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There’s nothing more frustrating than getting asked a question by a customer that you’ve already answered. There’s also nothing more embarrassing than realizing you don’t have these answers available for them. We briefly went over this when we talked about how to make your real estate investing website more credible, but let’s go over it more in depth.

Why is it so important to answer customer questions early on? There are a few reasons:

  1. It makes you more credible
  2. It makes them feel self-sufficient
  3. It frees up time from you needing to answer the same question over and over

There are lots of different strategies to connect with your target audience through content and community management. In this article we’re going to go over the top 5 ways to answer customer questions before they ask! Let’s get started.

1. FAQ Page

Having an FAQ page will make your website more credible, as well as give your clients the opportunity to do the research for themselves. When a motivated seller visits your website, they’re looking for information on your business and the process of selling a house to an investor.

When that information is easy for them to find, they get two things: a better understanding of the question they had, and the feeling that they are the ones choosing your business instead of going with you out of necessity. When a customer has that feeling, they are more likely to do business with you because they are confident in their decision.

Your FAQ page needs to be easy to get to. The best way it to have an “FAQ” tab in your navigation bar in your website’s header. Some great examples of FAQ questions to have are:

  • Will you buy a house with no repairs?
  • What if the property has tenants living in it?
  • How fast will you be able to close on the house?
  • I have legal issues attached to the house, is that a problem?
  • There are tax liens on the house, can you help?

Answering these questions in an easy to read format will cover the basics so that you don’t have to. This also weeds out the prospects who aren’t serious about selling their house to you. That way you won’t get cold leads or irrelevant leads coming to you and wasting your time.

2. Articles with Single Answers

Remember all of that SEO stuff we’ve been talking about? This strategy is all SEO. Writing an article that answers a single question is a great long-term way to keep the answer available for your target audience.

Let’s say you frequently get asked about houses that have a lot of repairs that need to be made. Writing an article that specifically addresses those concerns will:

  1. Answer the question being asked
  2. Provide a link for future questions of this type
  3. Index this page (and your website) in Google as an answer to this question and questions like it

That last one is really important for SEO. Having a high quality answer article indexed in a search engine will keep your website as a page one response when someone Googles something like “how to sell a house without making repairs”, or “sell a house without repairing it”. This is the best way to generate organic leads to your real estate investing business.

This strategy is also perfect for content marketing. Think about it, you want the keyword to be a search term, right? How many different ways could someone search “sell a house without repairs”. Every variation of that search term can be its own article. This will get you indexed for multiple search terms which increases the likelihood of new customers coming to your real estate investing business.

3. Vlogs

Vlogging is a great way to connect with your audience in an authentic way. We mentioned vlogging in a few of our articles, most notably in our article about creating a successful YouTube channel for your real estate investing business.

Jeff Bullas, an online marketing expert, found that 65% of audiences are visual learners. You already know how valuable visuals are for marketing purposes. Remember, answering customer questions is PR. While it might not seem like it converts people into leads or customers, it definitely builds your real estate investing business’s reliability and credibility.

Ok, back to vlogging and why it’s important. When you get a customer or potential partner posting a question on one of your business social media accounts (or asking you directly) making a vlog to answer it is a good long-lasting way to keep that answer available for the future. The odds are, you’re going to be getting asked that question more than once. Having a vlog ready accomplishes a few things:

  1. Provides an authentic response from you. Remember, the vlog format is low budget and with minimal editing. It’s just you and a camera and your viewers. The more authentic it is, the better your audience engages with you.
  2. Builds your SEO. When you upload your vlog to YouTube or FaceBook, add tags to it that will help those platforms to categorize your content. Just like a blog’s tags, this is great for SEO.
  3. Adds to your content. Now that this vlog is made you can add it to your content marketing library and pull it out whenever the question gets asked again, or whenever there’s a similar topic being discussed.
4. Explainer and Whiteboard Videos Image from Killer Infographics

Just like making a vlog to answer a question, you can preemptively answer common questions or explain your business’s process with a whiteboard or explainer video. These are two different styles to address information, but essentially they both achieve the same goal.

The point of having videos like this is to drive the conversation to what your business is and how it helps solve your client’s problem. These are typically much higher production quality than a vlog is. That’s because these are going to be videos that are featured on your website and in your marketing.

That being said, you don’t have to be a media expert to get a good explainer or whiteboard video. There are plenty of freelancers available online for you to get an explainer video made through. Some of the best freelance sites are:

Once you’ve found the right freelancer for your team all that’s left is to make a script with what you want the video to say. Your new team member will take it from there. We highly recommend making an explainer video. These are invaluable to your website credibility and your business over all. We also advocate for not spending your time making them. Outsourcing in your real estate investing business will save you time and money in the long run.

5. Live Event & AMA’s Image from BlazeMeter.com

Live events can be handled on multiple platforms. You have:

All of these platforms have live streaming capabilities that will get you directly connected with your audience. Most of these platforms have a way to optimize the stream before it starts, that way you’ll pull in your audience and not just followers. Additionally, after your live stream is done all of these platforms save the video. Upload that video to your YouTube channel afterwards and – boom – you’ve just made more content.

But what does “AMA” stand for. AMA means “ask me anything” and are popular online live events that brands and businesses do to directly communicate with their followers and prospect leads. When you do a live event as an AMA you are getting exactly what your audience is interested in and are able to answer those questions in real time. Think of it like a networking event, but no one has to leave their house! It’s great!

Doing live AMAs for your real estate investing business won’t answer customer questions before they ask them, but it will give you a fast response time as well as open the door for that important client conversation to start.

You don’t just want to post that you’re going live without giving it much thought, though. That’s like sending invitations out to a party an hour before it starts. You shouldn’t be surprised when no one shows up. You’ll want to market the event for at least a week or so before hand, as well as make sure it’s a narrow field of discussion. Possible topics for a live AMA are:

  • Selling with bad credit
  • Selling as-is
  • Finding wholesale houses
  • How do get into real estate investing
Answer Customer Questions Before They Ask

At the end of the day, all of this is brand building and PR. The more you do that, the more trustworthy your real estate investing business becomes. On top of that, this is marketing, plain and simple. Building your online presence is essential for getting to the front page of Google. After all, that’s where the best (and cheapest) leads will come from.

To help you build your online presence, we have weekly webinars all about getting to the first page of Google and generating high quality leads online! Did we mention it’s free to attend? Come check it out by clicking the button below!

The post 5 Ways to Answer Customer Questions Before They Ask appeared first on LeadPropeller Blog.

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Experienced business owners know that communicating with customers and tracking leads is essential for keeping a successful business running. Nothing does that better than a strong CRM. Having a real estate investing CRM system in place will help your business across the board. Communicating with leads: check. Tracking customer behavior and lead conversion: check. Keeping lead and customer information for retargeting: check.

Not using a CRM yet? Don’t worry, we’re going to go over everything real estate investors need to know about CRMs, how to use them, and how your business with grow with one in place. Ready to grow and manage your business like a professional? Let’s get started!

