from Moray or Monmouthshire, Brighton or Birmingham, you’re invited to experience the freedom of two wheels and help others to discover the joys and benefits of cycling.

Cycling is fun, practically free, easy and it’s so good for you too: people who ride to work are far less likely to suffer from cancer or heart disease and if more people get around by bike our air will be cleaner, saving lives and making our towns and cities greener and more liveable.

Cycling UK provide free insurance for all events listed on the Bike Week website, so take a look to find out what’s on in your area or start planning your own event (we’ve got some handy tips to help you run a bike breakfast here).

The theme for 2019 is #7DaysofCycling – we’ll be inviting all Love to Ride members to try and ride seven times during Bike Week (8-16 June) and we’ll be sharing different cycling experiences using the hashtag and our new Stories feature to celebrate:

  1. Enjoying the social side of cycling
  2. Cycling to school and engaging children in cycling
  3. The mental health benefits of cycling
  4. Businesses boosting their cycle-friendliness
  5. Favourite three-miles – best short routes by bike
  6. Getting fit and healthy through cycling
  7. Travelling from A-B by bike 

There are no rules on what counts as one of your seven – from riding to work to cycling to the shops; from giving your bike a spring clean to joining a cycle club – all you need to do is share a photo, video or story about your experience on Love to Ride or via social media on Facebook, Instagram or Twitter, using the #7DaysofCycling hashtag. 

As usual the Love to Ride team have grabbed a great bundle of prizes – to match each daily theme – such as a UK cycling holiday for two on day 1, a couple of bikes, a fab Blubel navigation prize and much more besides.

The legendary Wozzy from our West Yorkshire project out in the fresh air

And with #cleanairday during June too, we’re giving away an e-bike to one lucky winner who logs a ride for transport on 20 June.

And as if all that wasn’t quite enough, our partners Cyclescheme are bringing even more to the party with prize giveaways on their community platform.

So to sum up, this really is our best Bike Week ever – so come on over and and join in the fun! lovetoride.net

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Love to Ride Blog by Christina Sorbello - 1M ago


Christina Sorbello is Love to Ride’s Regional Manager for Asia Pacific.  As a graduate of the School of Social Entrepreneurs, she is passionate about social impact and how effecting change in local communities can mean transformative shifts for our cities.

Christina took a trip to Melbourne for the 2019 Australian Bike Summit and sums up her day here.

Marvel Stadium, Melbourne

Stepping off the plane in Melbourne last week was a bit of a rude shock for this sunny Queenslander.  As a Sydney sider for almost a decade, you’d think I’d be accustomed to the cooler climes, but alas, it seems I’ve been happily ensconced in a mild Queensland Autumn forgetting just how brutal those icy southern winds can be.  Nonetheless, Melbourne has plenty to distract oneself from the biting chill, including, of course, the good coffee and fine food. But this trip it wasn’t the double ristrettos or cannolis I had come for (although those were good too!), this time, I was delighted to be attending my first Australian Bicycle Summit.

Hosted by We Ride Australia and held at Melbourne’s Marvel Stadium – a national treasure for footy fanatics – AKA, the whole of Victoria – the event was well attended by industry folk, city representatives and academics alike.  It’s always great to be in a room filled with passionate people, so clearly committed to getting more people on bikes in Australia – all bushy tailed and bright eyed!  The focus of this year’s event was smart tech, active transport, and the ‘Towards Zero’ message – a theme reiterated through much of the summit and a welcome one to all.

Towards Zero

For any interstate or antipodean readers who may not be aware of this campaign, Towards Zero is a combined partnership between the Transport Accident Commission, VicRoads, Victoria Police, the Department of Justice and Regulation and the Department of Health and Human Services. Working alongside the community, they share a belief that zero deaths and serious injuries on Vic Roads can be a reality.  In line with this, we heard from the CEO of the Transport Accident Commission, Joe Calafiore, who reiterated their commitment to safer roads for Victorians and Australians. 

