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Don’t you think it’s cool to have a logo for your country? The entire idea of branding a nation is monumental because the place where you live is getting a visual identity of its own, which means you live inside a BIG BRAND — YOUR COUNTRY. Wow! That sounds rather exclusive and princely. On the other hand, country branding also humanizes your state and sprinkles a hint of personalization, especially if your aim is to attract tourism.

There are two reasons to make a country logo:

1) The idea of destination branding started from countries with the goal to increase tourism. They wished to portray themselves in a particular way in order to invite tourists, travel bloggers and eventually boost their economies.

2) Nation branding, on the other hand, is about building and managing the image and reputation of a country. This, of course, does not only include the logo but it all surely starts with it.

Symbolic Elements In Country Logos

For your visual identity to represent your country, you need to use symbols that depict the essence of the particular city and state or an entire nation. Let us explore the way in which you can make an inviting and befitting country logo design.

Elements of a country logo:

  • Color palette
  • Icon or symbol
  • Typeface
  • Design Style
Deciding The Color Palette Of A Country Logo
  1. Use the national flag to pick the colors
  2. Base the color palette on the landscape
  3. Have a cultural reference for the scheme

The chosen color swatches need to have a connection with the country. For example, the new Paraguay logo design uses the colors of the flag. The new logo is designed by Creative Director Alejandro Rebull who participated in the contest to brand the country.


Image Source: underconsideration.com/flagpedia.net

Other ways to derive a color palette from the landscape or the culture of the particular region. For example, the logo for El Salvador use colors that portray a bright and fun personality of this Central American country. Folks at UnderConsideration/Brand New say, “At first glance this is an attractive, festive logo.”


Image Source: underconsideration.com

The agency that created this logo, Interbrand says on its official website that the idea to use such a color scheme was to celebrate the rich culture of El Salvador, its “resources and entrepreneurial potential” with the world. The Indigo blue used as the main color for the country logo serves two purposes: 1) its presence on the flag and 2) the vastness of the Pacific Ocean.

Picking An Icon Or Symbol For A Country Logo Design
  1. Focus on a landmark building or natural structures
  2. Pick a national symbol: animal, plant or food
  3. Use more than one icon to create a holistic concept

When it comes to selecting a symbol for your country, the icon can be of a famous landmark or a national object. In fact, some country logos try to encompass everything in one brand mark. For example, the travel logo for Taiwan. There is a stencil style logotype often accompanied with a heart shape that has a set of cute illustrations.


Image Source: vignette.wikia.nocookie.net

There is no compulsion on the number of icons you can use in a country logo, but we all know that the simpler it is the better it looks. This vector graphic is part of Taiwan’s brand identity called, “The Heart of Asia”. It is a modern rendition of Asia-specific aesthetic.

American sociologist, Karen A. Cerulo explains that national icons or symbols “direct public attention, integrate citizens, and motivate public action.” The use of a symbol depends on the culture and history of the country as well as its national leadership. This said, every country has its own symbols but they vary in type and style.

Selecting Befitting Typeface For A Country Brand Mark
  1. A custom typeface is better than a generic font
  2. Incorporate a symbol within a logotype
  3. Use special characters and accents for the extra touch

When making a wordmark, it is best to add a feature of interest in the logotype instead of a plain font with no unique characteristic. For example, the Peru logo has just one symbolic element of the Inca Cross connected to the type, yet it says all about the country.

The font used in the visual identity is called Bree Peru, designed by the Type Together foundry. The logo design uses a Spanish accent on the name of this country. The logo can be used as part of tourism marketing and on Peruvian-made goods.

Adopting a Design Style That Best Expresses the Country Logo
  1. Logo design trends can greatly affect the way your logo looks
  2. Think of contemporary or ever-green styles – pick one
  3. Have a concept, a meaning and a purpose in the logo

A logo design style is all about the way a logo looks overall. This is the point where you decide which design trend you want to choose for the specific country logo. In the past decade, we have seen some very out-of-the-box logos — contemporary and focused on concept.


Image Source: underconsideration.com

For example, the Bolivia logo is an example of a country brand that uses asymmetry and symmetry at the same time. I am saying this because the diamond shape pattern is symmetrical while the colors and patterns with the main diamond shapes vary. It is a rather artistic logo if you think about its construction.

Do you have a tip for a country logo? Share it with us and if it’s cool enough, we’ll add it here.

Embed this Infographic on your site using the html below:

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The post Symbolic Ways Country Logos Embody Nationalism appeared first on Think Design | Spinning Design Ideas.

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The beauty about motherhood is that it displays the many sides to becoming a mother. I know not because I am one but I have seen my sisters go through the phases of being pregnant and then finally holding their babies in their arms. It is surely surprising to see how all the discomfort vanishes into thin air once you see your little darling.

Obviously, every mother is different in her own way but the fact that they love their child is true for all. I thought for this Mother’s Day, it will be fun to depict the diverse natures of moms in symbolic visuals that can be used as logo designs for a company or even as creative stickers.

So this is a tribute to all the mothers who are truly the most inspiring individuals in the world.

Types of Mothers

Mothers are women and women are human beings and all humans are different from one another. Imagine if they all were same, it would have been a nightmare of robotic throne. I adore my mom the way she is and would never want her to be like anyone else. She is one in billion however many there are. I am sure you feel the same way and this emotion cannot be compared to any other.

While women in motherhood have similar experiences of struggles and joy, but they are still not the same when it comes to nature and reaction. For example, a caring mother will have a soft approach to explaining her child from doing something that could hurt him. However, an assertive mom may be autocratic with her leadership method when it comes to keeping things tight around home.

This said, there are some mothers who have more than one personality. While they are intellectual, they are also head-strong and sometimes even dream to have a diva day at the mall. My mom, for instance, is adventurous, glamorous and assertive too. While we see these women through a lens of kinship, we have to acknowledge and admire them for being multi-dimensional.

Let us crawl in and check out the types of mothers there are. Tell me what you think in the comments below. I’ll be looking forward to reading them.

DETERMINED MOM

Determination is the key to success, whether it is about climbing a mountain or raising a child. This illustration presents a woman who can surf through high and low waves with ease even with her little one by the side. When they set their mind to anything, they make sure they achieve it and that too with success.

Design Idea: use this visual as a badge on a sports club brochure or to sell stickers for sporty moms.

GLAMOROUS MOM

Just because a woman has become a mother does not mean her life has ended. She has the right to keep herself polished. My mother of five children in her sixties still dresses up like an eighteen year old who loves body glitter. People often question her looks but she never lets comments ruin her day at the spa or refrain her from going shopping. By the way, you should let her go because she might even buy something for her little princess or prince.

