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Wild Tea Kombucha and Wild Rose Brewery are proud to launch their limited edition “Blushing Brew 2” on February 14th, 2018 just in time for Valentine’s Day. The blend is a combination of hibiscus, rose petal and juniper berry kombucha with Cowbell kettle sour which makes a colourful, drinkable and unique brew. The result is a flavour that is a bit tart, has a nice earthy tone with a touch of sweetness.  

The name Blushing Brew stems from the natural blush rose colour of the drink. A healthier alternative than regular beer, the kombucha adds probiotics and digestive enzymes that help maintain a healthy gut. While it has built a cult following among natural health circles, kombucha is fairly new to the public stage. In simple terms, kombucha is a naturally energizing, lightly effervescent fermented tea.

“We’re so excited to collaborate with Wild Rose again on Blushing Brew 2,” says former Canadian Olympic Team Member in Bobsled and Wild Tea Kombucha founder Emily Baadsvik. “The first version of Blushing Brew was so hugely popular, it was a no-brainer to release it to the wild in 2018”.

The two companies don’t just share a name in common, both are proud Alberta-based companies who believe in small batch, craft beverages. The partnership began during the early stages of Wild Tea Kombucha’s business when Emily was learning about alcohol testing.  She struck up a friendship with Wild Rose Brewery’s Director of Operations, Brian Smith and was immediately attracted to their ability to create mini batches in their Mount Royal location.

“We are so proud and feel so lucky to work with Wild Rose again, they have such a strong legacy here in Alberta and are willing to work with local breweries sharing their expertise,” continues Emily Baadsvik. “Their team has supported the growth of our business from day one and it is truly an honour to partner with them again in 2018.”

Blushing Brew is only available in draft form in Calgary in limited quantities. To learn more about Wild Tea Kombucha and Wild Rose Brewery, please visit their websites at http://www.wildteakombucha.com/ and www.wildrosebrewery.com.

About Wild Tea Kombucha:
Wild Tea Kombucha was founded in June 2015 by Emily Baadsvik after she transitioned into retirement following the Sochi Winter Olympics. While training on the Canadian National Bobsleigh team, Emily was introduced to kombucha which helped her improve performance during training. Wild Tea brews kombucha using small batch methods producing a product that is raw, unfiltered and unpasteurized. Current distribution is throughout Alberta, BC, Saskatchewan and Manitoba, 100+ stores and growing.

About Wild Rose Brewery:
For over 2 decades, Alberta’s beer fans, adventurers and offbeat characters have come together at Wild Rose Brewery. Like all Albertans, we’ve learned and grown a lot in 20+ years (and have some wild stories to prove it). While times have changed, our passion for creating fresh, authentic beers and unforgettable experiences hasn’t. We’ve grown enough to provide best-in-class quality control, but are small enough to stay true to our craft. And we’d love to show you around AF23, our WWII Air Force Hangar-turned-Taproom! Our obsession with the unbridled Alberta spirit has inspired an anthology of flavours that can be enjoyed alone or mixed together for a truly wild experience. And if you find a flavour combo you love, we’ll mix it to go in a 32oz Crowler! From fresh, local, preservative-free ingredients to unbelievable experiences, Wild Rose Brewery is making Alberta even wilder, one beer at a time. 

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NoCoast Beer Co. is leaving its mark in the craft beer world. Just over a year after opening its doors, NoCoast is competing against some of the top breweries in the world … and winning medals.

NoCoast entered its Trend Bucker Dry Stout, Low Brow Brown Ale and Hooper’s Rye Barrel Aged Porter in the 2018 Best of Craft Beer Awards. It competed against 2,000 entries from breweries of all sizes throughout the United States, as well as Colombia, Canada and Belgium. Top brewers from around the world sent in their best product to be judged on a combined 156 beer styles.