As Melbourne continues to urbanise and the demand on the public infrastructure sharply intensifies, Melbournites eagerly seek alternative modes of travel.  The TAC is committed to ensuring that those of us choosing to embark on active travel, equally and increasingly find the roads conducive and inclusive:  An important message not only for those of us on bikes but for everyone using our roads.  And, as we heard, we are now sharing our roads more than ever….

Micromobility

It’s true we share our roads with cars and pedestrians, but cities globally are recognising the importance of micromobility: bikes; scooters; e-bikes; as the future of transportation too.  As delegates, we were treated to a broad-ranging and thought-provoking speech by Tim Papandreou who has lead projects on automated and emerging transports for Waymo and Google X.  By 2050, 75% of the world is predicted to urbanise and cities are already struggling to move people and things around on a road network that cannot expand (although we can go up, yet flying cars are not in our short term future!). 

A strategy increasingly adopted by smart cities who recognise this is the reuse and repurpose of the existing road to maximise the space.  After all, there are a number more bikes that can fit into the same space as a single occupancy car but encouraging more cyclists and other types of micromobility, means offering them the same prime infrastructure offered to those driving vehicles and the same direct routes.

More transportation options than ever before!

We also heard from Tim on how San Francisco had managed to grow their bicycle mode share to 6%, in part, by restructuring the layout of many arterial roads enticing more modes to use them.  This also contributed to the rise and proliferation of new transport options never seen before, primarily enabled by smartphone technology and driven by the on-demand and sharing economy.

Infographic: San Francisco Mobility Trends Report 2018

Ride to Work Scheme

It was also interesting to learn about the new Ride to Work Scheme being launched by Swisse. This is a ‘salary sacrifice’ scheme that gives employees big savings on new bikes and enables them to pay in monthly installments. Based largely on the very successful and popular Cycle to Work Scheme in the UK that has been running since 1999, we look forward to working with employers and providers across Australia to promote this scheme as a great way to make cycling really affordable from the outset, potentially removing the purchase of a bike as a barrier to riding. Love to Ride is working with Cyclescheme in the UK and we hope to emulate this work in Australia too.

A little gloomy, great day though!

Coming away from the summit I had much to think about and what a better way to ruminate and the warm the cockles of my (now frozen) heart but to wend my way around the Yarra on my bike.  I recognised the summit and the speakers had given me a sense that the greater vision is shared by so many and if we can continue on this path, I feel confident for the future of an ever metropolitan, micro-mobile, Melbourne and our Australian cities beyond.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Why 37,000 people are riding in support of a Bike Friendly America

May is ‘National Bike Month’ in the US. Since 1956, Bike Month celebrates the joys and benefits of riding to encourage even more people to ride. Bike Month also marks the first month of the ‘National Bike Challenge’ which runs from May to September.

Every year, tens of thousands of people across the country take part in the National Bike Challenge to support a Bike Friendly America and see which state, community, business, team, and rider can ride the most. So far over 34,000 people have ridden for the Challenge this year and we’re looking forward to the final count when it’s all finished in September!

The League of American Bicyclists has been promoting Bike Month and the National Bike Challenge for years but in 2018, we partnered with the League to offer the Challenge on our dedicated bike challenge platform. Last year in the Challenge 43,000 people rode nearly 21 million miles – that’s 841 times around the world!

The National Bike Challenge is hugely popular with communities across the country who have traditions for taking part with and competing with each other to see who can ride most locally and to see which community can ride the most in the country.

It’s not just about the (friendly) competition though! By taking part and having fun in the National Bike Challenge, participants are also inspiring others find that old dusty bike hidden in the garage and (re)connect with the joys of cycling. When people begin riding more and driving less, it makes our communities healthier, happier, less polluted, and we can more easily connect with each other and our surroundings.

Community fun

In any cycling challenge, it’s important to reflect local needs and cater to local audiences.

At Love to Ride we’ve been offering custom-made local sites for communities and bike advocacy groups since the beginning. The flexibility with the Love to Ride platform allow communities to have their own custom site which can be flavoured with custom URLs, local leaderboards and custom route info.

