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Grab tall cans of gold-medal Session Lager and GABF-winner Sesión Cerveza
(Hood River, OR) – Session Premium Lager and Sesiόn Cerveza Mexican Style Lager just keep getting better – and bigger. Full Sail is excited to announce that both of these award-winning brews are now available in 19.2 oz cans.
Session Lager is the Session that started it all and has won more than 20 gold medals, and Sesiόn Cerveza, a newer favorite, recently took home a silver medal from the GABF. “Sesiόn Cerveza did really well this past summer and won some great awards, so now we’re excited to offer this refreshing cerveza as well as our classic Session Lager in 19.2 oz cans too,” says Full Sail Brewmaster Greg Doss. “It’s especially great for convenience stores and it’s the perfect size to throw in a cooler for fishing,” he adds. Full Sail launched Sesiόn Cerveza in the spring of 2017 to such broad acclaim that people demanded more. First, the stubby bottle. Then Sesiόn Cerveza 12 oz. cans. And now, it’s go big or go home with Sesiόn Cerveza 19.2 oz. cans.
When Full Sail launched the Session brand 12 years ago, it quickly became the hottest new craft-beer brand on the market, which has since brought home more than 100 medals, including 58 golds. Session’s not a micro, a macro, or an import, but in a way it’s a little bit of each. You see, virtually everyone who likes beer likes Session. It’s a brand that’s accessible without being ordinary. Totally drinkable, but never at the expense of character. And now, award-winning Session Lager is available year-round in 11 oz. stubby bottles in 6-packs and 12-packs, 12 oz. aluminum cans 6-packs, in single-serve 19.2 oz. cans and on draft. Sesiόn Cerveza is available year-round in 6-pack cans, in 12-pack 11 oz. stubby bottles, in single-serve 19.2 oz. cans and on draft. With beer this delicious, who wouldn’t want it más grande?
About Full Sail Brewing Company
Perched on a bluff in Hood River, Oregon, overlooking the mighty Columbia River’s epic wind and kite surfing and the snow-capped volcanic peak of Mt. Hood, Full Sail is a true craft-brewing pioneer. Since 1987, Full Sail has been pouring pure Mt. Hood water, local ingredients and responsible processes into each and every pint. Full Sail’s brews and sustainable practices have garnered more than 300 national and international awards, including more than 200 gold medals and Beverage World’s “Craft Brewer of the Year” distinction. From Full Sail Amber and IPA to Session Lager and bourbon barrel-aged beers, Full Sail consistently strives to brew complex, balanced and ridiculously tasty beers. Learn more at www.fullsailbrewing.com.
Monopolio’s lagers are brewed both locally and internationally using modern practices and historical recipes to create exquisite and fresh products
(Chelsea, MA) – A new line of Mexican lagers is coming to town, bringing with them a rich history, a future of good times, and hopefully some warm weather to celebrate it all!
La Gran Cervecería de San Luis was founded in 1871 by a Mexican farmer and a French immigrant. Their lager – Monopolio – was brewed for 50 years, and was recognized with awards at fairs across the world. Today, the same recipe has been revitalized and reinvigorated by the spirit of modern craft brewing!
Monopolio Lager Clara and Monopolio Lager Negra are produced both in Mexico and stateside via partnerships with independent brewing facilities. The goal is to always create delicious and fresh beer for the local markets that the beer is available in – Night Shift Distributing is excited to announce that Massachusetts is now one of those markets! Monopolio’s products are brewed at Isle Brewers Guild in Rhode Island, and have already started cropping up at stores and on draft lines around Boston.
Drew Mosher, Partner Brand Manager for Night Shift Distributing is enthusiastic about adding these new options to the portfolio:
“There are several things I love about Monopolio’s beers. They’re made in both Mexico and Rhode Island so that they can be delivered fresh to the consumer; they’re brewed with real corn and not extracts or syrups; they set themselves apart by being unpasteurized; and finally, they have a rich history and heritage guiding the company. More than anything, though, I love that Cervecería de San Luis is trying to give consumers a new option in this category. When was the last time you saw an authentic Mexican lager on a menu that wasn’t Tecate or Modelo?”
