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(Seattle, WA) – Louis Raison French Cidre, the number one selling cidre in France, is coming to the United Sates in March! Rooted in family tradition since 1923, Louis Raison is far from your typical American cider. The Louis Raison family takes pride in maintaining cooperative farming practices as well as the utmost attention to quality throughout the production process. Each sip is full of apple flavor: crisp, refreshing, and naturally gluten-free – offering French imagery in a truly craft cider. Louis Raison is proud to offer three distinct flavors – Rouge Delice, Organic Dry, and Original Crisp, each produced using exclusive apple varietals harvested from farms that have been in the Raison family for nearly 100 years. Scheduled for release March 2018, Louis Raison will be available in six-pack bottles and on draft in Washington and Oregon, with several states to follow.

“The growth of imported and craft cider continues to outpace the category, so introducing Louis Raison to the U.S. is an exciting opportunity,” says Adam Carlson, National Sales Director for LR Imports, LLC. “There’s definitely room at the table for French cidre.”

Rouge Delice (5.5% ABV, 6.57 Brix): is comprised of Rouge Delice and Bittersweet apples. Rouge Delice apples – grown only in France – are recognized for their unique red flesh, delivering the natural rose hue of the liquid itself. On the nose, this cider is citrusy with bright acidity, accompanied by hints of strawberry and cranberry. The taste is floral with hints of white tea, spiced apple, and melon. Rouge Delice finishes with a soft, sweet hint of playful plum and fruit flavors. 2017 Tastings Gold Medal recipient.

Organic Dry (4.5% ABV, 2.56 Brix): is a full-bodied cider made with 100 percent organic bittersweet apples. This flavorful cider combines cinnamon and baked apple aromas with a dry, crisp finish. The taste is complex, incorporating white wine, grass and nut flavors. 2017 Tastings Gold Medal recipient.

Original Crisp (5.5% ABV, 5.33 Brix): made with bittersweet apples, this cider is crisp, light, sweet, fruity, and complex. Original Crisp has notes of toasted nuts and honey clover on the nose. The taste starts with ripe fruit up front and finishes with tannic and woody notes. 2017 Tastings Gold Medal recipient.

About Louis Raison
Observing the growth that the American cider industry has experienced, Louis Raison saw an exciting opportunity to introduce high-quality French cidre to US consumers. With such a rich history in cider making, it seemed like a natural fit. After almost a century of production, the Raison team has shown dedication to the longevity of their cider-making expertise, respect for its cooperative values, and the development of sustainable agriculture. Nothing short of a modern-day family, it is only with the knowledge and expertise of its 300 producers and members of the cooperative that Louis Raison has become the market leader of cidre in France. Years of experience have earned Louis Raison the mastery of the sustainable cultivation of apples from orchard to glass. Ultimately, Louis Raison is proud of its cooperative spirit – between producers of apples, employers of factory workers, and providers to cider drinkers alike, all are a part of the Raison family. Santé! For more information please follow Louis Raison USA (@louisraisonusa) on Facebook and Instagram.

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Brewery to Make Unique Styles for On-Site Bar and Restaurant

(Brooklyn, NY) – Braven Brewing Company, the craft beer maker based in Brooklyn, NY, signed a long-term lease to open a brewery, bar, and restaurant at 52 Harrison Place in their home neighborhood of Bushwick, Brooklyn.

“For the past five years, we have been working every single day toward opening a brewery here in the historic brewing neighborhood of Bushwick, and we’re just a few months away from finally making that dream a reality,” said Marshall S. Thompson, Co-Founder and CEO of Braven. “Eric [Feldman] and I are thrilled to finally have a brick-and-mortar location in Bushwick where we can directly connect and engage with our community every day.”

Over the course of the next several months, Braven plans to install a 3.5 BBL fully-electric brewing system with an annual brewing capacity of approximately 1,000 BBL of beer in the 2,500 sf space, currently occupied by beer hall and restaurant Lantern Hall. (BeerPulse Note: Braven takes over the space starting on 3/1, according to Thompson. Lantern Hall did not immediately respond to confirm its last date of service which would be during the last week of February.)

