Clickbooth is pleased to announce the appointment of Brian Taylor to Vice President of Affiliates. Taylor has an extensive background in Marketing and Advertising, excelling in developing key relationships and providing support to the affiliate clientele of Clickbooth. A graduate of Florida Gulf Coast University, Taylor brings a wealth of knowledge and skills to the team, helping to establish the company as the #1 CPA Network Worldwide (mThink).
“Brian has been an integral member of our affiliate management team for years, and we’re very excited to announce his promotion to Vice President of Affiliates,” says Brad Dobbins, President of Clickbooth. “He has proven himself to be a highly effective leader and someone who has a great understanding and passion for the performance marketing industry. This promotion is well-deserved and we’re all excited to see where he can take the team.”
Prior to joining Clickbooth, Taylor worked as a Marketing Representative for both Advanced Radiology Imaging Associates (2010 – 2013) and Rose Radiology (2013 – 2014). He joined Clickbooth in 2014 as a Senior Affiliate Executive before accepting the position of Director of Network – Affiliates (2017 – 2019). In his new role as Vice President of Affiliates, he will oversee client relationships, develop new outreach opportunities, strategize lead generation, and work closely with a team of account executives to provide exceptional customer experiences.
“After working directly with Affiliates here at Clickbooth for over 5 years, it’s an absolute honor to pivot into my new role as VP of Affiliates,” says Taylor. “Over the years, Clickbooth has maintained the highest industry standard in performance marketing, and I look to continue that reputation with the support of the best team one could ask for.”
Employees at Clickbooth work hard to provide exceptional experiences to our clients, earning our leader-status in the digital advertising field. From offering mobile acquisition to tracking software, we have a lot to offer partners in the Performance Marketing Industry. Clickbooth has been recognized as the #1 CPA Network Worldwide for three consecutive years, as well as a Tampa Bay Business Journal “Best Place” to work for 9 straight years.
Office Vibe Manager, Ryan Hill, Poses with Hurricane Kit Raffle Items
Clickbooth offers numerous benefits for our employees, including 401k plans with 4% company matching and 9 major paid holidays per year. One of our most popular benefits is flexible scheduling. Clickbooth understands that everyone has something different going on on a day to day basis; flexible scheduling allows employees to work, but also make time for necessities in day to day life. For our numerous parents in the office, this gives leeway to work around a child’s hectic schedule. Clickbooth also offers paid parental leave for all of our new moms and dads in the office.
We love having our main office in sunny Sarasota, but with the sunshine comes the annual Hurricane season (June 1st – November 30th). Last week, a Hurricane prep party was put together by our very own Office Vibe Manager. Our employees enjoyed hurricane-themed snacks and beverages with The Scorpions’ “Rock You Like A Hurricane” playing on repeat in the background.
However, this party was not all fun and games – an informational PowerPoint was given on what to do in the case of a hurricane, and the emergency plan for both the office and families. The afternoon ended with raffles for hurricane kits including water jugs, emergency food supplies, first aid kits, and crank radios.
Clickbooth’s Annual “Think Bigger” Conference Brings Together Our Employees from Around the World
When we’re not working, we love giving back to the community that helps us thrive and grow. We have volunteer opportunities with organizations like Bridge a Life, Guardian Ad Litem, and Mothers Helping Mothers. Clickbooth recently attended the annual luncheon for the Sarasota chapter of Girls Inc., an incredible organization inspiring young girls and women to be strong, smart, and bold.
Clickbooth values respect among employees, driving inclusion and a welcoming environment for all. Unique in the tech industry, we have strong female leadership and a predominantly female office. But we aren’t just an office, we are a tight-knit family. Family supports one another during lows and celebrate together during highs.
We are always looking to expand our family – click here to see the opportunities that we have.
On May 7, 2019, Google announced the plan to implement differentiation between same site and cross-site cookies. While Google will not block these cookies, it will soon allow users to delete cookies without getting logged out of sites.
In 2017, Safari started making efforts to prevent third-party tracking and will now automatically clear cookies or decrease cookie lifetime to just 24 hours. Firefox has similar measures in place to allow users to completely block third party tracking.
How does this affect you? iFame and image pixels are becoming less reliable given the new privacy regulations and autonomy given to users.
Solution: Implement postback tracking to accurately collect data on click through and conversion rates.
So what is postback tracking?
Postback tracking, also referred to s2s (Server to Server) is a server-based method of tracking that does not rely on cookies in order to fire. Typically, a postback URL is placed on the advertiser’s server or in their tracking platform, and is usually the most reliable method of tracking. However, one limitation of Postback URLs is that they will only fire affiliate postbacks and will not, for example, support affiliate HTML pixels (think: FB pixels).
iFrame/Image Pixels are both HTML methods of tracking that do rely on 3rd party cookies in order to fire. Typically, these pixels are placed in the advertiser’s source code of their webpage or are placed in the tracking platform. Unfortunately, this method of tracking is becoming less reliable as new browser-based features are released (such as Chrome 76) that limit that use of 3rd party tracking systems. The upside to HTML pixels, however, is that they do support all methods of affiliate tracking.
Having both types of pixels placed is the most reliable form of tracking – with this setup, advertisers can support all methods of affiliate tracking and each pixel will serve as a “backup” to one another. For example, if an iFrame pixel fails to fire due to browser settings (e.g. browser blocks 3rd party cookies or user deletes them), then the postback will swoop in to ensure that the lead is still tracked.
Implementing postback tracking is pretty simple. Depending on the platform you use, it simply involves adding a code to your tracking URL. To help you get started in this process, we created walk-through tutorials for the following platforms:
As the #1 performance marketing company in the world, Clickbooth garners a talented team of passionate, highly skilled employees. This past week, Chief Financial Officer, Michael Hickman, was named an honoree of Tampa Bay Business Journal’s 2019 CFO of the Year.
“I am thrilled that Mike has been recognized among the top individuals impacting our regional economy,” says Erin Cigich, Chief Executive Officer of Clickbooth. “As CFO, he plays an integral role in the company, and this recognition as CFO of the Year is well-deserved. He’s a pleasure to work with, and he’s made the Clickbooth family extremely proud.”
CEO Erin Cigich with CFO Mike Hickman
Mike joined the company three years ago to oversee strategic financial management. Born and raised in Brandon, FL, Mike received both his Bachelor’s and Master’s degrees in Accounting from the University of Florida.
As a Certified Public Accountant, his specializations range from acquisition integration and accounting, to systems implementation and project management. This knowledge of acquisitions and mergers has been particularly beneficial for Clickbooth as the company has experienced rapid expansion, acquiring two companies in a nine month span.
“I’m humbled by this award and thankful for the team at Clickbooth; without their dedication and hard work, I would not be where I am today,” says Hickman. “It’s an honor to work alongside such an incredible team, and I’m extremely proud of the achievements we have made over the past few years. This recognition from the Tampa Bay Business Journal is a reflection of the company as a whole, and I look forward to what we can accomplish in coming years.”
The Clickbooth team is incredibly proud of Mike, who is a core part of both Clickbooth’s success and unique, fun company culture. Mike’s dedication to the company is exemplified in this recognition, reinforcing the exceptional talent and passion of the team. Congratulations, Mike!
This past week, the Clickbooth team had the exciting opportunity to attend the annual luncheon for the Sarasota chapter of Girls Inc. This incredible organization was founded in 1864 with the original intent of helping women and girls overcome adversity in the aftermath of the Civil War. Since then, they have expanded in mission and reach, but their core values have remained the same: to help support, educate, and mentor girls to be strong, smart, and bold.
Each year, Girls Inc. hosts a luncheon to showcase the girls’ achievements, thank donors, give out awards, and to raise donations for the coming year. This year, the theme of the luncheon was “Captain of Her Ship,” reinforcing the message that these girls are in control of their lives and futures.
Clickbooth, a long time advocate of Girls Inc and sponsor of their community programs, was thrilled to sponsor a table at the luncheon for the second year in a row. With a predominantly female employee demographic and a female CEO – a rarity in the tech industry – Clickbooth is unique in its support of women and girls. The team at Clickbooth is honored to have the opportunity to give back to such a wonderful organization.
“The best indicator of a successful nonprofit network is success at the local level. Girls Inc. of Sarasota County meets and exceeds that level of success at every outcome measurement. Girls Inc. of Sarasota proves that local affiliates are able to leverage their relationships with community partners to deliver maximum impact to girls who need support most.”
– Judy Vredenburgh, National Girls Inc. President and CEO
The luncheon was an inspiring and emotional event that exemplified the success and impact that Girls Inc. has had in Sarasota. From heartfelt speeches from current students to the all-girls choir performance, the luncheon was a great opportunity for the community to better understand just how much the organization is improving the lives of girls in Sarasota.
To learn more about this incredible organization or to get involved, click here.
Each year, the University of Florida’s College of Journalism and Communications hosts an event to promote discussion of women in leadership. The conference, Becoming a Woman of Influence, features a panel of powerful female alumni of the college. Throughout the conference, the women answer questions from students, facilitate break-out sessions on their area of expertise, work one on one with the students to develop their leadership skills, and mentor them in building successful careers.
This year, Clickbooth’s CEO, Erin Cigich, was invited to participate in this panel of eminent women. Joining her were Karen Irwin, President and Chief Operating Officer of Universal Studios Hollywood and Annelie Schmittel, Vice President of Player Development for the Philadelphia 76ers. With over 120 female students of the College in attendance, all three women on the panel fielded questions regarding being a female leader in advertising, journalism, and communications.
The three industries the panel represented – tech, entertainment, and sports – are all historically male-dominated in managerial roles. As leaders and industries become more diverse, women are gaining equality in C-Suite levels of organizations. The experiences these women have in gaining power, overcoming the glass ceiling, and being minorities in their fields offers a unique perspective and opportunity for mentorship of the women who will soon be graduating.
Cigich hosted a break out sessions revolving around digital advertising, allowing her to work directly with the students and speak on her experience as a woman in this field. Some of the main topics of conversation included speaking up for yourself, never being afraid to say what you think, learning how to negotiate and, most importantly, leveraging your own value.
“No matter what role you’re in or what company you’re running, everyone has similar challenges,” says Cigich. “The key is learning how to sell yourself, learning what your value is, and never being afraid to voice your opinion.”
Community involvement is a core value of the Clickbooth team, so for April – National Volunteer Month – the CB family partnered with United Way Suncoast to spend a day with the Easter Seals Southwest Florida. From helping out in the classrooms, to mulching the grounds, laying pavers, and working in the on-site garden, it was a busy and rewarding day. The Easter Seals Southwest Florida was originally created in 1946 to serve children in Sarasota, FL impacted by the polio epidemic.
Since then, they have expanded in service and reach, offering programs for both typically developing and differently abled children, as well as vocational programs for young adults, life skills development, and much more. This incredible organization has a dedicated staff who work tirelessly to improve the lives of persons with disabilities and their families.
The Clickbooth team was honored to spend a day working with the staff and students, helping out in any way we could. As a ever-expanding organization, the Easter Seals are always in need of extra helping hands. Check out the photos from the day below!
Click here to learn more about the Easter Seals Southwest Florida and how you can get involved today.
If you haven’t already heard, Google Chrome rolled out its new ad blocker for North America and Europe in February 2018 to limit the number of intrusive advertisements on websites. On July 9th, 2019 this ad blocker will expand worldwide. While Google has instituted ad blockers in the past, this is the most encompassing and targeted tactic they have utilized to date.
The regulations governing the ads displayed on Chrome were set forth by the Coalition for Better Ads. All ads that violate the coalition’s Standards will be blocked by Chrome, risking a decrease in click rates.
Why does this matter? Google Chrome is the world’s most popular browser. In fact, it owns over 62% of the worldwide market share. This means that the majority of your clicks are probably coming through this browser, and starting in July, this ad blocker will impact your ads worldwide.
When Chrome detects ads that are violating the Standards, it will notify the site owner of the issue. After 30 days, if the ads are not removed or corrected, Chrome will then block all of the ads on that website, regardless of whether they all violate the standards. When this happens, the visitor on the site will see a message that ad blocking has occurred, along with the option to disable this.
So what kinds of ads are being blocked? There are are different stipulations for desktop and mobile ads. For desktop, there are four primary violations:
Pop-Up Ads: These types are especially susceptible to violation if they block the main content of the page.
Large Sticky Ads: These will often be blocked if they take up more than 30% of the screen and remain “stuck” at the bottom of the screen.
Prestitial Ads (with countdown): Google is taking down all ads that force the viewer to watch the entire ad (or a certain number of seconds) prior to closing.
Auto-Play Ads with Sound: These are considered intrusive and therefore violate the standards
Mobile use of Chrome will also have very similar, if not stricter, regulations:
Flashing Animated Ads: These will be removed particularly if they flash different colors.
Prestitial Ads (with or without countdown): Given this content keeps the user from accessing the content, Chrome considers this a violation.
Postitial ads (with countdown): As with the prestitial ads, Chrome is attempting to remove all ads that prevent the user from immediate access to content. Therefore, postitial ads with countdown will be blocked.
Full-Screen Scroll-Over Ads: These floating ads also prevent users from seeing the webpage’s content and will be blocked.
Any Page with Ad Density >30%: This last regulation is to decrease the overall number of ads that are being displayed.
