In June 2015, Althea was founded to bridge authentic K-beauty to world. It gives the lowdown on all things K-Beauty including debunking the latest Korean beauty trends, trying out the coolest products and even exclusive peeks into what's happening on Althea
The season of love is upon us. Cupid holds his bow and arrow steady as he scours the land for couples waiting to fall head over heels for each other, leaving the air so thick with love, you could almost smell it! Whether you’re keen on dolling up for your partner, or in the mood to look good for yourself this Valentine's Day, an essential part of adding that bit of confidence and flair is a good lipstick. Bold, chic and irresistible, Bbia’s Last Lipsticks are on the top of our list to give our face a final touch before we head out the door. Here’s the beauty breakdown on these pretty tubes!
Short for “Blooming Beauty in Online Ocean”, Bbia uses quality ingredients to create affordable yet chic cosmetics that are celebrated among makeup enthusiasts, professional face artists and celebrities alike. With a touch of fun and confidence, their products are perfect for the modern urban woman (and man!). The Last Lipsticks that have landed on Althea add a little romance to your look, giving you bold pigmentation that glide onto the lips effortlessly.
These lippies give you the best of both worlds, dispensing rich shades that feel ultra-lightweight on the pout, making it comfortable even after long periods of time. Even though the Last Lipsticks have a velvet semi-matte finish, they are infused with a mix of plant oils including jojoba, sunflower seed and olive to keep your lips soft and kissable (no chapped lips here!). Check out some swatches and see them in action below!
Bbia Last Lipsticks | AltheaKorea - YouTube
07 - a plush soft pink, perfect for pairing with girly looks.
08 - a chic berry shade for a more sultry, feminine vibe.
09 - a warm red, bold, stunning and really knows how to make a statement.
12 - a MLBB color with dusty pink tones, suitable for pairing with most shades.
13 - a brick red shade to brighten and add a punch of color to your complexion.
Whether you’re getting ready to smooch up or spend some alone time, Bbia’s Last Lipsticks are a must-have during Valentine’s Day. You can get these and other kissable products on Althea’s site, so be sure to check them out! What are your plans for Valentine’s Day this year? What are some of your must-have products to give your skin some extra love? Let us know down below!
Cateyes, smudgy, tight-lined, graphic - eyeliner doesn’t discriminate when it comes to style. The key to creating the perfect look is a good eyeliner that is pigmented, creamy, easily blendable and stays put once its set. Bbia is our latest brand to find themselves in Althealand, and one of their must-have items is the Last Auto Gel Eyeliner. Could this be the last eyeliner you’ll ever need? Here’s the beauty breakdown on what they have to offer!
Short for “Blooming Beauty in Online Ocean”, Bbia uses quality ingredients to create affordable yet chic cosmetics that are celebrated among makeup enthusiasts, professional face artists and celebrities alike. With a touch of fun and confidence, their products are perfect for the modern urban woman (and man!), making the Last Auto Gel Eyeliner a great one to have. These auto pencils twist up on their own and come with a sharpener on the other end for precise lines, opening up the eyes and giving them structure and definition.
These liners are made with a creamy formula that glides onto the eyes like a dream, effortlessly creating a bold line. Don’t let that fool you though, the Last Auto Gel Eyeliner is a tough cookie! It’s made to dry down on the eyes, setting so that they become waterproof and won’t budge throughout the day, staying put till you’re ready to take it off. Just pop open the cap, twist up and go to town on your lids! Be sure you recap them after use to prevent them from drying out. Here are some swatches!
Mellow Brown is a shimmery cream brown, great for adding some colour to the lids
Noir is a rich, bold black, perfect for creating sharp, precised lines
Jazz is a deep brown with golden shimmer to gives the eyes soft definition
Bbia Last Auto Gel Eyeliners | AltheaKorea - YouTube
Aren’t they gorgeous in action? We love using these especially on the tight-line or smudged on the lid as an eyeshadow (smokey eye, anyone?). These and other cool Bbia products are available on Althea’s site, and since they’re so fresh on Althean shores, they’re currently 10% off under the New Arrivals. Make sure you check them out! What do you think of these eyeliners? What’s your favorite way to wear eyeliner? Let us know in the comments below! Have a magical day!