The small and nimble system will allow Braven to brew a wide variety of styles for both on-site consumption and takeaway purchase. While most of the beer brewed at 52 Harrison Place will be consumed in the on-site bar/restaurant, Braven will distribute a limited supply of specialty kegs to accounts around New York City via their distributor, S.K.I. Wholesale Beer. Braven plans to brew a constantly rotating variety of classic lagers and ales as well as innovative styles to keep pace with current, exciting trends in the craft beer industry.

Since December 2014, Braven had been brewing its beers at Olde Saratoga Brewing Company in Saratoga Springs, NY until they recently ceased operations in January. Braven will continue to brew large batches of its styles at Ipswich Brewing Company in Ipswich, MA while brewing small batches at the new Bushwick facility.

“When Marshall and I started homebrewing in my tiny apartment kitchen back in 2009, we had a couple of brews that we shared with close friends at small parties,” said Braven Co-Founder and President Eric Feldman. “Now we’ll be able to produce a huge variety of beer styles – from classic altbiers and doppelbocks to innovative sours and dry hopped IPAs – that we’re excited to share with the whole city.”

In addition to brewing and serving their own beers at the bar, Braven will operate a sixty-seat restaurant. The menu will include beer-pairable pub fare like burgers, wings, and sandwiches. Whenever possible Braven’s beers will be incorporated into the dishes themselves, such as Beer Cheese Nachos and White IPA-Marinated Chicken Bratwursts.

“This was a great deal and Braven will be a great addition to the neighborhood,” said Jeff Wong of Lantern Hall.

Braven is planning to open its brewpub doors in mid-summer 2018.

ABOUT BRAVEN BREWING COMPANY
Braven Brewing Company, founded in 2013 by Marshall S. Thompson and Eric Feldman, is located in the historic Bushwick neighborhood of Brooklyn. Braven takes pride in being an active member of the Bushwick community and is excited to help to restore Brooklyn as one of America’s top brewing capitals.

Braven Brewing Company online:
http://www.bravenbrewing.com/
Tweets by BravenBrewing
http://www.facebook.com/BravenBrewing
http://www.instagram.com/BravenBrewing

For more information on Braven Brewing Company contact us at (929) 295-6673 or info@bravenbrewing.com.

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Prismatic, Yours Truly, and Pacific Rain, Ninkasi’s first foray into the canned craft beer market, reaching 12 states and two provinces

(Eugene, OR) — Craft beer drinkers have three fresh reasons to enjoy the “CraftLife” with the recent release of a series of easy-drinking flavors from Ninkasi Brewing — an independent craft brewery based in Eugene, Ore. Prismatic Juicy IPA and Yours Truly Easy-Drinking Ale join Pacific Rain Northwest Pale on market shelves and beer taps throughout Ninkasi’s distribution footprint, which includes 12 states and two Canadian provinces.

The lighter, flavorful beers represent a shift for the 11-year-old brewery. Long known for its bold, hoppy beers, such as its flagship Total Domination IPA, Ninkasi set out to meet the evolving tastes of craft beer lovers. Ninkasi calls it the “CraftLife,” and it’s about more than just beer. It’s about realizing dreams and strengthening bonds — it’s life experienced over beer.

Prismatic, Yours Truly, and Pacific Rain are all lower in alcohol and IBUs than many of Ninkasi’s core brands, pairing perfectly with whatever adventures lie ahead. In addition, all three beers will hit store shelves in gorgeous new cans—a first for Ninkasi—to better accompany craft beer lovers on the move.

“All three beers were created to go wherever our customers go, while holding on to the flavor that beer drinkers have come to expect from Ninkasi,” says Cheryl Collins, Ninkasi CEO. “The result is three beers that meet the evolving palates of craft beer lovers, while inviting potential new beer drinkers to try a beer that is a more flavorful option.”