First Off – What is a CRM

CRM stands for “customer relationship management”. Essentially, it’s a way to keep your interactions with customers and leads organized so that you can better manage your real estate investing business. Zapier puts it this way:

“Customer relationship management software (CRM) are tools to organize your contact info and manage your relationship with current and prospective customers, clients, and other contacts. They’re address books on steroids — the modern version of old-fashioned Rolodex.”

Ok, that doesn’t sound like it’s a big deal, but trust us it is. We know that running a real estate investing business takes a lot of time and organization as well as a crazy amount of contact and communication. Heck, that’s the biggest part of lead generation and lead to deal conversion.

Having a strong real estate investing CRM keeps track of contact information, sure, but it also tracks customer and prospect behavior. We’ll talk about why this is a good thing in detail in the next section, but for now know that tracking behavior is essential for retargeting.

So to answer the question “what is a CRM”: it’s a software to manage and organize your real estate investing business. The more organized, the more efficient. Efficiency means higher returns. By making your process and communication as streamlined as possible, you’re making your real estate investing business more profitable in the long-run.

Why You Need a Real Estate Investing CRM Information from TrackVia

Just 10 years ago organizing your real estate investing business meant spreadsheets and phone books. The problem with that old-school style of organization is two fold.

  1. You run the risk of losing important data and contact information
  2. You have no way of live tracking important marketing relevant information

Think about it. If you’re still using spreadsheets and old-school tracking methods then you know that you have to manually update things. You also know that manually updating customer information takes up a lot of your time and is easily victim to clerical errors. These errors cost you time, money, and more importantly prospects. Using a real estate investing CRM prevents your important business information from all of these risks. Let’s go over all of the benefits and features of using a CRM for your real estate investing business!

Customer Behavior Tracking

Alright, let’s get down to how a real estate investing CRM tracks customer behavior for retargeting. Needles to say, tracking behavior is invaluable for getting in front of the right target audience. The whole point of PPC (pay per click) marketing is getting in front of a highly targeted audience. Additionally, retargeting is continuing to advertise to prospects that clicked on your ad, went to your website, or even made it as far as your sales forms but didn’t convert into a lead.

Which is why knowing customer and prospect behaviors is one of the most beneficial features of a real estate investing CRM. A good CRM will track:

  • When a prospect visited your site
  • How many times they’ve visited your site
  • The paths they’ve taken to get to and navigate through your site

This information will make it easier to retarget them with content and ads that are specific to their needs. For example, say a potential lead found your real estate investing business by clicking on one of your blog posts after searching for the term “sell house without repairs”. From that information, you know that this prospect…

  1. Has a house that’s not fit for a traditional sale
  2. Is short on money and would prefer a cash offer
  3. Has already done research on alternative house sale options

This is really powerful marketing information! Now that you know these details about your potential lead you can better target them in your PPC campaigns.

Log Customer Interaction

Similarly to tracking a customer’s behavior, a good real estate investing CRM will also log your customer interaction. This not only minimizes communication errors, but also helps your business understand your clients on a personal level. Knowing how they react to certain things, what specifically they’re looking for and why, and how your staff communicates with them will help you build a better brand image, analyze what communication works, and helps you to better understand your customers.

This is a particularly effective feature of having a real estate investing CRM because it gives your business a point of reference for each customer. Think about it this way: let’s say you have a customer who’s already been in contact with your business but decided not to sell their house that first time. A few months later, this same customer comes back to your business with more questions and seems more willing to sell.

If you were in this scenario without a CRM that logged your previous interaction, you might not be able to effectively land the deal. However, with a log of this customer’s previous interaction with your business you will have more information and a better understanding of their situation. Additionally, you’re going to be able to communicate with them on an intimate level. That intimacy between your customers and your business builds trust and raises your chances of converting that lead into a deal.

HubSpot describes this kind of customer interaction tracking like this:

“With one or two or five customers, manually tracking every interaction is doable. But think ahead to one, two, or even five years from now. Presumably, you want to triple or quadruple revenue in the years ahead, and the time your salespeople will have to spend recording prospects and customer information is eventually going to take over their days.”

Organizing Leads and Deals

At the end of the day staying organized is what makes or breaks converting a lead to a deal in real estate investing. If you’re not staying on top of your leads and following up with them then you’re not converting them into deals. That’s a quick way to kill your business.

Having a real estate investing CRM that keeps your leads, deals, properties, and communication organized is a huge time saver. With a good CRM you’ll be able to track every part of your deal. That means seeing acquisition, how the lead found you, their motivation for selling, the conversations they’ve had with you or your team, what they’re asking for, what you counter with, and when the deal gets set.

It’s more than just lead to deal conversion, though. If you have a strong real estate investing CRM then you’re also able to organize the process for getting the house sold. After all, motivated sellers are just half of the equation in real estate investing.

A good CRM for your real estate investing business will also track your interactions with your contractors so that you can see the different stages your properties are at, as well as how a house is doing on the market when it comes time to sell.

Why You Need a Real Estate Investing CRM

The number one issues real estate investors have when they’re scaling their business is staying organized and incorporating new team members easily. With a good real estate investing CRM you can streamline the process of bringing in new team members as well as keeping your growing business organized.

The benefits of a CRM for your real estate investing business are endless. Tracking customer behavior for retargeting, logging important conversations, and keeping your leads and deals organized is just the tip of the iceberg. What CRM are you using? What do you wish your CRM could do for you? Let us know in the comments! We love hearing about what works and what doesn’t for your real estate investing business.

Does your CRM help with your marketing? Don’t have a CRM to help with that? Come to our expert webinar to get the best marketing strategy for active real estate investors by clicking that blue button! Don’t worry, it’s completely free to attend.

Our weekly webinar covers the most effective marketing strategies that active real estate investors are using to generate high quality leads. And it’s completely free! Come see what expert real estate investors are doing to get better leads for cheap.

The post What Every Investor Needs to Know About Using a CRM appeared first on LeadPropeller Blog.

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By now you already know that online marketing is the most effective strategy for real estate investing lead generation. We don’t need to convince you, so we won’t. Instead we’re going to go over the best online lead generating strategies for your real estate investing business. Ready to stop hunting leads and start having them come to you? You’re in the right place then!

First thing’s first. While this article is going to go over the most effective strategies for real estate investing lead generation, we also provide weekly webinars on how to generate the best leads for your business. You can reserve your seat for free (yes, free) by clicking the button below. We promise it’s worth your time. Besides, what do you have to lose? It’s free!

Ok, now that that’s been said, let’s get on to the best real estate investing lead generation strategies.

Where to Start With Online Marketing

The internet is huge. Like…really, really huge. There are a lot of places to start when it comes to marketing your real estate investing business, but what’s the best place for you? It’s a no-brainer that the very first thing you need is a website for your business. I mean, it’s 2018, that goes without saying. And, chances are, you already have a website.