2019 is our second National Bike Challenge and we’re super excited to see how far people, workplaces and communities will manage to ride over the summer months as we approach the finale in September – as part of the Global Bike Challenge (see below). We will be supporting everyone on their riding journey, no matter if they haven’t been on a bike for years or if they ride 100 miles a week.

Love to Ride really does have something for everyone.

September is ‘Cycle September – the Global Bike Challenge’

The grand finale in the National Bike Challenge takes place in September, where companies will be encouraged to sign up for the Global Bike Challenge and compete against other businesses across the globe to see which company can encourage most people to ride in the world!

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 
Love to Ride Blog by Christina Sorbello - 2M ago

Waaaay back in the beginning, in the early noughties, the New Zealand Transport Authority (NZTA) was one of the very first partners to get behind the Workplace Cycle Challenge concept that gave birth to a social business now known as Love to Ride.

After 15 years of development, and expansion to 12 countries, Love to Ride returned to New Zealand again in 2017 and partnered with the NZTA to launch the ‘Aotearoa Bike Challenge’. 

Having since been delivered three consecutive years, this country-wide event, has now successfully grown into the most popular and successful program of its kind in the world. In 2019 this culminated in a whopping 0.5% of the entire NZ population participating.

This blog explores some of the key features and findings of our most successful cycling encouragement and behaviour change program yet.

The flexibility within the Love to Ride platform allows for regions within a country to localise a site for their area and provide a local flavour to their participants.  New Zealand regions did a particularly great job of this and this type of collaboration is reflected in the below levels of participation.

2% of the working age population of the Greater Christchurch Region (population 396,000) participated in this year’s Love to Ride Aotearoa program.

Mobilising the Choir

Our programs give existing riders the tools and resources they need to encourage the ‘interested but concerned’ would be riders of our communities to give cycling a go.  Across all of our programs globally we see an approximate 1:1 ratio – that is for every regular rider who participates, they encourage a new or occasional rider to participate too.

Women love to ride too – of course we do!

It may come as a surprise to some, in what is largely considered as a male-dominated recreation, but the below gender split graph is typical of what we are seeing in our Love to Ride programs around the world. As a team, we’ve worked hard to buck the gender imbalance trends and it’s refreshing and exciting to see this work paying off in so many more women riding.

It’s also interesting to see that it’s fairly consistent across the regions:

It’s also interesting to note that the major urban centres like Auckland and Wellington, have higher proportions of male riders taking part (~60% male), while the more provincial areas like Northland and Southland have the opposite (~40% male and ~60% female).

Current modes of travel

It may come as no surprise at all that driving alone was the most frequent method of commuting to work at 37%. This was closely followed by travelling by bike at 33%.

By splitting the data into regions, we can also see the greatest opportunity for potential behaviour change with 50% or more participants commuting to work by driving alone in Northland, Southland and Bay of Plenty:

New Zealanders strive to live sustainably

New Zealanders are well known for their commitment to sustainable living and this was reflected in the data when we asked them to tell us what motivated them to ride. 

Living sustainably was the 3rd most important motivator at 33%, followed by 56% for enjoying the outdoors and 88% for improved fitness.

In fact, sustainability was more frequently cited over improved health for most of the regions except Tasman, Nelson & Marlborough and Waikato.

We can also compare the data by region to provide some insight into our communities.  Saving money was more commonly cited in Canterbury as a key motivation (16% of respondents) compared to Northland (7%).

Barriers, real and perceived

Globally, we consistently see weather as a barrier people tell us they face when riding a bike. By understanding what barriers people face, we are able to give them the tools to overcome them and move them along a personal journey of change.

Whether it’s cycle confidence training for those who feel uneasy on the roads, discounts of great wet weather gear for riding in the rain, or a short video on how to fix a flat if the bike is in disrepair, Love to Ride works to break barriers down and, in doing so, open up the many benefits that riding brings.

However, when we deep dive into rider type, we unveil more about what each group perceives as their main barriers.  This information provides real insight into the kinds of interventions we can help facilitate to overcome these hurdles and ultimately change behaviour for the better.

For most of the regions, ‘not feeling confident’ was the main barrier for new riders. This was closely followed or surpassed by ‘not knowing a safe route’.

