Elite Resumes has been providing successful executive resume writing and job search coaching since 1993. Martin Buckland, Principal of Elite Resumes, is one of North America’s leading authorities on highly effective executive resume writing, high impact cover letters, successful job-search strategies, executive coaching, personal branding, interview tutoring and social media career strategies.
summer season offers a much-needed respite from the monotony of day-to-day
business life. That is, if you allow it too.
of the biggest mistakes you can make during the summer, is not taking advantage
of the nice, warm weather. Neglecting to do so results in feelings of monotony
take advantage of the summer season to get outdoors and get some fresh air. By
doing so, you give yourself the gift of time to reenergize and increase your
productivity in the office.
reenergize this summer:
you have a lot of built up vacation time? Now is the time to use it. You can plan
a trip to a place you have been longing to visit for a long time or you can
plan a staycation enjoying new activities. The most important point is to take
your vacation time—even if it is only a few days—to focus on yourself, your
family, and your friends.
time allows you to mentally separate yourself from the office and focus your
energy on doing things for yourself. Taking this time is not only important to
your mental health but also imperative to your productivity when you return to
the office. After a vacation, you are ready to focus your energy on fulfilling
your position and effectively do so.
of Your Comfort Zone
the initiative over the summer to do things outside your comfort zone—whatever that may be. Have
you wanted to try a new sport or a new fitness class? Have you been wanting to learn something new? Pushing
yourself to try new things helps you recognize your potential and builds your
confidence. Thus, when you return to the office, you are ready to think of
creative solutions to issues that may arise and tackle projects that have
the time to organize your spaces. Get rid of stuff taking up space, and limit your surroundings
to the material things you need or use
on a regular basis. Clearing out your unneeded possessions helps you think
clearly and avoid being consumed by clutter. As a result, your mind is able to
focus attention on the tasks you must get done.
Set Time to Accomplish Your Goals
During the summer, set aside time to evaluate and accomplish your goals. Do you need to spice up your LinkedIn profile? Do you need to use LinkedIn to help a future job search? Do you need to build your network? Instead of saying, “I’m going to do x to achieve my goals,” actually plan time to do it and stick to it. Setting aside this time gives you the freedom to consider your future without feeling like you are constantly under pressure.
This is a
very open-ended question that cannot be totally summarized in a blog. However,
if you are seeking to advance your career within your own sector, transition to
another sector or function and want to learn new leadership and management skills,
then yes, this degree is made for you.
EMBA programs are designed for aspiring business leaders seeking to build on their skills, capitalize on networking and interacting with alumni to dramatically expand their connections. They are designed for mid to senior-level professionals who have a dozen or so years of experience in the workforce and who are seeking to catapult their career forward. Respective students should preferably have an undergraduate degree, but there are exceptions made during the admissions process, depending on the skill set and school.
curriculum varies from school to school, but all are designed to fit in with a
busy work schedule. Some are domestic in nature while most are international
and do require a substantial time commitment, and, without doubt, much dedication.
Most candidates complete course work during their evenings and weekends to
allow for continuance in employment. The key benefits to be learned during the
program are critical thinking, general management, communication and
problem-solving. Curriculum is built to expand on existing experience to
prepare for a leadership opportunity. It can also contribute to a huge uplift
in earning potential.
Some of my most recent eMBA clients who attended top-level programs which cost roughly $200,000 USD have generated an ROI in 32 months. Before you take this big step, a lot of dialogue must take place with your family, employer and friends. Do you have buy-in for this demanding program? If so, utilize the published rankings available yearly by QS and The Financial Times. Also, network with alumni as they are the ones who can either sell or close the door on the program. Regardless of the program you decide on, and there are many across the world, in my professional opinion, the value is immeasurable. Yes, an eMBA is definitely good for you!
An EMBA is renowned for providing the tools to rapidly advance a business leader’s career and can generate a swift ROI if marketed correctly. Why does an EMBA advance your career and what does an EMBA provide to enable career progression?
