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When it comes to finding the right bra for every look, backless and strapless tops can be especially challenging. If you want support but also want to keep the more technical parts of a bra (such as straps and back hooks) out of sight, your options become very limited. In these situations, you’re often looking at a trade-off: either wear a strapless bra with a band that has visible back hooks or wear a front closure bra that has visible straps.

So, what’s the solution? Can you get the best of both worlds?

Yes.

While I was visiting the b.tempt’d showroom in NYC, the b.tempt’d by Wacoal b.enticing Strapless Bra caught my attention. For the woman that finds that great backless dress or top, but still wants to wear a bra for support and lift, this bra could be a very pretty alternative solution.

Rather than having a center back closure, this strapless bra is designed with a pretty, uninterrupted lace back design and a cleverly concealed hook and eye side-closure with two adjustments. This allows the back to have the look of a lace bandeau as well as add a much prettier design element to backless tops than a traditional bra with a center back closure.

Many new bra styles have hit the market lately that feature decorative elastic straps in the chest area positioned so they are visible instead of hidden. The back of this bra is also designed to be seen. And, with silicone added along its bottom edges, this bra’s back can be specifically placed along your back where you want it, and it will stay up and stay put.

It’s a very clever new take on the traditional strapless bra, and a great choice for young women to wear under the latest top and dress styles with trendy open and low backs. Not to mention, its fresh modern look gives it the versatility to work great under casualwear as well as formalwear.

More about b.tempt’d

b.tempt’d is actually part of the Wacoal lingerie brand family. A design team of 38 women based out of New York City creates this innovative brand by laser focusing on fashion trends while keeping abreast of the ever-changing designs and colors that reflect each season. The result is a modern collection of everyday lingerie styles that works for young women from cup sizes A to DDD. Shop all b.tempt’d by Wacoal bra styles available at HerRoom.

So, what do you think about this strapless bra?  I’d love to hear your thoughts. Share in the comments or on Facebook and Twitter!

Find a better fit,

Tomima

The post Bra Spotlight: Side-closing b.enticing Underwire Strapless Bra appeared first on Welcome to the Lingerie Blog for Women - HerRoom.

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As a bra fit and design enthusiast, I always get a rush of excitement when I meet with Felina Creative Director and “all around nice guy,” Willy Mrasek. When we get together, we can talk for hours about our shared obsession: finding the best bra fit possible for every woman. We love to catch up and trade stories about our latest discoveries and ideas about our favorite topic. I applaud people in our industry like Willy because they focus on the things that matter most to women when they’re looking for a bra: superior fit, comfort and style.

Finding the right bra fit for different body and breast types might sound easy, but it’s not. Just like women’s bodies, breasts come in all shapes, sizes and weights. Finding a great fitting bra for a slender woman who wears a DD cup and has self-supporting breasts is very different from finding a great fitting bra for a petite woman who wears a B cup and has conical breasts. From fabrics and elastics to cup, band and strap design, there are countless considerations to make when finding the right bra for any one woman.

Because this challenge is so complex, I’ve noticed a common misconception about bras and their makers. When a woman tries on a bra that doesn’t fit her, she immediately thinks it’s because the bra’s manufacturer hasn’t taken the time to understand her body. While I can understand why some women might come to this conclusion, this really isn’t the case. Over the years, I’ve been fortunate enough to meet and work with many design teams (all whose brands are carried by HerRoom) and I can unequivocally say they are all focused on fit, and are passionate about getting it right!

One way manufacturers have tried to better understand bra fit and help women find their right size has been by developing detailed bra measurement systems. Willy is no different. In his quest to improve bra sizing and fitting for women, Willy asked me earlier this year if I’d be willing to let several of my employees try his new bra size measuring system – knowing full well that all my female employees absolutely know their correct bra size. I was more than happy to help.

Willy’s bra measurement system

Willy’s new system still has a woman measuring her under bust circumference to determine her band size, but without adding any inches. He also has a different bust measurement request to determine cup size. Rather than taking a woman’s bust circumference and subtracting from the band size, Willy asked my employees to measure their breasts starting in the center where the breast tissue begins and measuring over the breast apex and to the other side where the breast tissue ends (while wearing an unlined/padding free bra).

See the full Felina bra fit measurement page here.

Willy then provided this table and asked my employees if their current correct bra size lined up with his new measuring system.

The results

Let’s start with me. I wear a 34D in contour cup bras and a 34C or D in seamed cup bras. So, when I share my size I usually call it a “34C+.” My measurements lined up with Willy’s chart for a 34C.