Auckland and Northland occasional riders cited not knowing a safe route as their main barrier to riding more often – all other regions attributed the weather as their main barrier. This was particularly notable in Wellington where 25% of respondents cited the weather as a barrier to riding or ridng more often.

End of trip facilities – the way to your employee’s heart?

Bad weather is more prominently a key barrier for regular riders largely due to it being one of a few barriers that are outside of our control. It is also the case that many of the other barriers have been whittled down to almost being non-existent, something that comes with time and experience.

Up next

The team at Love to Ride feel an incredible sense of pride having created a program that engaged so many people and through them achieved these results. For me, as a social marketer interested in social impact, it’s exactly these kinds of outcomes that get me excited for the potential for positive change in our cities and our communities globally.

In 2020, we hope to turn the needle even more and take the challenge to new heights.  Mind-blowing!

Can we help you get more people in your community or business riding bikes? Email hello@lovetoride.net or take a peek at partners.lovetoride.net

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Healthy Shasta’s Cameron Lievense has a lot of love for Love to Ride.  The 2018 Shasta Bike Challenge was the first year Shasta County California, population 177,223, partnered with Love to Ride for their May biking challenge and when asked about the experience, Cameron gave us this super review so we thought we would make a blog of it.

Over to you Cameron!

“The 2018 Shasta Bike Challenge was our most successful bike challenge with the most participants we had ever seen. With the new Love to Ride platform, participants found it much easier to sign up and track their rides. By having a customizable tracking platform for Shasta County, we felt our bike challenge had a new professional feel that finally gave us the look we have been wanting to portray to our participants.

Participants could engage and encourage other riders, while watching current team and individual rankings on a daily basis which drove competition and excitement. We utilized custom event banners on Love to Ride to promote upcoming activities which impacted our reach as well as attendance. Rules and information were very clear and participants could find all the facts to help them stay engaged and be successful with the challenge. Businesses were also easier to recruit with the pleasing look of the platform made recruitment simple.

Sponsors could be easily recognized, as well as the volunteers and staff behind the challenge.  On the National side, our avid and competitive cyclist got to compete with other riders across the states making a strong motivational factor for riding more. Our County also got the extra inspiration of competing Nationally by holding positions as top leaders in the challenge by rank. This was a big motivational factor of driving our community to bike more often.

The simplicity of the Love to Ride platform gave us more time to focus on recruiting more participants to join us by eliminating staff hours to get the challenge underway. We’re ready for 2019!”

We’d like to thank Cameron for taking the time to share his thoughts and allowing us to broadcast them too! If you have a story to share about how you have been impacted by the humble bicycle, you can do so by going to https://www.lovetoride.net/global/stories – do browse what’s already there – we have some superb storytelling and supporting images already.

Nichols, Melburg & Rossetto Architects 2018 Shasta Bike Challenge – pictured above

To bring Love to Ride to your area to get more people biking – and take part in the National Bike Challenge – drop an email over to hello@lovetoride.net and we’ll be right back in touch.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Fozia Naseem is Managing Director at Hop On, who deliver fun and social rides for families of all abilities in West Yorkshire including cycling skills to build confidence to ride on the roads. Hop On rely on donations of bikes to deliver these activities and spread the love of cycling to people who have never had the opportunity to experience it due to barriers of either not having a bike or the lack of confidence. On International Women’s Day, Fozia tells us why she loves to ride.

Having been through many challenges in life from a very young age and having to overcome them alone wasn’t easy. I went through most of my childhood feeling worthless, unloved and lost as if I had no roots or grounding that made me feel secure. Through adulthood it continued. I made bad choices because of not feeling worthy of anything good and by the age of 32, I really wasn’t in a good place.

During this time, the one thing that I did find was stability whilst on my bike. I saw the world from a difference perspective. I connected with nature and found it grounded me and gave me a sense of belonging. It was on my bike that I felt at peace and was reminded how grateful I was that I had my health and a body that served me well. Riding gave me self-respect and allowed me the space to make positive changes to flourish and grow into the woman I am today.