For Monopolio, distribution through NSD will open up new opportunities to share their story with enthusiastic foodies, beer store regulars, and larger accounts around the state of Massachusetts. According to Damian Wolos, Owner and Founder of Monopolio:
“We’re excited to team up with Night Shift Distributing in bringing the Cervecería de San Luis and the famous Monopolio lagers to Massachusetts. Our recipe dates back to 1871, and was one of the first lagers ever brewed in Mexico. Today we honor our heritage by brewing locally in New England, and by serving Bay Staters with fresh, all natural, craft quality cerveza. Monopolio es la única cerveza!”
Monopolio products will be available in 12oz cans and 12oz bottles, as well as on draft. For more information about this exciting new partnership, please don’t hesitate to reach out. As Drew Mosher puts it: “Night Shift Distributing is excited to be working with Cervecería de San Luis and to have the opportunity to bring Monopolio Lager to an area of the beer map that’s been stagnant and neglected for too long.”
About Night Shift Distributing
Night Shift Distributing began in 2016 with a fresh approach to beer distribution in MA. With four years of self-distribution roots in the brewing industry, Night Shift Distributing is disrupting the MA wholesaler landscape by offering breweries a like-minded distribution partner with a strong focus on beer quality and freshness, brand control, and customer service. For more information, please visit www.nightshiftdistributing.com.
In 1871 a Mexican farmer and a French immigrant founded la Gran Cervecería de San Luis in the central Mexican state of San Luis Potosi. Their first lager, Monopolio, recognized at world fairs from Chicago to Paris, was proudly brewed for 50 years. Today, in honor of that tradition, La Cervecería de San Luis crafts the original Mexican lager recipe, on both sides of the border, with the most skilled local craft breweries for superior and exquisite freshness. Feeling alive again, Monopolio es… La Cerveza de Verdad.
(Pottsville, PA) – D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is adding a new beer to its iconic core product portfolio, Yuengling Golden Pilsner, a modern pilsner crafted with the perfect balance of hop and malt character for crisp, smooth refreshment. Born from six generations of brewing expertise, Golden Pilsner is Yuengling’s first year-round beer to debut in 17 years.
“Yuengling Golden Pilsner is our unique interpretation of a refreshing pilsner, with all of the qualities consumers have come to expect from Yuengling in a beer that is highly sessionable and full of flavor,” said Jen Yuengling, 6th generation brewer, D.G. Yuengling & Son, Inc. “We continue to listen to our fans and we saw an opportunity to deliver a new Yuengling beer that complements our core portfolio of iconic beers including Traditional Lager, Light Lager, and Black & Tan.”
At 4.7% ABV and 135 calories, Yuengling Golden Pilsner – an all malt beer – combines pale and specialty malts, and Hallertau and Saaz hops, to create a bold, noble hop flavored brew with a smooth, clean finish. The balance of flavors and enhanced drinkability offers a “New Standard in Refreshment” for beer drinkers. “We spent over 18 months developing this beer and believe it is a great choice for outdoor, social and active occasions. We’re excited for consumers to try it,” said Yuengling.
Starting April 1, Yuengling Golden Pilsner will be available in cans and bottles in several markets: Cleveland, Ohio; Harrisburg and Schuylkill County, PA; Atlanta; the Virginia Beach area; and Rhode Island. In Florida, Yuengling Golden Pilsner will be available in the Tampa and Fort Myers area as well as Orlando. Yuengling Golden Pilsner will expand throughout Florida and Georgia in April and May, and be available across Yuengling’s entire 22-state footprint by the end of the year. To find where Yuengling beers are sold visit https://www.yuengling.com/find-our-beer.