The Lunar New Year is here, and aside from the yummy food and fun festivities, it’s a time to celebrate health, wealth, love and family ties in the year of the Pig! In the Korean culture, this celebration of the Lunar New Year is known as Seollal (설날). During this time of the year, they wear traditional clothing known as Hanbook as they celebrate, and they greet each other with “새해 복 많이 받으세요” (Sae Hae Bok Mani Ba Deu Se Yo) which translates to “please receive a lot of luck or blessings in the New Year”. To truly enjoy this time of the year Althea style, we’ve picked out some of our favorite gold and pig inspired products to symbolize prosperity and happiness. Give them as gifts, or #treatyoself, these are some of our 2019 Lunar New Year must-haves!
Welcome in the abundance of the pig with this ultra nourishing cream! Luxuriously lightweight and no way sticky, this moisturizer contains pig collagen and sea salt improve the elasticity of the skin, plumping it up for a youthful bounce. It’s also free of harmful ingredients like parabens, mineral oils, and benzophenone, making it suitable for all skin types.
Did someone say gold? Add a little prosperity into your look with these brilliantly sparkly eye products! Our favorite for this season is the Gold Light shade, a bright white gold, and we love sweeping this over the lid or applying it onto the inner corners of the eyes for an added accent. Best of all, these don’t budge once they’re set, so you can go about your day without worrying about it smearing!
Lunar New Year is the time where family gatherings are as abundant, so it’s important to look bright eyed and perky! These eye patches are great for a pick-me-up when you’re lacking your 8 hours of sleep, and is made with gold flakes to revitalize and brighten the undereyes, while a mix of snail mucin, collagen and allantoin helps to whisk away fine lines, giving you brighter, smoother peepers.
Did you know that piggies don’t have blackheads on their noses? We could definitely take a leaf out of their book and get rid of ours! This kit works in three steps to make sure you have clean, well-kept pores: step 1 works to open them up, preparing them for dirt removal; step 2 works to extract the sebum and blackheads (relish in the satisfaction you get when you peel off that sheet and see all that gunk come off!); step 3 finally works to minimize the cleaned pores to ensure sebum control and smooth skin.
Talk about traditional ingredients! This moisturizing eye cream is infused with bird’s nest extract and 24k gold (our grandma’s would definitely approve) to nourish the delicate eye area, while a special ingredient called volufiline penetrates deep into the layers into the skin to plump it up from within, preventing signs of premature aging. It’s lightweight texture makes it comfortable to wear and a great addition to any beauty regime.
This is the time to feast, and we plan to eat to our heart’s content without needing to worry about constant lip touch-ups! These lip glosses gently stain the lips in a custom shade of pink (depending on your body temperature) and keep them that way for long periods of time so you don’t have to keep reapplying after every mouthful. Plus, it’s also infused with a mix of flower extracts to keep your pout nice and moisturized.
Prepped for the new year yet? We know we are! All these and other cool K-beauty products can be found on Althea's site. To celebrate this joyous occasion, we’ve even got our limited edition Lunar New Year box (subject to availability), so make sure you get your hands on one while you can! Which of these items will you be getting for yourself? What are some of your favorite beauty picks for the year of the pig? Let us know in the comments down below!
Annyeong Altheans! This last couple of months have been really exciting ones for us. If you’ve been keeping up with our shenanigans, you’ll know that we’ve been really busy making Althea’s very own exclusive products. While we’ve been getting feedback from Altheans after we’ve launched the products, we really wanted to integrate those fabulous ideas and opinions into the product making process prior to the release, allowing us to pick your brains to create a product that we know our Altheans would enjoy! And thus, the Althea’s Supporters program was born!
The Supporters program was especially important for us as this didn’t just mean that we were producing quality products for our fans, we would be able to make products that actually suited the needs and wants of our Altheans as well. During this process, we selected Altheans that had an array of skin types, concerns and beauty knowledge to give us a good range of opinions to create the best product. We’ve held two Supporters meetings so far, and we hope to have many more in the future. During this time, we were working on a super-secret formula that we know you guys would be super excited for. Are you ready? Here it is: we’re working on a Cushion formula!
(L) Tammy, Head of Creative Communications (R) Clarise, Althea Exclusive's Marketing Manager
Our Supporters sharing a laugh and having fun!
Top secret information to be exclusively shared with our Supporters
Products and survey materials to create the perfect formula
Trying out the formulas and seeing how they fare on the skin
Supporters sharing their experiences with the product
Brainstorming to come up with the perfect product name
Supporters getting first-hand experience with the Althea Exclusive range
Looks super fun huh! Being an Althea Supporter comes with some serious perks:
A random selection of 3 Althea Exclusive products
Priority invitation to Althea’s next offline event
RM500 worth of Althea credits to shop, shop, shop!