A Unique General Management
The prime goal of attaining the high profile, prestigious degree is to enhance the skill set and equip the graduate with the ability to seize new opportunities. The modules in all programs are created with this vision in mind. They provide the candidate with current business processes and systems needed to compete in today’s marketplace.
the “Big Picture”
Many of my recent EMBA graduate clients have noted that this degree has boosted their resources. Combined with their existing skills, it has strengthened their multi-disciplinary competencies and cross-cultural understanding required in today’s corporate business place. Lessons learned provide the big picture. A window through which to spring into management as a leader who is acutely aware of how to tackle multiple issues while uncovering opportunities for the employer down the road. The international programs provide their candidates with deep knowledge on how to make global business decisions.
A major skill required by applicants today is the
ability to lead and anticipate future needs in a global market. They must know
how to create organizational vision and be an influencer to enable teams to
transform the vision into reality. An EMBA helps candidates to create, innovate,
remove ambiguity and solve problems — all the traits required of a corporate
An EMBA Can Advance Your Career With A New Outlook
After interacting with thousands of EMBA graduates, I have seen how their outlook has been refreshed and refocused. The confidence in their ability to conquer tough business challenges across a global network is deepened by new perspectives learned during the degree. This degree serves as an impetus to strive for success, sharpen the competitive edge and evaluate business strategies in a new way.
Consistently, the message is that networking is so important
because it is about who you know that gets you the job. However, what happens
when you try to break into an industry in which you have little to no contacts?
The messaging that it is who you know that counts seems a
Instead, the critical component to landing new positions is
that people within your network know that you are looking for a new position in
a specific industry or role.
It is true that hiring managers look internally when filling
positions. However, when that does not generate leads, they look within three
degrees of separation to look for referrals.
Therefore, if you are looking to explore a new industry or
position, you must get onto the radar of those who may have influence and
knowledge of open positions.
Use these tips to get
on the radar of those who can help you break into a new industry:
is a valuable resource to help you advance your career and get the message
out there that you are exploring positions in new industries. Start researching
the industry via LinkedIn. Post and comment on articles related to your coveted
industry. Doing so will get you on the radar on those in your network who have
connections to that particular industry, and your relationship with them will
come to mind when they hear of openings.
You can also use LinkedIn to search your network for
connections to people within the industry in which you are looking. It is
likely that you have more connections than you believe. Once you find them, you
can contact them to let them know you are looking for a new position.
Expand Your Network
Breaking into a new industry is also a great time to expand
your network. Make new authentic connections with people within the industry
you are seeking to find a position. Get to know these new connections and
communicate your experience, expertise, goals, and the value you bring to the
industry. While you expand your network, you may want to consider networking
with executive recruiters who have inside knowledge and can help you manage
executive job seekers overlook the help a recruiter can provide throughout a
job search, and it can often be difficult to know which recruiters you can
trust. During a lengthy job search, you want to maximize your job search potential, and the wrong
recruiters definitely will not help you land a desired position. Therefore, it
is important to determine if you should invest time building a relationship
with a particular recruiter.
Is the Recruiter Worth Your Time?
maximize the time invested in your job search, you want to ensure the recruiter
you interact with will truly be beneficial. There are a few fairly simple ways
to determine right out of the gate if a recruiter will invest his or her time
finding the right placements for you.
Do they answer the phone
and respond to your emails? Communication is a critical component of working with
a recruiter. If you are constantly playing phone tag or having to wait multiple
days before getting a response via email, you are wasting valuable time that
could hurt your chances of landing the position that will further your career.
Are they experts in your industry? For a successful job search, the recruiter you work with must be knowledgeable in your field or industry. They need to have the right contacts, an understanding of your skills and expertise, and know how to determine the best placement for you. If they lack this expertise, it, again, may lead to time lost in your job search.