Having a website alone isn’t “marketing”. This isn’t a ‘if you build it they will come’ situation. Everyone has a website, which means the internet is flooded with them. The point of online marketing isn’t just to have a place for people to go, but making sure your audience knows that you even exist. To be honest, this is the hardest part. Don’t worry, once you get traction with your website everything become significantly easier.

Ok, so you know you need a website and that your website needs traffic. There are two general strategies to get traffic to your website: organic traffic (search engine optimization), and paid traffic (pay per click).

Fast-Track SEO

We’re going over search engine optimization (SEO) first because it’s the foundation for your online presence. SEO can take upwards of a year to start seeing results. It’s something that needs to constantly be built on, so you can’t just set it and forget it. There are lots of different ways to built a strong SEO base to build your organic traffic off of. Don’t worry, we’ll go over each one in our deep dive into real estate investing lead generation strategy.

The first thing to do to build a solid SEO foundation is to have a blog. Blogs are so important that in the most recent marketing statistic case study from HubSpot found that “B2C companies that blog 11+ times per month get more than 4x as many leads than those who only blog 4 -5 times a month.”

Having a blog is the first step to content marketing. In fact, we had a skyscraper article about professional content marketing for real estate investors. Believe us, it’s worth the read (and much easier than you think). Check out the article on content marketing here!

Now, you might be thinking, “Content marketing takes a long time. Is it really worth it?” The short answer is yes. In a 2018 marketing study, Marketo found:

“93% ofB2B companies say content marketing generates more leads than traditional marketing strategies.”

Essentially, SEO and content marketing are what get you to the first page of Google searches. When you provide high quality content that answers the questions your target audience is searching, Google finds your helpful and puts you at the top of their search. That’s why a strong SEO presence is important for businesses. Those Google searches are cheap leads that all start with a blog.

Knowing Your Keywords

Keywords are important for SEO and PPC (but we’ll talk about PPC keywords in the PPC section). If you’re not using the keywords that your target audience is searching for, then you’re not going to show up in their search results. Tracking the right keywords is crucial for a strong real estate investing lead generation strategy.

You never want to guess what your audience is searching for. Tracking the keywords to use for content marketing is as simple as finding the right tool. Luckily, there’s a lot to choose from. We like to use SEMrush and SERPS.com to find which keywords to use, but there are others such as:

When you use your keywords to attract leads you need to be sure not to over use them in your content. Having a keyword density over 3% will prevent you from being put on the front page of Google. Google sees that as keyword stuffing, which is a huge no-no. Keyword stuffing is a black hat SEO strategy that people use to try and cheat the index system that Google uses to figure out who should be placed where.

The best strategy for using keywords is to use lots of local variations, and to aim for a 1% – 1.5% density in your blog posts. Some strong variants of keywords to use for your business include:

  • Sell my [target city] house
  • Sell house for cash in [target city]
  • Sell house as is in [target city]

Remember, SEO takes time. You can’t just write a couple of blog posts and then stop and still expect to make it to the front page of Google. Not only do you have to keep building on your SEO with constant blog posts, but you need to repurpose it for social media marketing, email marketing, and have on-page optimization.

If you don’t have a content marketer on your team, the truth is you’re going to be spending a lot of time building your search engine optimization. As we stated, this is the first step to building a strong real estate investing lead generation strategy. So what do you do when there’s something that needs to be done, but you don’t have the time to do it?

The simple answer is to let the experts do it for you. We have a team of professional search engine optimizers who are ready to build custom SEO for your real estate investing business. The best part is that we exclusively work with real estate investors, which means we know exactly what your target audience is looking for and how to target them with high quality content. Our professional SEO service will get your real estate investing business to page one of Google in no time! Give us a call at (210) 999 – 5187, or visit our SEO service page here.

Getting Started with PPC

Alright, now that we’ve talked about the slow and steady strategy for real estate investing lead generation, let’s talk about the immediate strategy. PPC, or pay per click, is all about paying for ad space to appear in front of a specific target audience of your choosing. It’s pricey, but it’s worth it.

Just like SEO, we also provide a professional PPC service that’s customized to your business and target area. Our high satisfaction rate and expert online marketing experience is worth your while. You can learn more about our professional PPC service here, or by calling (210) 999 – 5187.

However, if you’re interested in doing PPC yourself we’re going to go over the strategy you should use to attract high quality leads. There are a few mistakes that real estate investors do when they’re trying to do PPC themselves that we need to address so that you don’t fall victim to them.

Mistakes to Avoid with PPC

PPC is all about buying ad space and high ranking keywords to run your ads on. For example, if you were to bid on, and buy, the key phrase “Sell my house for cash San Diego”, you would appear in the paid ad placements above organic results for that term and similar terms (if you add variation).

It sounds pretty straight forward, but keep in mind we’re condensing the entire thing. PPC has a lot of subtleties that can escape someone and, if done wrong, can end up costing you thousands. So, these following mistakes are something you need to absolutely avoid if you’re running your own PPC ads.

1 – Not Bidding on Your Business Name

You need to bid on your keywords, and local area, but many real estate investors forget to bid on their business name as well. The las thing you want is for your competition to get word of your business, buy your business name, and run ads with your name to their site. It’s a dirty trick, but more common than you’d think. That’s why you always, always, always need to include your business name in your bids.

2 – Fighting to be #1

At least as far as AdWords and BingAds are concerned, number one isn’t the best spot to be in. In fact, both platforms have found that the ad links placed in slot 3 and 4 perform better than the number 1 paid result. Do spend an enormous amount of money to try and get to number one. It’s not worth it. As long as you’re showing up in the ad spots in searches, you’re going to do fine.

3 – Not Using Keywords in Ad Copies

The ad copy is the text under the link. Think of it like your ad’s description. Just like in SEO, if you’re not using the keyword in the description then you’re not motivating your target audience to click on your ad. They’re looking for relevance to their search. Which means if your keyword is “sell my house for cash San Diego” and you don’t use that in your description, then your link doesn’t seem relevant to the searcher. Always use your keywords in the ad copy.

4 – Broad Bidding

This one is especially bad for real estate investors. You don’t want to just bid on keywords like “house for sale” or “sell my house” because it’s too broad. With search terms like that, you’re bound to end up in searches someone does for realtors, or agents. The problem with broad bidding is that it’s not specific to your target audience’s problem. Someone casually wanting to sell their house isn’t the same as a motivated seller who needs cash for their home. You’re wasting your money by broad bidding. Make it specific to your audience and your area.

5 – Non-Relevant Landing Pages

More people mess this one up than you’d think. A landing page is the page you go to once you’ve clicked on the ad link. If your landing page doesn’t have anything to do with your ad, or doesn’t seem to have anything to do with your ad, then people click away. A high bounce rate is just as bad for PPC as it is for SEO. If people keep clicking away from your ad without converting, you’ve just wasted time and money. Make sure your landing page covers everything the ad does, as well as giving crucial information about your process, ease of use, and your contact information. Do not forget your contact information!