The results for my team were, well… all over the place:

Band size

78 percent of the participants felt the result was too large. These participants were mostly in the DD+ cup size range. Looking at Willy’s system, you can see he is adding the traditional 4”-5” to the band measurement to get the band size.

Cup size

56 percent of the participants felt the result was too small. 33 percent said the cup size according to their measurement was too large and 22 percent said the cup size they calculated matched their actual cup size.

Key takeaways
  1. A woman’s bra size is subjective. This experiment really reinforces how subjective a woman’s bra size is. At the end of the day, the only bra size that matters is the bra size the wearer is most comfortable in.
  2. Things get trickier for DD cup sizes and above. When a cup size increases beyond a DD, my point of view is that the band size needs to come down and be tighter to provide more support around the under bust. Reviewing my employees’ results during this experiment only further reinforced my theory.
  3. Plastic surgeons have used a similar method. About 15 years ago, I was interviewing plastic surgeons who specialized in breast augmentation and I found that this was the method they used to determine augmented breast size. Given that an augmented breast is full, this would make sense. I included this measuring technique in my Bra Fitting Center back then. In contrast, however, Willy’s measurements require a smaller measurement to achieve his cup size. For example, a 38D cup should measure 12” in the plastic surgeon’s measurements. Using Willy’s system, 38D-42D sizes only range from 10”-11 1/4”. Knowing that many women who go in for breast surgery ask for a certain cup size and wind up with a larger one, this surgical measuring could be a part of the reason why.

I’m grateful to Willy and Felina for asking us to participate in this new measuring system. For a woman who doesn’t know her size and wants a starting point, using Willy’s method along with the traditional method should get you into a bra size ballpark. This is valuable. But, at the end of the day, your best bra size will be the one you are the most comfortable in.

What are your thoughts? I’d love to hear from you in the comments or on Facebook and Twitter!

Find a better fit,

Tomima

The post Finding the Best Fit: Testing Felina’s New Bra Sizing Technique appeared first on Welcome to the Lingerie Blog for Women - HerRoom.

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There has been a lot of press recently about the website ThirdLove and their claim to be the first company to create bras in half cup sizes. This claim, however, is simply dead wrong.  I have seen first-hand several attempts to market half cup bra sizes. Here is the history:

In 2004, Playtex launched its “Thank Goodness It Fits” collection, which featured bras in half sizes for cup sizes A-D, calling them “Nearly A,” “Nearly B,” “Nearly C,” and “Nearly D.” Although Playtex put a considerable amount of effort into marketing its half cup size collection, it was taken off the market in 2008 due to lackluster sales.

In 2007, Le Mystère launched their version of the half cup size concept with its “No. 9” collection. Working with a plastic surgeon, they designed and patented bras that complimented the unique changes in shape and size that occur after breast augmentation. They tried to create half band sizes that also included half cup sizes. Their half cup sizes ranged from C to DD (for example, sizing for a C cup included 32C, 33C, 34C, 35C, 36C, etc.). A 33C would fall halfway between a 32C and a 34C in both band and cup. Again, this collection was heavily marketed, but ultimately faded away one style at a time. Interestingly, the strapless bra in his collection lingered the longest because it had a terrific fit for all women regardless if they were augmented or not.

Natori also attempted a half cup size collection in 2007 with the “Zen Unique Fit” collection. This line was designed for the woman whose unique figure wasn’t quite a B, C or D cup because she was shallow on top or full on bottom. Their sizing scale range was 32A, 32A+, 34A, 34A+,36A, 36A+, and so on. The collection only lasted for a few years because of low sales.

So, why hasn’t half cup sizing caught on?

I feel like there are four reasons half cup sizes don’t appeal to most women:

1. Let’s say a woman buys a bra in a half cup size and decides it’s a great fit. Essentially, she has just removed herself from every other brand that uses traditional cup sizing. Her bra choices in the market are now reduced to one manufacturer. Women don’t like to be boxed in when it comes to shopping options.

2. Most women don’t have equally sized breasts – instead, one is usually larger than the other.  So, a half size might be a better fit for one breast, but obviously not both.

3. After doing the math, many women decide it’s just not worth it. The difference between cup sizes is a mere 1” in circumference at the bustline. So, by moving from a 34B to 34C, your bust circumference measurement will only need to increase by one inch (from 36” to 37”). That’s a pretty small size increase. Now, consider an even smaller change by a half cup size – which would only increase your bust circumference from 36” to 36.5”. To get a better understanding of cup sizing, watch my Expert Video: Mastering The Cup Size Game.