Out of the 2,000 entries only 245 medals were awarded, and NoCoast took home 3 of them. NoCoast’s Trend Bucker Stout took home the gold in the Export Stout category. The Hooper’s Rye Barrel Aged Porter won a bronze medal in the Wood- and Barrel-Aged Dark Beer category, and the Low Brow Brown Ale won a bronze medal in the English-Style Mild Ale or Brown Ale category.

The Best of Craft Beer Awards just completed its 5th year of competition and is considered the third largest professional brewing competition in the country. Winning these Best of Craft Beer Awards establishes NoCoast Beer Co as a major player in the ever-growing craft beer world.

About NoCoast Beer Co.: 

NoCoast Beer Co. produces 8 flagship beers but is always experimenting with barrel aging and small brews. The quirky yet cerebral anchor of the NoCoast Brew Crew is Head Brewer, Chuck “Heisenberg” Crabtree. Equipped with a BS in Biology, Chuck has held senior research positions for Texas Tech University and Iowa BioDevelopment. Flanking Crabtree on the Brew Crew are: John “Butters” McMains, Aaron “The Ostrich” Ostrem and Mindy “Red” Knupp.

Brewed in Oskaloosa, you can find NoCoast brews all across Iowa, as well as in stores and on taps in Dallas and Austin, TX. NoCoast is preparing to launch in Nebraska in 1Q18. 

https://www.nocoastbeer.co/

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UNO Pizzeria & Grill will add excitement to the doldrums of winter with the launch of their latest seasonal craft beer line up starting in February.

Pizza and beer have always been part of the UNO experience, and in Fall 2017, UNO’s launched a new menu focused on craft pizza and craft beer. UNO’s now includes six rotating taps of regional, local, and hyperlocal craft beer at each restaurant to complement its lineup of five permanent varieties as well as the classic favorites.

“The program we have in place is more than just serving craft beer, it’s about building relationships with local brewers where we can both benefit,” said Louie Psallidas, president and chief executive officer at UNO’s. “Working together allows us to create awareness of the breweries near each UNO’s and bring the community together in our restaurants to enjoy great handcrafted pizza and great craft beer.”

UNO’s new craft beer initiative has brought a taproom feel to UNO’s, with restaurants hosting neighborhood brewers and patrons able to talk more about their selection and sample the best of their local brews. These events will allow the public to enjoy craft beer with their handcrafted pizza while meeting the brewers to learn more about their beer.

“We’re excited to be on tap at UNO’s locations across Massachusetts,” said Michael Oxon, Night Shift Brewing Co-Founder. “It’s refreshing to see their commitment to not only serving great, local craft beer, but also educating their staff and guests about it. The fact that their corporate leadership team are all Certified Cicerones sends a strong, clear message.”

Customers can check out what’s on tap using the Untappd app on their phones or via the UNO website. Guests are immediately notified of newly-tapped kegs through a variety of social media platforms, UNO’s web site, and the Untappd app. Each local UNO restaurant will feature a unique line up, including beer from the following breweries: 

  •     Funky Buddha
  •     Orlando Brewing
  •     3 Daughters
  •     Coppertail
  •     Dogfish Head
  •     Revolution
  •     Upland
  •     Black Acre
  •     Triton
  •     2 Brothers
  •     Allagash
  •     Dark Horse
  •     Captain Lawrence
  •     Ithaca Beer Co.
  •     Southern Tier
  •     Coney Island
  •     Good Nature Farm
  •     Night Shift
  •     Smuttynose
  •     UFO
  •     Revival
  •     Cisco
  •     Ipswich Ale
  •     Starr Hill
  •     Flying Dog
  •     Yards

As the undisputed inventor of Chicago Deep Dish pizza in 1943, UNO’s has a long history of innovating new styles and bold flavors of America’s favorite food. In 2016, UNO’s launched the Chicago Thin Crust line of pizzas designed to offer guests a thin crust pizza with a deep dish attitude. UNO’s has been making their dough fresh every morning, in every location, since 1943. UNO’s uses the finest ingredients including 100% fresh mozzarella cheese shredded daily in each restaurant, vine-ripened, fresh-packed tomatoes, high-quality meats, and fresh vegetables for toppings. The craft of pizza making at UNO’s breaks the typical chain mode of pre-packaged, processed, frozen foods and maintains the decades-old craft of handmade pizza.