Design Idea: a logo design concept for a fashion store for mothers who love shopping

Also Explore: Millennial Moms With Unpredictable Shopping Behavior

INTELLECTUAL MOM

Mothers have a secret life too, and many love to read from romantic novels to books on motherhood. This visual is an ode to all those readers who finally get the time at night to snuggle in bed with their favorite story. In fact, such mothers also train their children to develop a habit of reading. I know because my sister is a book-a-holic and so is her son. They spend an hour before bedtime to savor narratives.

Design Idea: you can use this visual idea for a book cover or as a social media image for mommy readers.

HEALTH CONSCIOUS MOM

Let us face when you are pregnant, you surely gain a few pounds extra. It’s the time when many women forget all about keeping themselves fit. My cousin would eat desserts all the time as she could not curb her craving. However, there are some moms who just don’t compromise their health. No matter if they just got to know they are expecting or the time when they are full-term pregnant or when they are through with the delivery — they always make sure that they are healthy and so is their baby.

Design Idea: a gym for mothers can use this concept as their logo or as an illustration on their leaflet.

ASSERTIVE MOM

If you are a mom reading this, you will probably not be bothered. If you are the kid with an assertive mother then good-luck. Assertive moms are super-confident and make sure they are heard. In this visual, you can see a teenage girl and a mother who has no time to deal with nonsense. The hands on either represent the idea that too much of anything traps you and your child. So it is best to maintain an equilibrium when it comes to having things your way.

Design Idea: can be used as a logo for a consultant company or magazine that give relationship advice.

CARING MOM

As a contrast there are many mothers who are considerate and affectionate. Well, to be honest an assertive mom can also be caring. In this visual, you can instantly feel gentleness. Many times we think of our mothers as stringent but their severity is underlined with loving tones. A caring mom is surely someone you can trust and hold on to.

Design Idea: this could be an illustration for an editorial piece on motherhood in a magazine

PROFESSIONAL MOM

Professional moms can balance their professional and personal lives quite nicely. I will mention single mothers here because not only do they have a full-time job or a business, but they also have the strength to return home and attend to their kids’ needs. Hats off ladies!

Design Idea: can be used as a logo for an ecommerce site aimed at moms for baby items.

STRONG MOM

A strong mother knows how to be feminine and still knows the tricks of trade to protect her family. She means business! See those muscles? Yes, she will knock you down (with style) if you try to mess with her children. Well, a strong mother is also one who spends the entire day taking care of her home. Whether it is house-wife or a working woman, mothers have a lot more strength than we can imagine.

Design Idea: a great visual for a social media campaign to celebrate Women’s Day or even Labor Day.

GUARDIAN MOM

Even if a mother is not physically strong, she has the courage to guard her family. I think it is a motherly instinct. I remember one day the goons aimed their guns at me and my mother and she stood in front of me like a shield. Thank goodness nothing happened, but the point is that personality and size don’t matter here. Any mom, at the time her children need her, is there to support and protect them. She is the Guardian of the Galaxy when it comes to family and home.

Design Idea: this idea can be used by church or religious ministries as a symbol for their workshops

ADVENTUROUS MOM

While motherhood is an adventure in itself, many “cool” moms love to travel and do outdoor activities. Some mothers are exciting and they dare to live a life full of action! My sister-in-law has two sons and they love their mom because she likes scuba diving, trekking, bungee jumping, horse riding and speed boating among other activities.

Design Idea: travel companies aimed at mother-child adventures can use this visual for their marketing.

So what type of a mother are you? Pick one.

The post Caring vs Assertive: Sides to a Mother Depicted in Symbolic Visuals appeared first on Think Design | Spinning Design Ideas.

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Dear earthlings,

Although you find stories about extraterrestrial life and new planets exciting, it is time to focus on what is happening to the ball you live on.

With love,

Your Alien Friend

A letter to all the “intelligent” and “civilized” species of the planet Earth to keep their muse to one side, and start thinking about practical and collective ways to solve the global issues affecting human beings and other organisms. While scientists and politicians have the power to implement strategies, designers can offer solutions or at the very least give hope to all the inhabitants of this beautiful orb.

This said, many organizations and companies are working towards making ‘life on earth’ better in a variety of ways. There are communities and societies that devise strategies to address diverse problems such as global warming, water scarcity, famine, deforestation and electronic waste among other.

As a graphic designer, we come across many projects that require us to create a logo design based on our planet. Let us explore the ways in which the Earth has been used in a logo design.

Earth Logo Designs

Many logos around the world incorporate our planet in different ways and styles. Here is a collection of Earth inspired logo designs for you.

In some logos you will instantly recognize the planet, while in others you will see that abstractism is used to symbolize this celestial body. Many will directly visualize the planet, while others may use a concept to refer to Earth.

Concrete Earth Logo Ideas

These logo designs have an exact shape of the Earth with no ambiguity. Viewers instantly recognizes the icon without having to askew their eyes. The concept comes from concrete thinking, where by you focus on things physically in front of you. If you observe the logos below, they clearly present the shape and structure of our planet.


Image Source: LogoDesignGuru.com


Image Source: LogoDesignGuru.com


Image Source: LogoDesignGuru.com


Image Source: LogoDesignGuru.com


Image Source: LogoDesignGuru.com


Image Source: LogoDesignGuru.com


Image Source: LogoDesignGuru.com


Image Source: UnderConsideration.com

Abstract Earth Logo Designs

Abstract logos that incorporate earth are very subtle in their approach. They don’t show the earth or the map as it is popularly perceived. Abstractism comes from semantics and philosophy. Abstract objects don’t have physical referents, yet when you make abstract earth logos there a subtle connection to the “idea” of Earth.


Image Source: WikiPedia.org


Image Source: LogoPond.com


Image Source: LogoDesignGuru.com


Image Source: UnderConsideration.com

Conceptual Modern Earth Logos

Concept-based earth logos are considered to be modern no matter the time they are made in. This is because they stand out and are focused around a unique idea that is represented visually. These logos can be of any style or type or trend.


Image Source: LogoDesignGuru.com


Image Source: LogoPond.com


Image Source: LogoDesignGuru.com


Image Source: LogoPond.com


Image Source: LogoDesignGuru.com


Image Source: LogoDesignGuru.com


Image Source: LogoDesignGuru.com


Image Source: LogoDesignGuru.com

Graphical Earth Logos

Graph-based earth logo designs use vertical, horizontal or circular lines to appear like diagrams with a mathematical or scientific appeal to them. By graphical, I mean that these unique logos appear to be unlike others. They seem highly corporate and they show the lines of latitude and longitude.


Image Source: UN.org


Image Source: LogoPond.com


Image Source: LogoDesignGuru.com


Image Source: Qrius.com


Image Source: LogoDesignGuru.com

Earth Map Logo Inspirations

There are two versions of the Earth that we know of. One shows all the land and sea on a sphere such as a two-dimensional or three-dimensional circle and the other is a flat map spread on any shape. Here I am referring to earth map logos that came sort of out of a geography book.


