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Ausoma by Sue L Canfield - 1d ago

Another in a series of interview tips for authors. Before you get on the phone for your interview, check your environment, your surroundings. You don’t want anything to distract you. Close windows and doors. Mute all your electronic devices. Turn off fans, heaters, air conditioners. Let anyone nearby know you’re about to go behind closed […]

The post Your Interview Environment appeared first on Ausoma is Your Chief Social Media Officer.

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May’s tip to grow your author business: Record a video Get creative. Talk about your book. Share your top 10 tips. Post it to YouTube and share it on all your social media platforms. It doesn’t have to be a polished professionally-edited work of art. It’s far more important that it’s genuine, sincere, a proper […]

The post Grow Your Nonfiction Author Business in May appeared first on Ausoma is Your Chief Social Media Officer.

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This gem of a list dropped in Randy “Snowflake Guy” Ingermanson’s newsletter today. The 10 Commandments of Marketing Always know what is the special magic that delights your Target Audience. Focus all your marketing efforts ONLY on your Target Audience. This means that all your marketing should be designed to delight your Target Audience. Never […]

The post Randy Ingermanson’s 10 Commandments of Marketing appeared first on Ausoma is Your Chief Social Media Officer.

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Ausoma by Sue L Canfield - 1M ago

Practice makes perfect. Practice your interview answers so you know them well and sound natural. The interviewer may change the order of the questions. Being well prepared means you’ll be able to smoothly answer any question they ask, whenever they ask it. Time your answers. This will help you stay within your allotted time. Your […]

The post Practice Your Interview appeared first on Ausoma is Your Chief Social Media Officer.

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Part of a series In our review of Hubspot’s report on social media platforms we’ve discussed how each is most effectively used: Twitter: seeking what’s new, connecting with you (warm & fuzzy) Facebook: communicating with those they know, blocking those who annoy (warm & fuzzy) Instagram: bonding, seeking increased intimacy (warm & fuzzy) YouTube: seeking […]

The post Social Media Paint-by-Numbers: Conclusions appeared first on Ausoma is Your Chief Social Media Officer.

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Ausoma by Joel D Canfield - 1M ago

Part of a series Our final social media paint-by-numbers article is my own. Hubspot’s report does not include LinkedIn, but we encourage all nonfiction authors to have a presence and get involved. The business slant of LinkedIn means users focus on Communicating and Bridging. There is very little ‘warm and fuzzy’ going on here. Communicating […]

The post Paint by Numbers: LinkedIn appeared first on Ausoma is Your Chief Social Media Officer.

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Ausoma by Sue L Canfield - 1M ago

Before you even pitch yourself as a guest to be interviewed, know what your objectives are. Do you want listeners to buy your book? Buy a service you’re offering? Subscribe to your newsletter? Attend an event? While you may have many goals, you can only have one primary goal. That’s what “primary” means. Choose one. […]

The post What is Your Interview Message? appeared first on Ausoma is Your Chief Social Media Officer.

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Ausoma by Joel D Canfield - 1M ago

Part of a series This week, a social media platform few authors use: YouTube. The Hubspot report we’ve been discussing in this series found that people use YouTube for what they call Discovering and Taking Action. You’re not using YouTube. I know this because you are an author. If I’m wrong, please please share links […]

The post Paint-by-Numbers: YouTube appeared first on Ausoma is Your Chief Social Media Officer.

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It’s the start of a new quarter and tax month. This month’s tip to grow your author business: Review your bookkeeping records with your accountant What brought in the most revenue last year? Speaking engagements? Book sales? One-on-one coaching? What brought that business to you? What path did your favorite clients take to find you? […]

The post Grow Your Nonfiction Author Business in April appeared first on Ausoma is Your Chief Social Media Officer.

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Ausoma by Joel D Canfield - 2M ago

Part of a series Hubspot’s research on social media usage patterns reveals that people generally use Instagram for bonding. What does that mean in an author’s marketing environment? Bonding Instagram users post images and videos that reflect how they see themselves, and who they want to be. It’s emotional content, warm and fuzzy, often humorous, […]

The post Paint-by-Numbers: Instagram appeared first on Ausoma is Your Chief Social Media Officer.

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