Ninkasi’s releases include:

Prismatic Juicy IPA – 5.9% ABV, 36 IBU
Introduced for the first time, Prismatic Juicy IPA offers an irresistibly colorful hop experience. This beer is all about playing up the juicy hop notes. To do so, Ninkasi brewers added Mosaic and Simcoe CRYO HOPS®, creating an IPA that is citrusy, tropical and bright with notes of pineapple, passionfruit and guava. The can design depicts a playful color palette that speaks to the tropical flavors and aroma of the beer.

Description: Juicy hops burst with notes of pineapple, passionfruit and guava in this irresistibly flavorful IPA. Dry hopped with Mosaic and Simcoe CRYO HOPS®, Prismatic offers a deliciously colorful hop experience.
Tasting Notes: Full of juicy hop aroma and flavor, Prismatic’s colorful hop experience is citrusy, tropical and fruity with subtly sweet malt and a balanced finish. Notes of pineapple, passionfruit and guava linger on the palate.
Hops: El Dorado, Centennial, Simcoe, Citra, Mosaic CRYO HOPS®, Simcoe CRYO HOPS®
Malt: 2-Row Pale, Vienna, Flaked Barley, White Wheat
Packaging: 12oz. 6-pack cans, draft
Available: Year-round
Yours Truly Easy-Drinking Ale – 4.3% ABV, 20 IBU
Also making its first debut is Yours Truly Easy-Drinking Ale. Crafted as an ode to Ninkasi’s beer drinkers, Yours Truly is crisp and refreshingly effervescent. Its delicate hop bouquet offers a lightly floral, herbal and fruity flavor profile. With a smooth finish, Yours Truly leaves one ready for the next sip.

Description: Crafted with sincerity, Yours Truly offers a sweetly toasted malt profile and a delicate hop bouquet. With a satisfying, crisp finish, this beer is brewed for your easy drinking.
Tasting Notes: Brilliant in color, Yours Truly is crisp and refreshingly effervescent. A dash of hops gives this beer a lightly floral, herbal and fruity hop profile. Its sweetly toasted malt profile carries notes of cracker, cereal, biscuit, and honey.
Hops: Glacier, Santiam, Crystal, Liberty
Malt: 2-Row Pale, Vienna, Flaked Barley, Crystal
Packaging: 12oz. 6-pack cans, 12oz. 15-pack cans, draft
Available: Year-round
Pacific Rain Northwest Pale – 5.4% ABV, 50 IBU
First released in February 2017, Pacific Rain Northwest Pale quickly grew in popularity as Ninkasi’s newest year-round beer. Refreshingly crisp, Pacific Rain celebrates all the Northwest has to offer including stellar water from Oregon’s McKenzie River. Brewed with a band of four distinguished hops, this beer is citrusy and tropical with a satisfying finish. Pacific Rain is tailor-made to be enjoyed wherever the next adventure may lead.

Description: Fiercely flavorful and refreshingly drinkable, Pacific Rain is your call to experience the Pacific Northwest. Crafted with water from Oregon’s McKenzie River and a band of four distinguished hops, this Northwest Pale is citrusy, crisp and tailor-made for easy drinking.
Tasting Notes: This flavorful Northwest Pale Ale starts with a balanced, malty sweetness that lays the groundwork to profile some of the most alluring hops around. Citra, Mosaic, Simcoe and Nugget hop varieties offer a captivating experience with flavor and aroma notes that are citrusy, tropical, floral, and piney. The residual sweetness rounds out the hop flavor making each sip as smooth and refreshing as the last.
Hops: Citra, Simcoe, Mosaic, Nugget
Malt: 2-Row Pale, Munich, Oats
Packaging: 12oz. 12-pack cans, 12oz. 6-pack bottles, draft
Available: Year-round
For more information, visit www.ninkasibrewing.com or follow Ninkasi on Twitter, Facebook or Instagram.

Visit DrinkNinkasi.com and track down these new beers.