Image Source: LogoDesignGuru.com


Image Source: LogoDesignGuru.com

Typographic Earth Logos

Type-based earth logos incorporate the globe in between the name of the company or organization. The earth icon can be of any style from geometric to organic, but it will appear anywhere in the typography. Usually the letter “O” is replaced with the earth symbol because the two have a similar circumference.


Image Source: WikiMedia.org


Image Source: LogoDesignGuru.com

Over-The-Top Globe Logo Designs

Some logo design use the earth symbol but they use a whole lot of other symbols along with it. When designing a logo, you cannot ignore the wants of a client otherwise you be able to satisfy them and they will avoid paying you.


Image Source: LogoDesignGuru.com

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Designing for sophistication and luxury is a specialized job. When you are branding upscale and high-end businesses such as Jewelry brands, you need to pay special attention to design elements which can help you create a royal, luxurious and sophisticated look. This is essential for your brand image because you want to exude opulence, lavishness, and class.

If you are new to luxury design, don’t be apprehensive. Distilling the subtle elements which make any graphic design sophisticated and luxurious is easy –all you need it an eye that notices. To start with, you need to understand that sophisticated design needs to appear effortless and professional –however, don’t let this mislead you into thinking it is easy. Much like how a classy waltz looks effortless but has years of practice behind it on the dancer’s part, similarly, the luxury design appears simple, graceful and unforced at the end, but has behind it hours of sweat and blood, along with experience. So the road to the nimble, premium design is long –however, you can easily start by focusing on five main elements which make up luxury design.

1. Custom Fonts

What comes to your mind when you think of luxurious fonts? Calligraphic fonts or hand-written fonts are often associated with images of opulence, wealth and sophistication. Similarly, narrow modern fonts, such as elongated sans-serifs, are also associated with images of lavishness. In addition to this, serif fonts like Didot, which rely on alternating thick and thin strokes, also look very classy. So if you are designing a jewelry logo, go for any fonts from these categories.

However, if you truly want to take your jewelry logo to a level of premium exclusiveness, go for custom fonts! Custom fonts will not only be luxurious, they also have the privilege of being one-of-a-kind –and this automatically assigns a class to your logo. Whether you use a custom font or a pre-existing font, always be sure to choose one that is readable, clear and aesthetically pleasing across all medium –whether print or online.

2. Simplicity Or Minimalism

Simplicity is the hallmark of any good logo. A simple logo is one that has a minimum number of elements –only the amount that is exactly needed to put forward the message. Clean lines, minimalist shapes and just the right amount of color makes a logo stand out, and it is not surprising that luxury graphic design focuses heavily on simplicity or minimalism.  What is the first thing you notice when you visit a high-end jewelry store? You will notice the store actually has very little jewelry items on their display shelves and the jewelry items will be carefully curated and displayed across space.

Do you think this is accidental? No! It is because minimalism instantly conveys a sense of elegance, charm, and opulence. Moreover, minimalism and simplicity is always the safe route –you can never go wrong with them, and you will always appear upscale with them. Contrast this with a heavily detailed jewelry logo –while it may have the potential to work, there is also more room for it to appear tacky and second-rate.

3. Space

Space is essential to design. It helps your viewers decode your message, and assign proper grouping to the individual elements of your design. However, space can also work in a very posh manner. Having lots of negative space in your logo not only makes your logo look expansive and spacious, it also gives it a very prestigious look –because what does a lot of classy space mean in real life? A lot of wealth! This is why it is important for you to pay attention to the white space in your logo design.

4. Sophisticated Colors

Some colors and shades appear more sophisticated than others. For example, a black and white combination is sophisticated, as are pastel colors. Soft blues, pinks, greens, beige, gold, and silver are some of the popular sophisticated colors. When you are branding a jewelry store, you can choose the color palette according to your audience. For instance, a jewelry store targeted towards teenagers can use a soft blue color to attract their audience –it looks classy yet lively at the same time. However, if you are targeting older women, you can easily go for strong contrasts such as blacks and golds.

5. Decorative Elements

Being simple or minimalistic does not mean your jewelry logo cannot or should not have decorative elements. In fact, decorative and ornate elements are exactly what help differentiate between just any minimalist logo and a luxury minimalist logo. If you really think about it, luxury is more than necessity – by its very nature, it is decorative. This is why it is extremely important for your jewelry logo to have a few decorative elements. This can usually be done in a number of ways, for example:

i) Lines & borders: Intricate, thin lines and borders instantly lend a swanky feeling to a logo. And these can be used in many creative ways –for instance, if you are going for a crest or an emblem, it can easily incorporate thin borders and lines. It is important for the line quality to remain subtle because if it is not so, your design will appear heavy and over-the-top. Lines and borders can also appear hand drawn –which is again a characteristic that instantly looks luxurious.

ii) Texture: Certain textures also make logos look more luxurious. For instance, if you go for metallic textures, the shine and quality in those textures will make your logo appear sophisticated. When you are going for a printed logo, you can go a step further and incorporate a tactile element in these textures as well – who says you need to limit yourself to the visual!

iii) Other Effects: There are a plethora of graphical effects which can be used to add a touch of glamour to your jewelry logo, for instance, an embossed look, even if it is just a visual emboss, or a gold foil look, or calligraphic lines and effects can also be added. Similarly, you can also go for some high-art looks.

These were just some ideas to get you started on a killer logo design for your jewelry store. Using these five elements in your logo will give you an easy blueprint for luxury design – however, one thing always stands true; there is no substitute for experience that is gained over the years. So while these five elements help you get started, the truly effortless look in design emerges from years of practice in luxury design.

GET A JEWELRY LOGO


Famous logo Source: brandsoftheworld.com
Other logos: logodesignguru.com

The post 5 Elements Of Luxury Design For Your Jewelry Logo appeared first on Think Design | Spinning Design Ideas.

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Our planet Earth is in the midst of a number of global crisis affecting the survival of organisms around the world. For the past decade, we have been worrying about issues like global warming, electronic waste and ecological collapse.

Folks at Logo Design Guru thus, came up with the idea to involve the design community in order to solve these pressing problems with their visual and creative skills. And so, we invite graphic designers from all over the globe to participate in this unique Earth Day Logo Design Challenge to pay tribute to our planet. In doing so, you will receive cash prizes and a number of other benefits.

Why This Logo Challenge?