Cup sizing as it relates to chest circumference

4. The half cup size attempts are usually in the smaller cup sizes (AA to C), but the center panel width and cup location is more important than cup size. Breast tissue is malleable, so larger breasts can be resituated to fit into their cups properly. Because smaller sized breasts have less breast tissue, their sizing needs to be more exact. This isn’t so much about actual cup volume as it is about cup location on the chest. For example, a woman who wears an A cup doesn’t have that much breast tissue. What matters most is cups that work for her breast location. Breast location can be wide-set, close-set, or average – so width choices in a bra’s center panel matters more than cup volume. To learn more about cup sizing for smaller breasts, watch my Expert Video: Bras For Women With Small Cup Sizes.

Think about half shoe sizes. Unlike bras, shoe half sizes make sense. Feet are mostly composed of bone and cartilage, which is very different from malleable breast tissue. So, a more exact fit is needed. But, even some shoe manufacturers will opt out of half sizes when the shoe is either open-toed or has a stretchy toe.

So, is it worth the effort to adapt to a new bra size that will make your current bras obsolete and drastically reduce your bra choices in the market?

I’d say no.

While ThirdLove claims to have 70 bra sizes, that’s not much when you consider the fact that the average bra on the market today comes in 32 sizes. HerRoom carries more than 200 different bra sizes without any half cup sizes.

Instead of turning to half cup sizing, women that feel their fit isn’t quite perfect have a few better solutions:

1. Try a bra with a stretchy upper cup edge design. This will give you a solid foundation in the lower part of the cup while giving you a more custom fit at the top. Not only is this a great choice for women who think they are between sizes, but it’s also great for women who are uneven – each breast will get a custom cup fit.

2. Try a bra with stretchy fabric in the entire cup. This will give you a custom fit regardless of breast size or unevenness. At HerRoom, you can find all these selections here. Currently, HerRoom has almost 300 bras with this feature to choose from.

3. Adjust your straps. It’s tempting to put a bra on straight off the hanger or out the bag. But, bras need adjusting – especially in the straps. Once you put your bra on, stand in front of a mirror and before adjusting the straps, pull them up. Do your cups suddenly fit better? Often, the answer is yes. Now you can adjust your straps and have a better fit.

Women have enough to worry about. There is no reason to further complicate bra sizing with more size options. If you’re larger than a D cup, HerRoom’s Universal Cup Sizing™ System has made finding your true size in every brand even easier. Find your UCS™ now!

Find a better fit,

Tomima

The post “New” ThirdLove Half Cup Bra Sizes Are Nothing New appeared first on Welcome to the Lingerie Blog for Women - HerRoom.

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HerRoom by Tomima Edmark - 1y ago

What do you look for in a bra – the lift and support of an underwire or the comfort of a soft cup?

Most women have a specific use for both types of bras. For instance, when many of us come home from a long day, the first thing we do is take off our underwire bra and change into something more relaxed and comfortable. But what if you could have the best of both worlds in one bra?

One of the perks of being an industry insider is getting to see new bra designs and concepts before they’re released. When I was shown this new bra, I wanted to share it with you and get your thoughts.

Introducing the new bra concept by Crème Bralèe: the bra with removable wires.

This full-coverage, lightly lined bra has a tall center panel (or gore), and wires that can be taken out and then reinserted and snapped back into place. Once you take the wires out, you can store them in your purse, in a drawer, in a jewelry box, or anywhere else.

To remove the underwires, unsnap them from the center and gently slide them out.

Now you have a wireless bra. When you’re ready to reinsert the underwires, simply slide them back in from the center of the bra and re-snap each of the wires at the front.

See this bra in action.

Worn with underwires


Easy to remove the underwires while still wearing the bra

Worn without underwires

What do you think about this new bra? I want to hear from you! Share your thoughts in the comments below and on our Facebook, Twitter and Instagram.

Find a better fit,

Tomima

The post New Bra Concept: Removable Wires! appeared first on Welcome to the Lingerie Blog for Women - HerRoom.

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Let’s face it – bra shopping is an inherently intimate experience. All women do it, and they have their own personal preferences about the when’s, the how’s, and the where’s to shop. They also tend to fall into one of two categories: they feel better shopping for their lingerie in a store or online.

