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Kameleoon

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We're passionate about data-driven methodologies and predictive algorithms. Because we want you to be always one step ahead when it comes to A/B testing and web personalization.
Why AI personalization needs to open the black box to increase adoption
Kameleoon by Lauréline Saux - 1w ago
Widespread adoption of AI personalization is held back by concerns about the openness of the technology. Jean-Noël Rivasseau of Kameleoon ..read more
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KonversionsKRAFT: Why you need to focus on the customer to deliver success in optimization
Kameleoon by Catherine Fournier - 2w ago
Andre Morys of KonversionsKRAFT explains how culture is key to successful optimization and personalization - and how businesses can create ..read more
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How to choose your personalization solution
Kameleoon by Lauréline Saux - 2M ago
In order to choose your future technological partner for personalization, you'll need to evaluate a number of criteria... Here is our ..read more
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Conversion.com : Why experimentation is at the heart of success in digital marketing
Kameleoon by Lauréline Saux - 2M ago
Conversion Rate Optimization (CRO) expert Stephen Pavlovich discusses the growing importance of AI personalization and the importance of ..read more
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How Intelligent Tracking Prevention (ITP) impacts A/B testing – and how marketers can overcome its restrictions
Kameleoon by Jean-baptiste Alarcon - 2M ago
We spoke to our CTO, Jean-Noël Rivasseau, about ITP, and ask him why Kameleoon is the only conversion optimization platform that ..read more
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Multivariate testing: save time and refine your analyis
Kameleoon by Catherine Fournier - 2M ago
A multivariate test, also known as an MVT, is a form of A/B testing in which each variation includes several changes at the same time ..read more
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Kameleoon raises five million euros to strengthen its European leadership in AI-driven personalization
Kameleoon by Catherine Fournier - 2M ago
We are proud to announce our latest capital raise of five million euros. We took this opportunity to ask our CEO, Jean-René Boidron, three ..read more
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CRO: Building the ideal optimization team to improve your digital performance
Kameleoon by Lauréline Saux - 3M ago
Conversion Rate Optimization (CRO) designates all the actions put in place to improve conversion on your website: A/B testing, ..read more
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[Ebook] AI Personalization : How it really works ?
Kameleoon by Anne-claire Bellec - 3M ago
We are opening the hood of our AI-driven personalization platform to provide technical insights that will help you understand how our ..read more
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With Kameleoon Predict™, your visitors enjoy experiences customized to their purchase intention
Kameleoon by Catherine Fournier - 4M ago
Kameleoon Predict™ is a unique tool on the European market enabling marketers to measure visitors’ purchase intention and to ..read more
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