American Golfer launched in July 2008 as a site dedicated to providing valuable information for the traveling golfer. Shortly thereafter, American Golfer took the next step by sharing new product information from the many equipment companies across the industry. Taking that one step further, the staff at American Golfer – comprised of golf/travel writers and club professionals – now..
(RESTON, VA) – Billy Casper Golf (BCG) – the highly respected and innovative manager of golf courses, country clubs and resorts – has been selected to provide marketing and operations consultation to The Windham Club in Windham, Conn.
The main focus is on marketing strategy, planning and overall revenue management with support in social media, graphic design, website promotion, data analytics, surveys and campaigns. Secondary counsel is on staffing and training toward enhanced member and guest experiences and making The Windham Club a “must play” in Windham County.
The Windham Club represents BCG’s fifth golf course in Connecticut. Others include the Pete Dye-designed Wintonbury Hills Golf Club (Bloomfield, CT) that annually ranks No. 1 in Golfweek’s state rankings, and the 36-hole Lyman Orchards (Middlefield, CT) with acclaimed layouts by Robert Trent Jones, Sr. and Gary Player.
“Billy Casper Golf’s hands-on and sophisticated marketing ways are exactly what we need,” says Bob Cusumano, Owner of The Windham Club. “Its data-driven approach is poised to prompt acquisition of new members and guests, and support even better player retention.”
Approximately 30 miles east of Hartford, The Windham Club features an 18-hole golf course, clubhouse, driving range and short-game practice area. Opened in 1922, it was an exclusive, private haven for more than 80 years before recently accepting limited public play. In 2014, new ownership invested in a multi-million dollar renovation to update the classic course design.
The new parkland-style, championship layout winds through stands of old growth pine and deciduous forest, and rewards precision as well as length off the tee. There are no forced carries and all but the shortest holes are built to gracefully receive good shots. The course plays fast and firm, is void of target golf given fairways roll with the natural lay of the land, and greens typically roll true at a speed around 10.
Windham’s grill and event spaces with indoor and outdoor seating are popular among individuals as well as tournament and outing golfers for its creative pub fare.
“The Windham Club product has dramatically improved the past few years,” says Peter Hill, CEO of BCG. “It’s our job to give the club the tools to raise awareness and drive member and golfer usage which contribute to its fiscal well-being.”
Eleven past champions scheduled to compete at The Broadmoor in Colorado Springs, June 28-July 1
(LIBERTY CORNER, N.J.) – The United States Golf Association (USGA) announced that it has accepted 2,738 entries for the 39th U.S. Senior Open Championship, scheduled for June 28-July 1, 2018 at The Broadmoor (East Course) in Colorado Springs, Colo. Eleven past champions are among the 75 players who are currently fully exempt into the championship.
“The U.S. Senior Open is considered senior golf’s most coveted championship and there is once again great interest in competing for the Francis D. Ouimet Memorial Trophy,” said Stuart Francis, USGA Championship Committee chairman. “As The Broadmoor celebrates its centennial, the East Course will provide an ultimate test for the players and an outstanding venue for fans to witness the game’s greats.”
The U.S. Senior Open is open to professional golfers, and amateurs with a Handicap Index® not exceeding 3.4 who are 50 years of age at the start of championship play.
Sectional qualifying will be played over 18 holes at 34 sites across the United States between May 21 and June 11. There are qualifying sites in 26 states, including five in California, three in Florida and two in Pennsylvania and Texas. In addition, places in the 156-player field are reserved for eligible winners of official PGA Tour and PGA Tour Champions events in the weeks remaining before the 2018 U.S. Senior Open.
The USGA accepted entries from golfers in 48 states, including 106 from Colorado, and the District of Columbia, as well as 27 foreign countries. The record for entries was established in 2002, when 3,101 golfers applied to play.
Kenny Perry, the 2013 and 2017 champion, and 10 other Senior Open champions are fully exempt from having to qualify for the championship. They are: Olin Browne (2011), Brad Bryant (2007), Roger Chapman (2012), Fred Funk (2009), Hale Irwin (1998, 2000), Peter Jacobsen (2004), Bernhard Langer (2010), Jeff Maggert (2015), Colin Montgomerie (2014), and Gene Sauers (2016).