 

Before Noon - YouTube

 

The new menu craft beer program is available now in UNO’s 98 company and franchise restaurants in the U.S. Expanding more upon their craft pizza specialty, each restaurant will have daily pizza and beer specials and takeout pizza deals. To learn more and explore the new menu, visit http://www.unos.com.

About UNO Pizzeria & Grill: 
Based in Boston, Massachusetts, Uno Restaurant Holdings Corporation includes 108 company-owned and franchised UNO Pizzeria & Grill restaurants located in 22 states, the District of Columbia, the United Arab Emirates, Honduras, Qatar, and Saudi Arabia. UNO’s is all about the joy of sharing a handcrafted pizza – from our famous Chicago Deep Dish, which we invented in 1943, to our Chicago Thin Crust. The Company also operates Uno Dué Go, a fast-casual concept, Uno Express, a quick-service concept, and Uno Foods, a consumer-packaged foods business which supplies airlines, movie theaters, hotels, airports, travel plazas, schools, and supermarkets with both frozen and refrigerated private-label foods and UNO branded products. For more information, visit http://www.unos.com.

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On January 25, 2018, BridgePort Brewing reached new heights with its signature IPA-style brew, shooting it into space to mark multiple milestones for the 34-year-old Portland-based brewery.

After an hour and a half, the bottle flew slightly above 22 miles in the sky as a nod to celebrate the 22ndanniversary of The Original IPA, the opening of the new BrewPub and the enhanced five-barrel brewing system recently added to Oregon’s original craft brewery. The bottle of craft beer dropped back down to Earth via parachute landing intact only 55 miles away from launch point.

In 1996, BridgePort launched the first IPA in the Pacific Northwest igniting Oregonian’s taste buds with an intensity of hops never experienced before.

“The richness of the region’s hop fields inspired BridgePort and set the benchmark for the IPA style,” said Gregor Mina, Director of Marketing. “Hop boundaries were pushed way out and we felt it would be fun to send the brew that helped shape the category ‘way out there’ into space and mark another first for BridgePort IPA.”

The BridgePort Brewery and BrewPub are located at 1313 NW Marshall Street in Portland, Oregon. It is open from Sunday to Wednesday 11:30 – 10 pm and Thursday through Saturday 11:30 – 11 pm. The renovated BrewPub’s work was directed by Portland-based design firm Moore Arch Designs using supplies and recycled materials from local artisans. It prides itself on excellent food and great service.

The Beer Alien staff are amused by you humans and your fascination with “outer space.” We encourage further exploration and experiments like this. Maybe the human? you call Elon Musk can arrange to have some Bridgeport craft beer sent to the primitive space “house” you call the International Space Station…

To view the BridgePort IPA space exploration see below:

 

BridgePort Brewing Sends Original IPA to Space - YouTube

 

About BridgePort Brewing

Founded in 1984, BridgePort is Oregon’s original craft brewery. Led by Master Brewer, Jeff Edgerton, the team of brewers prides itself on hand-crafting high quality beers with the best ingredients. The family of local inspired beers includes: Tiny Horse Pilsner, Our Original IPA, KingPin Double Red Ale, Mosaic Hopped Cream Ale, MultiBall Double IPA, the STUMPTOWN series and a variety of seasonal and limited releases. BridgePort Brewery is located at 1313 N.W. Marshall. For more information, call 503-241-7179 or visit www.bridgeportbrew.com.