Both have their advantages and disadvantages. Do you care about knowing exactly how things fit and feel more than how much variety is available to you at a given time? If so, you may prefer to shop in a store. Do you value convenience, privacy and having more of a variety to choose from? Then you probably prefer to shop online.

Today, there seems to be fewer and fewer physical lingerie stores. This phenomenon is happening for several reasons. Lingerie inventory is a heavy investment, so stores don’t usually have as many sizes and colors to choose from. The average bra comes in 24 sizes – so if a store wants to carry three colors of a bra, they’ll need 72 bras. That’s a lot of inventory to carry just one bra in your size and color. Also, if a customer goes to a store and they don’t have their size or preferred color, they’ll likely leave and go somewhere else before placing an order at the register.

In contrast, online stores can take an order for an item that wouldn’t normally be available in a store and fill that order immediately. This saves the customer and the retailer significant time and effort.

Understandably, people have their reservations about buying lingerie online. Let’s break down the most common three concerns women have and discuss how to overcome them.

1. You can’t try items on before buying them.

This is an obvious one. When shopping for clothes and lingerie in a store, we can get into a dressing room and try things on before we buy them. That said, most of us have purchased underwear before. We already have a favorite bra or panty, know what we’re looking for, and know what styles and features we like and what we don’t like.

For women who aren’t sure about their size or whether the bra they’re looking at online is true to size and fit, the best online lingerie stores now have customer reviews, specific sizing charts for each brand, and detailed fitter’s comments on each product page to help guide customers in the right direction. At HerRoom, we even have the Know Your Breasts™ Bra Finder to help you find the right bra for your size and shape, as well as the Universal Cup Sizing® System to help you find your universal cup size.

2. There’s no in-person customer service.

The absence of face-to-face customer service can seem like a huge loss when it comes to having a positive and successful shopping experience. Many of us feel better when there’s a professional there to help us make fit and style decisions instead of having to fend for ourselves online.

But online lingerie retailers have come a long way in providing easy-to-use resources to help you make educated purchase decisions from the comfort and convenience of your own home. Now, you can learn more about a piece of lingerie online than you normally could from a sales associate in a store. These features are like having a silent sales associate there to help you, but instead of having to wait in line or for an associate to finish helping other customers, you can get the information and assistance you need on demand – without having to sit through a sales pitch.

3. You have to wait to receive your purchase.

Having to wait for your purchase to be delivered can be frustrating – especially if you’re excited to receive your items, try them on and start wearing them. However, waiting a few extra days is worth it if you consider how much time you can save by shopping at home – not to mention the much larger selection offered by online retailers. Of course, if you’re in a time crunch and you need something same-day, it’s understandable that you would choose to go shopping in-store instead.

The good news is, online shopping for lingerie can be easy, enjoyable and educational.

Check out the helpful tools at HerRoom – all created for at-home shoppers – to help you choose the best fit, style and size for you at the Lingerie Expert Center.

You can also watch Expert Videos to learn about everything from how to measure yourself for a bra, how to find your perfect bra size, how to layer your undergarments, and more.

Find a better fit,

Tomima

The post Bra Shopping: Is It Better In-Store or Online? appeared first on Welcome to the Lingerie Blog for Women - HerRoom.

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Tomima’s Tip: “For a flawless and polished look – regardless of your figure type – well-selected shapewear pieces with the right control level can make a world of a difference.” 

In Part 1 of this 2-part blog, I chose three dresses that are trending as the current styles for this year’s wedding season and showed you the best shapewear to be worn underneath. Since I covered fashion for engagement parties, bridal showers and rehearsal dinners last time, this week I’ll cover styles for the big day.

Below, I’ve selected popular in-season dress styles suitable for mother of the bride or groom, bridesmaid and wedding guest and explained what shapewear (all available on HerRoom) will help you pull off each tricky look!

If you haven’t had a chance to check out Part 1 of this blog series, catch up with the post here.

Mother of the bride or groom As mother of the bride (or groom), it’s safe to assume that when all eyes aren’t on the real stars of the wedding, they’ll likely be on you. Soft colors are a mother of the bride’s best friend. They help you stand out without appearing so harsh. Eyes tend to focus on you and not just the dress when you go with soft and subtle colors, as well. A long evening gown with delicate and elegant detail is a great option for the woman of the most distinguished honor in the bridal party. How can you pull this look off?

Your number one goal in a smooth, long gown will be to eliminate lines and bulges while also getting the shape and support you need. You’ll want a reliable strapless bra to keep you lifted and comfortable throughout the day’s events and smoothing shapewear for some extra support around your middle.