There are six U.S. Open champions among the 75 exempt players. They are: three-time champion Irwin (1974, 1979, 1990), two-time champion Lee Janzen (1993, 1998), Steve Jones (1996), Tom Kite (1992), Corey Pavin (1995) and Tom Watson (1982). There are also eight U.S. Open runners-up entered. They are: Miguel Angel Jimenez (2000), Tom Lehman (1996), Davis Love III (1996), Rocco Mediate (2008), Montgomerie (1994, 1997, 2006), Loren Roberts (1994), Jeff Sluman (1992) and Watson (1983, 1987).
This will be the third U.S. Senior Open in Colorado and the second at The Broadmoor. Eduardo Romero won at The Broadmoor in 2008, defeating Funk by four strokes. Romero became the second Argentinean to win the Senior Open, joining 1980 champion Roberto De Vicenzo. In 1993, Jack Nicklaus won by one stroke over Tom Weiskopf at Cherry Hills Country Club, in Cherry Hills Village, Colo.
The Broadmoor is hosting its eighth USGA championship. Two of the greatest players in golf history have earned titles at the acclaimed resort. Nicklaus won the first of his two U.S. Amateurs in 1959 while Annika Sorenstam captured the first of her three U.S. Women’s Opens in 1995. The Broadmoor also hosted the 1967 U.S. Amateur (won by Robert B. Dickson), 1982 U.S. Women’s Amateur (won by Juli Inkster), 2011 U.S. Women’s Open (won by So Yeon Ryu) and the 1962 Curtis Cup Match.
For the eighth consecutive year, only online entries were accepted, beginning on March 7. Wesley Pacheco, a 52-year-old amateur from Jacksonville, Fla., submitted his entry 2 minutes and 37 seconds before the deadline of 5 p.m. EDT on May 16. Gary Albrecht, a 61-year-old amateur from Denver, Colo., was the first entrant.
More information about the U.S. Senior Open before, during and after the 2018 championship at The Broadmoor can be found at www.usga.org.
Buy a Pair of New Balance Golf Shoes and Receive a Free Pair of New Balance Sandals
(Boston, Mass.) - Just in time for Father's Day, New Balance Golf is offering a gift with purchase promotion through the end of June. Golfers who purchase a pair of New Balance golf shoes will receive a free pair of New Balance slide sandals. The promotion runs through June 30, 2018.
The New Balance promotion is available with the purchase of any pair of New Balance golf shoes including its recently introduced Minimus Tour and Minimus SL. The New Balance slide sandals are an excellent after golf sandal. They feature an ultra-soft footbed and lightweight, durable outsole. New Balance slide sandals are available for both men and women with a retail value of $30.00.
The New Balance gift with purchase promotion will be available at all participating golf shops, golf specialty stores and internet retailers through June 30, 2018. At the time of purchase, customers will receive a redemption coupon to submit for a pair of New Balance slide sandals.
(WOODLAND HILLS, CA) - GOTT Entertainment, creators and producers of the largest independent golf, travel & lifestyle radio network announced the sponsorship support of REKS eyewear for their 13th annual Celebrity Invitational Golf Tournament that benefits FOLDS OF HONOR, October 29, at WOODLAND HILLS CC. All players will receive a new pair of REKS sunglasses.
“To find an eyewear company that delivers superb style, with an unbreakable frame, at a fraction of the going rate is what we have been looking for to get behind for our listeners and supporters,” stated Adam Gottfried, co-host and co-founder of GOTT Entertainment. “Consumers have long paid artificially high prices for quality eyewear. REKS eyewear’s polarized lenses bring together innovative frame technology and superior lens manufacturing to offer best-in-class optics at popular prices. We are thrilled to have them as a valued supporter.”
“We’re excited to partner with Al and Adam on the Celebrity Invitational golf tournament this year and support the wonderful efforts of Folds of Honor” said George Granoff, president of REKS. “To make our high-quality sunglasses at affordable prices, we bent a few rules, turned accepted ideas about eyewear upside down, and embraced innovation as engine of change. Because we believe that top-quality fun should be easy: easy on the wallet, easy on the eyes, easy on the care.”
REKS sunglasses are available in six iconic frame styles with three lens options offered in a multitude of stylish colors including classic and mirror finishes. The frame styles all include REKS SOFT TOUCH rubberized finish that provides an extra measure of comfort.
REKS now offers HD digital prescription lenses providing a 30% wider field of view and a 20% increase in clarity over traditional lens manufacturing techniques. “We paid close attention to customer feedback over the past two years and the most frequent request we received was whether we could provide prescription lenses in our unbreakable frames,” added Granoff. “Our team has met this challenge and now offers prescription lenses featuring the industry’s best technology at excellent prices, true to REKS tradition of packing a punch with style, comfort, quality and value.”
