B2B Growth | A Daily Podcast for B2B Marketing Leaders
B2B Growth is a podcast dedicated to helping B2B marketing leaders achieve explosive growth. Each episode features an interview with a B2B marketing executive or thought leader, discussing topics like: B2B marketing strategy, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B strategic partnerships, aligning marketing with sales, social media, content..
In this episode we talk to Jonathan Bolton, Senior Vice President of Operations at BombBomb.
This sucks: humans are not face to face, which is not a good customer or employee experience. We are lonely. Humans are lonely because we are relational creatures. Digital natives are the most lonely!
Video is the answer: You get face, voice personality, non verbal. Video for relationships, not production quality but with the tools you already have. You might be thinking about marketing/sales in this context (and you'd be right), but we are also seeing amazing results in customer success...
Seeing results for video in CS: time to resolution, better one-touch resolution, the best personal video examples