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Does your business know how to find the right leads?

Without a defined Lead Qualification Process, you will have seen your team wasting time and effort chasing poor quality leads.  28% of all leads are handed off to sales without any Lead Qualification…. at all.

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One of the biggest lead generation challenges of 2018 for B2B marketers is getting prospects to convert. 51% of the respondents to Chief Marketer's 2018 B2B Lead Gen Outlook survey said that they are concerned about conversion and 63% of marketers reported to HubSpot that lead generation is their most pressing problem.
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Having trouble establishing who your customers are? Want to know how this can be solved? Do you feel GDPR is holding you back? If you’ve had to think about any of these questions then read on.

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When done right, B2B telemarketing can be great for your business and will lead to successful lead generation. Telemarketing isn’t always an easy process, it takes a great amount of planning and strategy. 

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Unless you’ve been burying your head in the sand (or snow, as the case may be) in recent years, you’ll have heard about the upcoming General Data Protection Regulation (GDPR) and how it will turn everything we know about marketing data collection on its head. 

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You might not realise it, but we are already living in the age of artificial intelligence. AI exists in our everyday lives – whether you’re using Siri, Netflix, or even B2B marketing tools like CRM systems. 

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In just a few months, the EU’s General Data Protection Regulation (GDPR) – designed to protect EU citizens’ data – will come into force. 

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In the world of B2B telemarketing, it’s important to be proactive and try to hook a prospect as soon as you think they’re ready. 

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Social media can be a great way to get your message out there and engage with customers. If used correctly, companies can strengthen their branding and build trust over time. 

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A CRM system will not only help you to boost sales and productivity within your organisation, but it will also help you keep track of prospects and customers.

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