About Ninkasi Brewing Company
Founded in 2006 by Jamie Floyd and Nikos Ridge, Ninkasi Brewing Company has continued to grow from its first batch of Total Domination IPA to the 33rd largest craft brewery in the United States. Independently owned and operated in Eugene, Ore., Ninkasi’s Flagship beers include Total Domination IPA, Tricerahops Double IPA, Dawn of the Red IPA, Hop Cooler Citrus IPA, Pacific Rain Northwest Pale, Helles Belles Helles Lager, and Vanilla Oatis Oatmeal Stout. Ninkasi beers are sold throughout Alaska, Alberta, Arizona, British Columbia, California, Colorado, Idaho, Maryland, Nevada, New York, Oregon, Utah, Washington, and Virginia. Committed to community support and giving, Ninkasi’s Beer is Love program offers donations to 501(c)(3) organizations throughout its footprint.

CRYO HOPS® is a registered trademark of Yakima Chief – Hopunion, LLC, Yakima WA.

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[Photo Credit: BeerPulse taken at Mystic Brewery Chelsea MA]

(Chelsea, MA) – Mystic Brewery held a special can release on Friday with the return of Post-Apocalyptic Xanadu Triple IPA and a fresh batch of Voltage IPA.

Both PAX and Voltage were canned this morning with Voltage cans coming off of the line just minutes before the sale began. Ekuanot Position Double IPA, a variant of the brewery’s single hop Position series canned last Friday, was also available as of start of business. As were Table Beer cans and a small selection of bottles…

PAX is one of the brewery’s most highly regarded beers.

There was no long line at the release though a handful of patrons arrived right at 11am.

*****

BEER INFO:

Post-Apocalyptic Xanadu: This triple IPA loaded with Citra, Mosaic, Simcoe, Summer and Ekuanot hops. Xanadu is jam packed with a whole mess of lupulin powders that lend fantastic flavors of papaya and tropical fruit boosting this beast to a 10% abv. juice bomb.

Brewery only | $21/4-pack | Three 4-pack limit per person

Voltage: Strong aromas of orange and guava translate to a highly drinkable hazy juicy New England IPA. Drink it from the can, pour into a glass, or trade with a friend. Just be sure to save one for your self.

$15/4-pack | 1 case limit per person

Ekuanot Position: Ekuanot’s lighter colored fruit flavors surf on tropical fruit waves with “mystical” hints of a deep herbal backbone. 8.3% ABV Double IPA. $20/4-pack

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(Denver, CO) – On Saturday, February 24th and Sunday, February 25th, River North Brewery will host its Sixth Anniversary Bash, celebrating another year of great beer and even better friendships. As the focus of the party, the brewery will release two limited-edition brews:

Anniversary Ale #6 – A Belgian-style imperial stout with more than four pounds per barrel of cacao nibs, for a chocolate explosion that harkens back to the brewery’s roots. This jet-black, 13.7% ABV brew is reminiscent of a dark cherry cordial – the booze-filled kind. Layer that with silky, rich chocolate, and you get a #SUPERSTOUT unlike any River North has released before. The brewery will have Anniversary Ale #6 on tap and in bottles to go ($10 each with a one case limit), and this beer is certain to age gracefully for years to come.

Double Dry Hopped Mountain Haze – The juiciest take yet on River North’s New England IPA, brewed with Citra, dry-hopped on more Citra and Galaxy hops, then dry-hopped AGAIN with an all-new hop varietal, Enigma. This beer utilizes more than seven pounds per barrel of hops, a downright-irresponsible effort to bring you the most explosive flavor experience you’ve ever had the pleasure of tasting. Bursting with notes of coniferous mango and berry, this brew will only be available on tap and in Crowlers to go ($14 each, no limit).

The brewery will also have food trucks on hand both days, starting with Matt’s Snack Shack, serving grilled wings and loaded grilled cheese sandwiches all day Saturday.

On Sunday, River North will also tap several new single-keg variations on its Mr. Sandman imperial stout, part of an ongoing quest to find new unique flavor combinations. The brewery invites guests to vote for their favorite, to be brewed as a full bottle release in the future.