For Supporters that show us lots of love on SNS platforms like Instagram, you guys stand a chance to be reposted and featured on our page!
We’re really happy that our first two meetings were a success, and we’re excited to have more in the future! Don’t worry if you missed out on this one, if you’re keen on being an Althea Supporter yourself, be sure to keep watch on our Facebook pages so that you don’t miss out the next opportunity! What do you think of our Supporters program? Are you excited for Althea’s very own Cushion product? Let us know in the comments below!
Still confused about whether Althea’s Real Fresh Skin Detoxer is a cleanser or a pack? We’ve got good news for you: it’s both! We’re all about multi-purpose products, and if it’ll help us save time in the morning for an extra couple minutes of sleep, we’re down! This product has been specially formulated for city urbanites with busy schedules, and in just 10 seconds, your skin is able to get the clarity cleansers provide together with the added nourishment a pack will give.
The Real Fresh Skin Detoxer was made in a beautiful matrimony between Althea and Get It Beauty. If you didn’t know, Get It Beauty (GIB) is Korea's no.1 beauty TV show that introduces new trends and provides resourceful information for beauty experts like dermatologists and pharmacists. Naturally, this collaboration brought about an innovative product that was aimed to solve the skincare woes of the modern woman, a.k.a “I’m too busy to take care of my skin”.
The Real Fresh Skin Detoxer was showcased on GIB’s show with the beautiful Jeonghwa from EXID and she showed us how to use it on her face as well as some tips and tricks to really make the product work for her. Her Detoxer of choice was the Rose one!
This product comes in Rose and Green Tea, two of our favorite scents, and both have different skincare benefits: Rose helps to refine the skin, while the Green Tea one purifies it. You can find these on Althea’s site under the Althea’s Exclusive tabs, so be sure to check it out! Let us know down below if you’ve tried it, and which one is your favorite.
A post shared by JEONGHWA PARK (@jeonghwa_0508) on Aug 15, 2018 at 11:52pm PDT
Roses are red, violets are blue, did you know that the former is super good for you? Our Real Fresh Skin Detoxers are brilliant for the skin, and the Rose version has real rose petals and extract that hydrate, refine and exfoliate for a fresh complexion. If you’re looking to make the most out of this product, our favorite EXID member Jeonghwa has a couple of tips and tricks up her sleeve to use this in more ways than one!
The Real Fresh Skin Detoxer is perfect for those of us with busy schedules. Made to nourish and cleanse the skin in just 10 seconds, this pack cleanser is filled with ingredients that leave the skin feeling fresh and smooth. It comes in two variants: Green Tea and Rose. The traditional way of using this product is to apply a thick-ish layer onto the skin, allow to sit for 10 seconds, then add a little water and massage in circular motions before rinsing off with water. However, don’t let that limit you to just using that on your face.
Jeonghwa uses the Rose version and mentions that she likes the real rose pieces inside. They help to exfoliate the skin, and she uses the product on other drier, rougher areas of her body like her elbows and knees. Just massage it in circular motions to whisk away dead skin cells and rinse away to reveal smooth, soft skin underneath!
What do you think of this neat trick? Althea’s Real Fresh Skin Detoxers are sold exclusively on Althea’s site, so be sure to check those and all our other Althea Exclusive products on there! What are some other beauty tricks you can think of with this product? Let us know down below!
Early this year, we asked you to guess the name of one of Althea's newest product on Instagram and as always, our fans are definitely a supportive bunch! We're pretty sure most of you managed 'spot' and answer it easily based on the cute sticker design hint, but if you didn't, the answer is Althea Skin Relief Spot Film Gel. You can learn all about it here. The product was launched soon after the contest was over; so have you tried it out? It's such a convenient item, especially when you're facing an 'acne-mergency' and need a quick relief off it! Anyway, we promised to reward 10 lucky spotters who guessed the name correctly with ONE (1) Althea Skin Relief Spot Film Gel so here's a big congratulations to:
Chukahamnida, congratulations once again! All the winners have been contacted via Instagram direct message (DM) and the shipment of your prize will be processed soon. Please let us know if you do not receive your gift by end of February 2019. For those who aren't lucky this time, gwenchanayo (it's okay) we have a lot more giveaways coming up in the future! Make sure to keep yourself updated and follow us on Althea Instagram @altheakorea and Facebook.
