Amanda Milligan, the branded content manager at Fractl, answers your questions about content marketing and digital PR. Episodes air weekly and are jam-packed with actionable advice sure to help you optimize your marketing efforts.
In the second episode of Ask Amanda About Marketing, Amanda explains how you can use limited budget and time to get some crucial content marketing tasks rolling and set yourself up for success down the road when more resources are available.
Need a refresher on email marketing best practices, or are you looking for a boost in your current efforts? Digital marketing guru Wendy Maynard explains the importance of strategic email marketing, how to improve the quality of your list, and how to send emails that actually provide value to your audience.
If your idea isn't solid, you're setting yourself up for failure. It doesn't matter how wonderful your article is or how stunning your graphic -- or even how hard you try to pitch or promote it -- if the idea wasn't a good one, well, your content is probably screwed.
This week I run through key ideation process tips.