Ready to Start Real Estate Investing Lead Generation?

Now that you know where to get started with generating high quality leads, what are you going to do first? Let us know in the comments! While you’re down there, let us know any other topics you want covered. Whether it’s about real estate investing lead generation, online marketing strategies, how to set up and manage funnels, or anything you can think of. We’re always interested in providing you with the quality content you’re looking for!

Boost your lead generating strategy by attending our free weekly training. All you have to do is click the button above to reserve your seat. In our training we go over the top ways to set up your lead magnets and how to target your best audience for the cheapest leads. Check it out!

The post Stop Hunting for Leads, Make The Lead Come to You appeared first on LeadPropeller Blog.

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Content marketing is the cheapest way to generate leads for any business, let alone for real estate investors. Having a strong real estate investing content strategy will keep your business growing, your SEO on page one of Google, and bring in the cheapest leads.

This real estate investing content strategy will go over how to repurpose your organic content for multiple platforms to get in front of the highest volume of your target audience possible. You read that right, we’re going to show you how to turn a single blog post into 15 different pieces of content to use. That way you’re going to spread your content through a variety of online platforms quickly and easily. Let’s get started!

Start With a Blog Image credit: Neil Patel

The best way to begin your real estate investing content strategy is with a blog. I mean, duh, right? Remember that blogs are weighted really heavily when it comes to SEO. Every search engine result you see (except the paid ads) is – you guessed it – a blog post. Which is why the obvious starting point is with a strong blog full of content that your audience is actively seeking out.
 

We had a great article about understanding micro-moments that your audience is searching for that will help you to make the kind of content they need. Check it out to build your blog strategy! Essentially your blog needs to have articles that are:

  • Easily indexed by Google
  • Optimized for what your target audience is searching for
  • Branded
  • Easy to read and digest

That might sound too simple, but believe us writing strong content articles can take a lot of time and practice. In fact SEO takes about 4 – 10 months to start seeing results. Which means, if you don’t already have strong article writing skills it’ll take you nearly a year to learn how to make your content better.

When you’re writing articles for a highly specific (and highly competitive) market like real estate investing, you have to be targeting certain problems your audience has while offering your services as a solution. Without it looking like a sales pitch. And without the article having keyword spam (Google hates it). So, to better help your real estate investing content strategy, LeadPropeller has Content Packs for you!

Ok, ok, quick aside and then we’ll get back to the content strategy. These Content Packs are specifically written and optimized for real estate investing audiences, no matter what type of investing you’re doing. These packs are also personalized to your business, target area, and come complete with your contact information. If you’re interested in seeing more about our Content Packs, check out this article about how useful and easy they are to use with your website!

Repurposing Your Blog Posts

Now that you have blog posts and quality articles, you need to make sure you’re getting in front of your audience. You can always rely on the power of SEO, but again that will take at least half a year to start getting organic traffic.

The more proactive way to get in front of your audience is through repurposing your blog posts for high traffic platforms. All of these platforms are free for users and are built to be optimized by businesses. Which means you have to use repurposing as part of your real estate investing content strategy if you want cheap, high quality leads.

Email Image credit: Neil Patel

Growing an email list and using it to market is one strategy for promoting your services. Instead of directly emailing your services or promotions, think of this more like a newsletter to your audience.

When someone visits your website it’s because they showed interest in something about your business. Either they were looking for someone to buy their house, to learn more about the process, to buy a house from you, or whatever specific real estate investing service you provide. Ideally, your website has an opt-in form that they fill out with their email or contact information.

If someone fills out that form, but doesn’t continue with your services, don’t freak out. It’s not a lost lead yet. Because they showed interest, they’re a warm lead. You don’t want to scare them away by only emailing them with promotions of your services. If your website is optimized, they understand what service you provide. Another email won’t convince them about you.

That’s where having a good real estate investing content strategy comes in handy when you’re using emails to promote your articles.

Let’s say someone came to your website because they were looking at selling their house without needing to make repairs. That’s perfect! Your emails to that person should include articles with headlines like:

  • Don’t Waste Money on Repairs – Sell Your House for Cash
  • Can’t Afford Repairs? Get Cash for Your House As-is
  • No Repairs Needed to Sell Your House Fast

These emails will each contain a summary of the corresponding article with a link to your website. Since you already know that they’re interested in selling a house without making repairs, these content articles are directly engaging their interests.

Constant Contact found that: “61% of consumers enjoy receiving promotional emails weekly. 38% would like emails to come even more frequently.” If your audience wants more quality emails then give it to them! Email them your articles as they publish. You’ll be happy you did.

Medium

Medium.com is great for repurposing your blog posts. Medium is a blog platform that’s owned by Twitter. This platform is specifically for blogs and articles only. This way you’re adding more to your real estate investing content strategy on a platform that people go to specifically to read articles.

Plus, since it’s a Twitter property, Medium will automatically post a status on your business’s Twitter with a link to your new articles!

There are some tweaks you need to do to your content when you’re posting to Medium. You need to change the title of your article to something more catchy. For example:

“Sell Your House for Cash in San Diego” should be turned into “Why People in San Diego Are Selling Their Houses for Cash (And Why You Should Too)“.

The second headline is more of a social grab and will get the attention of people who are interested in housing market trends in specific areas.

After you change the title, choose your tags the same way you would choose keywords. Pick the ones that make sense for your article and your audience. You’re only allowed to select 5, so make sure they’re tags that have a good audience. For the example above, consider the tags:

Real estate, Selling your home, houses for sale, real estate market

These tags are high traffic tags on Medium, which means optimizing your articles with these tags will get it in front of more people on the platform. Don’t forget to have links to your website in the article so they can visit your business!

BiggerPockets Site: BiggerPockets Member Blogs

BiggerPockets is an entire social media platform just for real estate investors, agents, and anyone in the industry. Since you’re at this article you probably already know what Bigger Pockets is, so we won’t go over it in detail here.

There is a feature on BiggerPockets where members can start a blog. You can’t directly promote your business on the blog, it’s more for networking and sharing information. If you’re a house flipper, this probably isn’t the platform for you.

However, if you’re a wholesaler then a BiggerPockets blog might be a good fit for you. Your articles should cover subjects that other investors care about. Remember, BiggerPockets is for people already in the industry, not for people who are just trying to sell their house.

Which is why your real estate investing content strategy on BiggerPockets needs to be focused on other investors. Make sure your content is engaging, insightful, and not directly promoting your business. BiggerPockets users will value you more if you’re genuinely helpful, not just trying to make connections like a sales man.

Turn Your Articles into Social Content

Don’t just limit your real estate investing content strategy to blog posts. You need to expand that single article to other types of media such as: videos, shareable images, interactive quizzes, and so on.