For more information about Yuengling, “like” Facebook page (https://www.facebook.com/Yuengling), follow on Twitter (https://twitter.com/Yuengling_Beer) and Instagram (https://www.instagram.com/yuenglingbeer/) or visit www.Yuengling.com.
About D.G. Yuengling & Son, Inc.
Based in historic Pottsville, PA, D.G. Yuengling & Son, Inc., America’s Oldest Brewery®, is family-owned and operated since 1829. Now sold in 22 states, production is supported by two breweries in Pottsville, PA and one in Tampa, FL. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest and now Golden Pilsner. Get news, updates and access media images at https://www.yuengling.com/news.
White Plains, NY – Heineken® today announced it has renewed its long-term partnership agreement with Major League Soccer (MLS) as the Official Beer of MLS for an additional five years, further establishing Heineken’s standing as a worldwide leader in the sport, and its commitment to growing the beautiful game in North America.
The partnership kicked off in 2014 and has included 40 intense MLS Heineken Rivalry Week matches, more than one million Heineken pints sold at MLS games annually at stadiums nationwide, 11 team sponsorships and counting, countless fan viewing parties, tailgate sponsorships and stadium giveaways and one iconic “Soccer Is Here” campaign with the 2016 Landon Donovan MLS MVP, David Villa, highlighting the game’s rich history in the U.S. and the energy and passion surrounding the sport. The renewed agreement will still support the rivalries and competition that the sport brings and continue to give fans an elevated game time experience by bringing them together over their love of a cold beer when watching their sport.
To get a sense of key moments Heineken and MLS have brought to fans in their quest to take the sport of soccer to new heights, check out the stats from the first four years of the program:
Heineken has sold one million pints at MLS games annually throughout our partnership, per depletion stats.
Heineken is the number one beer brand associated with soccer in the United States and is the preferred beer for millennial soccer fans nationwide.
In addition to the league-wide partnership, Heineken is a club partner with 11 teams.
This marks the 24th year Heineken will be officially sponsoring the beautiful game, as Heineken has been a sponsor of the UEFA Champions League since 1994.
Soccer is the #1 sponsorship for the company worldwide, and the sponsorship with MLS is Heineken’s most significant in the United States.
Heineken is taking this sponsorship to a different level, by opening an in-stadium bar co-designed with LAFC supporters at the team’s Banc of California Stadium.
Heineken has led more than 2,000 recycling and safe driving efforts at stadiums nationwide as part of its goal to help Brew A Better World through our soccer initiatives.
“Soccer has been a crucial platform for Heineken across the globe with multiple league, team and championship game sponsorships. In the U.S. our partnership with MLS has helped drive the sport’s rapid expansion and growing popularity,” said Felix Palau, Senior Vice President of Marketing at Heineken. “Our partners at MLS are some of our most important globally, and we can’t wait to continue bringing fans closer to the game they love, with a Heineken in hand.”
“We are looking forward to continuing our partnership with Heineken,” said Jennifer Cramer, VP of Partnership Marketing, MLS. “Heineken has a natural and global connection to the sport of soccer and continues to build deep relationships with fans through celebratory moments and their love of the beautiful game. We are excited to grow the sport of soccer together for many years to come.”
HEINEKEN RIVALRY WEEK RETURNS
As part of the renewal, The Official Beer of MLS will continue to present MLS Heineken Rivalry Week. This year, Rivalry Week contains the largest and most action-packed slate of matchups of rivals in league history. The schedule from August 22-26 includes national broadcasts of major rivalry games including NYCFC-New York Red Bulls, LA Galaxy-LAFC, Houston Dynamo-FC Dallas, Orlando City SC-Atlanta United and Portland Timbers-Seattle Sounders FC.
Major League Soccer is coming off its most successful season, as the league saw record-breaking attendance and consumption, two new expansion teams debut in major markets, an influx of dynamic talent, and further increases in social and digital engagement in 2017.