Having been on my own journey to self-respect and independence, I wanted to help other people gain confidence too. I realised there was an opportunity to use my love of cycling to do this and started running cycling sessions with South Asian ladies who wanted to learn to ride a bike.

A Hop On Saturday meet-up

Many of them had the physical ability to do it, but we found that they had a psychological block or self-doubt that held them back through the internal language they were using. It was only when we brought their attention to this internal language that they would feel challenged as they had never actually tuned in to it. It was here that they discovered what was going on and accepted something had to change.

It would occasionally turn out that we would have to take some time out away from cycling with some of the ladies to deal with what was going on with them internally before they could move forward. Once they got back on the bike, it was transformational. It was a massive achievement through cycling, but more importantly, it was the psychological benefits unlocked by riding that really made them evolve into the amazing women they are today.

We wanted to create a change in others where it mattered and where it was close to our hearts. To ignite the same passion of challenging, discovering and evolving and here it just presented itself.

We now all ride together and have so much fun as we mix with all communities from around Yorkshire – and the best part is we are keeping fit and healthy as a result. Our groups are more like families. The only difference is when our members are with us they don’t have a role to play, like a mother, daughter or wife. They are their true selves and they are given a safe environment to express themselves freely from which they grow.

The wealth we have got from cycling isn’t so much about the money we save by commuting by bike, for us it’s how rich our lives are now from being part of a community who cycle together and share amazing stories.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Ride365 is our year-round rolling program of activity, promotions, encouragement, and engagement. We have developed four major campaigns spaced equally at one every quarter – to complement seasonal activity and to achieve sustained behaviour change.

A Host of Benefits

Ride365 brings our partners in cities and businesses a host of benefits including:

  • A proven behaviour change programme – we’ve trialled, tested, and refined our programs over the last 10 years to be as effective as possible. Essentially, we’ve developed an approach that we can roll into a new area, then make some customisations to make it more locally relevant. This approach gets measurable results.
  • Global, national and local promotion and engagement – the offices in your area are taking part at the same time as the offices across the country and right around the world. This means that companies can get fully behind the programme as it is for all their staff wherever they are, rather than a single location.
  • Economies of scale and cost efficiencies – there are a lot of efficiencies in bringing a national programme to a local area and localising it (as opposed to inventing a new programme from scratch) and thus Love to Ride’s programmes are very affordable for businesses, cities and regional governments.
  • Better prizes – we’re able to source amazing prizes for a big national campaign, to complement the local prizes we also secure. Inspiring through rewards and prize giving is one part of behaviour change, therefore helping to get more people participating.
  • Fostering behaviour change over time – because our approach is year-round, it addresses the fact that changing behaviour takes time and is best achieved one step at a time.
March – Ride to Work Week

The main aim is to encourage more people to realise the benefits of riding a bike to work. Existing riders are encouraged to try riding to work every day in the week and get into the habit of being a regular bike commuter. There are also incentives for encouraging people to try riding to work for the first time. Find out more here

June – Bike Week

To kickstart the summer of cycling, we focus on riding, encouraging and sharing. Another key aim is to encourage existing and new riders to attend a local Bike Week event. And this year we’re giving away a bike a day for a week!

September – Cycle September

This is the main event – organisations compete to see who can get the highest percentage of staff to ride throughout the month – to hit the top spots in the leaderboards.

We’ve developed size categories to level the playing field and encourage closer (and more fun) competition. Local organisations compete on a local leaderboard as well as UK-wide and Global Leaderboards.

December – Winter Wheelers

As the nights draw in and the cold starts to bite, Winter Wheelers supports people to ride in winter with top tips and an advent calendar’s worth of daily prizes, including great kit, quality gear and beautiful bikes!

Based around a simple advent-style giveaway, prizes are up for grabs every day and our social engagement sees stunning photography, amazing tales of riding through winter and incredibly many participants who took up cycling in September continue to ride right through the winter.

To find out more about Ride365, any of our seasonal promotions or more about how to get more people cycling in your business or area, email the team hello@lovetoride.net and they will be right back in touch.