This infographic expounds upon these regulations and which platform they apply to:
3rd party ad blockers are already quite popular, with over 30% of internet users now using them. The instigation of this built-in Chrome blocker will further decrease the number of ads displayed on websites. This will undoubtedly change the advertising experience of Chrome users worldwide starting this summer. Be prepared for the impacts this might have on decreasing traffic, click-through rates, and more.
Over the last month, we’ve been monitoring which projected 2019 affiliate trends are already taking hold. Mobile will take center stage, and many of the other notable trends revolve around this platform.We have identified the following five trends as forerunners for you to keep in mind…
Voice search is one of the newest trends in technology. With the influx of voice-activated devices such as Alexa, Google Home, and Siri, searching the internet is now easier than ever. This does, however, change marketing and SEO techniques.
Nearly 40% of adults now use voice searching at least once per day. How does this impact you? The phrasing in which someone speaks a question will be drastically different than other methods of searching. For example, let’s say you wanted to learn about affiliate marketing.
You go to Google, and you type: “Affiliate marketing.” The results show up.
Now, let’s say you did this with voice search… Given the personification of Artificial Intelligence, most people would not just say “affiliate marketing.” Instead, they would phrase it:
“Tell me about affiliate marketing”
“How is affiliate marketing different from other types”
This means that, when optimizing content for SEO, you must be aware of the variances in search platform and adjust your techniques to accommodate conversational language. Given this trend is rapidly increasing, get ahead of the curve now – start planning for voice searches before your competition does.
Our next trend is closely tied to voice searching. While a small percentage of voice searches are done through a desktop or laptop computers, the majority are done through mobile devices. This avenue of marketing holds massive opportunity for affiliates and advertisers alike, but is not currently being taken advantage of.
In the past, it was more difficult to track on mobile. Devices like Apple’s have measures in place to prevent such tracking, which discouraged the utilization of mobile. However, with the advent of cookie-less and cross-device tracking, it is now possible – and lucrative – to tap the mobile market.
In 2018, global mobile population surpassed 3.7 billion unique users, and mobile devices represented half of all web page views worldwide. These numbers will continue to climb in 2019, and are projected to increase nearly seven-fold by 2021. If you aren’t already exploring mobile avenues, now is the time to do so!
Data, data…. And more data.
90 percent of the world’s data has accumulated in the past two years. With the rise of big data comes incredible flexibility and personalization of advertisements. For affiliate marketing, this means more insightful data regarding target audiences.
The first step in utilizing the data is to define your Key Performance Indicators (KPIs). These types of metrics can be a variety of things – clicks, sales, impressions, etc. – and they must align with your business goals. From here, you can analyze the information to improve the efficacy of your advertising.
A key aspect of data interpretation is the method of collection and analysis. In order to optimize the data, you will want to use a system like ThriveTracker that allows you to succinctly collect and interpret the data. As this trend takes hold, do your research and leverage the data you have to increase profits.
Blind to Banners
Historically, banner ads have been frequently used in affiliate marketing. However, a strange effect some have deemed “banner blindness” is occurring. We are so accustomed to seeing banner ads, our brains begin to filter out unnecessary sensory stimuli, leading to “optimal inattention” – or in other words, the disregard of banner ads.
In 2019, a huge focus of advertising will go beyond banner ads and into the realm of native advertising. Methods of delivering advertisements to consumers without them realizing is taking precedence as more companies turn to advertorials, influencer partners, and other, stealthy ad placements.
Last but not least, influencer marketing is on the exponential rise and will be a trend to look out for in 2019. Countless surveys, polls, and research show that influencers – as their name suggests – hold inordinate power in the world or social media marketing. This facet of marketing is so powerful that some are considering it to be an independent vertical.
Not only is influencer marketing changing the status quo of traditional marketing methods, it’s changing the world of affiliate marketing. For publishers that have developed long-standing relationships with loyal customers, influencers can pose a threat… But also an opportunity. Research has shown that 74% of people trust social networks to guide them to purchase decisions. On top of that, nearly half of social media users rely on influencer recommendations.
Influencer marketing surpassed print marketing in 2016, and has continued to grow ever since. As a native source of advertising, influencers can be a tactical source of revenue if used correctly.
As you look ahead, be sure to keep these trends mind. Recent years have shown fast, exponential growth in these 5 key areas, and we expect that they will continue to grow rapidly throughout 2019. With the increased usage of mobile comes more data, easier access to influencers, voice searching, and more. If utilized properly, centering your approach around these trends will bring increased profits and a successful 2019!