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As many of you have seen, last week Weight Watchers announced their plans for growth to reach 10 Million members and grow $2 Billion dollars in revenue. Along with this plan? Offering free memberships to teenagers (ages 13-17) this upcoming summer.

Last Friday, we announced our plans to initiate a #WakeUpWeightWatchers Twitter Takeover to take place on Saturday.

Within the first hour, the hashtag was a Trending Topic on Twitter in the US and later that day, Weight Watchers was compelled to respond to our concerns with a statement.

It has been incredibly powerful to see our community of professionals and advocates for eating disorder, body positivity, Health at Every Size & the anti-diet movement come together to make a change and educate Weight Watchers on the repercussions this plan can have. 

We are excited to announce Take 2 of the takeover which will take place Thursday 15th beginning at 8 pm EST. 

Details & Tips: 

  • Utilize the hashtag #WakeUpWeightWatchers
  • Make sure to tag @WeightWatchers
  • Tag @Oprah & @DJKhaled in Tweets as well - as their spokespeople, they needs to hear our thoughts too!
  • Plan multiple tweets regarding the topic to go out within the hour to maximize our chances of Trending and spreading awareness
  • If you cannot Tweet live, you can schedule Tweets via free management tools like Buffer or Hootsuite
  • Feel free to create graphics/quote cards to share during the chat
  • Engage with other content being posted with the hashtag 
  • Encourage your followers to share their thoughts 

 Some ideas of things you can Tweet about:

  1. What you wish Weight Watchers would consider in promoting this plan
  2. What makes it so dangerous for teens
  3. Things parents/teens should know before considering this program
  4. Why Weight Watchers is actually offering a free plan since it is only to make more $$$
  5. What this could mean for teens susceptible to developing an eating disorder 
  6. How this plan could effect the self-esteem and confidence of young girls/boys 
  7. The many other things teens should be spending their summer break doing!

If you are in for Take 2, and we hope you are, feel free to share the following Tweet (or a similar message) and/or the graphic attached to promote the takeover! 

Join myself, @BALANCEedtc & many other #eatingdisorder, #HAES & #bodypositive professionals and advocates this Thursday evening starting at 8pm est. for Take 2 of the #WakeUpWeightWatchers Twitter Takeover to let @WeightWatchers know what we think of their free #Teen program! 

Keep the conversation going now until then, and lets plan to speak up with force Thursday! Spread the word & we hope to 'see' you on Twitter!

CHECK OUT THE TWITTER TAKEOVER IN THE MEDIA:








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As many of you have seen, this past week Weight Watchers announced their plans for growth to reach 10 Million members and grow $2 Billion dollars in revenue. Along with this plan? Offering free memberships to teenagers (ages 13-17) this upcoming Summer.

Their reasoning is to 'help the development of healthy habits at a critical life stage.’

We believe that professionals and advocates for eating disorders, body positivity, Health at Every Size & the anti-diet movement can shed a light on why this is so problematic. 

In an effort to get our voices heard, BALANCE has planned a ‘Twitter Takeover’ where we can flood @WeightWatchers (and the general public!) with our thoughts on this dangerous plan. We are hoping that if enough of us participate, our #BoycottWeightWatchers hashtag can become a Trending Topic and bring awareness to this issue. 

Details & Tips for participating: 

  • Time for our takeover: this Saturday, February 10th from 12-1 PM est. time (social media engagement can be up to 17% higher on weekends!) 
  • Utilize the hashtag #BoycottWeightWatchers 
  • Make sure to tag @WeightWatchers 
  • Plan multiple tweets regarding the topic to go out within the hour
  • If you cannot Tweet live, you can schedule Tweets via free management tools like Buffer or Hootsuite
  • Feel free to create graphics/quote cards to share during the chat
  • Engage with other content being posted with the hashtag 
  • Encourage your followers to share their thoughts 

Some ideas of things you can Tweet about:

  1. What you wish Weight Watchers would consider in promoting this plan
  2. What makes it so dangerous for teens
  3. Things parents/teens should know before considering this program
  4. Why Weight Watchers is actually offering a free plan since it is only to make more $$$
  5. What this could mean for teens susceptible to developing an eating disorder 
  6. How this plan could effect the self-esteem and confidence of young girls/boys 
  7. The many other things teens should be spending their Summer break doing!