As always, River North will raid its keg cellar for the party. The opening taplist will be published late next week; expect vintage beers dating back to 2015, including selections from the elusive Decennial and Vicennial Series, as well as the world’s last keg of Big City Quad.

As independent Denver brewers established in 2012, River North Brewery crafts #AdventureFuel only available in Colorado, with a full lineup of crushable cans and cellar-worthy bottles. Like the brewery at facebook.com/rivernorthbrewery or follow and tag @rivernorthbrew on Twitter and Instagram.

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BeerPulse by Press Release - 3d ago

(Belmont, MA) – Craft Beer Cellar, one of the leading Craft Beer retailers in America, has unveiled a new brand identity across all of their physical locations, online platforms, and social media channels.

Founded in 2010 by Co-Founders Suzanne Schalow and Kate Baker in Belmont, MA, Craft Beer Cellar has grown to 33 stores in 15 states, with six additional stores currently in planning. As part of its commitment to amazing beer, hospitality, and education, the retailer has announced their new look for 2018.

Craft Beer Cellar worked closely with both Be Good Branding and Magnifico Design to develop a brand image that more accurately reflected the company as it stands in today’s market. “We wanted to incorporate things that we felt were important to share with the world, into the key elements of our new look and feel.”, said Co-Founder Suzanne Schalow. “Passion, curiosity, a welcoming nature, the ability to surprise our customers time and time again, fun, and, most importantly, Beer Love, are all core values of Craft Beer Cellar, and therefore we wanted them to shine through the rebrand.”

“When we opened our first store, we created an identity that suited us and our industry, in 2010,” said Kate Baker, Co-Founder and so-called ‘Keg-Shaker’. “One that was loud, bold, larger-than-life and attention seeking. We were very focused on making ourselves known and enticing beer drinkers to explore a world of craft beer. The industry is currently changing at such a fast pace, we wanted to ensure that our branding had the flexibility to withstand the elements we needed, as a growing amazing beer retailer.”

Craft Beer Cellar’s new look will roll-out across the country throughout 2018. In addition to a new logo, the retailer has launched a freshly redesigned website, which can be viewed at www.craftbeercellar.com.

Craft Beer Cellar was founded in 2010 by Certified Cicerones® Suzanne Schalow and Kate Baker in
Belmont, Massachusetts. Plans to franchise were announced in 2012 and the first franchise Craft Beer Cellar opened in Westford, MA in October 2013. Craft Beer Cellar Belmont won Boston Magazine’s Best of Boston award in 2013, 2014 and 2015.

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Scofflaw Brewing Sets Goal of $10,000 for F*** Cancer Event
Special Edition of Basement IPA to be Released Feb. 24

(Atlanta, GA) – Scofflaw Brewing Company has brewed a special release of its popular Basement IPA to raise money for cancer research. The one-off, triple-hopped version of Basement IPA featuring Galaxy hops will be on tap and sold in specially labeled F*** Cancer six-packs at the brewery’s tasting room in the Bolton neighborhood of Atlanta’s Westside on Saturday, Feb. 24.

The goal is to raise $10,000 for cancer research. The event is dedicated to Scott Selig, who worked as the president of Selig Enterprises up until his death from cancer Oct. 30.

“We recently lost our friend Scott Selig, a young, talented man that was taken from us and from our community,” said Matt Shirah, the co-founder and President of Scofflaw Brewing. “Scott was often described as a visionary. We are working with Scott’s family business to carry his vision forward and I thought it might be a good idea to leverage our Scofflaw attitude and sometimes attention attracting culture to raise money for this cause on Feb. 24th, which would have been Scott’s 48th birthday.”

“This is part of a larger fund-raising project,” continued Shirah, “headed by Scott’s niece Jordan Shoulberg and Khaki Loughran.” All profits from the sale of this special release will be donated to The Leukemia & Lymphoma Society.

The special addition of Basement IPA features oats in the malt bill to provide extra haze and a creamier mouthfeel for the 7.5% ABV beer. Citra and Galaxy hops in the boil are augmented by a triple dry hop addition of Galaxy. Visitors to Scofflaw can purchase six-packs for $18 as well as order pints of F*** Cancer from the bar from noon until 9 p.m.

The commemorative can label featuring lettering in pink was created by artist Josh Jameson and just 200 cases will be produced. For those who would like to stop by the tasting room just to make six-pack purchases, additional sales stations will be set up at the brewery. Commemorative F*** Cancer T-shirts in various colors will be available while they last.

Since opening in August of 2016 Scofflaw Brewing has built a tradition of helping charities as well as individual families in the community. The brewery has previously promoted events on behalf of the Arthritis Foundation, Breast Cancer Awareness, the Georgia Craft Brewer’s Guild, Children’s Healthcare of Atlanta and Bosley’s Place for rescue dog adoption.

About Scofflaw Brewing Co. – www.scofflawbeer.com
Co-founded by Matt Shirah and Brewmaster Travis Herman, who developed beers on a one-barrel system in the basement of the home of Shirah’s mother-in-law, Scofflaw opened in August of 2016. It has been named by BeerAdvocate, Paste Magazine, USA Today, Craft Beer & Brewing and RateBeer.com as one of the best new breweries in America. Follow Scofflaw on Facebook, Instagram and on Twitter @ScofflawBrewing.

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(Groton, CT) – Outer Light Brewing Company (OLBC) proudly announces the completion of a facility upgrade at its Southeastern Connecticut location. A new canning line has been installed in conjunction with a capacity upgrade that allows for statewide distribution in kegs and cans.

“Since opening our doors in 2015, customers across the State of Connecticut have been asking us to make our beer available to their corner of the State,” said Outer Light co-owner Tom Drejer. “We are thrilled that through in increase in production and commissioning of a canning facility that we are able to work hand in hand with our distribution partners to make that happen.”

Outer Light partners with Levine Distributing of Norwich, G&G Distributors of Wallingford and Northeast Beverage Corporation of Orange to distribute their product to both on- and off-premise customers.

Four year-round offerings: Lonsome Boatman Amber Ale, Libation Propaganda Coffee Stout, Subduction IPA, and Cloudbreak Double IPA are now widely available across Connecticut liquor store shelves. Select seasonal beers will become available in the summer of 2018.

Outer Light Brewing Company opened its doors to the public in April 2015 and has made its mark on the Connecticut brewing scene by offering a core and rotating lineup of expertly crafted small batch craft beers.

About Outer Light Brewing Company: A craft brewery in Groton, CT. Founders Tom Drejer and Matt Ferrucci are inspired by life’s simple pleasures: A fleeting moment in early spring as you sit on your surfboard, waiting for the perfect set to roll in. A perfect summer afternoon, watching the powdery white clouds contrast a bright blue sky. A crisp autumn evening shared with family and friends around a crackling campfire. Or the quiet solitude of a powder run, lips smacking for the hearty stout that lies at the end. Outer Light Brewing Company captures the experience of those moments in a can, glass or growler.

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Newburyport, MA — RiverWalk Brewing Co. launched distribution in Maine via a new partnership with Mariner Beverages in Portland, ME. They began shipping cans and draft into Maine on February 12. The initial rollout included three SKUs — IPA, Storm Door Porter and Tricoastal — with immediate plans to increase variety.

Steve Sanderson, owner of RiverWalk Brewing, sees Maine distribution as the next logical next step. “We’re so close to Maine and already have a significant following there. We feel strongly that our worldly view on craft beer will resonate with the Maine beer drinker. Our goal is to bring a lot of rotating variety to the market while maintaining our high standards for quality.”

Tim Wissemann, President and Founder of Mariner Beverages, said his team is ready to roll. “We are excited to bring RiverWalk beers into the state. They are an up and coming local brewery that recently underwent a large expansion allowing them to send cans and kegs to Maine for their fans and all of our customers. This continues our mission of bringing in really good local and regional beers into the market.”