Below we’re going to go over each way to repurpose the content in your blog posts for social, shareable pieces of content. Every type of repurposing we’re talking about here is perfect for email campaigns, and to turn into paid ads (when you get to that point), as well as sharing on social media.

Lumen5

Lumen5 is great! We love it. In fact, we’ve mentioned it before in our content marketing ideas article.

If you don’t have an on-staff content producer for your real estate investing business, then you’re probably not making video social content. That’s fine, we understand how time consuming that can be. That’s why Lumen5 is such a great tool.

The videos that come out of Lumen5 are specifically made for SEO and social sharing. When you log in and click on “Create a Video” all you do is copy and paste the URL for the blog post of your choosing and bam! Instant video.

Once you’ve been using Lumen for a while they’ll start to automatically make custom videos from your blog content. And the best part? It’s free! There is a paid plan you can use, but for the most part the features you’re going to need are all offered for free.

Videos are super high converting for social media. Forbes found that Facebook along generates 8 billion video views on an average day. That alone should be enough to convince you to add Lumen5 to your real estate investing content strategy. If you don’t have the time to produce your own videos, Lumen5 is definitely the way to go!

YouTube Youtube channel: FlippingJunkie

Our last article covered how to make a successful YouTube channel for real estate investors. If you want to be featured on one of the most popular social media platforms, check out that article.

Since we had another article all about YouTube content strategies, we won’t talk about it much here. Let’s do a quick overview!

Your Lumen5 videos are perfect to post to your YouTube channel, but they shouldn’t be your only content there. YouTube is a great way to build your brand as part of your real estate investing content strategy, but you can also run video ads on YouTube. Running ads on YouTube, as well as making organic content, will boost your content marketing strategy.

Remember, this type of content is great to use in promotions too. Don’t just post on social media platforms, send it in emails as well!

Instagram

Just like our YouTube strategy guide, we have an Instagram lead generating strategy guide for real estate investors, so we won’t take too long with this one either.

Instagram has 300 million users daily, so there’s definitely an audience there. Much like YouTube, Instagram is a great platform for organic content as well as paid ads. However, your paid ads have to come from your business’s Facebook account since Instagram is a Facebook property.

As part of your real estate investing content strategy, Instagram organic content is perfect for brand building and humanizing your business. Be authentic (that’s the point of social media). That means your profile posts can’t be ads, and really shouldn’t be tock photos.

Show pictures of your properties! Take quick walkthrough videos. Post happy clients. Make yourself look like a real person, not a brand.

Pinterest

Pinterest is all about visually engaging people and encouraging them to go to your blog posts or website. Pinterest’s best feature is the linking between specific pages on your website per picture you post, making it a great traffic addition to your real estate investing content strategy.

The graphics people use on Pinterest range from infographics, to quick summaries of pages, to blog featured images. You don’t have to be a graphic designer to make great content for Pinterest. We use a mix of Adobe Creative Suites and Canva.

We’ve mentioned Canva in the past. It’s great for people who aren’t graphic design artists. There are lots of templates you can choose and customize, including infographics and Pinterest images.

As far as making the design for your image goes, make sure it’s engaging and covers the information that your article goes over. When you post to Pinterest copy and paste the URL for the article you’re driving traffic to. Don’t forget to add that post to a specific pin board. Just like playlists in YouTube, pin boards help your followers find categorized content.

Keep Your Content in Front of Your Audience

Of course there are lots of other platforms to post your repurposed content to. In the sake of keeping this article under 3000 words, we’re only going over the big ones.

Once you have your real estate investing content strategy and a library of repurposed content, you need to make sure it stays fresh and in front of your target audience. You’ll see a spike in traffic to your latest blog posts the day, or next few days, after it’s published. However, you’ll also see a drop off because it’s no longer getting in front of people as a “fresh” piece of content. How do you fix this?

Scheduling your content to stay in front of an audience on different social media platforms is the best way to keep your audience engaged. Let’s talk about our two preferred scheduling tools!

MeetEdgar

Let’s be real, posting to social media takes up a lot of time that you should be devoting to your real estate investing business. You don’t have the time to sit on Facebook, Twitter, and Instagram and update everyone on what your business is doing.

Busy investors need to be using a social media scheduling tool. Some people prefer HootSuite, but we prefer MeetEdgar. The great thing about MeetEdgar is that you build up content libraries as well as managing multiple brands and social platforms. Just for LeadPropeller we have content categories such as:

  • Blog Videos
  • Flight Debriefs
  • Blog Posts
  • Pinterest
  • YouTube
  • Promotional
  • Quizzes
  • Reposts & Tags

In addition to having content libraries, you can schedule when posts go live on what platforms. It makes posting to social media so much easier! We still write all of our social posts, but we don’t have to worry about logging on to make sure we’re still getting in front of our social audiences.

If you haven’t checked out MeetEdgar yet, you need to. This social scheduling platform makes your real estate investing content strategy a breeze while still making sure your material is fresh and in front of your audience.

Later

Just like MeetEdgar, Later is specifically for scheduling content to be posted on Instagram and Pinterest. It’s such a breeze. As you know from our Instagram marketing article, this is a mobile only posting platform. Which…is really inconvenient.

The best times to post on Instagram are, unfortunately, during the week in the middle of the day. Let’s be honest, you can’t stop what you’re doing at peek times of the day to make sure you’re posting on Instagram. You’re busy. We get that. That’s where Later comes in handy.

You build your content library, write the posts, and schedule it for the day and time you want it to be posted. We suggest posting at least once a day with no less than 7 hashtags per post. That will make sure you’re getting in front of the best audience you can for your real estate investing business. Once it’s scheduled and set to automatically published, your real estate investing content strategy will be a breeze.

Real Estate Investing Content Strategy That Converts

Wow. That was…a lot. This is definitely one of our skyscraper posts that covers, well, a lot. If you still like getting these all-inclusive strategy guides then let us know in the comments! We love hearing feedback from you to make sure we’re still giving you content that you find useful.

In addition to this intensive real estate investing content strategy, we also offer free training for online lead generation. Content marketing is great, low-cost, lead generation for real estate investors but there’s so much more you can be doing. Check out our free training by clicking the button below to reserve your spot! You won’t be sorry. We cover the best (and cheapest) ways to generate high quality leads specifically for real estate investing so you can dominate your local area. Check it out!

The post How to Fast-Track Your Content Marketing (simple expert strategy) appeared first on

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Fact: Youtube is one of the largest used platforms on the internet. Omnicore reported 30+ million daily active Youtube users. That’s insane (and the number 1 reason you need to be on Youtube). Let’s go over how to create a Youtube channel so you can reach your active audience and grow your real estate investing business.

We’ve gone over other social media platform strategies in the past. Our guides have helped your real estate investing business build a successful Instagram and advertise on FaceBook. Now let’s tackle how to create a Youtube channel that gets you leads and builds your brand.