This logo design challenge came into inception to do three important things, as follows:

  1. We wanted to create awareness among the designer network about problems prevalent across continents, so that they take keen interest in acknowledging the fact that our planet needs our focused attention.
  2. The idea to pitch in the efforts for a better future, from a logo design company could be by gathering everyone in this one-of-a-kind design thinking challenge where you have to visually solve at least five problems affecting the Earth.
  3. Empowering graphic designers with the ability to change the world with design. It is time to use our skills for the betterment of everyone.


Image Source: iStock/Aleutie

What Is The Earth Day Logo Challenge?

The Earth Day Challenge has all to do with designing a logo. However, a challenge cannot be as simple as that! So we came up with a few twists. The following pointers will also answer your questions.

  1. You are given a thirty-day calendar with a problem for each day. We will keep making the themed web pages live as we complete the ten day mark. You can upload your logo anytime until we close the entries.
  2. Make at least five logo designs for different problems to qualify as a nominee. If you manage to complete the entire challenge, then we will give you the extra mention to push your presence online.
  3. Create a logo design that reflects your country in some way. The idea is to give your creations a personalized touch. For example, you can use the colors of the flag or represent a national symbol.
  4. Your logo should be meaningful, as in it should have a concept or suggest a hopeful vision for the future generations. This is your true test – how you take a global issue and visualize it in a positive way by giving a solution.


Image Source: iStock/invincible_bulldog

How To Participate?

Participating in the Earth Day Logo Design Challenge is super simple. All you need to do is to click on a day in the calendar you want to upload your design for, sign up on our platform and submit your logo.

It will take you only a few seconds and come on, you can do this much for your planet Earth. Your efforts will not go to waste because we have a number of surprises lined-up for you!

What Will You Get?

Hey, you will get rich and famous.

In most logo design contests and challenges, you will receive a single gift but we have something awesome planned for those who participate in this Earth Day Logo Challenge.


Image Source: iStock/PeterSnow

Benefit 1: The first, second and third winners will receive cash prizes.

Benefit 2: The winners will be given a good mention and their designs will be featured on our blog.

Benefit 3: Your creativity will be shared across all our social media platforms with a community of designers, businesses and design enthusiasts.

Benefit 4: The winner will receive a 1st place, 2nd place and 3rd place badge to showcase on their website or online portfolio.

Benefit 5: All participants will get a ‘proud designer’ badge, which they can display on their portfolios.

Benefit 6: After signing up on our platform, you can also participate in other logo contests if you like and start earning.

So what are you waiting for? Participate in this logo challenge and shine away!

Participate Now

The post Announcement: How To Participate In The Earth Day Logo Design Challenge appeared first on Think Design | Spinning Design Ideas.

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What the hell just happened to the new ZARA logo? All the rules about kerning just went out the window. You must have had this thought the moment you saw this fashion logotype, but to be honest I thought it was unconventional. Nevertheless, it does make you feel a little uncomfortable. We all have been warned about the same old typography rules to the extent that now when a piece of graphic doesn’t fit the criteria, we troll it.


Image Source: Design Boom

Technically when the type becomes the point of focus, we are more likely to pinpoint the imperfections. Let us first understand what in the world kerning means and why is it important. For a lay man or a newbie designer, it becomes difficult to even comment on logotypes if they are not so sharp with identifying and justifying typographic deviances.

In this article, I will be covering the following topics:

  • The definition and importance of kerning
  • Difference between kerning and tracking
  • An introduction to fashion wordmarks
  • Rules of kerning in fashion logo designs
Kerning And Its Importance

According to Adobe, “Kerning is the process of adding or subtracting space between specific pairs of characters.” If the kerning is not done right, as a graphic designer or typographer you will immediately spot the anomalies and many times cringe at them. Nevertheless, there are two ways to do kerning in a software either automatically adjusting the spaces with the given panels or manually increasing and decreasing the gap. The better way is to not let the design tool do it for you instead, do it yourself.

Some of the challenging letter pairs to kern “perfectly” include LA, WA, WE, Wo, Ya, Yo, Va, Te, Tr, oL and so on. The space between letters depends on the type of letters, and here they are:

  • Rounded – O, Q
  • Half-rounded – D, B, P
  • Half-opened – L, E, K
  • Opened – W, T, X, V
  • Rectangular – N, H, M

The structure of each letter, the one that precedes and the one that follows it impacts the setting of kerning. This heavily influences the look and meaning of a word. For example, “Therapist” can easily become “The rapist” if the kerning is not attuned according to the context.

Kerning Versus Tracking

Just like the many misunderstood graphic design terms, kerning and tracking are often confused as well. For long, even I had problem understanding the clear-cut difference between these two processes. Let us see how well I can explain you the contrast.

KERNING TRACKING
1 Controls the spacing between two letterforms. Adjusts the space between all the letters in a word.
2 Used to fix awkward spacing between two letters. Used to balance the overall look of letters when combined.
3 Makes the word appear visually pleasing with befitting denotation. Affects the visual density of a word, phrase or paragraph.
4 Some design programs use in-built kerning tables to apply automatic kerning to text. Tracking is not on auto-mode, you have to use the character panel in software to change it.

Types Of Kerning

In a design software such as Adobe Illustrator or Adobe InDesign, there are three types of kerning options available. Sometimes mathematical spacing works but many times you need to kern optically, that is visually.

Manual Kerning

When you start your project on a graphic design software, in some cases, there is a need to do kerning manually by either using the shift+ right or left arrow key on the keyboard for a default 10 pixel move or by just pressing the arrow keys without shift for moving one pixel at a time. For example, the space between the letters “M” and “O” may seem perfectly fine but the space between “O” and “X” may not feel equally distributed as the M and O. In this sense, you need to space out characters manually.


Image Source: YouTube/ Pixel & Bracket

Optical Kerning

According to Adobe Help Center, “Optical kerning adjusts the spacing between adjacent characters based on their shapes, and is optimized for use with Roman glyphs.” Design TutsPlus suggests that “Optical Kerning is a good choice for fonts with inadequate built-in kerning.” For example, you may have seen that with some fonts the punctuation marks such as a question mark is jammed into the letter that precedes it. In this case, optical kerning helps solve the issue.


Image Source: Webdesigner Depot

Metric (Auto) Kerning


Image Source: Design TutsPlus

Now that we have a basic foundation about kerning, let us dive in the world of fashion typography.

Fashion Logotypes

From luxury brands to high-street brands, the fashion industry is concentrated with two kinds of logotypes: wordmarks and lettermarks. A continental wristlet wallet may not cost much but the moment you step into a Michael Kors boutique, the price shoots up! It’s the brand name and the logotype on the product that changes the game.

In the fashion industry, the brand name is pretty much everything. Some of the most famous and high-end brand names include Prada, Gucci, Ralph Lauren, Giorgio Armani, Versace, Prada, and Hermes among several more. On the other hand, popular sports fashion brands include Puma, Adidas, Nike, and Reebok etc. Then we have the high-street brands in the fashion world such as Mango, Zara, H&M, Topshop, Wallis, and New Look. If you observe, most of these brands focus on creating a wordmark or lettermark.