Do they keep your
interests and qualifications in mind? Your recruiter needs to focus on
finding the best job opportunities that align with your career interests and
qualifications. If the recruiter presents you for jobs you are over- or under-qualified for or are not interested in, it causes you to burn
up energy and time focusing on jobs that
will not help further your career.
Instead, a recruiter should view himself or herself as your partner in the job
search working diligently to find jobs that are right for you.
Will they help you
prepare for an interview and give you feedback afterwards? Recruiters often have
relationships with hiring managers and, therefore, have the opportunity to
share the insight they gained about what
the company or organization is looking for in a candidate. They can use this
knowledge to help you successfully prepare for your interview. Additionally, if
a recruiter’s candidate is not chosen they can ask hiring managers for
feedback. You can use this information to improve your interview skills.
Yes, recruiters can
help leverage your job search; but remember, the bottom line is recruiters work
for the employer with the job opening. Never pay a recruiter to find you a job
and always remain in touch with a recruiter as your career progresses.
Even after 25+ years as a resume writer and coach I still find things that make me chuckle. . .and sometimes cringe. Each day, I provide free resume critiques — some good, some bad, some memorable, some not so memorable. The ones I remember well are the ones where there are notable errors which can eliminate a person’s candidacy instantly. Not just once, but many times, I have reviewed resumes where I am puzzled how people cannot articulate such a simple thing as their name. Now I am acutely aware that culture has a huge part to play in this story I am about to unfold, but let’s use the name Raj Kuppoor as an example.
On the resume, the name reads Raj Kuppoor. But when I search on LinkedIn, which is the standard process used by career decision makers including HR professionals and executive recruiters, I cannot locate this person. How come? Well, he has altered his name on LinkedIn to R. Kuppoor. After a phone call to confirm his name, and upon further research, I discover a third name that appears on his LinkedIn URL address. This time it is Rohit Raj Kuppoor. What goes through my mind if I was hiring this person? He cannot understand the protocol that goes into searches and the rationale for keeping the name consistent throughout. After a conversation with Raj, or was it Rohit, he became aware of the error and the confusion it could cause. So now, all is well.
What is the message here? Ensure that your name is the same across all your marketing and sales collateral and online profiles. This should include your resume, cover letter, business cards, biography, LinkedIn, Facebook and Twitter profiles, and your personal website. Don’t lose out on an opportunity just because you make a simple mistake.
There are numerous things to avoid when creating your LinkedIn profile. We all judge people based on that split-second first impression. And LinkedIn, as a marketing tool for your career management, is no exception. Before we get into mistakes, if you don’t have a LinkedIn profile, that is the biggest career management mistake you have ever made. It is part of your marketing and sales tools and your professional persona on the internet. Below are some of my recommendations on how to eliminate mistakes and negativity in your LinkedIn profile.
1. Typos and Grammatical Errors
Yes, I have seen people misspell their names. Instantly, what does that tell you about their attention to detail or the emphasis they apply to this valuable platform? When you prepare a LinkedIn profile, always have it proofed by someone for errors as one mistake can raise a red flag.
2. Lacklustre Headline
We read from top to bottom. If you don’t have an enticing and resonating headline below your name and profile photo, you have lost out on a golden opportunity to shine with both the reader and the search engines. Your headline should include key words and articulate your promise of value or service offering. Be succinct. Be powerful. Be impactful!
3. Unprofessional Profile Picture
We have all seen pictures relating to your non-business activities, having fun with your family and friends, holding up a beer glass or a fishing trophy, or dressed in a skimpy t-shirt. How does that impress a hiring manager? Make sure you have a professional photograph with a neutral background, a smile, and wearing appropriate attire where you can be easily recognized.
4. Vacant Summary
This section allows you to eloquently portray your business activities and performance, relaying a powerful message to the reader. Speak to the audience and entice them to click the “See More” link to learn more about you. This section should highlight your past experiences, describing your position and the company, with an emphasis on your success stories. Include metrics where possible, which sell to decision makers.