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

In many ways, Love to Ride Southampton is typical of a first-year Love to Ride behaviour change project. A city where, over the years, various infrastructure development and traffic calming measures have been rolled out. There are new cycle lanes, improved access to the National Cycle Network, 20mph zones, a dockless bike sharing scheme, cycle confidence training and popular social enterprises – such as Monty’s Bike Hub – that engage local people and give them access to cycling related activity and resources.

Under the MyJourney sustainable travel banner, the council team has been working hard to engage local people, communities and businesses in the benefits of travelling around the city by sustainable means.

The ultimate goal is to replace car journeys with cycling and walking trips, including increased use of the public transport system – to help people move around the city with ease, reducing congested roads and resulting air-borne pollutants.

Crucially, the goal is also to invest in making changes that benefit all communities of Southampton, enabling them to live, work and play in a city fit for future generations.

Love to Ride play a key part in our plans to develop Southampton into a true cycling city. This programme has already created a vibrant online community for existing and new cyclists where they can encourage one another and share their experiences of cycling in Southampton. We’re looking forward to continuing our successful partnership with Love to Ride and their Ride to Work Week promotion, as part of our upcoming Move in March campaign”.    Neil Tuck, Sustainable City Team Leader, Southampton City Council

The city has identified cycling as one of the key ways it can tackle the challenges of air pollution, congestion and physical inactivity that it faces. Southampton adopted its Cycling Strategy in late 2017, setting out ambitious plans to invest over £25m in cycling in the city over a 10 year period. Already over £3m has been spent on new facilities, cycle routes and connectivity across the city with a further £5.3m due to be spent in the coming year. This investment in infrastructure is complemented by a programme of support and incentives using its sustainable travel brand My Journey alongside Love to Ride to help make cycling easier, safer and better.

Changing behaviour and disrupting current, unsustainable travel patterns and modal share is an important part of that strategy, engaging businesses, leaders, communities, stakeholders and people. At Love to Ride we push the ‘everyday cycling’ message hard, also bucking the trend of gender inequality that is still inherent in cycling.

Organic growth – never starting from scratch

As is often the case, when Love to Ride were awarded the contract to deliver this city-wide cycling behaviour change project, we weren’t starting from scratch. Since 2009, Love to Ride (previously Challenge for Change) have been busy engaging new, occasional and regular riders in towns, cities and whole regions across the UK, inspiring them to encourage other people – friends, work colleagues, family members, neighbours – to enjoy the many benefits that riding a bike brings. This cohort of already-engaged people is often made up by those most likely to help get others on board and in Southampton, we had 150 such people in the area who were up for taking on that role. And so the foundations are laid…

Cycle September – let’s go!

The first intervention we delivered with the city was the UK’s National Cycle Challenge – Cycle September. To kick things off in the lead-in to this campaign, the council rolled out additional marketing campaigns – promoting Love to Ride on the back of city buses, on lamppost banners on congested roads and even lift-doors where there was high footfall. The resulting levels of uptake were excellent and to date over 1,000 people have registered, including nearly 200 new riders who were encouraged back into the saddle to enjoy the freedom that riding a bike brings.

The above table shows the ‘main mode of travel’ in the city – broken down by rider frequency (New=not at all or hardly ever / Occasional = 3-4 times per month up to 1 time per week / Regular = 3-4 times per week or more). With 42% of new riders driving alone as their main mode of moving around the city, this alone represents an awesome opportunity to really make a big and lasting difference. And that is exactly where Love to Ride comes in.

Other findings and insights from the Cycle September interim report include:

  • 91% of new riders and 55% of occasional riders reported an intention to increase how often they ride compared to 12 months before Cycle September (2018)
  • 27% of regular riders reported they intend to be riding more than they did before Cycle September (2018)
  • The main benefits participants wanted to gain from riding a bike were improved fitness; 76%, to save money; 45% and to enjoy the outdoors; 45%
  • The main 3 barriers participants felt prior to taking part in the challenge were the weather not being good (51%), not knowing a safe route (23%) and no showers at work (19%).
                           What are the main benefits you want to gain by riding a bike?