At a point in time, most of the luxury fashion brands used serif fonts to write their respective names. The logo design was simply the name written with a typeface of choice and that too in black. It is only now after the minimal trend fiesta and the prevalence of sans serif fonts that some of the fashion brands are redesigning their visual identities to meet with contemporary aesthetics.

For example, the serif font wordmark of the brand Burberry has been around for almost 100 years, but recently it made the switch. In 2018, just before the London Fashion Week, Burberry Group Plc launched its new brand identity with a sans serif all-caps treatment designed by graphic designer Peter Saville.


Image Source: Underconsideration/Brand New

It is good to follow trends once in a while, but there is a truth about logo design trends that should be known before relying too much on the fads. Well, you cannot blame the fashion industry since it too thrives on trends.

Seeing the rising trend of serif to sans serif, graphic designer and founder of LogoLounge, Bill Gardner observed and identified the change happening in the fashion industry. Fashion logos like Balenciaga, Berluti, Calvin Klien and Yves Saint Laurent have already transformed their visual identity to what The Fashion Law calls “blanding”, and if this trend continues then all the fashion logotypes will look similar. The only thing that will set them apart will be their branding and marketing.


Image Source: The Fashion Law

Explore: Sales Growth Strategies For Fashion Retailers

New Rules Of Kerning In Fashion Logos

Many fashion logos have rid themselves of symbols and instead, focus on the typography and spacing. Here are a few rules to keep in mind when designing fashion logotypes:

1) Adjust Kerning For Adaptable Logo

Fashion consumers have transferred their buyer’s journey from in-store to online. For many, a fashion website or social media has become the top place to shop. Keeping this consumer behavior in mind, fashion logotypes should fine-tune their kerning to make their logo designs adaptable i.e. responsive and readable for different screen sizes such as a laptop, iPad or smartphone.


Gif Source: Bureau Mirko Borsche

2) Pick A Font Easy To Kern

When I was working for a fashion magazine, I found kerning to be the most challenging part of designing. While some typefaces have letter structures that are easy to kern, many are difficult to deal with. For a fashion logotype, it is essential to use a font that creates pleasant spaces between letters.

According to the website Fonts In Use, here is a list of some fashion and apparel fonts that have been used by the fashion industry:

  • Helvetica
  • Futura
  • Cooper Black
  • Eskell Display
  • Akkurat
  • Bebas Neue


Image Source: Fontsmith/2017

3) Experiment With Kerning

The new world order of design industry is the willingness to experiment. We are tired of seeing the cliché typographic logos, color palette and symbols – we the consumers of design want something out-of-the-box. Zara is brave in this sense and so is Saint Laurent with its letters “N” and “T”. Even the old logo of Yves Saint Laurent was unique and there was hardly any space between the upper and lower sections of letter heights.

4) Change Kerning With Font Style

All the fonts in this world have different styles and anatomy of typeface, so when you select one for a fashion logo remember that the kerning will vary. For example, a cursive font will have to stick together enough to touch the swirly serifs of the letters. On the other hand, designers are using monospaced font or adding more than the usual space between pairs of letters. So the kerning depends on the type of font being used and the way it is being used.


Image Source: VectorLogoSupply.com


Image Source: Wikimedia.org


Image Source: LogoLynx.com


Image Source: Squirrelsisters.com

5) Kern With Composition in Mind

Not all fashion logotypes are wordmarks, some are lettermarks too. These lettermarks in logotypes are influenced by the layout of the letters. Consequently, kerning is also affected. Fashion logo designs can afford to be avant-garde because that is what fashion is about – being unusual and unique.


Image Source: Fashionunited.de


Image Source: Wikimedia.org

Fashion Logo Collection

It is not necessary that a fashion logo has to come from a fashion retailer only. The fashion industry is full of businesses beyond retailing such as blogging and distribution. It can even be a shops selling a variety of items like undergarments, shoes, dresses, suits, and accessories.

In this design era, you can break rules and make new ones. As long as the logo is good in aesthetics and function, you can make exceptions. Of course, big brands are always under scrutiny by the design squad but what about startups and small business. Can’t fashion brands have experimental logotypes?

Look at these fashion logos and observe how the kerning changes from one font to another, from one style to another, from one design composition to another, and from all-caps to small.


Image Source: LogoDesignGuru.com


Image Source: LogoDesignGuru.com


Image Source: LogoDesignGuru.com


Image Source: LogoDesignGuru.com


Image Source: LogoDesignGuru.com


Image Source: LogoDesignGuru.com


Image Source: LogoPond.com


Image Source: LogoPond.com


Image Source: LogoPond.com

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We are living in a world concentrated with products and services ready to grab our attention. In all this traffic, how do we make choices? We use visual identities of each company and of its product mix to identify, memorize and recall.

In 2009, researchers at Children’s Hospital Boston found that the human brain learns to process objects at an early stage of life. It was concluded that it takes just 100 milliseconds for our visual cortices to recognize visual representations as compared to textual information.

This is no rocket-science, it is just the way humans communicate and learn. Let’s explore why businesses should have a visual identity design and what is the role of branding objectives in this entire process.

Branding Objectives – The Start Of Everything

First of all, it’s important for business owners to realize that branding is not the same as visual identity design. In fact, the latter is only a part of this progressive journey.

According to the book Designing Brand Identity: An Essential Guide for the Whole Branding Team, branding can be defined as “a disciplined process used to build awareness and extend customer loyalty. It requires a mandate from the top and readiness to invest in the future. Branding is about seizing every opportunity to express why people should choose one brand over another.” Some of the most common branding objectives include:

Brand Identity

The different ways to share your message with the target market. To build a brand identity, you don’t just use visuals. You also use textual, auditory and experiential methods to deliver your vision, story or solution to your audience.

Brand Image

This has to do with the perception your customers have of you. Consumers pick a product not necessarily for its usefulness but also for the image that is attached with the brand. A good example of this is the iPhone, people don’t buy it because they need it but also because it creates a unique lifestyle for it – that of extravagance and minimalism.

Brand Awareness

It involves the information dissemination process of your brand. This is why when I think about water, I go with Aquafina. Perhaps it is different for you, but the point is to spread your brand into the market via a variety of channels and methods so that more and more customers get to know about you and pick you over others.

Brand Equity

This word is often used in marketing but it is a branding objective because the promotional material is part of branding. Brand equity is concerned with the value of owning a well-known brand name. It becomes fairly easier to sell products of a popular brand name than to make sales for a less recognized name. A positive and strong brand equity is a sign of success.