Visit REKS.com to learn more. For more information on LIVIN THE GOOD LIFE on the Tee It Up Radio Network, visit www.LTGLshow.com.
(NORTHBROOK, Illinois) – KemperSports has unveiled the next generation of TrueService, its proprietary, self-developed customer service training program. The latest iteration of the program includes on-demand, online learning – a feature that enables all new KemperSports staffers to be introduced to the company’s customer service training on day one of employment so they can immediately begin to deliver exceptional customer service and understand the service culture that has led KemperSports for 40 years. Since its launch in 2012, TrueService has helped KemperSports achieve and maintain a consistency of customer service that ranks among the highest measured guest satisfaction scores in the hospitality industry.
“Happy, loyal customers are at the center of everything we do,” Gary Binder, executive vice president, KemperSports said. “TrueService is how we spread a consistent, high level of customer service training to every nook and cranny of the company – from Benton Harbor, Michigan, to Streamsong, Florida. We want staffers to embody its philosophies from day one and the upgraded program will help us do just that.”
KemperSports staffers initiate their TrueService training with a new on-demand, online course that introduces the basic program tenets in their choice of language. From there, they participate in a series of in-person, facilitator led classroom modules that bring together staffers from different departments for interactive sessions that challenge them to work through common customer service scenarios and give them tools and best practices to deliver genuine, helpful and friendly service to their guests.
“You can see TrueService at work across our property every day in the little things like a staff member greeting a customer by name or asking them about their day,” said Derek White, general manager of Desert Willow Golf Resort. “The program is powerful and it’s easy for the staff to embrace because its themes – like being genuine, helpful and friendly – are simple but memorable.”
Thanks to TrueService training, in 2018 eight KemperSports properties received the National Golf Foundation’s coveted Loyalty Awards, which are given to the facilities with the highest customer satisfaction index scores based on surveys fielded through NGF's Golfer Survey Program. The company’s annual average Net Promoter Score across its facilities also routinely ranks above that of comparable industries. But the program’s impact can be seen in other ways as well.
“Everyone from the staff at our property to the executives in KemperSports’ home office has a welcoming, can-do attitude that has really turned Deerpath Golf Course into a gathering place for the community, said Sally Swarthout, director of Parks, Recreation, and Forestry in Lake Forest, Illinois. “I can’t say enough about the level of customer service the KemperSports team delivers – it’s outstanding.”
Since its launch in 2012, every KemperSports staffer at its managed and owned properties, in its regional offices and at its corporate headquarters has participated in TrueService training upon joining the company.
(ORLANDO, Fla.) – Making golf more easily accessible to those that play the game, GolfNow today announced a multiyear partnership with tee-time booking platform GolfBook, allowing continued integration into the suite of GolfNow technology products and industry-leading marketplace of tee times.
GolfNow is building partnerships across a global industry to strengthen technology offerings to better serve golfers and golf courses, ultimately, making golf more easily accessible to those that play the game and the millions interested in taking up the sport. This partnership with GolfBook is one of several similar partnerships GolfNow is announcing this week.
“As a progressive company, GolfNow always is looking for new and innovative ways to make it easier for golfers to play more often and help grow the game – which is what GolfNow is all about,” said Will McIntosh, executive vice president, Strategy, Golf Channel. “This partnership with GolfBook will assist us in that mission, as well as provide more visibility for the thousands of tee times our golf course partners offer every day.”
GolfBook will continue to have direct-integration access to the full line of GolfNow software packages, including GolfNow Connect, GolfNow Reservations, Open Course, as well as its newest cloud-based G1 technology, which can combine all software and operating systems utilized by a golf course facility into one platform. The partnership also allows GolfBook to sell all GolfNow golf course partners’ tee times by integrating the GolfNow marketplace into GolfBook’s web, mobile-web, and mobile-app technologies.
“We are thrilled to further our relationship with GolfNow and their full suite of tools,” said Gene Pizzolato, president and CEO of GolfBook. “GolfNow has been a great partner of ours in the past, and that relationship continues today and into the future. Selling the GolfNow marketplace tee times within the GolfBook platform is a natural progression for GolfBook as we help golfers activate their game with the support of CBS Sports Digital and provide the greatest golf-course tee times choices.”