We will return to the research when we re-survey people in March 2019 to understand the levels of change people are already achieving and how, for example, this has impacted single occupancy vehicle use in the city. In the first 6 months alone we have engaged 58 organisations, each one with a cycle champion in place and ready to help push out internal comms and help to promote cycling as a great way to get from A to B in and around the city.

Bike sharing

YoBike launched an initial fleet of share bikes in Southampton in late 2017, coinciding with the return of the community’s 40,000-strong student population. Following hot on the heels of YoBike’s success story in Bristol, this dockless app-powered bike-sharing scheme now has more than 25,000 registered users using a fleet of 1,000 bikes.

Dockless bike schemes have rapidly popped up across the UK over the last 2-3 years, but many have withdrawn due to the end of Chinese investment. However, some city schemes have flourished and Southampton is amongst them.

At Love to Ride we work with bike share schemes to give discounts at key times of the year – i.e. during Ride to Work Week – and thus remove the bike (and potentially the cost) as a potential barrier to cycling and to commuting by bike.

Up next in Southampton is Ride to Work Week as part of their Move in March campaign – the first intervention of 2019. Riding to work, or part of the way, has significant benefits that make people happier, healthier and wealthier. Working with the Travel Team, Sustrans officers, other stakeholders, champions and businesses across Southampton, we will be helping release the many benefits of the cycle commute to employers and employees alike.

Would you like to see more people cycling where you are?

Love to Ride work with cities, regions and entire countries right around the world. As a Bristol-based social business, the team partner with collaborators and advocacy groups to tap into local expertise, using their proven web platform and Ride365 programmes to effect positive change, one bike at a time.

For more information and to discuss working with Love to Ride where you are, email hello@lovetoride.net or take a peek at partners.lovetoride.net

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

If you cycle occasionally for fun or fitness, then this post is to help you to take the next step and get happier, healthier and wealthier by commuting to work by bike. It will help you to identify the barriers to cycling to work and give you some basic, practical steps towards overcoming them. But let’s start by looking at the benefits.

Why cycle?

You’ll be happier. Cycling is proven to improve mental health, having a positive effect on wellbeing, self-confidence and resistance to stress. It also helps to reduce tiredness and difficulties sleeping.* People who have switched to commuting by bike consistently report an improved sense of happiness and wellbeing.

You’ll be healthier. Cycling is fantastic exercise. It helps you to lose weight and build muscle without putting too much strain on your joints. A major study at the University of Glasgow recently found that ‘commuters who cycled were associated with a 41% lower risk of premature death’ and ‘45% lower risk of developing cancer and a 46% lower risk of heart disease’.* Quite simply, riding to work could save your life.

You’ll be wealthier. Love to Ride participant (and 2018 Global Prize Winner!) Andy King saved £3,000 a year by switching to the bike for his commute. He also saves thirty minutes a day.

You can win awesome prizes. We’re going Dutch for Ride to Work Week, so you can win a Babboe cargo bike or a trip for two to the Netherlands just for riding all or part of the way to work from 25-31 March! We’re also giving away amazing Loffi gloves and lots of other goodies…

Know Your Route

Whether you currently drive, walk, or use public transport to get to work, the chances are the best route to take by bike won’t be the one you take now. There are fantastic online resources for sniffing out two-wheeled tricks to avoid traffic and get you to work as fresh and stress-free as possible, such as Cyclestreets (which also has an excellent app) and Google Maps. There’s no substitute, though, for first-hand knowledge and experience: talk to regular cycle commuters, ask them for tips on where to go and tricks to avoid the worst traffic black spots.

Once you’ve got a good idea of the best route to take, do as much of a recce as you can, preferably when there’s not too much traffic around. If you know the road layout ahead, it’s easier to ride confidently in heavy traffic or bad weather when you’re on your way to work.

