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What if you had the power to create affordable and incredible game-changing content for your business and email marketing campaigns? Would you use it?

As email marketers, we revel in the written word. However that means we often overlook one of the best ways to speak to our subscribers... which is literally speaking to our subscribers through video.

Thankfully, creating videos is easier than ever: Advances in laptop and cell phone tech, as well as the quality of affordable lighting and accessory gear, have removed the barriers to entry with video creation.

In the latest podcast episode, Margot Mazur, partnership coordinator of Wistia (an amazing video hosting platform), shares her expertise to help us non-video marketers get up and running with an outstanding video-in-email strategy.

 

Episode Synopsis

In this episode, we discuss everything you need to know to step up your video game. Whether you're a seasoned veteran or new to video (like myself,) you'll find some action items worth noting in this episode. After you listen, head on over to AWeber.com/today to use our nifty "How To Record Your First Video" checklist to get started.

Today is your day to take action. Who knows? You may even find that you're a pro behind the camera!

Listen in as we discuss:

  • How to engage your audience and develop trust with video
  • Why video is way easier to create now than ever before
  • Tips for creating the perfect video thumbnail for your emails
  • How to write a strong subject line to boost video engagement
  • How video analytics can inform your strategy
  • How to use email to collect subscribers and grow your lists
  • ... and much more!
Additional Resources

Here are the links mentioned during the show:

Ask Us Anything

Have a question about email marketing? Leave us a message at aweber.com/podcast.

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Are you sending spam without even realizing it?

In this episode of the Ask Me About Email Marketing podcast, we talk with John Bonini, Growth Director at Litmus.

In a blog post written earlier this year, John explored the nuances of selling and spamming. Email marketing is evolving, and it's crucial for marketers to reinforce the value they're providing, while redefining traditional views on spam. John shares his take on how to be relevant, be human, and tactfully write to convert.

Check out the episode above, and you'll hear about:

  • How email marketers define spam vs. how consumers are defining spam
  • Different ways to consider personalization
  • Why NOT selling your solution is selfish
  • How to source great marketing copy
  • The importance of manual outreach
  • And much more...

Here are a few links that were mentioned on the show:

We didn't get to cover it, but here is a fantastic series of articles Litmus put out regarding Single v. Double Opt-in:

Have a question about email marketing? Leave us a message at aweber.com/podcast.

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Pop quiz: What's the best way to generate a ton of qualified leads, while also providing a fun an engaging interactive experience?

It's a pop quiz, of course!

In this podcast episode, we discuss exciting and effective lead generation and list-building techniques with Josh Haynam, co-founder of Interact.

The mantra at Interact is a simple one. They are a "lead generation platform for a content and social media driven world." With interactive personality quizzes, assessments, and giveaways, marketers are finding success in growing their email lists, but also learning about their subscribers interests, personalities, and needs.

Listen above, and you'll hear about:

  • Josh's entrepreneurial path to Interact
  • The impact of personality quizzes and assessments on list growth
  • How to segment your leads based on their answers and tailor your emails based on context
  • Josh's least favorite type of subject lines
  • ... and much more!

Here are a few links that were mentioned on the show:

Have a question about email marketing? Leave us a message at aweber.com/podcast.

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Ready to be a smarter marketer?

With blogs, podcasts, videos, snaps, chats, and tweets coming at us from all directions, it's getting harder and harder to find the content that will truly level up your chops. One way to ensure your getting the proper marketing nutrition is to have a well-balanced content diet, including not only digital content, but also great marketing books.

In this episode of the Ask Me About Email Marketing podcast, I had the pleasure of interviewing Douglas Burdett, expert marketer and host of the Marketing Book Podcast. Douglas shares with us his experience reading the best marketing books, and interviewing their authors. Books provide us with an opportunity to fully immerse ourselves into a topic, and as Douglas puts it "rewire your marketing brain."

In this episode, you'll learn about:

  • Douglas' personal book recommendations and journey into marketing and podcasting
  • The benefits of a well-balanced content diet
  • Ways to evaluate if a book's worth your time
  • Books to read to level up your email marketing
  • Some great marketing tips for email marketers of all levels
  • ... and much more!

Here is a list of all the books we mentioned on this episode:

Here are a few other links that were mentioned on the show:

Have a question about email marketing? Leave us a message at aweber.com/podcast.

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Forming personal connections is one of the welcome benefits of email marketing. But so frequently, we end up sending emails to subscribers with little to no interaction back. We revert to pushing out content that may yield high open rates, but maybe not much else. What if there was a way to get to know our subscribers better, a way to form a true unified community?

Well, there is. In this episode, we go beyond the inbox. Olivia Dello Buono, AWeber's Social Media Specialist and Community Manager, joins the show to explore how to find, build, and nurture your own communities.

Here are a few topics we discussed:

  • How and where to find 'your people'
  • The value of building a public or private community
  • The platforms available for marketers to build a community
  • The role of a great community manager
  • How to deal with trolls and trouble-makers
  • ... and much more!

Here are a few links that were mentioned on the show:

Have a question about email marketing? Leave us a message at aweber.com/podcast.

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On this episode of Ask Me About Email Marketing, we chat with writer, podcaster, speaker and brand strategist Nick Westergaard to get his take on the current landscape of digital marketing. Nick shares with us actionable insights on how to build a strategy, connect your digital dots, and get the most out of your limited time and resources.