Currently in its 23rd season, MLS continues to grow at an explosive rate, with more ways to consume content, a new expansion club debuting in Los Angeles (LAFC), new soccer-specific stadiums opening in Los Angeles and Washington D.C., and more stars in the prime of their career making MLS their “League of Choice.”
For news and updates on all things soccer through the lens of Heineken, please follow us on Twitter and Instagram. For even more information, visit us online at Heineken.com.
About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading high-end beer importer, is a subsidiary of HEINEKEN International NV, the world’s most international brewer. Key brands imported into the U.S. are Heineken®, the world’s most international beer brand, the Dos Equis Franchise, the Tecate Franchise and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Amstel Xlight, Indio, Carta Blanca and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.
About Major League Soccer (MLS)
Headquartered in New York City, Major League Soccer features 23 clubs throughout the United States and Canada. For more information about MLS, visit www.MLSsoccer.com.
(Clackamas, OR) – Portland Cider Company has announced a new distribution partnership with NW Beverages of Washington. Effective immediately, craft cider fans will discover a greater selection of Portland Cider products at their favorite retailers in NW Beverages distribution territory, which covers Washington state west of the Cascades, including the peninsula and islands.
In conjunction with Portland Cider Co.’s existing distribution relationship with Dickerson Distributors, which covers the Northern Washington distribution territory, Portland Cider products will now be available to purchase in the majority of the state.
“Washington is the state of apples, so of course craft cider is a popular choice, and we’ve enjoyed being in the market for the last two years,” explained Jeff Parrish, owner of Portland Cider Co. “We’re looking forward to expanding our distribution footprint and are excited to be working with NW Beverages to grow in Washington in 2018.”
A wide range of Portland Cider Co.’s award-winning ciders will be available year-round, along with seasonal and limited release favorites like Concord Grape, Pineapple, Pumpkin Spice, Cranberry, and more. Portland Cider Co. fans in the Seattle Metro area will be excited to see the new six-pack cans of the cider maker’s popular Sangria, Hop’ Rageous and Apple brands.
“We are very excited about our new partnership with the Portland Cider Co.,” said Kevin McCourt, cider brand manager at NW Beverages. “The craft cider industry continues to grow in the Pacific Northwest, and Portland Cider’s traditional English style ciders, using Northwest ingredients, is a great fit for the NW Beverages portfolio and our expanding network.”
Portland Cider Co. will be bringing its year-round and seasonal ciders to launch events in April and May, to be announced within the next few weeks. Follow @PortlandCider on Facebook to stay up to date.
About Portland Cider Company
Portland Cider Company was started in October 2012 by an Oregonian and a family of British expats with the mission of bringing cider, handcrafted in the English tradition, to the Northwest. It has two taproom locations: Portland Cider House at 3638 SE Hawthorne Blvd., Portland, OR 97214; and Taproom & Cidery at 8925 SE Jannsen Rd, Bldg. F, Clackamas, OR 97015. Visit www.PortlandCider.com and follow @PortlandCider on social media.
About NW Beverages
NW Beverages, LLC is a joint venture between Stein Distributing and The Odom Corporation, founded in April 2017. The company represents a world class portfolio of craft and import beer, cider, fine wine, artisan spirits and non-alcoholic beverages. Learn more at NW-Beverages.com .
All Knight Long, Paradise City Session IPA, Higher Ground IPA will be at Charlotte Knights games
(Charlotte, NC) — With home opening day just around the corner, the delicious, punny fun continues this spring for Birdsong Brewing Co. and the Charlotte Knights minor league baseball team.
Birdsong’s All Knight Long is now available in the Birdsong taproom and will be inside Knights Stadium for home opening day on April 12.
The deepening partnership between Birdsong and the Knights in 2017 was a great success, says Chris Goulet, Birdsong principal owner. The brewery sold more than 60 kegs of All Knight Long inside the park last year.
“Our beer sales were up more than 100 percent in the park,” Goulet says. “And our staff had a blast at the team outing we had at the ballpark.”
This season, baseball fans will have increased chances to spot (and drink) Birdsong at home games.
All Knight Long, a punny tip of the cap to Lionel Ritchie’s 1980s classic song and the hometown team, will be available on three taps (up from two) inside the park. The Belgian blonde ale has a 4.5 percent ABV (alcohol by volume), a nice golden color, dry finish and a slight sweetness. “You can drink it all night long,” Goulet says.
Paradise City Session IPA, the brewery’s medium body, crisp IPA with a 4.8 percent ABV, will be available in cans and on tap. Higher Ground IPA, Birdsong’s wildly popular West Coast-style IPA, will also be available on tap inside the park for the first time.
And Birdsong’s Jalapeño Pale Ale cans, long a top seller inside the park, will still be available from vendors.
All Knight Long will be available on tap in the Birdsong taproom at 1016 N. Davidson St. and at the BB&T Ballpark at 324 S. Mint St. through the end of the Knights’ season in August.
MORE ABOUT BIRDSONG BREWING COMPANY
Founded in 2011 from humble roots, Birdsong Brewing Co. has grown to become the Charlotte destination for culinary-inspired, super-fresh, unfiltered, American-style ale. Using locally-sourced ingredients and fully embracing musical (and sometimes whimsical) inspiration, Birdsong celebrates creativity with a new, weekly small batch release in the taproom every “Thursty Thursday.” Beloved by locals and sought-after by fans across the Carolinas, the third oldest and third largest brewery in the Queen City moved in 2015 to a 17,000-sq-ft building in Charlotte’s Belmont neighborhood. The 30-barrel brewhouse and taproom embodies the #CanDoWillDo philosophy behind what Birdsong brews, thinks and believes. For more information, visit birdsongbrewing.com.
Boulevard Brewing Co. Doubles Down, Bets on Nevada
(Kansas City, MO) – Boulevard Brewing Company today announced that its beers will be soon be sold throughout the state of Nevada. The Kansas City brewery has appointed Breakthru Beverage Nevada to distribute its brands. With the addition, Boulevard beers will be available in 40 states and the District of Columbia.
“Las Vegas is a market we’ve eyed for some time,” said Bobby Dykstra, vice president of sales. “We’re excited about our partnership with Breakthru Beverage, and eager to bring our beers to the Battle Born State.”
“Boulevard is a brewery we’ve long admired, and their reputation for exceptional craft beer is well known,” said Breakthru Beverage vice president of business development Jeff Roth. “We’re excited to broaden our representation of their solid portfolio, and our team is ready to bring their high-quality brands to Boulevard fans in Nevada. Breakthru is committed to growing our craft beer segment with strong brewers like Boulevard, and we’ll continue to make strategic investments to expand our capabilities in this area.”
Many of Boulevard’s most popular beers will be available beginning in April, including Tank 7 Farmhouse Ale, Unfiltered Wheat Beer, Tropical Pale Ale, along with a variety of seasonal and limited releases.
Details on local launch events and retail locations may be found on Boulevard’s website and social media outlets.
About Boulevard Brewing Company
Boulevard Brewing Company is the largest specialty brewer in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. For more information, visit boulevard.com or follow us on facebook.com/Boulevard, twitter.com/Boulevard_Beer and instagram.com/boulevard_beer.
About Breakthru Beverage Group
Breakthru Beverage Group is a leading North American beverage wholesaler driving innovation in the marketplace with a nimble and insightful approach to business. The company represents a portfolio of premier wine, spirit and beer brands in the United States and Canada. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information, visit www.BreakthruBev.com.