Confidence

Even the most careful route planning sometimes can’t entirely avoid busy rush-hour traffic and for many people the greatest obstacle to commuting by bike is an understandable reluctance to mix it with buses, cars and lorries. Here are two straightforward steps to help boost your cycling confidence and equip you with the necessary skills to deal with busy sections of your commute:

Find out about expert training in your area. You wouldn’t drive a car to work before your first driving lesson and unless you’re a confident and experienced road user you shouldn’t cycle to work without some basic training either. Adult cycle training is offered for free or at heavily subsidised rates by most local authorities. You can book a session to ride to work with your instructor and talk over any difficult junctions or traffic black spots so you have specific guidance tailored to your own commute. We can’t recommend training from a qualified National Standards Instructor (NSI) highly enough – find your local provider here.

Team up with a colleague or a neighbour. If you know someone who works with or near you and cycles to work, ask if you can meet them and ride in together a few times. Even the busiest and most daunting commute will feel much more achievable if you can tuck in behind an experienced cyclist, follow their line and learn their tricks for dealing with busy junctions or confusing roundabouts. Most cycle commuters are enthusiastic about cycling and will be glad to help someone make the transition to commuting by bike.

Equipment

Unless your commute is a substantial distance or over tricky terrain, you don’t need to spend a fortune on a high-end bike and fancy clothing and accessories. However, if you are going to ride to work every day it is worth making sure you can commute comfortably and carry the necessary luggage. If you don’t have a bike or there’s only a rusting death-trap in the garden shed, then consider borrowing or hiring one for a week to see how you find it (schemes such as Cycle Boost in South Yorkshire offer free 1-month loans so you can try riding to work without having to buy a bike; see if there is a similar service in your area). If you live near a Brompton Dock or there’s a bike share scheme where you live you can try cycling to work a few times for less than £20.Increasingly bike shops are offering good, well-equipped bikes for short-term hire at reasonable prices. If you decide cycling to work is for you, look into Cyclescheme: if your employer is signed up you can make substantial savings on new bikes and equipment.

Increasingly, people are disocvering the benefits of e-bikes for commuting. They flatten the hills and mean you turn up feeling fresh, plus they make commuting by bike a piece of cake for anyone who feels they don’t have the fitness to start riding to work on a conventional bike straight away. E-bikes are getting better and cheaper as they become more widespread, so ask your local bike shop for advice.

Other than a bike, you don’t need to worry too much: the majority of people who cycle to work do so in their work clothes. If you want to ride to work whatever the weather or if you have a demanding route, water-proof panniers and/or a change of clothes at work might help: through trial and error you’ll quickly work out the routine and equipment that suit you best. The only ‘must’ is to make sure you have a good lock: the police recommend spending at least a tenth of the value of your bike on a lock.

Your Employer

Your workplace might already have secure bike storage, cycle showers and lockers: sometimes facilities for people who ride to work are tucked away and not very well advertised, so it’s worth asking around to see what’s available. If there aren’t any facilities for cycle commuters, persuade them that there should be. They might not be aware of the benefits of a two-wheeled workforce: research suggests that cycling to work can halve sick days and happier and healthier employees are more productive and highly motivated.** Plus encouraging cycling is a must for any organisation – and it should be every one – that cares about the environment and its green credentials. So if there are no facilities ask your employer why and persuade them that installing a shower and some secure bike storage will be worth their while. Oh, and tell them about the benefits of Love to Ride!

Enjoy!

If you follow these simple suggestions, overcoming the barriers you face to cycling to work won’t be a big deal. Once you’ve got hold of a bike, worked out your route and got expert advice you can take the plunge and cycle into work a few times. You’ll quickly start to enjoy it and feel the benefits and hopefully you’ll stick at it and in a year or two you’ll struggle to remember how – or why – you ever travelled to work any other way. Surely there’s no better way to get happier, healthier and wealthier than simply by changing your traveling routine: it’s as easy as riding a bike.

* https://www.gla.ac.uk/news/archiveofnews/2017/may/headline_522765_en.html

** https://www.sustrans.org.uk/blog/why-walking-and-cycling-are-good-business – if there aren’t facilities at your work, it’s a good idea to see if there’s a gym or leisure centre nearby where you can get a cheap membership just to use the shower and changing facilities

Already ride to work? Check out this great post by Cyclescheme: 10 Ways to Encourage People to Cycle to Work

  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview