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Ausoma by Joel D Canfield - 4M ago

After a challenging first half of the year we're keeping ourselves alert to the connections we're making in the industry. The more people we help, the better our own business does. Sue wants to do more of her Getting to Know You calls. While these calls never include a sales pitch of any kind, the […]

The post Help Us Make More Connections appeared first on Ausoma is Your Chief Social Media Officer.

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Ausoma by Joel D Canfield - 4M ago

The Dream Every time social media as a marketing tool for authors comes up, someone mentions that famous author who doesn't blog, the rich author who has no online presence whatsoever. The argument is that you don't need an online presence, blogging, social media, to become rich and famous, or succeed in whatever way you […]

The post Do You Really Need to Be Online? appeared first on Ausoma is Your Chief Social Media Officer.

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Ausoma by Joel D Canfield - 4M ago

Most business folks spend their days being nibbled to death by ducks. You want to print the meeting agenda but the printer is out of ink. Your website manager still hasn't updated your bio. That new client postpones their call. Again. The prospect can't meet for lunch at noon so would 1:30 work? Or next […]

The post What's Your Plan? appeared first on Ausoma is Your Chief Social Media Officer.

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Ausoma by Joel D Canfield - 4M ago

And you don't have to. You shouldn't. Marketing, rather than being a flood of information about you and yours, should be a steady drip, drip, drip, like watering a delicate plant, not hosing down an elephant. I've spent my adult life working with automation and efficiency using computers so any time there's a task with […]

The post I Can't Spend All My Time Marketing! appeared first on Ausoma is Your Chief Social Media Officer.

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We've discussed that about 80% of your online posts and comments should be generous, giving useful and interesting information, with self-promotion only making up the other 20% or so. Let's take that to the next level: engagement content. What is Engagement Content? As nonfiction authors our impulse is to teach, to share practical and actionable […]

The post Taking 80/20 to the Next Level: Engagement Content appeared first on Ausoma is Your Chief Social Media Officer.

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Ausoma by Joel D Canfield - 4M ago

As you can tell from the 4 week silence, our travel interrupted our blogging. Work went on, clients were pleased, clients were acquired, all those aspects kept on rolling. It's tricky, isolating priorities and staying focused. Entrepreneurship is a juggling act; there's not a single day where you get everything done. (Sue keeps saying "I […]

The post Catch Up. Reset. Continue. appeared first on Ausoma is Your Chief Social Media Officer.

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Ausoma by Sue L Canfield - 4M ago

We took some time off in August for vacationing in Wisconsin - my husband was born here and his mom and my oldest son live here. We lived here for four years from 2012-2016, before moving to Arizona to be closer to my married daughter. So we're enjoying all the green and cooler weather. However, […]

The post Vacationing and Working Hand in Hand appeared first on Ausoma is Your Chief Social Media Officer.

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How does the 80/20 principle apply in social media marketing? In short, it means that about 20% of your messages are self-promotion, ‘buy-my-book’ messages and 80% of your messages are generous, sharing what your audience finds valuable and informative. This is important for authors trying to promote their books. If your audience sees the majority […]

The post The 80/20 Principle in Social Media Marketing appeared first on Ausoma is Your Chief Social Media Officer.

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Ausoma by Joel D Canfield - 4M ago

We're considering adding custom author websites to our offerings. These would be extremely affordable but worth about ten times what they'll cost. I have nearly 25 years of experience in web development so I work quickly and efficiently and I love doing this. For $300 (three hundred dollars) one time cost you'll get a custom […]

The post Custom Author Website for $300 appeared first on Ausoma is Your Chief Social Media Officer.

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Ausoma by Sue L Canfield - 4M ago

I actually do hang out on Twitter. But not everyone does. A while back I wrote about determining which platform is the best one for you. I suggested setting up a profile on each one and then focusing on just one. So what do you do with the platforms you know you won't be as […]

The post I Don't Hang Out On Twitter appeared first on Ausoma is Your Chief Social Media Officer.

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