(Boulder, CO) — The Brewers Association (BA)—the not-for-profit trade group dedicated to promoting and protecting America’s small and independent craft brewers today released its Beer Style Guidelines for 2018. Reviewed and revised annually by the BA, these guidelines serve as a model resource for brewers, beer judges and competition organizers, and celebrate the great diversity of beer around the world.
Hundreds of revisions, edits, format changes and additions were made to this year’s guidelines, including updates to existing beer styles and the creation of new categories Updates of note include:
· Juicy or Hazy Ale Styles: The addition of this trio of styles include representation of what may be referred to as New England IPAs or West Coast Hazy IPAs. The styles will be identified in the guidelines and Brewers Association competitions as “Juicy or Hazy Pale Ale,” “Juicy or Hazy IPA” and “Juicy or Hazy Double IPA.”
· Contemporary American-Style Pilsener: The addition of this new category addresses marketplace expansion and provides space for sessionable craft brew lager beers with higher hop aroma than found in pre-prohibition style beers.
· Classic Australian-Style Pale Ale and Australian-Style Pale Ale: This split from one to two Australian-Style Pale Ale categories reflects tremendous diversity in the Australian craft beer market and authoritative input from the technical committee of the Independent Brewers Association. Classic Australian-Style Pale Ale can run slightly darker and typically exhibits relatively lower hop aroma. The Australian-Style Pale Ale category provides ample room for a range of somewhat paler, more hop aroma- and flavor-forward beers being produced today by hundreds of breweries in Australia.
· Gose and Contemporary Gose: Predominantly technical tweaks were made to create more differentiation between these two categories.
The Brewers Association’s Beer Style Guidelines reflect, as much as possible, historical significance, authenticity or a high profile in the current commercial beer market. The addition of a style or the modification of an existing one is not undertaken lightly and is the product of research, analysis, consultation and consideration of market actualities, and may take place over a period of time. Another factor considered is that current commercial examples do not always fit well into the historical record, and instead represent a modern version of the style.
To help inform the creation of the new Juicy and Hazy categories, a wide variety of beers that were thought to represent or approach this style were sought and tasted.
“What we discovered and verified was that there was a wide range of alcohol content for what was being perceived in the public as just one style,” said Charlie Papazian, chief of the BA Beer Style Guidelines since 1979, and founder and past president, Brewers Association. “After evaluating appearance, aroma, bitterness, hop characters, mouthfeel and overall balance these beers gave a consistent impression that helped frame the Brewers Association’s inaugural guidelines for three styles of Juicy Hazy ales.”
“The Brewers Association Beer Style Guidelines, led by Charlie Papazian for the past 30+ years, are a trusted resource for the brewing industry worldwide,” said Chris Swersey, competition manager, Brewers Association. “The guidelines have fostered a lexicon that has allowed the community of drinkers and brewers to talk about beer and celebrate beer across diverse cultures, around the world.”
The 2018 Beer Style Guidelines are available for download at BrewersAssociation.org.
Note: New styles will take effect for the 2018 Great American Beer Festival® competition. Suggestions for adding or updating a beer style guideline may be submitted online at BrewersAssociation.org.
About the Brewers Association
The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 4,000-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer CupSM, Great American Beer Festival®, Craft Brewers Conference & BrewExpo America®, SAVOR℠: An American Craft Beer & Food Experience, Homebrew Con, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com and about homebrewing via the BA’s American Homebrewers Association and the free Brew Guru mobile app. Follow us on
House brewed Belgian-style beers, Absinthe fountains and Moules Frites Like You’ve Never Seen Before
(Sherman Oaks, CA) – Angelenos can rejoice in the introduction of Belgian brewpub, Bluebird Brasserie, in Sherman Oaks, California on April 2, 2018. Brought to you by Artisanal Brewers Collective (ABC), the brasserie will offer beer connoisseurs and locals alike a quintessential Belgian pub experience including beer brewed on site, themed cocktails, and a traditional menu featuring delicacies like Beer Cheese Croquettes, Moules-Frites and Liege Waffles for dessert.
“The beer culture in Belgium runs very deep and is something that we have always wanted to bring to Southern California,” said Tony Yanow, one of the founders of ABC. “Our goal with Bluebird Brasserie is to pay tribute to Belgian beer culture by creating our own version of a refined, yet casual Old World Belgian pub that is very much a gathering spot for locals. From the brickwork, to the traditional beer styles and even the frites, we’ve worked hard to make sure every detail is perfect to help create the most authentic Belgian brewpub experience we can.”
Noah Regnery, who brings nearly a decade of brewing expertise to Bluebird Brasserie, will oversee on-site brewing operations with production starting after opening. Born and raised in San Diego’s rich craft beer culture, Noah honed his skills at the legendary Pizza Port Brewing, winning numerous local, national, and international awards from revered events such as the Great American Beer Festival and World Beer Cup. Bluebird Brasserie’s seven-barrel brewing system will brew a rotating selection of Belgian-style beers available on tap that pay homage to traditional Belgian brewing techniques, while the remainder of the tap list will be replete with 10 taps of Belgian-style beers from known breweries such as The Lost Abbey, The Bruery, Allagash, Ommegang and more. A curated bottle list rounds out the beer menu with Belgian offerings such as Duvel, St. Bernardus 12, Deus, as well as some Trappist beers such as Orval, Chimay Red and Westmalle Tripel.
Culinary Director Trevor Faris has created a menu focused on fresh and bright ingredients with a comforting and traditional Belgian twist. Entrées include Steak Frites with green peppercorn sauce and compound butter, Moules-Frites with garlic, shallot and white wine, Moules Au Curry with garlic, coconut cream, green chilies, yellow curry and cilantro, and Moules Provençal with garlic, shallots, celery, fennel, tomato and white wine. Guests can also enjoy Belgian appetizers like Beer Cheese Croquettes with gruyere, gouda and herb salad, and Boulettes and Stoemp, a traditional Belgian dish with meatballs, mashed root vegetables and leek relish. A small, yet defined sandwich section of the menu will offer guests distinctive options such as the Brie Baguette with melted brie, herb butter, arugula, radish and lemon, the Veg Baguette with zesty sauce verte, roasted tomato, whipped almond ricotta and frisee, and a vegan Merguez Baguette with Merguez-spiced Impossible Foods meat, Belgian fries, pickled carrots and sauce andalouse.
The restaurant’s liquor program will feature variations of classic cocktails that incorporate traditional Belgian elements such as Genever, considered to be the national spirit of Belgium and grandfather of gin, in cocktails such as Belgian 75 with No. 209 gin, Saison Dupont and lemon. In addition to the expansive cocktail list, the bar will also offer guests a unique Absinthe experience with several varieties such as Mata Hari Bohemian style absinthe, California based St. George Verte, Letherbee Brun absinthe finished in charred oak, and La Clandestine blanche absinthe, all with the option of being served from a traditional Absinthe fountain. Overseeing the restaurant will be General Manager Lauren O’Neill, who has been associated with the team for six years at Tony’s Darts Away and Mohawk Bend.
Spacecraft designer Kris Keith brings the 104-seat, 4,215 square foot restaurant to life with a mix of traditional Belgian pub design elements. Striking arched ceilings, inspired by La Trappiste in Bruges, Belgium, are covered in red brick and give the space a cozy and rustic feel with warm tones and unique textures. Smaller, essential touches, like the pops of copper found in the bar foot rails and beer taps, call attention to the details that tie the entire space together. The 10-seat bar face is covered in oak paneling, intended to mimic the look of barrels, and topped with granite, a centerpiece of the restaurant where guests will place their orders before finding a seat at one of the large booths, high top tables or brewery-side seating. Candelabra style chandeliers dot the ceiling and give the restaurant a rustic yet authentic feel, and the collapsible glass doors open up to six patio seats, providing the indoor-outdoor space with a classic brewpub vibe during the day and into the evenings.