Making & Optimizing Your Youtube Channel

Setting up your Youtube channel is easy. In fact, Youtube has a great Creators Academy that helps new channels understand the platform and everything that comes with having a successful channel. We definitely recommend you check it out. This article will be a quick run down of how to create a Youtube channel, but if there’s anything that you still have questions about the Creator Academy will answer them!

Ok, onto the real stuff. Since Youtube is a Google property, your Google account and information will be imported over unless you specifically tell it not to. This is pretty good for SEO because your channel will automatically be linked with your Google + account!

So the first step, just like with any social media, is to sign in and create your account. Similarly to your Instagram handle, your Youtube channel name should be your real estate investing business’s name or something similar. If your channel name is too different from your actual business it’s going to be difficult for people to find you and it’s going to look like your channel isn’t associated with your business.

Choosing a Category

When you’re working on how to create a Youtube channel for your real estate investing business you want to make sure you’re optimizing it for business and branding purposes. If you’re not optimizing your channel, you might as well not have it.

After you’ve made a name for the channel you’re going to choose a category that best matches the type of content you’re going to be producing. Because you’re a real estate investing business you’re going to want to choose a category that makes sense with the type of audience you’ll be reaching. Unfortunately, Youtube doesn’t have a “real estate” or “business” category. The categories you can choose from are:

  • Film & Animation
  • Autos & Vehicles
  • Music
  • Pets & Animals
  • Sports
  • Travel & Events
  • Gaming
  • People & Blogs
  • Comedy
  • Entertainment
  • News & Politics
  • How to & Style
  • Education
  • Science & Technology
  • Non profit & Activism

Bummer…we know. Our partner channel, FlippingJunkie, is categorized as “People and Blogs” because Danny and Melissa have a variety of video content types. For your real estate investing business, we suggest either going with “People and Blogs”, “Education”, or “How to and Style”.

Of course this will depend on your brand and video type. If you’re doing a lot of videos explaining the wholesale process, “Education” is probably the best fit for you. If you’re making videos on how to flip houses and before and after videos of your properties, then “How to and Style” might work better.

Once you have your category figured out you have to make your channel public. If you don’t select the public box then your videos will never show up in searches or the “related videos” side bar. This seems obvious, but you’d be surprised with how many people accidentally leave their channels as “private” or “unlisted”. Don’t make these rookie mistakes!

Channel Keywords

Youtube works off of SEO, especially because it’s a Google property. Which means you need to know which keywords to use for your channel. Unlike AdWords or traditional SEO, Youtube isn’t as specific with their keywords and tags as Google or Yoast is. Meaning you can be more generalized.

Instead of making your channel keyword something like “San Diego house flipper” or “real estate wholesaling”, go with something more simple such as “house flipping” or “real estate investing.” The point with Youtube is to get views. You won’t get views if your channel and content are so highly specific that they never make it to searches.

To set your keywords and channel tag, do the following:

  1. Click on “Creator Studio” at the top right under your channel icon drop down
  2. Click “Channel” on the left hand menu
  3. Select “Advanced” under the Channel drop down
  4. Enter 1 or 2 variations of your channel keyword in the section “Channel Keywords”
  5. Hit “Save” at the bottom of the page

You don’t want more than 2 or 3 keywords at the most. Knowing hot to create a Youtube channel that gets lots of views is all about not over doing it. Remember, if you’re too specific then no one will be able to find you.

What Content Should You Be Making?

How to create a Youtube channel that actually grows your brand is all about the type of content you’re making. The most important rule is to make content, not commercials. I’ll say it again for the people in the back: Make CONTENT not commercials!

It’s going to be tempting to make videos that just promote your business and services. DON’T DO IT. People don’t go on Youtube to watch commercials. That’s why Youtube Red is so popular! People like the ad blockers. So why would it make sense for your channel to be nothing but commercials for your business? It doesn’t, so don’t do it.

Focus on making quality content that your audiences will enjoy. Content that they can connect with is what grows your brand and makes people feel like they know you and your business on a personal lever. Remember what we’ve said in the past, social media marketing is all about authenticity and humanizing your business.

If you want to make commercials, that’s great! We encourage that. But use them as commercials, not as content. Your commercials should be running in your Facebook advertisements and as part of your AdWords campaign. If you have any questions about how to use videos in your AdWords or Facebook ads, follow those links. They have a lot of great professional information to help you build your online marketing strategies.

But since you’re here to learn how to create a Youtube channel to grow your brand, let’s keep talking about the type of content you need to be making.

Videos to Post:

  • Before and after videos of properties
  • What you look for in a house
  • Walkthrough of a property before rehab
  • Walkthrough of a property after rehab
  • Going to auctions
  • Meeting with clients
  • Working with your team
  • Going to title companies
  • Working with your contractors
  • How to stage a house
  • How to photograph your house
  • What to stock your properties with
  • Going to the hardware store for materials

Videos NOT TO Post:

  • Personal / family videos
  • Videos of your pets
  • Money being exchanged
  • Irrelevant vlogs
  • Testimonials
  • Home videos

You might be curious about why testimonials is on the “do not post” list, especially after all the positive things we’ve said about using video testimonials in the past. Video testimonials are great, and you should be making them, but these aren’t what people are going to come to your Youtube channel to watch.

Testimonials are commercials. They’re perfect for ads, not for organic content. Use video testimonials in your Facebook and AdWords campaigns and on your website, but do not post them on your Youtube channel as content. If you don’t believe us try posting a few and look at the analytics for those videos after a few months. You’ll find that people will rarely go directly to them, if at all, and they will definitely have the lowest view count of all your other videos.

End Screens and Sign-Offs

At the end of every Youtube video you’ll see picture-in-picture thumbnails for other videos and a channel picture to subscribe. You need to have these as well. These appear at the end screen during the video sign-off. You don’t need a long sign-off, but you do need one.

The sign-off is where you plug your other social media accounts and mention your business and brand. Saying something simple will increase your business’s growth and promote your website, other social medias, and plug in your name and contact information. Here’s something you can use for your sign-offs:

“Hey everyone! Thanks for watching the video. Don’t forget to like and subscribe to the channel. Click the bell icon below the video to get updates on our most recent videos! And don’t forget the check out our website at [your website here] and follow us on social media.”

Once you have a solid sign-off and have uploaded your finished video into Youtube, go to your “Video Manager”. Click “edit” on your most recent video and select the “End screen & Annotations” tab at the top of the editor. Select the side drop down that reads “Add Element” and select the ones you want.

We suggest making your end screen annotations take up the entire time Youtube gives you. Make sure you select the “Subscribe” icon as one of the elements. You can resize it and put it wherever you want! Do this to make it easier for viewers to subscribe to your channel.

The elements you can choose from are:

  • Video or playlist
  • Subscribe
  • Channel
  • Link

Typically “link” won’t be enabled. We also don’t suggest doing “channel” because it’s meant to promote a channel that isn’t yours. Don’t do it unless you’re making a collaboration video with another investor. We suggest “video or playlist”. Choose one of your other videos and a playlist you have and add those to the end screen. This will help viewers move through your content better!