If you are in, and we hope you are, feel free to share the following Tweet (or a similar message) and/or the graphic above in this post to promote the takeover!

Join myself, @BALANCEedtc & many other #eatingdisorder, #HAES & #bodypositive professionals and advocates this Saturday afternoon 12-1 PM est. for a Twitter Takeover to let @WeightWatchers know what we think of their free #Teen program! #BoycottWeightWatchers

Spread the word & we hope to ‘see' you on Twitter! 

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Our Founder & Executive Director Melainie Rogers was quoted in an article on TheDailyMeal.com regarding the Weight Watchers announcement offering teens free access to their programs this upcoming summer. Read it here. 

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What is your name, credentials & background? 

My name is Cassandra Lenza and I am a licensed clinical social worker and yoga teacher. Early on I knew I wanted to work in the field, so I became a certified eating disorder therapist through the Center for the Study of Anorexia and Bulimia (CSAB). 

What is your role at BALANCE?

I am a primary therapist, and see clients in many different capacities- for groups, yoga therapy, meals and individually for psychotherapy and case management. 

What does a typical day for you look like at BALANCE?

There is no typical day at BALANCE and that is what makes it such an exciting place to work! Most days do consist of meeting with clients, whether for a group like CBT or ACT, or one-on-one. My favorite days are ones that include joyful movement, such as teaching yoga, and delicious food, like eating lunch with clients. My least favorite days are ones spent on computer- I was never meant for a desk job! 

What do is your favorite part about working at BALANCE and helping those recover from eating disorders? 

I feel so lucky to witness my clients do some incredibly brave and challenging things to recover. To me, there is no better feeling in than knowing we are working, together, side-by-side, to beat their eating disorders. 

What is one of our favorite foods or recipes?

Any client at BALANCE can attest to my love of chicken fingers. I’m not a real “cook” but I do love to bake. It’s an excuse to use my very chic, pink, Kitchenaid mixer. 

Tell us about something you love to do? (an activity, hobby or interest)

I grew up at the Jersey Shore and most of my hobbies involve being outside and by the water. In the winter, I brave the cold for the beach. It’s where I feel the most “me.” 

What is a fun fact not many know about you?

Growing up, I really wanted to be a fashion designer. I still get to use my love of fashion by helping clients develop healthier relationships with shopping. Lucky me! 

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To kick off National Eating Disorder Awareness week, our Founder & Executive Director Melainie Rogers, MS, RDN, CDN, CEDRD will be doing a breakfast seminar on Orthorexia. 

Clean eating, juicing, fasting, gluten-free, plant-based, dairy-free, pure eating, paleo, low-carb, soy-free, organic... we reside in a "diet culture" that promotes weight loss and "healthy eating" on every magazine cover and social media website. We live in a society in which we are bombarded with media images of perfection when it comes to standards of beauty and the ideal body. While the concept of healthy eating has been around for decades, fad diets and the emphasis on achieving perfect health is on the rise. The term Orthorexia was created by Dr. Steven Bratman and translates as "fixation on righteous eating". The Academy of Nutrition and Dietetics defines Orthorexia as an unhealthy fixation on eating healthy or "pure" foods. This disorder is typically characterized by an extreme preoccupation with avoiding foods perceived to be harmful or unwholesome. Orthorexia starts out as an innocent attempt to eat more healthfully, but orthorexics become consumed with the notion of achieving perfection and purity in their eating habits. Eventually, this obsession with healthy eating can progress to the point of impairment to one's mental and physical well-being.
 

This workshop will provide a comprehensive overview of orthorexia and it's role in the spectrum of eating disorders. The presentation will include the origins of orthorexia and who may be most at risk, its diagnostic manifestation and symptomology, cultural influences of the condition and considerations in the treatment of orthorexia.
 

This is an essential subject for healthcare professionals. We hope you will join us for this informative presentation and interactive discussion!

Date: Friday, February 23rd, 2018 from 8:30-10:30 am

Where: BALANCE eating disorder treatment center (112 w 27th St. 7th Floor, Suite 700) 

RSVP: Call or email to reserve a place: 212-645-6903 leslied@balancedtx.com 

 

 

 

 

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What is your name, credentials & background?