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Today Stone Brewing filed suit to defend its iconic STONE® brand against one of the world’s largest beer conglomerates, MillerCoors.  Stone, known for being the antithesis to “Big Beer,” has long waved a flag of bold character, individualism and independence. The suit alleges that MillerCoors is trying to rebrand its Colorado Rockies-themed “Keystone” beer as “STONE.”  The craft beer pioneer feels that it has no choice but to combat MillerCoors’ aggressive marketing moves, which abandon Keystone’s own heritage by falsely associating with the one true STONE®

“Keystone’s rebranding is no accident,” said Dominic Engels, Stone Brewing CEO. “MillerCoors tried to register our name years ago and was rejected.  Now its marketing team is making 30-pack boxes stacked high with nothing but the word ‘STONE’ visible. Same for Keystone’s social media, which almost uniformly has dropped the ‘Key.’ We will not stand for this kind of overtly and aggressively deceptive advertising. Frankly, MillerCoor should be ashamed.”

The Complaint alleges federal and state causes of action for unfair competition, trademark infringement and related claims.  “For two decades our team and our fans together have given depth and meaning to the Stone brand,” expressed Greg Koch, Stone Brewing executive chairman & co-founder.  “Our fans have come to trust us to deliver consistently fresh, high quality beer. They trust that we’ll do so in a way that’s ethical and betters our communities, our planet and the entirety of craft beer. By deliberately creating confusion in the marketplace, MillerCoors is threatening not only our legacy, but the ability for beer drinkers everywhere to make informed purchasing decisions.”

Stone Brewing Sues Big Beer - YouTube

Never one to miss an opportunity to poke fun at Big Beer and its consumers, Koch added with a laugh “We all know Keystone is specifically designed to be as inexpensive, flavorless and watery as possible. We can’t have potential Stone drinkers thinking we make a *shudder* light beer. Or for our fans to think we sold out. MillerCoors needs to stop marketing its stuff using our good name.”

Twice named as the “All-time Top Brewery on Planet Earth” by BeerAdvocate magazine, Stone Brewing continues to gain devotees, solidifying its commitment never to sell out to Big Beer.  Meanwhile, according to Nielsen, the beer industry’s Domestic Premium category dipped four percent in 2017, equating to a $12.5 billion loss.  Says Greg Koch, “No wonder MillerCoors is trying to misappropriate what it could not otherwise accomplish by itself.”

Stone Brewing is represented in the lawsuit by Noah Hagey, Rebecca Horton and Toby Rowe of San Francisco litigation boutique BraunHagey & Borden LLP.

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Magic Hat Brewing Company is announcing a new collaboration with legendary Boston band, the Dropkick Murphys. The brewer met the band after learning about their non-profit charity, the Claddagh Fund, and soon after, the band visited Burlington, Vermont to try their hand at brewing alongside Magic Hat’s brewers. The result of their mutual love of charity and ale is Barroom Hero.

An Ale Designed with Much in Mind

Barroom Hero is a traditional English “pub ale,” dark amber in color and with a roasted coffee aroma that invites the imbiber into a smooth caramel and chocolate malt finish.

“We all agreed this was the perfect beer to join the band on their upcoming U.S. tour,” said Chris Rockwood, head brewer at Magic Hat. “It’s genuine, with body and flavor. Not another red ale or stout.”

The beer’s art was created by Magic Hat’s in-house label artists along with Cambridge, MA, tattoo artist, Dave Norton of Pino Brothers Ink, an accomplished designer and close friend of the band. During the creative brainstorming of the beer’s label, Magic Hat and the Dropkick Murphys agreed that the attributes of the Claddagh ring needed to be represented: Friendship, Love and Loyalty.

Honoring The Claddagh Fund Charitable Foundation

Barroom Hero benefits the Claddagh Fund, a charity created in 2009 by Dropkick Murphys frontman, Ken Casey. The Claddagh Fund’s mission is to raise money for the most underfunded non-profit organizations that support the most vulnerable populations in our communities.

“The Claddagh Fund has become the driving force behind what keeps the band so motivated,” said Casey. “After a while being a musician, it’s nice to have purpose, and hopefully this carries on long after the band’s done.”

Barroom Hero starts shipping in February, in time for the band’s spring U.S. tour and St. Patrick’s Day, and will be available for a limited time through the summer in 4-packs of 16oz cans and on draught.