My recommendation: Wacoal The Red Carpet Strapless Full-Busted Underwire Bra and TC Fine Intimates Hi-Waist Rear Lift Thigh Slimmer.

The Wacoal Red Carpet strapless bra is currently the #1 strapless bra in the country, as well as on HerRoom. The full coverage, contour cups (cups lined with a thin layer of molded foam so they don’t lose their shape) give you a rounded, natural silhouette while also ensuring modesty. The dual gripper tape along the edges helps keep the bra in place and reduce back bulge.

It is important to note that although the gripper tape is made of silicone because it’s not known to be an allergen, some women with very sensitive skin might still experience redness after wearing it for several hours at a time. If you have sensitive skin, I recommend that you wear the bra around the house for a few hours before the day of the wedding to ensure it doesn’t irritate your skin.

Pair your strapless bra with a hi-waist thigh slimmer for extra control and a smoother silhouette around your waist, derriere, midriff and thighs – while also reducing midriff bulge. The longer leg will help reduce any lines around the thighs and panty lines.

Bridesmaid Every bride wants her bridesmaids to look stunning as they walk down the aisle, stand at her side for the ceremony, and pose joyfully in wedding pictures. A simple royal blue taffeta off-the-shoulder floor-length gown is an unforgettably elegant look that will flatter all shapes and sizes in the bridal party. How can you pull this look off?

You’ll want a supportive strapless bra top for an off-the-shoulder dress. With a slim-fitting waist, you should look for something with some support around your curves. The long skirt poses a challenge to keep a smooth look all the way down without creating visible shapewear or panty lines.

My recommendation: Va Bien Strapless Lowback Bodysuit with Legs and Donna Karan Signature Lace Thigh High.

This low-back bodysuit addresses all the challenges this dress style presents with one simple solution. By choosing a single contained piece, you’ll have fewer garments to deal with – which means a much lower risk of bulge appearing. Additionally, the more surface you cover with shapewear, the more comfortable you’ll feel and the smoother you’ll look. The Va Bien Strapless Lowback Bodysuit comes with attachable straps, but provides plenty of support to be worn strapless. Underwire and boning makes it a great option for all-over shaping, and the lace at the leg makes the edges thin enough not to create a line under the dress. It hook-and-eye crotch closure is also a perk because it makes bathroom breaks easier.

Black lace thigh highs add shaping and smoothing to your legs, stay put without needing adjustment, allow for air flow around the crotch area, and don’t need to be pulled down when you use the bathroom – which reduces the risk of getting runs in your tights. Plus, they give you a sexy look.

Wedding guest A polished and figure-forgiving cocktail dress featuring details such as a jewel neckline, cap sleeves, lace and a jacquard skirt will keep you comfortable and looking great through a lengthy event. A fitted bodice and full skirt creates a feminine silhouette that’s sure to flatter your shape and minimize figure issues and lines all while still allowing you to move around comfortably all night long, without requiring so much coverage. How can you pull this look off?

You’ll want something to shape your breasts and keep them lifted and in place all day or night without the straps showing through any sheer material, such as lace. With a free-flowing knee length skirt, a little bit of coverage and some thigh highs can go a long way.

My recommendation: Wacoal The Red Carpet Strapless Full-Busted Underwire Bra, Va Bien Minus Touch Satin Panel Brief Panty, and Wolford Satin Touch 20 Stay-Ups.

The Wacoal Red Carpet Strapless is a great strapless and convertible bra that provides full coverage and support. The wide back has four hooks, which helps eliminate back bulge. Pair it with the Va Bien satin brief panty for a soft, lightweight, comfortable feel and firm control around your waist and tummy. The right thigh highs will give you a sexy look while allowing you to avoid adding an extra layer around your thighs and waist. They’ll stay in place all day or night while also staying out of the way when you need to use the bathroom. This will reduce the risk of snags or runs from pulling them up and down.

Whatever occasion you have on your calendar or style you have in your wardrobe this season, you can get the shape and fit you want with the help of lingerie and shapewear from HerRoom.

Want more helpful lingerie tips and tricks? Visit our Lingerie Expert Center to watch expert videos, learn about bra fitting and bra styles, and more.

Watch my video on how to layer your undergarments for more advice on how to properly layer and reduce layers when wearing shapewear.

Find a better fit,

Tomima

The post Part 2: Big Tips for The Big Day – Wedding Season Styles and Shapewear Solutions appeared first on Welcome to the Lingerie Blog for Women - HerRoom.