Bluebird Brasserie will be open for limited reservations and a portion of walk ins for dinner only for the first two weeks of opening- starting at 5pm, and then will be open from 12:00pm-12:00am on Sunday-Wednesday, and 12:00pm-2:00am on Thursday, Friday and Saturday.
For more information about the restaurant visit Bluebird Brasserie’s website bluebirdbrasserie.com or follow along on Instagram @bluebirdbrew Twitter @bluebirdbrew and Facebook.
Pop-up Tap Room and Beer Garden in Ashland, MA will Feature Music, Food, and the Introduction of Lyte Speed, ZēLUS’ Newest Brew
(Medfield, MA) – ZēLUS, a Massachusetts-based company that creates brews for people with a passion for physical activity and great craft beer, today announced it will be hosting a pop-up beer garden and tap room at The Corner Spot, 6 Cherry Street, Ashland, MA. The two-week pop-up event will debut on April 13th and will include extended hours from 10 AM to 10 PM on Marathon Monday, April 16. The ZēLUS beer garden is one of a number of events happening in Ashland to welcome guests, build community and honor local history. The event will also coincide with the launch of ZēLUS’ newest brew, Lyte Speed, a double dry hopped Belgian-style Witbier, which will be available for purchase at the beer garden, as well as in stores, bars, and restaurants in April 2018.
“We are hosting the ZēLUS beer garden and taproom to show our support for the amazing marathoners, as well as all others who enjoy an active lifestyle. ZēLUS makes beer for people who enjoy competitive athletic events and the great outdoors, and this pop-up event will be a great opportunity for like-minded people to connect over a refreshing brew,” says Geoffrey Pedder, Founder, ZēLUS. “We are also happy to introduce Lyte Speed, our new Witbier with a crisp flavor and a touch of citrus that is perfect for spring.”
The ZēLUS pop-up beer garden and tap room will run at The Corner Spot in Ashland from April 13-26. The event is one of many taking place in Ashland designed to build community and celebrate the town, its residents and its many visitors. Tasters, pints, and ZēLUS merchandise will be available for purchase. A food truck will be parked adjacent to The Corner Spot shed while the Beer Garden is open. Music and other events will be announced. Visit https://www.zelusbeer.com/new-events/ for updates and to view the hours of operation.
Lyte Speed, available in stores, bars, and restaurants in April, is the latest addition to ZēLUS’ line of refreshing beers. Lyte Speed achieves what had previously been thought impossible: a quenching double dry hopped Belgian-style Witbier. Light in color and cloudy in appearance, Lyte Speed is traditionally spiced with coriander, flavored with grapefruit peel, and double dry hopped with Centennial, Citra, and Mosaic to accentuate the citrus aroma of the yeast. Lyte Speed, like all other ZēLUS beers, contains potassium, sodium, calcium, and magnesium and is brewed via a natural, proprietary process, resulting in the perfect thirst-quenching drink for after a hike in the woods, a cycle through the hills, or a record-setting marathon run.
The ZēLUS team creates excellent beer, and they are using it to bring together people who love craft brews and enjoy outdoor life and physical activities. Check out www.zelusbeer.com or https://www.facebook.com/zelusbeercompany/ for information on upcoming events including updates on the schedule for the ZēLUS’ beer garden and tap room.
ZēLUS is a Massachusetts-based craft brewer that aims to connect people with a passion for craft beer and an active lifestyle. Named after the Greek spirit of contest and rivalry, ZēLUS beers are created to be enjoyed after zealous endeavors. The company has designed beer for active people with the goal of creating brews that both rehydrate and enhance flavor through the use of high-quality ingredients and a natural brewing process. ZēLUS products are available at bars and liquor stores across Eastern Massachusetts. More information is available at www.zelusbeer.com.
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