Kate Rosenblatt, MA, LPC, LMHC. My graduate studies focused on Counseling Psychology with a holistic approach.

What is your role at BALANCE?

Clinical Director

What does a typical day for you look like at BALANCE?

The great thing is that there is no typical day! I feel most alive and excited by starting my day off with a cup of freshly ground coffee that we make onsite for our patients and staff each morning. I check in with our team, catch up on emails, and then will either see clients in our Day Treatment Program (DTP), be in meetings, or read up on the latest on eating disorders. Right now I'm loving that Demi Lovato announced she is offering complimentary mental health counseling sessions to fans who attend her upcoming tour in an effort to end the stigma surrounding mental health.

What is your favorite part about working at BALANCE and helping those recover from eating disorders?

I envision a world where there are no eating disorders. Think about it, how amazing would that be?! Every day our team works tirelessly to make this world a healthier, happier place. It feels fulfilling and challenging to work towards creating this world. Also, our clients are amazing people. It's a beautiful experience to really "meet" someone for the first time when their eating disorder symptoms are not so omnipresent.

What is one of our favorite foods or recipes?

I feel really connected when I cook and bake with family recipes. My specialty is baking challah!

Tell us about something you love to do? (an activity, hobby or interest)

I love exploring NYC -- I feel so lucky to live here. My favorite ways to explore include trying new restaurants and coffee shops.

What is a fun fact not many know about you?

I practice Vedic Meditation every day; I've been practicing for many years! It's 22 minutes, twice daily. I love it and recommend it highly!

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Group led by iaedp RD Supervisor Melainie Rogers, MS, RDN, CDN, CEDRD

Join Melainie for an hour of supervision for RDs, therapists and other health professionals. Bring your lunch along with cases, topics & questions for discussion!  

The group meets the first Wednesday of each month from 12:00 -1:00 pm at BALANCE (112 West 27th Street, 7th Floor, New York, NY)


This is a complimentary group and is open to practitioners who would benefit from support and guidance on issues related to the evaluation & treatment of eating disorders in clinical practice.  

Melainie Rogers is a Certified Eating Disorder Registered Dietitian and Supervisor in the treatment of eating disorders accredited by the International Association of Eating Disorder Professionals (iaedp). She is the Founder and Executive Director of BALANCE eating disorder treatment center.  

Schedule of groups for the 2018 year:

Wednesday, February 7
Wednesday, March 7
Wednesday, April 4
Wednesday, May 2
Wednesday, June 6
Wednesday, July 11
Wednesday, September 5
Wednesday, October 3
Wednesday, November 7
Wednesday, December 5
(*Note there is no meeting in August)

Please call 212-645-6903 or email balance@balancedtx.com for more information and to reserve a space. 

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Our Founder & Executive Director, Melainie Rogers MS, RDN, CDN, CEDRD was interviewed for a Popsugar.com article about why don't need to learn your weight at the doctors office, especially in eating disorder recovery. Read the article here. 
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Our Founder & Executive Director, Melainie Rogers MS, RDN, CDN, CEDRD & Clinical Director, Kate Rosenblatt MA, LPC, LMHC, were interviewed for a Men's Health article about Exercise Bulimia. Read the article here. 
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In Cognitive Behavioral Therapy (CBT), clients work to bring awareness to their unhelpful thinking styles, or cognitive distortions, that keep them stuck in their eating disorder. CBT demonstrates that when we work to recognize, name, and change our cognitive distortions, we become less attached to those damaging, hurtful, self-defeating thoughts. Since these thoughts are so automatic to our brains, it  is always helpful to have reminders of the 10 most common cognitive distortions at arms length.

Our Day Treatment clients used present-day emojis to depict the most common unhelpful thinking styles. It is our hope at BALANCE that you can use these images too, and start to recognize your own the thoughts that keep you stuck or feeling down. Let's work to out our unhelpful thoughts and banish the voice in your head that says "you're not enough!

Go through all 10 below & feel free to save or print our handy sheet with all 10! 

by: BALANCE Primary Therapist Cassandra Lenza, LMSW, RYT











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