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Share Tweet Google Plus Share Email Print A Piece of Practical Career Advice Leadership advice abounds. I’ve read most of it. There’s some smart content out there. But the one thing I haven’t seen people write about is this: you need four or five close professional friends on speed dial. It’s best if they work […]

The post Do You Have a Personal Board of Advisors? appeared first on B2B Marketing Academy.

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Share Tweet Google Plus Share Email Print Interview with Matthew Gonnering, CEO of Widen Matthew Gonnering got his start in the printing industry and his first job at Widen was to sell printing services. Shortly after starting, he noticed what Widen was doing in the digital arena and saw it as the foundation for a […]

The post From Print Production to DAM Software CEO: Meet Matthew Gonnering, CEO of Widen appeared first on B2B Marketing Academy.

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Share Tweet Google Plus Share Email Print What’s Shaping Our Experience in 2018  Why is marketing today any different from the past? The way I see it, there are 5 key market forces shaping marketing success in 2018. Peg Miller and I outlined the impact of each of these trends in Marketing Through the Maze: The 5 Forces […]

The post 5 Strategies for Hitting Marketing Expectations Consistently appeared first on B2B Marketing Academy.

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Share Tweet Google Plus Share Email Print Interview with Karen dela Torre, VP of Product Marketing at Workday We’ve been interviewing great marketers to gain insights on what draws people to this profession and how they succeed. No one does it better than the wonderful Karen dela Torre. Karen has served with Fortune 100 high […]

The post Product Marketing Is for the Curious: Meet Karen dela Torre, VP of Product Marketing appeared first on B2B Marketing Academy.

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Share Tweet Google Plus Share Email Print When Raviv Turner started his career doing signal intelligence by intercepting data for the Israeli Intelligence, he had no idea it would lead to being the CEO of an enterprise AI software company. Now he puts those superior digital listening skills to use by helping B2B organizations organize […]

The post From Signal Intelligence to B2B Enterprise AI Software: Meet Raviv Turner, CEO of CaliberMind appeared first on B2B Marketing Academy.

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I’m excited to be a featured speaker at the Intelligent Content Conference 2018. So, come and meet me in person. I’m eager to share and swap advice on content marketing best practices for B2B brands. Register to join the Content Marketing Institute and me at the Intelligent Content Conference 2018. Sign up now and use my personal […]

The post See Peg Miller at the Intelligent Content Conference – March 2018 appeared first on B2B Marketing Academy.

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At the B2B Marketing Academy, we’re on a kick to provide powerfully practical marketing advice. Friends, readers, and colleagues have told us that they appreciate the way we identify high quality resources, tools, and ideas for B2B marketers. Today, our spotlight turns to account based marketing (ABM). If you’ve practiced B2B marketing for long, you’ve […]

The post 7 Great Resources on Account Based Marketing appeared first on B2B Marketing Academy.

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Do you need good prospect and customer research to improve lead generation, content marketing, and sales impact? I was talking to a good friend the other day. She’s a top-notch product marketing leader. We were comparing notes on how to keep product marketers close to customers. This is critical to a product marketer’s credibility. In […]

The post 5-Step Guide to Do-It-Yourself Prospect and Customer Research appeared first on B2B Marketing Academy.

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Nothing stands still these days. Customer needs change at an epic pace. In turn, marketing plans are always evolving. Marketers are constantly trying new things. Which means that we’re continually assessing results and impact. So, how do your strategies and results compare to your peers? Are you leading the pack, or working to catch up? […]

The post 9 Best Research Sources for B2B Marketers in 2018 appeared first on B2B Marketing Academy.

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  Focus on This One Thing for Advantage Over Competition There’s mounting evidence that marketing leadership is key to driving the entire customer experience (CX). 68% of marketing leaders say their company is increasingly competing on the basis of customer experience. [Salesforce] 67% percent of marketing leaders say creating a connected customer journey across all […]

The post 5 Ways to Make Your Customer Onboarding Experience Memorable appeared first on B2B Marketing Academy.

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