Althea Makeup Collection is finally launched and for those who participated in the pre-launching event and helped us to share out the good news to your friends and families, thank you and saranghamnida (we love you)! Successful referrers will be able to enjoy 50% discount on Althea Makeup Collection products so make sure to check your email to get your own the secret code to shop. Of course, we also didn't forget about the referral contest where the top ten people who invited the most friends will be receiving the Althea Makeup Collection set each! Every set will contain the newly released items including four (4) Althea Watercolor Cream Tints and two (2) Althea Spotlight Eye Glitters. Without further ado, here's a big congratulations to:
Nurul Syahirah email@example.com
Khim Alcala firstname.lastname@example.org
Noela Lacson email@example.com
Santika Damayanti firstname.lastname@example.org
Shaleen Mirabueno email@example.com
Danaleen Bernardo firstname.lastname@example.org
Ellisha Manalo Ellxxxxxxxx@gmail.com
Kimberly Tungol email@example.com
Graycel Santos firstname.lastname@example.org
Tan Xuan Yung email@example.com
Chukahamnida, congratulations! We will be contacting you via email (as above) within this week for your shipping details. Please get back to us by 28th January 2019 so we can start preparing for your gifts as soon as possible. If you do not hear from us by next week, kindly drop us a message via Facebook or Instagram and we'll assist you to check on it. For those who aren't lucky this time, don't be sad! We have lots more fun contests and events coming up in the future so make sure to keep on stalking us on our social media and Althea website. Meanwhile, may your days be filled with K-beauty goodness all the time!
We love us a good lip product here on Althealand, so it was only fitting that after showcasing many of them out there in the K-beauty world that we finally came out with our very own! This product has sparked a lot of curiosity and excitement from you guys, and we’re very excited to finally be launching the Watercolor Cream Tints. Here’s the beauty breakdown on these pretty tubes!
Althea’s Watercolor Cream Tints give you the best of all worlds with the pigmentation of a lipstick, the long-wearing power of a stain and the moisturizing formula of a gloss. Formulated with squalene and hyaluronic acid, these lippies keep chapped pouts at bay, ensuring your lips stays smooth, supple and protected from the external environment.
These lip stains are equipped with a slim doe foot applicator that helps the product glide on with ease, coating the lips in a bold wash of colour and a glossy sheen that sits comfortably on the lips, keeping them looking great while you go about your day. They blend easily if you’re looking for an easy gradient look, Did we also mention that they smell absolutely divine? They have a sweet, almost candy like scent that’ll keep you coming back for more!
Our gorgeous Watercolor Cream Tints come in 4 shades, and have mouth watering names. Here are some swatches!
Watercolor Cream Tints | AltheaKorea - YouTube
Plum Cream - A rich, luxurious plum shade, perfect for a night out
Strawberry Cream - A juicy red reminiscent of freshly bitten strawberries
Peach Cream - A brightening, fresh coral with pink undertones to suit both warm and cool skin tones
Marron Cream - An MLBB shade made from browns and pinks for a chic, everyday look
We love how they feel on our lips and we’re really excited that you can finally get your hands on these! As always, this product is great for all skin types and all ages. It's also got a hypoallergenic formula that won't irritate the skin, and is cruelty-free, so no cute furry animals were harmed in the process of making this product (yay!).
Althea’s Watercolor Cream Tints will be exclusively available for purchase on Althea's site, and we know you guys are itching to get you hands on these, so there’s a pre-launch salehappening for the Watercolor Cream Tints with our Spotlight Eye Glitters! Make sure you head there now so you don’t miss out! Are you excited about our first lip product? What else would you like to see from us? Let us know down below! Have a magical day! 💖 시드니 - Sydney
Annyeong, Altheans! Thank you for your participation in Althea's What's In My Pouch contest, kamsahamnida. We've been going through the entries on #SunawayGiveaway since the contest ended, and there are so many creative submission from the fans. It was so hard to pick our favorite! Now that the winners list has been finalized, it's time to give a big congratulations to:
5 Winners x USD50 Althea Shopping Credits.
10 Winners x USD30 Althea Shopping Credits.
15 Winners x USD5 Althea Shopping Credits.
All the winners have been contacted via Instagram direct message (DM) and the prize will be credited into your account at the end of January. Credits value will be converted appropriately according to Althea website that ships to winners' resident country. You should be able to see them in the first week of February 2019 by logging in into your account and clicking on My Points > History tab. Remember, you points won't last forever; it will expire within 30 days from crediting date so make sure to use them before they're gone!
P/S: If you don't receive your credits after 6th February 2019, kindly contact us on Instagram so we can check it for you.