For more information on the Claddagh Fund, Magic Hat Brewing and Dropkick Murphys, visit:

Website: www.claddaghfund.org

Website: www.dropkickmurphys.com

Website: https://www.magichat.net/

Magic Hate Brewing is owned by North American Breweries, a parent company established by KPS Capital Partners. North American Breweries also owns Genesee and Pyramid. 

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Cascade Brewing’s rebranding efforts were rewarded this week as Portland design firm Murmur Creative received the MAX Award for branding on behalf of its work with the brewery; the award was presented at the 2018 AMA MAX Awards Ceremony, held on Feb. 7 at Revolution Hall.

The AMA MAX Awards honor the work of the eclectic mix of marketers, creatives, freelancers, entrepreneurs, strategists and innovators in the Pacific Northwest. Murmur was specifically awarded for creating work that reflects the direction and intent of an intelligent business strategy.

“Cascade creates artisanal beers and they needed a new logo and packaging to truly showcase that level of quality,” explained Andrew Bolton, Murmur Creative Director. “Their logo also needed to reflect their place in Portland’s rich craft brewing history and their packaging had to help customers to visually distinguish between their three tiers of sour beer while maintaining clear brand aesthetics.”

According to Tim Larrance, V.P. of Marketing and Sales for Cascade Brewing, “When we first set out on this journey for a new brand and identity, we were pretty well set on what we wanted with regard to a particular look and feel. But after just a few meetings with the Murmur team, they opened our eyes to a whole new direction. After seeing their concepts, we completely ditched our previous ideas and let Murmur take control and guide us to where we need to go.”

Murmur set out to create a new brand aesthetic that felt both accessible and high end. The final design referenced the beer crafting process in the new branding and also created packaging that positioned the brand for less customer confusion and better sales.

The new logo featured the top view of a barrel in the shape of a C, paying homage to the brewery’s barrel aging process. A hammer and spigot was added, representing the tools used to tap the barrels, while also lending a playful nod to Cascade’s revolutionary influence on Portland’s beer scene. The “A” in Cascade was designed to mimic the nearby mountains in the Cascade Range, from which the brewery gets its name.

In addition to the logo, Murmur Creative designed three distinct label formats, one for each of the three tiers of products the brewery produces. The three tiers are based on the ingredients used in the beer, the time the beer is aged in the barrel, and the type of barrel used – all of which establish the pricing tier of the project. Each beer within each tier features its own color to delineate between brands; overall, the three tiers use the new branding to position for three slightly different markets.

The highest tier label showcases a woodcut inspired design with illustrated flourishes and stamped foil to communicate value. The second tier label features a watermark background and the third tier is rendered in brighter colors to highlight their accessibility.

“The logo and packaging work together to create an overall high end brand that evokes the craft and history of Portland beer,” explained Murmur Creative Director Andrew Bolton. “The impression is one of regional history, artistry, and uncompromising craft. It’s Cascade in a bottle.”

Larrance was impressed not only with the end product, but also the communication along the way. “The constant discussion on the fine tuning of this project worked really well to come to a final brand idea in a timely manner. From start to finish it was just over six months, which was half the time we were expecting.”

This rebrand project, which debuted one year ago, was one of the most important undertakings that Cascade has ever been a part of. “Cascade has a worldwide following, and many people know us by the old labels and logo; change can be hard for some people,” noted Larrance. “But in the end, we have seen an overwhelmingly positive response to our rebrand; I would say that 99 percent of the feedback we get is very favorable.”