RiverWalk Brewing recently built a new brewery and taproom in Newburyport, nearly tripling their capacity. This will allow them to increase variety, expand their reach and meet demand throughout New England. RiverWalk Brewing currently distributes to Massachusetts, New Hampshire and Maine.

About RiverWalk Brewing Co.
Brewing our unique style of craft beer in Newburyport, MA since 2012. Our approach is rooted in history and blended with our worldly vision for what beer can be.

40 Parker Street
Newburyport, MA 01950
978.499.2337 (BEER)
www.RiverWalkBrewing.com

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(Boston, MA) – The Boston Beer Company, Inc. (NYSE: SAM) today announced that it has selected Dave Burwick to succeed Martin Roper as President and Chief Executive Officer. It is expected Burwick will assume the role during the second quarter. Jim Koch will continue in his role as Company Founder and Chairman.

The Boston Beer Company announced that it has selected Dave Burwick to succeed Martin Roper as President and Chief Executive Officer. It is expected Burwick will assume the role during the second quarter 2018. Jim Koch will continue in his role as Company Founder and Chairman.

Burwick has an established track record of innovation and business success in the beverage and consumer goods industries and has served on Boston Beer’s Board of Directors since 2005. In late 2012, Burwick was named President and CEO of Peet’s Coffee. Under Burwick’s leadership, Peet’s has more than doubled its sales and profits over the past five years. Prior to joining Peet’s, Burwick served as President of North America for Weight Watchers and in numerous leadership roles over 20 years at PepsiCo, including CMO of Pepsi-Cola North America.

“The search committee unanimously agreed that Dave Burwick has the business experience and skills to lead the company forward and will be a great culture fit, appreciating how unique and special Boston Beer is as an organization,” said Jim Koch. “We took our time to find the right person with the right intangibles – character, insights, personality and leadership skills.”

“I’m thrilled to join the Boston Beer team and continue the mission of brewing great beers and winning in the beer and cider categories,” said Dave Burwick. “As a Director for over 12 years, I have admired the accomplishments of Jim, Martin and the team, and I share their passion for brewing quality, and their commitment to drinkers, wholesalers and retailers that is demonstrated in everything the company does. I look forward to leading the team and believe the future is bright for Samuel Adams and all our other brands.”

Burwick’s appointment follows Martin Roper’sFebruary 2017 announcement that he planned to step down in 2018 after leading the company for more than 17 years as President and CEO to explore other opportunities. Under Roper’s leadership, the company quadrupled, growing from scrappy up-and-comer to the most successful leader of the Craft beer revolution and a leading player in the hard cider and high-end beer categories. It is anticipated that Roper will resign as President and CEO, and as a Director when Burwick joins the company.

“I am grateful for Martin’s leadership of the company and his significant contribution to the incredible growth we’ve seen over the past two decades,” shared Jim Koch. “Under his leadership, we were able to maintain our entrepreneurial, innovative culture, while building a highly professional organization. Equally as important as our performance under Martin’s stewardship, I am grateful for his partnership and friendship, as we built Boston Beer from the ground up. No company could have had a better CEO than Martin Roper.”

“I am incredibly proud of everything that the employees of Boston Beer have accomplished over my 23-year tenure and I know that they and our leadership team are ready to work with Dave to continue to build on our current momentum,” said Martin Roper. “I am excited to see where Dave will lead the Company.”

Boston Beer’s board-appointed search committee, which included Jim Koch, worked closely with executive recruitment firm, Korn Ferry, to conduct the year-long, comprehensive search that included interviewing and evaluating a broad spectrum of quality candidates.

ABOUT THE BOSTON BEER COMPANY
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 and today brews more than 60 styles of Samuel Adams beer. Our portfolio of brands also includes Angry Orchard Hard Cider, Twisted Tea, Truly Spiked & Sparkling, as well as several other craft beer brands brewed by A&S Brewing, our craft beer incubator. For more information, please visit our investor relations website at www.bostonbeer.com, which includes links to all of our respective brand websites.

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