Loading...

Follow GCL Direct | B2B Inbound and Outbound Blog on Feedspot

Continue with Google
Continue with Facebook
or

Valid

In May 2016, the official regulations of the EU General Data Protection Regulations directive were published in all official EU languages. This new directive was expected to have a major impact on how companies were legally allowed to handle the data of EU citizens, sending some businesses into a panic. Many of their systems were non-compliant, and failure to follow these new regulations could result in a fine of either €20 million, or 4% of the company’s worldwide annual revenue of the prior financial year, depending on what was greater.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Before GDPR came into effect, many expected an apocalyptic end for many industries that relied on access to personal data. For example, personal data is central to the marketing industry’s goal of understanding how customers interact with their content and platforms, and GDPR looked to take marketing back to the Stone Age. But now GDPR is here — and has it brought about the end of days that many expected?

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

......GDPR asks how The UK’s week has been. “Horrible,” he replies. “This whole Brexit thing is ridiculously complicated”. The UK then asks how things are with GDPR. GDPR says he can’t tell him that until he’s verified he’s got adequate data protection systems.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

GDPR came into effect in May 2018, and companies are still struggling to wrap their heads around its impact. While companies are taking steps, or have already taken them, to ensure that they’re GDPR compliant internally, they also need to make sure that any business partner that makes use of their data is doing the same.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

 GDPR, the EU’s new personal data regulations arrived in May 2018, forever changing the way businesses are allowed to handle the data of EU citizens. A report from Ernst & Young expects GDPR compliance to cost the top 500 companies around the world a total of $7.8 billion dollars, but that number could be even higher.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Just like the people of Westeros thought dragons were dead, it turns out many of the expectations around GDPR were off the mark. GDPR has not ushered in a marketing apocalypse; rather, it has more clearly defined how marketers can operate.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Digital marketing has found a way to connect with users in a variety of online spaces. Log onto a news site and a pop up will appear from their latest advertiser. Check the score for the baseball game on your mobile and banners will entice you to buy their merchandise. An email will arrive in your inbox reminding you about the item you didn’t check out on your favourite online store. While this can help you reach a potential customer, the downside to this approach is online advertising “overload” — specifically how people are consciously or subconsciously filtering it out.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

A critical trade show is coming up and everything is going smoothly for the event. Registrations are high, the venue and vendors are prepared and your product line is ready. Now only one question remains: how do you convert visitors into actual customers?

In this blog, we’ll share 4 tips and strategies to help you achieve this goal.

Read Full Article
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Events and conferences have always been a part of a B2B company’s marketing toolkit, but in today’s media-saturated environment, they are an increasingly important method for businesses to connect. But before this can happen, you first need to attract businesses to your event.

Read Full Article

Read for later

Articles marked as Favorite are saved for later viewing.
close
  • Show original
  • .
  • Share
  • .
  • Favorite
  • .
  • Email
  • .
  • Add Tags 

Separate tags by commas
To access this feature, please upgrade your account.
Start your free month
Free Preview