About Cascade Brewing

Cascade Brewing has been a pioneer in the sour beer renaissance since 2006 and is the proud innovator of the Northwest Sour Ale. Its distinctive sour beer blends feature fruit forward, barrel-aged ales with an emphasis on project year-to-year variation. The beers offer a complex array of flavors derived from the acid, the fruit and the residual flavors present in the barrels in which they age; each project year captures the unique subtleties of that year’s growing season. Cascade Brewing ales are brewed and blended in Portland, Oregon. For more information, visit CascadeBrewing.com and join the brewery on social media @CascadeBrewing, #CascadeSours. Cheers to the sours; enjoy in a profoundly wise manner.
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Lucky Envelope Brewing, whose founders are of Chinese descent, will celebrate the Year of the Earth Dog on Friday, February 16th and Saturday, February 17th with five specialty beer releases.

Lucky Envelope Brewing, whose founders are of Chinese descent, will celebrate the Year of the Earth Dog on Friday, February 16th and Saturday, February 17th with five specialty beer releases.

“Last year’s celebration was such a great success that we decided to extend the event to two days this year,” said Raymond Kwan, co-founder of Lucky Envelope. The brewery is excited to release five specialty beers for the event including their Buddha’s Hand Citron IPA, Lychee Sour, Double Happiness Barrel-Aged Porter, Mijiaya Historic Chinese Beer, and Tea-Smoked Helles Lager.

“Our Assistant Brewer Josh and I are particularly excited for our Lychee Sour and Buddha’s Hand Citron IPA,” says Barry Chan, co-founder and Brewmaster. “We have been focused on ‘culturally inspired beers’ and both of these beers combine elements of Asian food culture with traditional brewing techniques.”

Lucky Envelope will also be releasing their Double Happiness Barrel-Aged Imperial Porter which was aged twice, first in a Merlot wine barrel and then in a Westland Distillery 5-Malt whiskey barrel. The delightfully complex beer clocks in at 9.2% ABV with red stone fruit and oak tannin combining with vanilla, smoke, and caramel. Rounding out the special beer releases will be the return of the Mijiaya Historic Chinese Beer named after the 5,000 year-old Mijiaya archaeological site in Shaanxi (Northern China) and Tea-Smoked Helles Lager.

Those who arrive early on Friday & Saturday will receive a celebratory lucky envelope with special coupons. The brewery will also be selling limited edition Year of the Earth Dog t-shirts while supplies last.

About Lucky Envelope Brewing:
Lucky Envelope Brewing takes its name from the Chinese tradition – tied closely with New Year celebrations – of elders bestowing often red-and-gold envelopes to loved ones as a gesture of luck and goodwill. Lucky Envelope is an award-winning family-friendly craft brewery in the Ballard neighborhood of Seattle. The brewery has garnered accolades since its May 2015 opening, including several medals at the 2017 & 2016 Washington Beer Awards and at the prestigious 2015 Great American Beer Festival® (GABF) competition. http://www.luckyenvelopebrewing.com/

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Coronado Brewing’s popular Barrel-Aged German Chocolate Cake is making its 2018 return, just in time for Valentine’s Day. Barrel-Aged German Chocolate Cake is the first release from the 2018 Coronado Collection series, which will feature three limited-release, barrel-aged offerings distributed throughout Coronado’s network in 22oz bottles and on draft.

Originally released February 2016, Barrel-Aged German Chocolate Cake quickly built a loyal following. The beer starts off as a bold imperial stout with a roasted character and tasting notes of chocolate and espresso. It then spent six months aging in freshly dumped bourbon barrels before being treated with a healthy addition of toasted coconut and cacao nibs. The result is an incredibly drinkable, yet complex beer with abundant flavors of chocolate, vanilla, coconut, and espresso. “We wanted to kick-off the 2018 Coronado Collection with the return of a crowd favorite and one of our personal favorites,” says Mark Theisen, Head Brewer, Coronado Brewing Company. “As we continue building out our barrel-aging program, we’re excited for fans to see what we have in store for future releases. We’re excited to be pushing the envelope with unique barrel-aged offerings.”

Barrel-Aged German Chocolate Cake will debut at Coronado Brewing’s three locations on Friday, February 9 in 22oz bottles and on draft. Limited distribution will begin the following week, while supplies last. For more information about Barrel-Aged German Chocolate Cake, please visit https://coronadobrewing.com/coronado-beer-series/coronado-collection-2/#barrel-aged-german-chocolate-cake. Stay Coastal. Cheers.

