Movies, television, books, news, history, podcasts, friends, family, strangers on the bus. Stories are a huge part of what it means to be human. They are how we learn, grow, and connect to one another.
Stories are how humans have always communicated and come to understand the world.
As the roles of internal communicators become more robust and creative, storytelling has reemerged in corporate and professional environments as a beautiful way to connect and engage employees and capture the organization’s heart and imagination.
Disclaimer: The information in this post is not legal advice, but rather a useful summary of information available through the EU GDPR website, written for Internal Communicators. Use this as a reference only while creating your own plan and messaging for your organization’s specific circumstances.
Video is an incredible opportunity to get your organization’s stories in front of employees. So why can it feel like video in employee comms is so challenging to get off the ground? It’s because it’s often challenging to get your video content actually seen by employees.
As the Director of Brand Communications at InterContinental Hotels Group (IHG®), Jason Rollins understands the complexity of internal communications in an organization with multiple brands, hundreds of hotel locations, and tens of thousands of employees. Jason’s diverse experience as Manager of Corporate Communications at Arby’s and an adjunct Professor of Marketing at Mercer University has helped him shape his passion for helping brands communicate their story, internally and externally.
So you’re looking to spice up your internal emails with a fancy new email design. Or maybe you’ve finally got approval to research an internal email tracking tool so you can start measuring your engagement.
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