More than 8,000 golf courses around the world have chosen GolfNow as their preferred partner. They are able to benefit from GolfNow’s leading technology, support and marketing services – which have facilitated more than 32 million rounds of golf over the last two years – to increase operating efficiency and allow more staff time to dedicate to customer service.
Coinciding with the growing trend of tee times being booked via online sources and mobile apps, recent studies by the National Golf Foundation reveal the number of people interested in taking up golf has nearly doubled over the past five years. The NGF also has reported that GolfNow users tend to play golf more often and play a variety of new courses each year as a result of using GolfNow.
First-of-its-Kind Interactive Timeline Includes Historic Videos, Photos and Statistics
(LIBERTY CORNER, N.J.) - Building on a track record of innovative “firsts” in the digital presentation of its most renowned championship golf property, the USGA, in association with Rolex, has launched the U.S. Open History Experience, a fully immersive timeline that brings 117 years of U.S. Open Championships to life on usopen.com.
The timeline allows fans to engage digitally with one of the sports world’s most storied championships while celebrating the U.S. Open’s legendary champions, signature moments and iconic venues. Unlike any other digital property in sports, the experience features a user-driven journey through time by immersing fans in carefully curated videos, photos, articles, championship scoring and player statistics.
To create the U.S. Open History Experience, USGA researchers tapped the archives of the USGA Golf Museum, including publications, periodicals, magazines, daily newspapers and personal correspondence from as far back as the first championship in 1895. The result is a one-of-a-kind digital timeline that will be of interest to golf fans, sports fans and researchers alike.
“Whether it is Ben Hogan’s 1-iron at Merion in 1950 or Tiger Woods’ putt at Torrey Pines in 2008, the U.S. Open has supplied many of golf’s signature moments,” said Navin Singh, USGA head of Global Content and Media Distribution. “We are excited to launch this immersive history experience in a year when we return to one of our founding clubs, Shinnecock Hills – the only club that has hosted this championship in three different centuries. Fans will have a place to not only relive the four previous championships at Shinnecock but immerse themselves in all 117 years of golf’s ultimate test.”
Users can relive moments that are not only significant to the game but also hold personal and sentimental meaning. From Jack Nicklaus’ 1-iron on the 17th hole at Pebble Beach in 1972 to Payne Stewart’s putt to seal victory at Pinehurst in 1999 to Corey Pavin’s 4-wood approach on the final hole that clinched his win in 1995 at Shinnecock, the U.S. Open History Experience offers the opportunity to reflect on the past while anticipating the drama of future championships. Celebrating the U.S. Open’s return to Shinnecock Hills, the USGA produced new content for the experience, including reflections by the three living champions from Shinnecock Hills: Raymond Floyd (1986), Pavin and Retief Goosen (2004).
With archival video content dating to Ted Ray’s victory in 1920, fans can explore and navigate in a variety of ways to access highlights from U.S. Open history, featuring legendary champions, iconic venues and signature moments from the championship.
Golf enthusiasts will also be able to view full-field hole-by-hole scoring data from more than 60 U.S. Opens, going all the way back to the 1897 championship. Hole-by-hole scores are available for all 117 U.S. Open champions. Optimized across all devices, the timeline will also feature detailed player statistics, including driving distance, putting and greens in regulation, from select U.S. Opens as far back as 1940.
The mobile responsive timeline also integrates multiple social sharing functions that allow fans to post directly to Facebook, Twitter and Instagram. To learn more, visit usga.org.
(WESTHAMPTON BEACH, New York) – The Academy of Golf Art (www.academyofgolfart.org) exhibition, The Academy of Golf Art: Artists of the Game, on view at the Morris Museum of Art, in Augusta, Georgia, has concluded. The successful exhibition, in honor of the Academy’s 15th anniversary, took place Feb. 24–May 13, including Masters week, and was seen by many golf-loving attendees as well as numerous viewers to whom golf art was a new discovery. The exhibition coincided with the 25th annual Morris Museum Gala.
“The Academy of Golf Art is very proud of its three-month exhibit at the Morris Museum of Art,” said George Lawrence, president of the Academy. “It truly was a pleasure working with the museum’s staff, who were uniformly professional and friendly.”
Featuring the Academy’s member artists only, The Academy of Golf Art: Artists of the Game was the Academy’s first-ever comprehensive exhibition, with every member artist represented. Works displayed included sculpture; paintings in oil, pastel, watercolor and casein; and photography.