Brand Engagement

According to Wikipedia, brand engagement is “the process of forming an emotional or rational attachment between a consumer and a brand.” There was a time when the only engagement customers could have with a brand was via a phone call or by buying the product. Today, there are a number of ways to induce engagement because we have the internet and the web.

Brand Loyalty

This is a hard-to-achieve branding objective but if you win at this game then you can say cheers. The idea here is to retain customers so that they become recurrently use your product or service. There are a number of ways to achieve this such as premium customer service, special discounts and loyalty cards.

Once the objectives and the goals are set, it becomes easy for professional designers to create an appropriate and a customized visual identity design for startups, small businesses and large enterprises.

What is a Visual Identity?

A visual identity of your business is any brand element that mainly requires the sense of sight. Know that a logo design is just the tip of the ice-berg. For example, your physical store and your website design are part of your visual identity design. Your visual identity will include everything that can be first seen then felt or experienced. It can include your corporate video, marketing collateral, packaging design, photography and much more.

Why Have a Visual Identity Design?

This is one question several business owners still ask despite the global realization that a visual identity is a significant part of branding, marketing and conversions. You may argue that in 2016 the buzzword ‘debranding’ took off, but what you don’t realize is that the entire idea of this approach is only about detaching the name of the brand from visual so that the identity appears to be less corporate and more personal.

It’s time you stopped finding reasons to avoid investing in your visual identity. To start off with, I’ll tell you the importance of a logo design and how this visual gives you a lot more than its size.

1. A visual is worth more than thousand words, it is in fact something that conveys an entire story without the use of letters. For example the Nike logo design soon stripped the brand name from its brand mark simply because the need for words diminished. This was the very first attempt at ‘debranding’ a brand, and surely a successful one. The symbol proves to be enough to connote the vision and the feeling suggested.

2. Visuals such as a symbol or an icon is easier to remember. For example, the brand name Apple than it is to recollect Ritz Carlton. This is because as visual-beings we have associated the image of a well-known fruit with the name of the tech giant. Even better, as storytellers we have associated the tale of Adam, Eve and the forbidden apple with the mark.

Let us explore more reasons why you should spend your time, money an effort into planning, executing and maintaining your visual identity.

3. Visual components of the brand help establish a consistent personality for your company. This strategy aids in the visibility and recognition of your brand. A well-organized visual identity design lays a concrete foundation. An example of this can be the Coco-Cola brand. It leverages the power of one color (red) to evoke the feeling of hunger and excitement. This is why, since 1886 the brand is doing great.

4. When you create a style guide for your brand, you basically give a detailed description about what your visual identity system is and what it is not. This way you set the standard of your company and no matter who comes and goes, people working for your company will know exactly how they are supposed to present you. You can either print it out or to save costs you can make an eBook out of it.

5. The visual identity helps mold the brand personality, which in turn builds the perception of your brand in the minds of your customers. For example, the Japanese motor corporation delivers a sense of affordability for middle class families while the German multinational BMW radiates luxury and sophistication. So once you know the audience you want to reach, the visuals help you position your brand in the market.


Image Source: suzuki.com, bmw.com

6. The visual design of your brand influences business profitability. At the end of the day, any business or organization wants leads and conversions. Either you want to collect funds or you want to make money from a sale. Your brand’s visual media helps you to attract and connect with your audience, evoke reactions, and urge them to take an action.

Popeyes Packaging for Holiday Traveler

Arby’s Subscription Box

UK’s Bulb brand comical advert

Bulb TV ad February 2019 - 'the biggest green energy company' - YouTube

Coca-Cola’s Instagram Feed

National Art Museum Ukraine Rebranding

7. Visual branding helps to increase and strengthen your brand equity. To stay within a market, you have to make sure that your brand name is among the top three choices of a customer in the respective industry. For example, when burger comes to my mind I think of Burger King, McDonald’s, and KFC. Try this mini activity yourself for your industry niche and you will know where you want to be.

How has visual identity design helped your brand?

The post Branding Objectives: The “Why” of Visual Identity Design appeared first on Think Design | Spinning Design Ideas.

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Love is easy, right? At least you are not in a place where you hate someone but still need to love them. This Valentine’s Day, we are making brand rivals fall in love. It will be exciting to see how Coca-Cola and Pepsi looked together if they were to sink into each other’s arms.

So how do you get someone who hates you to love you? Now that is a million dollar question, and here is the answer.

How To Turn The Hate Into Love

When you are trying to change how someone feels about you, it is critical you put your ego on the side. Hate is a strong emotion and to convert that into love is challenging. Let’s explore a few ways you can charm them.

1) Just like designers, find the real problem as to why you are being hated. Perhaps the feeling is much complex than you think. Sometimes people are threatened by your perfection or they feel conscious around you who tends to win the conversation every time.

Brand Hate Story: When two perfect beings like BMW and Audi clash, then there are sparks everywhere. Their advertisement billboards are always head-to-head usually on the either sides of a main road. If they were ever to be in love, they’d probably be on the same side of the grass.


Image Source: Wonderfulengineering.com

2) Reflect on yourself because a clap is not possible with just one hand. There must be something either one of you have done to make the situation worse. Once you know the true sentiment, it is time to look in the mirror and jot down all the unpleasant things. Don’t be a miser in self-criticism.

Brand Hate Story: Apple and Microsoft have been rivals since forever. What if they did spent time being critical about themselves than about each other. You see when you focus too much on others, you often forget what you lack and you end up losing yourself. Something like what was happening to Apple lately.

Complete 66 Mac vs PC ads + Mac & PC WWDC Intro + Siri Intro - YouTube

3) Change your bad habits. You may be surprised to see the number of things that need improvement. Many people say love is unconditional, but that is not true in practical sense. You cannot be a jerk and expect others to still like you. Instead of confrontation, let them notice the transformation.

Brand Hate Story: A weapon of mass destruction is social media. You have seen how celebrity couples end up fighting through tweets, well it’s the same with brands. Guess it will be nice for Burger King to stop trolling McDonalds and try a sweet tweet this Valentine’s.

much needed update pic.twitter.com/H5v092C9RE

— Burger King (@BurgerKing) December 6, 2018

Explore: Overtaking the Legacy of McDonald’s: A Burger King Case Study

4) Show kindness to your so-called foe. Figure out ways to be helpful without having an agenda in your heart. It looks awfully pretentious if you support someone special and then keep on making them realize you have walked an extra mile for them. Sooner or later, they will notice so just be patient.

5) Interact outside a setting in which they began hating you. Sometimes it is necessary to step outside the bubble. Meet them in places where they will enjoy and try to be as welcoming, approachable and delightful as you can be. Take them out of the place or the situation that led them to hate you.

Brand Hate Story: Lyft and Uber are in a race to dominate the ride-hailing market. Two brands with the same service will always hate each other but if they are placed in a different setting or market then it will be interesting to see what happens.