Video Tags

You can’t just rely on your channel’s keywords. When you upload a video there’s a section underneath the description where you enter video tags. These work just like keywords. You can be more specific with these, but you do not want to be too specific, too general, or have too many.

These video tags are to help Youtube categorize your video better so that it can be matched with other content that users want to see. So if you’re making a house flipping before and after video, you want it to show up on the “related videos” side bar for someone who enjoys that content.

The ideal number of tags should be around 4 – 7 per video. You do not want more than that. Once you start doing more than 7 Youtube gets confused with what your video is actually about. Rather than try to figure it out, Youtube thinks it’s spam and just won’t list it very high.

Your channel keyword should always be included in your video tags, as well as your channel name. To find the best video tags to use on your videos, follow this simple guide:

  1. Find a video from a top ranking competitor’s channel that’s similar to the video you’re posting
  2. Right click on the video’s page and select the “View Page Source” option on the drop down
  3. On your keyboard click command F (or control F for PCs) and type in “keywords”
  4. Look for the chain of words with a comma separating them. These are the keyword tags that this video uses to get indexed in Youtube
  5. See which ones they’re using that aren’t their channel name and use the most popular ones for the tags in your video
  6. Repeat with 1 or 2 more high ranking competitor’s videos

This is a great way to see what keywords are ranking for the type of content you want your channel to make. It’s important that you look at the keywords for the top ranking videos that your competitor channels are producing, that way you’re using top ranking keywords too. Do this for each of your videos and you’re sure to start showing up on page 1 and the “related videos” side bar!

Making Playlists

The last step in how to create a Youtube channel for your real estate investing business is making playlists for your videos. Once you have at least 5 videos on your channel you’ll want to start organizing them. This is a great way to show Youtube that you have specialized content on your channel that viewers can engage with. It also helps to move viewers through your content.

When you have videos in a playlist they will play in order unprompted. That means when someone watches a video of yours that’s in a specific playlist, the next will start playing automatically without them having to click on anything else. Playlists are important. Make playlists.

Make sure your playlists are categorized in a meaningful way. Here are some of our playlist suggestions:

  • House Flips Before and After
  • Property Tours
  • Before Renovation Walkthroughs
  • Vlogs
  • How to Find a Deal

Each one of these playlist suggestions can have an unlimited amount of videos in it. You can even link different, but related, playlists in your end screen annotations to further guide viewers through your content. Make your channel organized and optimized for the best Youtube experience your real estate investing business can have.

How to Create a Youtube Channel Wrap Up

We know this is one of our longer articles. It’s just because this is such an important topic that everyone can so easily mess up. We didn’t even get to go in-depth in most of the topics. Let us know in the comments if there were any points you want clarified, or if you need more information on anything and we’ll make more articles addressing those concerns! After all, we’re here to help your real estate investing business grow.

Speaking of growing your business, we have free webinars every week! It’s free to attend and is packed with expert lead generating strategies for real estate investors. Reserve your seat by clicking the button below!

The post How to Create a Youtube Channel to Grow Your Real Estate Investing Business appeared first on LeadPropeller Blog.

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Social media marketing has changed in the last few months. Facebook’s new algorithm has made it more difficult for your content to organically get in front of your audience, and Twitter has stopped similar content being posted from the same account. In spite of all the changes, Instagram marketing for real estate investors has been blowing up!

Not using Instagram? That’s ok, in this article we’ll convince you why you should be using it, how to set it up and link to other social media accounts, and the best strategy to increase organic leads. After all, the cheapest leads are organic ones. Don’t worry, Instagram isn’t just slow-growing SEO. There’s a way to fast track it to make sure your real estate investing business isn’t wasting time and money.

Get ready to market on Instagram like the pros do. Let’s get started!

Set Up Your Instagram Information from: HoneyBarMedia.com

The first step in Instagram marketing for real estate investors is (obviously) to download the app and make an account. Because Instagram is a mobile social platform you have to have the mobile app. Unlike Facebook or Twitter, you can’t post to Instagram from a computer or laptop, but you can on a smart phone, tablet, or iTouch. So in order to have a successful Instagram for your real estate investing business, you need to download the app to your phone.

Once you have the app downloaded the steps to building your profile are as simple as following the prompts. Make sure your Instagram handle is your business’s names, or something close to it. You don’t want special characters or numbers unless you absolutely have to.

For example, our Instagram handle is simply @leadpropeller. We got lucky being able to have our actual business name because there aren’t any other places called “LeadPropeller”. However, you’ll probably find there there are variations of your real estate investing business’s name in your area. That means you’ll have to come up with a simple variation.

Again, avoid special characters or names that aren’t similar to your business. This makes it easier for your audience and people you want to network with find you. If you have too many special characters, or spell the handle strangely, you increase the probability of someone not being able to find you and giving up.

Optimizing Your Instagram

Because you want to do Instagram marketing for real estate investors, you need to make sure the account is a business account. That’s the most important step. If it’s not a business account then you won’t be able to run ads. No business account = no ads = no quality marketing strategy.

The next step is to link your business’s Instagram to other social media accounts. Linking your Instagram and Facebook will help with:

  • Posting to multiple social accounts
  • Running ads on multiple platforms
  • Create social links associated with your business (this is important for social SEO)

Linking your business Instagram and Facebook account is simple. Let’s go through it step by step:

  1. Log into the app (on your mobile device) and tap on the three dot icon to get to the setting menu.
  2. Select the “link account” option
  3. Select “Facebook” and enter your login information
  4. The default will be to link to your personal Facebook account. To make sure it links to a business page, select “Facebook” again and go down to the page that you manage. You’ll find this under the “Share to”  menu.

It’s important that you’re linking the business page and not your personal Facebook for a few reasons. The first being that when a personal page is linked to Instagram you can’t run ads (which is kind of the whole point). The second reason is that it doesn’t help your social media optimization to link to an account that isn’t a business account. Instagram marketing for real estate investors is very similar to SEO marketing. If you’re not linking to other relevant sites and pages then it hurts your online appeal.

Instagram Organic Marketing Strategy

Just like search engine optimization, Instagram marketing for real estate investors is all about building a presence and generating organic leads. There is a paid strategy, and we’ll talk about that further down in this article, but for now we want to focus on the best way to get high quality leads for pennies. After all, that’s the best part about organic leads: they’re cheap!

There are a few ways to generate organic leads when you get into Instagram marketing for real estate investors. Let’s go over a quick breakdown of each one so that you can start generating cheap and high quality leads!

Know What to Post

First and foremost, Instagram is for image sharing. Yes, there is a video sharing option, but it doesn’t perform as well. Videos work best for platforms like Facebook, YouTube, and SnapChat. As far as Instagram goes wmeGroup found that “photos generate 36% more likes than videos”.

Of course that doesn’t mean don’t post videos. Videos are more effective as ads then they are as story or profile posts, so don’t rule them out entirely.

