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In this episode we talk to Henrik Becker, Marketing Director at Net-Results.

Henrik shares the common issues in the marketing automation buying process and shares his tips on how to go into sales conversations better equipped for success:

  1. Marketing Automation Software - Massive Amounts of Organizational Change

  2. Common problems buyers face: large time investments, clunky learning process, integration issues and lack of customer support

  3. Tips to Be Better Equipped: talk to existing customers, press vendors about their on-boarding process, require a free trial

  4. The Importance of Creating Buy-In with all the Stakeholders/Departments

Connect with Henrik on LinkedIn: https://www.linkedin.com/in/henrikbecker1984/

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In this episode we talk to Travis Chappell, Founder and Host of Build Your Network.

Travis shares how to generate free traffic from your Facebook profile to your website or landing pages:

  1. How to use Facebook's free features and audience numbers to your advantage

  2. How to Optimize your Facebook Profile/Page

  3. How to Utilize Groups to Generate Traffic

  4. The Importance of Adding Value with Your Posts in Facebook Groups

Connect with Travis on Instagram: https://www.instagram.com/travischappell/

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In this episode we talk to Sam Tarell, CEO at Hoop Brothers.

Sam shares about the importance of focusing on the human elements in your business:

  1. The importance of focusing on the humans inside of our business processes

  2. How to Focus on Humans in order to Change Company Culture

  3. How Leadership vs Management creates more Opportunity

  4. Balancing Empathy with Authority in Business Leadership

  5. Using Empathy to Create Valuable Long-term Relationships

Connect with Sam on Twitter: https://twitter.com/SamTarell

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In this episode we talk to David Shearer, VP Marketing at Looker.

David shares 4 steps to developing a fantastic customer experience, including:

  1. Don't abandon early adopters

  2. Consider establishing a Department of Customer Love

  3. Don't ignore internal company culture

  4. Recognize consumer expectations of B2B buyers

Connect with David on Twitter: https://twitter.com/mrshearer

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B2B Growth | A Daily Podcast for B2B Mar.. by James Carbary | Logan Lyles | Sean .. - 4d ago

In this episode we talk to Paul Teshima, Co-Founder & CEO of Nudge.ai, previously part of the co-founding team at Eloqua.

For more reading on this topic, check out: https://www.salesforce.com/quotable/articles/building-sales-relationships/

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In this episode we talk to Leo Giel, Chief Revenue Officer at YouAppi.

Leo shares specific things to keep in mind when developing creative assets for video campaigns including:

  • Duration

  • Segmentation

  • Hiring the right team

  • Getting very particular about the details

  • Lead with value in the message

  • Refreshing your creative assets regularly

Click here to connect with this guest on LinkedIn.

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In this episode we talk to Michael Yaroshefsky, Founder & CEO at RocketVisor. His friends simply call him Yarrow.

Michael (AKA Yarrow) shares:

The importance of having a strategy that is consistently executed

What are team's doing today to create repeatable sales processes?

The common gap between sales strategy & sales technology

The difference between what he describes as Level 1, 2 & 3 Sales organizations.

Click here to connect with this guest on LinkedIn.

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In this episode we talk to Jonathan Bolton, Senior Vice President of Operations at BombBomb.

JB shares:

  1. This sucks: humans are not face to face, which is not a good customer or employee experience. We are lonely. Humans are lonely because we are relational creatures. Digital natives are the most lonely!

  2. Video is the answer: You get face, voice personality, non verbal. Video for relationships, not production quality but with the tools you already have. You might be thinking about marketing/sales in this context (and you'd be right), but we are also seeing amazing results in customer success...

  3. Seeing results for video in CS: time to resolution, better one-touch resolution, the best personal video examples

Click here to connect with this guest on LinkedIn.

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In this episode we talk to Doug Kessler, Creative Director & Co-Founder of Velocity Partners.

Doug shares:

1) Why you have to remember that a name isn't everything

2) What should possibly be on your list as non-negotiable for a good B2B company name?

For instance...

  • easily pronounced when read
  • easily spelled when heard
  • must not imply the wrong thing
  • domain name available
  • avoid existing vendor names

3) How do you remove subjectivity from the process

4) How do you actually start generating names?

Resource to check out: Onym, https://onym.co/

Check out the blog post that goes into even more detail:

https://velocitypartners.com/blog/renaming-a-b2b-brand-lessons-learned/

Click here to connect with this guest on LinkedIn.

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In this episode of the #categorycreation series, John Rougeux interviews Mill Macaitis, who held the CMO and CRO roles at Salesforce, Zendesk, and Slack.

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