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Summertime is all about exploring new places, discovering new trends and trying new things. So, why not start by expanding your horizons in your lingerie drawer? One of summer’s most popular wardrobe additions is the bralette. With beautiful lace embellishments, alluring strap detail, bold colors and light, breathable fabrics, bralettes are an easy, laid-back way to add an extra layer of fun (and sexy) to your summer wardrobe. And, they’re available in so many different shapes and sizes!

Whether you’re lounging around the house, going out for brunch with friends, or looking to add your own personal touch to your favorite top or dress, a bralette is a great way to transform any outfit.

We’ve picked out a few of our favorite bralette styles and provided some tips on how to wear each of them this summer below. Plus, they’re all available at HerRoom!

Get racy with lace

A playfully feminine bra with delicate floral lace detail and a sultry plunging neckline is a must-have that you’ll want to show off as often as you can. Wear it with an off-the-shoulder tee, a sheer blouse or a low-cut tank to reveal a little of what you’re wearing underneath. Don’t be afraid to have some fun with bright, head-turning colors and bold prints!

Try these:

    Find large-breast solutions

Tomima’s Tip: “Big breasted women often think bralettes aren’t an option for them because they worry they’re too light and not supportive. Fear not! There are full figure-friendly bralettes that can give you the lift and shape you need and the look you want.”

It’s time to bust the myth that bralettes aren’t an option for fuller-figured women. There are plenty of bralette and wirefree bra styles that have all the lace and patterns you’ll want to show under your favorite summer tops, plus the DD+ support you need to keep your big breasts supported and contained. If you want a little extra support or are worried about modesty, you can also layer your bralette over your favorite regular, strapless or minimizer bra. It’s an easy way to get the best of both worlds, without worrying about sagging, nipple visibility or popping out of your tops!

Try these:

  Party in the back

Add some back appeal to your summer wardrobe with a bralette with a strappy back. You’ll want your back to be seen by all under low-back, halter or backless dresses and tops. It’s a sexy, flirty way to bare a little extra skin and show off your unique style!

Try these:

  

Go long

Long line bralettes can be worn under your favorite summer tees, tanks and crop tops and even as outerwear, if you’re feeling brave! You can wear a cute long line bralette under a loose-fitting button up shirt or jean jacket, or even wear it over a form-fitting tank or T-shirt! You’ll get flattering shaping and coverage around your middle, and feel supported and comfortable all day. Not to mention, more fabric means more lace, detail and color that you’ll love flaunting!

Try these:

  

Rise to the occasion

High-neck bralettes are the perfect combination of daring style, fetching detail and decorative elements like netting, t-back straps and crisscross back straps. High-neck bralettes are great for lounging, casual outings and date night. Wear it as a cute, fashionable accent under a V-neck tee or tank, or as an alluring peek-a-boo bra under a strappy or low-cut dress.

Try these:

 

Ready to rethink your undergarment game and venture into the land of the bralette? Shop hundreds of bralette styles at HerRoom.com, here!

The post Summer Bralettes 101: How to Wear This Season’s Trend appeared first on Welcome to the Lingerie Blog for Women - HerRoom.

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Every year, HerRoom and HisRoom, the online stores for women’s and men’s intimate apparel, asks consumers to vote for their top picks in underwear and intimate apparel fashions. By highlighting top-rated undergarments and apparel, the Undie Awards reveal the year’s top trends in the current market, which helps guide customers toward the best underwear options for them.

“The Undie Awards are celebrating their 13th year, and I always look forward to the results,” commented Tomima Edmark, lingerie expert and founder of HerRoom and HisRoom. “They have proven to be a great consumer trend indicator in the undergarment apparel category. For example, there were many more votes cast for bralettes this year, and women are choosing more multi-part underwire bras as their favorite bra style.”

Additionally, we release a list of “Select” Winners for each category, which highlights favorites selected by our knowledgeable expert staff. Voters are also given the chance to nominate their favorite brands that were not listed. The Women’s Undie Hall of Fame and Men’s Undie Hall of Fame, which highlight popular undergarments from leading brands that have been acknowledged as Undie Awards winner three or more times, are also expanded on an annual basis.

View our 2018 Undie Award winners here:

HerRoom 2018 Undie Awards Winners

HisRoom 2018 Undie Awards Winners

Read the full press release here.

The post The Results are in – See the 2018 Undie Awards Winners appeared first on Welcome to the Lingerie Blog for Women - HerRoom.

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