Nick's latest book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, offers a fresh perspective on how to develop a multi-channel marketing strategy, whether you are a solopreneur, or on a large team at a big business.

In this episode, you'll learn:

  • The essence of scrappy digital marketing
  • How to do more with less
  • Why email marketing is very much still 'alive'
  • How businesses of all sizes could benefit from asking the right questions
  • Tips for repurposing content for email
  • The value of curated content
  • ... and much more!

Take a listen above and let me know your thoughts in the comments.

Here are a few links that were mentioned in the post:

Have a question about email marketing? Leave us a message at aweber.com/podcast.

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Like many marketers, I can get overwhelmed when it comes to producing high-quality content on a consistent basis. That's why I find the idea of repurposing content so appealing.

If you've been following our blog, you'll remember Monica's post on repurposing content. I was so inspired by the ideas she compiled, that I wanted to share them with you, our podcast listeners.

In this week's episode, I discuss the value of repurposing your content - and, more importantly, ways you can start doing it today.

In this episode, you'll learn:

  • How to find your most successful content
  • Why you should give new life to your high-performing content
  • Where and how to repurpose content
  • An illustrated example on how a single blog post can lead to a new project
  • ... and much more!

When you're a wearer of many hats within your business, creating compelling content often falls on the back burner. (And frankly, it can feel like a chore.) The next time you find yourself under pressure to get new content out the door, try repurposing something you already have. Take a listen above and let me know your thoughts in the comments. Here are a few links that were mentioned in the post:

Have a question about email marketing? Leave us a message at aweber.com/podcast.

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Over the past few months, we’ve been working feverishly to develop and release our third mobile app, Curate. (Curious about it? Listen to this podcast episode and then check out our announcement post from earlier today.)

Curate lets you to build an email newsletter using curated content. But what exactly is curated content?

In this episode, I host a roundtable with our content marketing expert Kristen Dunleavy, user experience guru Grace Stoeckle, and iOS development team lead, Andy Obusek all about, you guessed it, curated content.

At AWeber, we believe in the power of email to connect people in remarkable ways; to build strong relationships in the inbox– the kind of relationships that grow your business.

If you are struggling with what to write in your emails, or finding ways to provide added value to your subscribers, this episode is a perfect introduction into an effective strategy that you can add to your email marketing repertoire.

In this episode, you'll learn:

  • What is content curation?
  • Why curated newsletters are so effective?
  • What are some tips and tricks for creating engaging curated content?
  • What tools can help you find and publish curated content?
  • And much more...

This episode was recorded live on Blab.im. You can watch the recording here!.

Here are a few links referenced in the episode:

Have a question about email marketing? Leave us a message at aweber.com/podcast.

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We're back with another great episode of the Ask Me About Email Marketing podcast.

In this episode, part two of our series with email consultant Chris Lang, we continue to discuss Gmail deliverability trends.

Chris presents a unique 10-point list of ways to get your emails read in Gmail’s Primary inbox tab.

If you are just tuning in, check out last week's episode to learn more about Chris and his 10-point list.

As mentioned last week, being in the Promotions tab might be ideal for many marketers. Many subscribers use the Promotions tab to shop and make purchases, so being listed amongst big brands in a place where you can compete for someone’s buying attention might work for your business.

For others, you may be trying to form more of a one-to-one relationship with subscribers, and appearing in the Primary tab is more appropriate for your brand and content. In this episode, we’ll take a look at Chris' recommendations.

Here’s what you’ll learn in Part II:

  • The 8 remaining points on Chris' list of recommendations
  • The dangers of using code-heavy HTML templates
  • The effects of using too many links and images
  • The importance of white-listing instructions

Last week, I shared this quick word of caution: please don’t try to use these tips to manipulate Google. That’s called spam, and AWeber hates spam (like, we really despise it). We pride ourselves in our deliverability and commitment to making the internet a better place, and we want you to do the same. So I encourage you to use the tips Chris shares to help you understand why some of your messages may end up in Promotions or Primary, so that you can better read your data and optimize your campaigns. Remember the golden rule: Be transparent, and send valuable content that your subscribers want to read and engage with. And of course, email responsibly. :)

Here are a few links referenced in the episode:

Have a question about email marketing? Leave us a message at aweber.com/podcast.

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Email marketing is an effective way to automate and scale your service-based or local business. The basic principles of acquiring and nurturing leads, developing top-of-mind awareness, and automating customer interactions are relevant for all businesses, not just digital. In this podcast episode, we pick the brain of Matthew Rodela of Your Friendly Neighborhood Computer Guy. Matthew has built multiple computer repair, and consulting businesses, and also provides fantastic resources for anyone who is starting or maintaining their own computer business. He currently hosts the Computer Business Podcast. The tactics Matthew shares with his community are relevant for most service-based and local business, so whether you fix computers, walk dogs, plan weddings, chop down trees, or service mortgages, this episode is jam-packed with actionable insights. In this episode you'll learn:

  • How to use email marketing to nuture leads from your website
  • How to use email automation to build customer relationships
  • How to increase referrals and repeat business with top-of-mind marketing

Here are a few links referenced in the episode:

Have a question about email marketing? Leave us a message at aweber.com/podcast.

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