6) Be friendly with their friends. If you are unable to reach them directly, then try to mingle with their friends, colleagues or allies to make everyone around them believe that you are not a villain.

Well these are just a few things you can do to make someone who hates you to fall in love with you. Before you experiment with these Love Guru tips, here is how famous logos of these rival brands will look if they ever decide to show up at the prom together.

Can you do a better job at making these enemies fall in love?

Embed this Infographic on your site using the html below:

<p><strong>Please include attribution to https://blog.logodesignguru.com/ with this graphic.</strong></p><p><a href="https://blog.logodesignguru.com/brand-rivals-in-love-famous-logos-valentines-day/"><img src="https://blog.logodesignguru.com/wp-content/uploads/2019/02/When-Famous-Logos-Are-in-Love.png" alt="Brand Rivals In Love: How Famous Logos Will Look This Valentine’s Day" width="700px" border="0" /></a></p>

The post Brand Rivals in Love: How Famous Logos Will Look This Valentine’s Day appeared first on Think Design | Spinning Design Ideas.

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So you’ve decided to break the barriers, and launch your own personal brand. Well, congratulations! Nothing is more exhilarating than doing what you love and get rewarded for it.

Now what?

I don’t have to really spell it out for you that launching a one-person show takes a lot of really hard work, guts, dedication, and not to mention perseverance. You’ll have to get your hands ‘dirty’, and practically do everything yourself.

To ease the process, here are ten top tools that I’d recommend for your personal branding arsenal.

1. Web Wise


Image Source: Pexels/Picjumbo.com

First off, for your personal brand whether you are consulting or providing professional service, having a website gives you a certain edge:

  1. You cater to both online and offline clientele.
  2. People can easily locate and contact you for your service.
  3. You come across as a professional who is serious about your expertise.

Website.com is a good option, and you can personalize it with registered domain at Freenom.com.

Tip: Stick to low cost options, then when you grow you can move on to dedicated hosting.

2. Brand Identity


Image Source: Unsplash/Brad Neathery

The next thing is to get a logo design for your personal brand. You may just have your name written in a modern font like Madalyn Sklar and William Arruda have done, or something fancy like Rebekah Radice has created for herself. For this, you can get a creative consulting logo from LogoDesignGuru.com.

Tip: Go for simplicity with a clean and readable font so your name is prominent.

3. Social Media


Image Source: Pexels/Tracy Le Blanc

OK, admitted this is not a tool. But you’ll need to register yourself on the appropriate social media platforms because that’s where the majority of your activities will be, if you want to stay connected and interact with your professional network. Choose your social assets that match with your personal brand profile. Facebook is great if you want to connect with a relatively young crowd of Millennials while for the senior executives LinkedIn is a wise choice. Instagram is ideal for sharing personalized visuals and videos with Millenials; if you want to reach out to influencers, then Twitter is the place to be.

Tip: Only register to the ones relevant to your personal brand.

4. Brand Graphics


Image Source: Pexels/Rawpixel.com

One of the most important things in online as well as offline personal branding is the use of clear and crisp graphics. You want to come across as someone who’s professional and cares about details, including marketing materials, business cards, or personal brand identity. I find Canva.com a life saver where graphics is concerned, and the best part is, it’s free and you do it yourself.

Tip: Design with a theme in mind using similar fonts and colors to create branding consistency.

5. Beautiful Images


Image Source: Unsplash/Thought Catalog

Similar to graphics, beautiful images can make a huge difference in social media posting, website design, or your branding material. There are many options out there but I usually go with Unsplash.com – unlimited beautiful, large size images, well categorized, and searchable by keywords. Moreover, they’re stock photos quality, at no cost!

Tip: Go for photos with people with expression resonating your brand message.

6. Video Vice


Image Source: Unsplash/William Bayreuther

Let’s face it, no one can resist clicking on a video. For your personal brand, the next best thing to face-to-face conversation is to “speak” via your recorded videos. Whether it’s for social media, YouTube or “Live” updates, you’ll need a handy video tool. Adobe Spark is a simple and user friendly option where you can upload your recorded videos or images, and convert them into shareable video format. With some beautiful fonts, theme, voiceover and voila you’ve got yourself a professional video to show off.

Tip: Use a combo of graphics and recorded video to break the monotony.

7. Social Schedule


Image Source: Pexels/Plush Design Studio

One of the most challenging activity in marketing your personal brand is to handle social media. While you want to be responsive to every query or comment, you don’t want to spend your whole day on social media, do you? That’s when scheduling tools like HootSuite can save you hours. Sign up, connect your social profiles and schedule all your posts under one window. Save you from distractions as well!

Tip: Schedule posts like articles, quote images, company updates; interact with live comments.

8. Acing Appointments


Image Source: Pexels/Rawpixel.com

So finally, you’ve got your first client, and you don’t want to mess it up by forgetting the day, date or time of meeting. A word of advice – don’t bother with paper based diaries, you’ll forget them, lose them, or they’ll just get sloshed with coffee at the wrong time. Go digital. There are so many options out there but why pay when you can get it for free? For me the best deal is Google Calendar, or you could sign up with Appointly.

Tip: Share your calendar to remind others of designated time of meeting too.

9. GotoMeeting


Image Source: Pexels/Rawpixel.com

Got a presentation with a client sitting across the globe? Want to conduct a webinar? Or simply an overseas meeting call without costs attached? GotoMeeting is the tool which is going to save the day. Simply sign up, and you’ll be given a conference call code to join the meeting; use the same code to invite callers to join too, by using your phone or through computer browser.

Tip: Schedule webinars – a great way to boost your brand and show off your expertise.

10. Productive With Asana


Image Source: Unsplash/Rawpixel

If your business is project base, then you might want to have a tool which allows you to collaborate, schedule, prioritize and monitor progress. Asana is the hero tool you’ll love to use with both clients and internal team members. It will help in presenting your personal brand as being transparent, effective, and worth the value.

Tip: Track your own progress to cut down on time wasting activities.

While there are tons of tools out there, you’ll have to figure out what works for you and your personal brand. One of the most important things that I’ve noticed is that look for customization. It offers the flexibility that you’ll need when you grow your personal brand in the future. Over to you. Have you tried any of these tools? Which one is your favorite?

The post 10 Personal Branding Tools To Help You Build A Dynamite Online Presence appeared first on Think Design | Spinning Design Ideas.

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Now that was quick! It’s 2019 already and we’ve got much at hand, thanks to the year that just passed by. From advances in artificial intelligence to dramatic changes in consumer buying behavior, the scope of retail has been significantly redefined. The key to success isn’t hidden in one communication channel, instead the winning brands are investing in omni-channel marketing and creating a seamless experience for customers of today.