Barrel-Aged German Chocolate Cake:

  • Style:  Barrel-Aged Imperial Stout
  • ABV:  9%
  • Package:  22oz bottles, draft
  • Release:  February 2018
  • Availability:  Coronado’s distribution network

Label Copy

The Coronado Collection is our limited release series of barrel-aged liquid treasures. Only the boldest beers enter the barrels, and after months of aging, they emerge transformed. Enjoy now, or cellar for years to come.

Rich espresso and chocolate notes from the beer meld with sweet toasted coconut, before aging for several months in fresh bourbon barrels. The barrels impart the beer with additional hints of chocolate and vanilla for a new take on this classic American dessert.

About Coronado Brewing Company

In 1996, when craft beer was still a foreign term and San Diego County was home to only a handful of breweries, the Chapman brothers Ron and Rick opened a brewpub in their hometown of Coronado. Today CBC stays true to their San Diego roots, brewing abundantly hoppy West Coast-style ales, which are available today in 16 US states and 12 countries. In addition to the long-established pub in Coronado, the company opened a tasting room inside its San Diego production facility in 2013, and a tasting room and restaurant in Imperial Beach, California in 2014. Coronado Brewing Company was honored in 2014 with one of the brewing industry’s most prestigious awards—World Beer Cup Champion Brewery and Brewmaster for a Mid-Size Brewing Company. http://coronadobrewing.com/

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Legend 7 Brewing, the latest craft brewery to join Calgary’s newly emerging “Barley Belt” isn’t just serving up great beers, it’s serving up great stories too.

The brewery launched with contemporary takes on classic beer styles, with a Czech Pilsner, Robust Porter and American Pale Ale among the first brews to be shipped.

However what sets Legend 7 Brewing apart from the craft crowd, is that each of their beers comes with its own backstory based around iconic mythologies from human history.

“Each of the offerings is tied to the mystery and myth of the number seven,” says Bruce Dean, the man behind the brewing brand. “From the Seven Deadly Sins to the Seven Wonders of the Ancient World, for centuries humans have been fascinated by the number’s significance and we wanted to bring some of that mythology to our beers.”

The three beers available upon launch include:

Serpens Pilsner – A bright golden beer with Saaz hops and balanced by rich maltiness; this pilsner tells a tale of envy, the sixth of seven deadly sins.

Dark Gate Porter – A complex blend of dark malts with coffee and chocolate notes. This beer dives into the story of Hades’ lust for Persephone and the story of the second of the Seven Deadly Sins.

Patience Pale Ale – This beer strikes the perfect balance between floral Northwest hops and complex caramel-malt character. It also tells story of patience, the first of the Seven Saintly Virtues.

The inspiration behind the beers are more than just an excuse to make a great label however, in fact storytelling is at the heart of everything Legend 7 Brewing does.

“The vision behind the brand is to create a deeper engagement with our customers,” Dean says. “We wanted to create something completely different, enticing fans to explore these mysteries through our beers and their myths and legends.”

To bring these stories to life the brewery commissioned original artwork from illustrator Wylie Beckert, alongside in-depth tales to accompany each beer in order to connect with customers like no one else on the market.

To that end Legend 7 Brewing employed the services of industry-leading agency Drive Digital to create an interactive website to breathe life into these stories online.

“We’re proud of all our work, but the interactive site we built for Legend 7 Brewing holds a special place in our hearts because it reminds us of the power of good storytelling,” said Miles Sellyn, Managing Partner at Drive Digital. “This amazing story was just there waiting to be discovered, so we developed custom animations and digital video to help bring it to life.”

 

About Legend 7 Brewing:

Legend 7 Brewing is currently shipping their beers to stores and are set to open a 90-seat tap room later this year. Legend 7 Brewing can be found at 4025 9 St SE, Calgary, Alberta.  https://www.legend7brewing.com/

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