The most important part of Instagram marketing for real estate investors – and all of social media marketing for that matter – is humanizing your brand. So, when it comes to exactly what to post, you want to keep your organic content light, fun, and not overtly branded. For example…

Things you should post:

  • Pictures of your properties
  • You and your team
  • Your office
  • Happy clients
  • The rehab process
  • Before and after pictures and short videos

Things you should not post:

  • Overt ads
  • Checks and money being exchanged
  • Negative reviews or unhappy customers
  • Irrelevant content (pets, family events, personal things, etc.)

You don’t want to post overt ads in your organic Instagram content because it will make your profile look like a spam account. You want to be authentic, genuine, and interesting for your target audience.

What your specific pictures and videos will be will vary on the type of real estate investing you do. If you’re a house flipper, your Instagram will have more rehab and before and after posts. If you’re a wholesaler, your Instagram will have more houses that are good flips for investors as well as more posts about the cash buyers you work with.

Know Your Hashtags

Just like the the content of your posts will vary based on the type of real estate investing you do, your hashtags will depend on what target audience you’re trying to reach. Much like keywords for SEO, you don’t want to guess which hashtags you should be using.

Your hashtags need to be relevant, popular (or popular enough), easily sharable, and already in circulation. You might see large brands running hashtag promotions and wonder if that strategy will work for you. To be honest, it works for large brands like Wendy’s, Nike, and Starbucks because they already have a large following that their promotion builds off of. For a small brand like your real estate investing business, trying to run a hashtag promotion will most likely result in a disappointing campaign.

That being said, you do still need to use hashtags (and you need to research them). The best place to research hashtags for your real estate investing profile is definitely HashAtIt.com (psst, that’s what we use), however there are other sites for hashtag research that you can use.

Hashtags act like keywords and meta-tags. They categorize your post to make it easier for your audience to find. On Instagram users follow hashtags that they are interested in, in addition to following people and profiles they like. That means putting relevant hashtags on your posts will make that post appear in someone’s feed regardless of if they’re following your profile or not.

So which hashtags should you use? Like we said, the hashtag will depend on the type of post you’re doing and the audience you want to reach. Are you targeting other investors, motivated sellers, lawyers, or someone else? Here are some examples of hashtags to use:

House Flipping #’s:

  • #property
  • #houseforsale
  • #renovation
  • #beforeandafter
  • #houseflipping
  • #houseflip
  • #fixandflip

Wholesaling #’s:

  • #realestateinvesting
  • #realestate
  • #houseforsale
  • #newhouse
  • #houseonthemarket
  • #houseforcash

Renting #’s:

  • #loveitorlistit
  • #renting
  • #rent
  • #rentisdue
  • #landlord
  • #houserenting

Get creative with the hashtags that you use, but make sure they’re relevant to your real estate investing business. Instagram marketing for real estate investors is all about subtlety, authenticity, and getting in front of your target audience. If there’s a trending hashtag that you want to be a part of, make sure there’s a relevant tie in to your business or the services your business provides. Trying to jump on a trend without being related to it is a social media killer.

Know When to Post

There are a lot of sources that claim to have the best posting time. The truth is there are general times and days that are best to post, but you have to put in the time to see when your audience is most responsive. You can use these sources as a starting point, but you still need to split test times and see when you get the most views, likes, comments, and shares.

That being said, SproutSocial did a 2018 Instagram posting time research study. Here’s what they found:

  1. The day with the highest traffic on Instagram is Wednesday
  2. The best times to post (generally) are weekdays between 5am – 11am and 3pm – 4pm
  3. The “safest times to post” are Tuesday – Friday between 9am and 6pm
  4. The day with the least amount of engagement is Sunday

Because Instagram can only be posted to on a mobile device, it can be difficult to keep up with posting during peak times when you’re a busy real estate investor. Again, unlike Facebook, Instagram doesn’t have a scheduling feature built in to it for businesses. Which…is a bummer.

Does that mean that you have to set aside time in the day to take a picture or video, research hashtags, and make a post? No. There are third party scheduling apps that make Instagram marketing for real estate investors so much easier. In fact, we use Later to schedule our Instagram posts. Later is specifically built to schedule posts for platforms such as Instagram and Pinterest, but there are others you can use such as HootSuite and Buffer.

Paid Instagram Marketing for Real Estate Investors Image credit: Americaninno.com

Alright we’ve talked about organic Instagram marketing for real estate investors, now let’s get into talking about paid advertisements. No doubt you’ve seen them. The majority of Instagram ads are videos, but there are stipulations.

You ad video must fit this criteria:

  1. No longer than 60 seconds
  2. No larger than 4GB
  3. Dimensions must be 600 x 315 picels
  4. The aspect ratio must be 1:91:1

If your ad video does not meet these requirements then it won’t appear on Instagram the right way. It will either be stretched or squished weird, get cut off before the run time is over, or not be posted at all. None of those things are good for a successful ad campaign. That’s why you have to adhere to the standards mentioned above.

Other than that, the creative side of your advertisement should focus on one specific thing that your real estate investing business provides. Great examples are:

  • We’ll take care of repairs
  • Need to move fast?
  • We’ll buy as-is
  • High quality houses below market value

After all, you only have 1 minute to get the point across. It’s better to make lots of ads that each focus on one specific element of your business than try to make one all-encompassing advertisement. Cast lost of small nets, not one huge one.

Now on to actually posting the ad. This is why you need to link your business’s Facebook page to your Instagram account. Because Instagram is a Facebook asset, they share an ad platform. When you make a boosted post in Facebook (with a budget over $20/day), or a Facebook ad, it will automatically be shared to Instagram as an in-feed advertisement.

This is ideal. That means you’re getting double exposure for your ad. However, when you do a boosted post on Facebook you’re paying for engagement and reach. If you have a low budget, it’ll most likely be spent very quickly. Once the budget is up, the ad stops appearing in front of your audience.

Lets Make Instagram Marketing Simple

This was a lot to take in. We get that. Just like all other social media platforms, Instagram is definitely worth the time. There are lots of leads that come from Instagram, but only if you’re doing it right. If your account looks like a spam bot, or is only full of ads, it’s not going to perform well.

Let us help you out. No, we won’t organically post for you (check out how great virtual assistants are with these tips from Flipping Junkie). We will manage your ads though.

Our expert team of online marketers are amazing at running and managing social advertisements for real estate investors. They work in-house with us, side by side with our team of active investors. Our personalized Facebook ads will run on Instagram as well, meaning Instagram marketing for real estate investors just got a whole lot easier.

Interested in running ads on Instagram for your business? Give us a call today at (210) 999 – 5187 to get started with your professionally managed social media ad campaign! Or learn more by visiting our website here, or checking out our other blog articles on Facebook ads for real estate investors! Our experts are waiting to help you get more leads from Instagram and Facebook for a fraction of the price.

The post How to Get More Leads from Instagram appeared first on LeadPropeller Blog.

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