5. Zero Recommendations
How other perceive you is proof of how good you are in your career. One of the screening processes used by hiring professionals is to review your recommendations. If you fail to have recommendations, you could fail as a candidate. We buy products based on referrals. Why shouldn’t we buy you based on recommendations? Secure true and detailed recommendations from both current and past employers, colleagues, classmates and industry peers. Aim to acquire five recommendations per job.
6. Failure to Customize Your LinkedIn URL
When you signed up for LinkedIn, you were allocated a default URL which either has numbers, letters, or a combination of both, behind your name. If you have not customized your LinkedIn URL to your specific name, that tells me you are sloppy in administering your profile. The benefits of spending two minutes to customize your LinkedIn URL are vast and include an instant 400% increase in the Google algorithm visits to your profile. A personal URL makes you look far more professional and eases the way for people to find you.
7. No Cover Image
If your photo or the graphic behind your personal profile picture is blank, you are again failing to build your brand and your awareness and failing to entice a read of your profile. A graphic or picture in this top section, which is valuable real estate, can rapidly capture a reader’s attention and can swiftly provide the reader with more information about you, depending on the picture portrayed.
8. Not Replying to Messages
The messaging system in the LinkedIn platform is there for a purpose — for you to engage in conversation with persons you want to communicate with. Not replying to messages or taking too long to reply can damage the impact you create. Attempt to reply to messages as soon as possible and if unable to answer in full, send a short message to state that a longer message will be forthcoming.
9. No Listed Skills
Your LinkedIn profile is a venue for executive recruiters and HR professionals to source talent. The Skills section in your profile serves as an internal search engine to enable people to find you. Zero key words will bring zero interest in you. Fill this section with as many buzz words as you can think of, up to a maximum of 100, that someone might use to discover you.
10. Not Following Companies
We all have ideal companies where we would like to be employed. Failure to follow these companies via LinkedIn will reduce your knowledge of what is happening within these entities or institutions. Don’t just follow your past and current employers. Follow your next employer!
11. Zero Groups
LinkedIn has an abundance, possibly millions,
of groups you can join. These groups are customized to particular interests,
skills, functions and geographic areas, allowing you a platform to engage in
conversation with people who have the same interests as you. Not joining groups
highlights to me your inability to manage and advance your career.
In summary, one mistake in completing a full
profile could eliminate you from a potential opportunity. Use LinkedIn as a
multi-media platform to sell your attributes, assets, skills and service
offerings, and relay a powerful message.
Managing your career is just as important as managing your finances. In fact, if you manage your career, you can earn more money to give to your financial advisor prior to tax time. Does that sound enticing?
Career management planning is an approach you should embrace 24/7/365. It should not be ignored when you are at work full-time in a permanent job. In fact, no job today is permanent. It is temporary until your employer decides you are no longer required. So, what can you do to manage your career when gainfully employed and when in career transition? Here are just a few tips to help you boost your personal brand and confidence, and position you as a viable candidate across your industry and area of expertise.
#1 Have an up-to-date resume that serves the needs of the ATS scanning applications so prevalent in recruiting today.
It should reflect exactly who you are, what you do, and the value you will bring, supported with real success stories. These should be checkered with positive metrics that talk about raising money, increasing productivity, eliminating headcount, reducing costs and much more.
#2 Keep your LinkedIn profile full of valuable information that will attract attention from career decision makers and optimize your Google ranking.
A vacant LinkedIn profile will do little to enhance your career. It is page-less and allows you, within the limits of the LinkedIn characters, to relay a compelling story about your career and soft and hard skills. It also allows you to post media in the form of presentations, videos, publications, and posts. Two valuable tips are to customize your LinkedIn URL by eliminating the numbers and letters after your name, and have a current, professional profile picture. Just these two tips will raise the Google algorithms visiting your LinkedIn profile by a massive 1,800%.