The Seamless Buying Experience Explained

A seamless buying experience is simply when the line between online and offline, digital and physical is erased. Nowadays customers want brands to create give quick solutions not just on mobile but in physical stores as well. This is why you’ll see many retail business owners and marketers using and promoting futuristic technologies and optimizing shopping for mobile users.

When customer shop, they’re usually with their mobiles such as an Android or iOS. These smartphones come handy for any query or reference. According to Statista, “In 2021, 53.9 percent of all retail e-commerce is expected to be generated via m-commerce.”

Let’s explore the efforts retail brands are making to ensure the wall between bricks and clicks comes down.

Nike – Store Of The Future

The Nike app now gives its customers the ability to empower their buying experience. With the improved mobile application, Nike buyers can unlock free articles in stores, try-out shoes without the help of an assistant, and purchase an item in-store instantly with the scan-to-buy feature. This saves a lot time that gets wasted just to search an item, have someone to help you with it and stand in line to pay the cashier. If you’re a sneaker fan, you’ll know best.


Image Source: Nike

Explore: Sales Growth Strategies For Fashion Retailers

Amazon Go – Automating Shopping

Amazon.com is known for its ecommerce business, yet there are customers who’d rather buy from a physical store than online. For such species, the retail giant came up with an idea of grocery shops without checkouts. The “Just Walk Out” experience seems like one-of-a-kind in which you conveniently walk in, pick stuff and walk out. Unlike reality, right? Once you’ve downloaded the app, there are three technologies that work simultaneously: deep learning, sensor fusion and computer vision. Amazon Go stores have already opened in Seattle, Chicago and San Francisco.

Introducing Amazon Go and the world’s most advanced shopping technology - YouTube

Alibaba’s Hema – Technifying In-Store Experience

Within the retail niche, the grocery selling business is taking buying experience up a notch. So what will it be like to shop in a store like you’re shopping online? Well, it’s better! We can definitely sense that consumerism in China is redesigning the way we shop. Some of the cool features include robotic (in-house) restaurant waiters, delivery to point-of-sale system via conveyor belts, digital checkout with AliPay, and most amazingly data-driven personalized recommendations on mobile app based on previous buyer’s in-store journey. That’s a mouthful but it’s all so cool.

How Alibaba Got Consumers to Love Grocery Shopping - YouTube

Explore: Department Stores For Digital Customers

Coop Italia – Revolutionary Supermarkets

Real-time data is becoming a hip thing when customers alike want information instantly. You’ve heard of ‘micro-moments’ right? While Google limited it to the mobile world, retailers are tapping on this behavioral change in-store. In 2017, the Coop installed its stores with smartTAG labels powered by high definition e-paper display, which can be accessed any time from the shelf. The information is in the form of statistical data and infographics configured with graphic visuals.


Image Source: Coop Italia

IKEA – Designing Spaces Virtually

It was not until Pokemon Go that people became obsessed with Augmented Reality, and now it is everywhere even in interior decoration. IKEA is known as an innovative company, but I feel that it is also an experimental one. It doesn’t hesitate to try out new things. IKEA Place uses Apple’s ARKit to elevate furniture buying experience. Over 2200 photorealistic items are available to choose from.

Say Hej to IKEA Place - YouTube

Explore: Creeping Digital Technologies Innovating Interior Design

Prive Revaux – Optimized For Social Media

As per Statista, Instagram users in USA are projected to surpass 110 million this year. No wonder brands are looking into ways to close the gap between digital and physical worlds. This is because 2017 and 2018 were not good years for the retail industry and many businesses had to discover ways to woo their customers by hook or crook. Prive Revaux, an eyewear brand, created a series of ready-to-take-selfie backdrops in their pop-ups to “give everybody the chance to feel like an Instagram influencer,” says Lauren McGrath, VP of an influencer marketing platform, Activate.

How To Become Part Of Retail Business Future

It’s important for retail brands to evaluate how digital technologies will transform their value chain when faced with new opportunities and challenges. Retailers need to unlock pioneering and creative ideas to entice the digital shopper.

1) Train your teams to create a culture of constant innovation and learning, like Nestle’s Digital Acceleration Team. All departments within your retail company should be digitally competent so even with the evolving environment you’re equipped with the right resources.

2) Take inspiration from China’s “New Retail” era envisioned by the founder of Alibaba, Jack Ma. The idea is to use latest technologies, such artificial intelligence, in manufacturing and distribution to keep up with consumer trends. The supply and demand ratio is urging businesses to become efficient at a lightning speed.

3) Talk to target market in real-time. Small businesses and startups belonging to the retail sector can leverage from conversational commerce to be where customers are at the time they need an answer or a solution. Artificial intelligence chatbots came into picture in 2016 and now it’s time to see how these assistants can be humanized and optimized for a seamless customer experience.

I got in touch with some industry experts to shed more light on how retailers can become part of the future of retail business.

4) Study the retail industry and its consumers. Michael Weissman CEO of SYNQY Corporation suggests that in order to participate in the future of retail, small businesses and startups “need to become proactive about retail media and they need to find ways to monetize that traffic.” In addition to this, he explains that consumer behavior has changed tremendously. Traditionally, there were “two phases of shopping. The first phase was called pre-store where the consumer makes decisions before they head to the store. The second phase was in-store.” However, the landscape has changed now and consumers are “pre-storing while in the store”. Hence, it’s critical that retailers realize this shift and plan their production, distribution and point-of-sale accordingly.

5) Think like an e-commerce business. Owner of an online store Canvas Art Boutique, Elizabeth Bradshaw suggests that retail entrepreneurs should “invest in digital marketing, search engine optimization with a focus on ecommerce, ad targeting, conversion rate optimization, and email marketing” in order to keep up with the transforming nature of retailing and with competition.

6) Partner with retail technology companies. Vice President and Co-founder of eMazzanti Technologies, Carl Mazzanti points out that “Smaller retailers are just not equipped to keep up with it all. The only sensible way for them to be part of the future of retail is to partner with a retail technology expert.” Such a collaboration can help small retail businesses match befitting technologies with their needs and budget.

7) Embrace Digital technologies. CEO & Co-Founder of Jibestream, Chris Wiegand suggests that retailers of the future should “capitalize on the shopping experience revolution, retail mobile applications must incorporate interactive indoor maps. Some of the more innovative REITs, shopping malls, and department stores have already begun to integrate indoor mapping services into their mobile apps, making it easier for shoppers to find the quickest, most convenient route to the store or product they’re looking for.”

Are you a retail business? Share a tip that has helped you stay ahead of the game.

The post Bricks And Clicks Of Retail Business: Tips To Create A Seamless Customer Experience appeared first on Think Design | Spinning Design Ideas.

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