This is the key to continued success. The more people who know about you, the more potential leads you have. Nothing can surpass in-person networking, interacting with people both in your job function and your industry, but also far beyond. Support in-person networking with online networking using the social media platforms to market yourself as an authority and provide information about your attributes and career.
Career Management Planning Is Your Responsibility
In summary, never halt career management planning just because you believe your job is secure and nothing can take it away. That is a false and risky mindset to have today when career transition can occur at any time.
Managing your career is just as important as managing your finances. In fact, if you manage your career, you can earn more money to give to your financial advisor prior to tax time. Does that sound enticing?
Career management is an approach you should
embrace 24/7/365. It should not be ignored when you are at work full-time in a
permanent job. In fact, no job today is permanent. It is temporary until your
employer decides you are no longer required. So, what can you do to manage your
career when gainfully employed and when in career transition? Here are just a
few tips to help you boost your personal brand and confidence, and position you
as a viable candidate across your industry and area of expertise.
#1 Have an up-to-date resume that serves the needs of the ATS scanning applications so prevalent in recruiting today. It should reflect exactly who you are, what you do, and the value you will bring, supported with real success stories. These should be checkered with positive metrics that talk about raising money, increasing productivity, eliminating headcount, reducing costs and much more.
#2 Keep your LinkedIn profile full of valuable information that will attract attention from career decision makers and optimize your Google ranking. A vacant LinkedIn profile will do little to enhance your career. It is page-less and allows you, within the limits of the LinkedIn characters, to relay a compelling story about your career and soft and hard skills. It also allows you to post media in the form of presentations, videos, publications, and posts. Two valuable tips are to customize your LinkedIn URL by eliminating the numbers and letters after your name, and have a current, professional profile picture. Just these two tips will raise the Google algorithms visiting your LinkedIn profile by a massive 1,800%.
#3 Network. This is the key to continued success. The more people who know about you, the more potential leads you have. Nothing can surpass in-person networking, interacting with people both in your job function and your industry, but also far beyond. Support in-person networking with online networking using the social media platforms to market yourself as an authority and provide information about your attributes and career.
In summary, never halt career management
just because you believe your job is secure and nothing can take it away. That
is a false and risky mindset to have today when career transition can occur at
We are in a networked society where interaction, both online and in-person, can bring huge value to your career and your personal life. In the last few years a great platform to network in-person has evolved. It has been used on many occasions by executive recruiters and hiring managers to source talent. Meetup.com is a vast platform where hundreds of thousands of networking opportunities are highlighted based on geographic regions and cities, interests, functions and skills.
There are Meetup hosted group events to fit in with everyone’s schedule. Most Meetup groups accept members even if they cannot attend regularly. Meetup, if used sensibly, can be a relevant and major contributor to your job search strategy. It’s free to join Meetup. Complete your profile which allows other Meetup members to understand your attributes, skill sets and what you are seeking. This also provides another opportunity for Google algorithms to pass over your profile and heighten your exposure on the web. It is very important to keep this profile as professional as your LinkedIn presence. It provides an opportunity for you to include relevant buzzwords that relate to your function and sector and also a place to upload a profile picture.
Research Groups Before Joining
Meetup is divided into categories where you can assess which ones are most pertinent to your career goals and functions. Do your research on the groups before joining as you are generally asked to complete a short summary before being accepted into a group. This helps the organizer and group members to get to know you and understand your goals.
Network at Meetup Events
Network at the Meetup events just as you would when attending other networking events. Don’t immediately give out a sales pitch to everyone you meet; use it as an opportunity to build your network. Give before you get. Follow up with key contacts after the Meetup event. These events often seek speakers. Taking advantage of these opportunities enhances your speaking experience and provides you with a platform and audience to increase your visibility with potential key decision makers. It can be valuable exposure for you.
Finally, if you don’t see a Meetup group that appeals to you, organize your own group or share the responsibilities with others to lighten the load of group management. Meetup is a unique opportunity to advance your executive job search plan. Happy networking!