The exhibition’s opening reception, on March 8, featured Dr. Robert Jones IV, grandson of legendary golfer Bobby Jones. His presentation included stories about the founding of Augusta National Golf Club and the Masters Tournament, as well as anecdotes about his father, grandfather and longtime Augusta National Chairman Clifford Roberts. A number of Academy member artists and staff were present at the well-attended reception.
Works on display at the exhibition were by member artists Richard Chorley – Hertfordshire, England; David Coolidge – Naples, Fla.; Glenn Davis – Hurst, Texas; Leslie B. DeMille (deceased, 2017); Dom Furore – Traverse City, Mich.; Linda Hartough – Okatie, S.C.; George T. Lawrence Jr. – Westhampton Beach, N.Y.; Brad Pearson – Holdrege, Neb.; and Noble A. Powell III – Port Hueneme, Calif.
“It was a great pleasure for all of us here at the Morris Museum of Art to present The Academy of Golf Art: Artists of the Game,” said Kevin Grogan, director and curator of the Morris Museum of Art. “Not surprisingly in this golf-crazed community, the exhibition attracted record numbers of visitors, and everyone who saw it seems to have been completely taken with the work of the talented members of the Academy.
“We look forward to sustaining a close working relationship with the Academy of Golf Art in the future.”
(RELEASE) - East Lothian’s stand at VisitScotland EXPO 2018 had two very special visitors – the Aberdeen Standard Investments Scottish Open trophy and Malcolm Roughead OBE, Chief Executive of VisitScotland.
While Malcolm lifted the trophy for a photocall, we’ll need to wait until Sunday, 15th July to find out which golfing star lifts the trophy for real at the conclusion of the Aberdeen Standard Investments Scottish Open, which returns to Gullane Golf Club from July 11-15th.
The ASI Scottish Open is the jewel in the crown of a string of events happening on Scotland’s Golf Coast between July and October this year – making 2018 the ideal time for golfers and golf fans to come and see what this ultimate, ‘must-play’ golfing destination has to offer.
Gullane first hosted the Scottish Open in 2015 when Rickie Fowler lifted the trophy. A stellar field of some of the world’s best golfers are set to return this year to vie for the coveted title at this unmissable Rolex Series event – well known as a warm-up event for The Open, which takes place at Carnoustie the following week.
As well as the opportunity to watch some of the best golfers in action, Gullane will offer visitors an entertainment-packed village boasting activities for all the family including music, children’s events and food and drink outlets showcasing the very best of East Lothian’s world-class local produce. In all, a special experience awaits in this dramatic coastal location.
Gullane then hosts the Aberdeen Standard Investments Ladies Scottish Open for the first time from 26-29 July. As one of the flagship events on both the LPGA and Ladies European Tour, the 2017 edition hosted some of the best talent from around the world including three of the world’s top five and eight of the world’s top fifteen players. With more of the world’s best coming to Scotland this summer, why not come and see who will ‘Rule the Links’ at Gullane Golf Club this year?
Craigielaw Golf Club is the next venue to host some of the legends of the sport when it plays host to the Scottish Senior Open, newly re-branded the Staysure Tour, from September 14-16.
Later in the year, and stepping back in time, The World Hickory Open returns to Scotland’s Golf Coast for the 14th consecutive time, taking place from 21-26 October at Luffness New, Kilspindie and, for the first time, Longniddry. The tournament has captured the imagination of players and spectators in previous years with many people turning up, and playing, in vintage costumes to match the historic hickory clubs. It’s a chance for spectators to really get a flavour of how the game used to be played – even dating back to the time when Mary, Queen of Scots was rumoured to have played at Musselburgh Links. Where, incidentally, golfers can still hire a set of hickory clubs to this day to try out ‘vintage’ golf for themselves!
Councillor John McMillan, Provost of East Lothian and Cabinet Spokesperson for Economic Development & Tourism, said: “This is a fantastic opportunity to showcase Scotland’s Golf Coast to a global audience, promoting our truly great golf courses and wonderful hospitality to the golfing community. The stunning setting of Gullane will be particularly on show for the ASI Scottish Open – and what a show it will provide, with its challenging course and stunning scenery. I hope to welcome visitors from all over the world to East Lothian for our absolute feast of golf this summer and autumn. – and I hope to be welcoming them back for years to come!” More information: www.golfeastlothian.com
(SOUTHERN PINES, N.C.) - Eaton announced that its Golf Pride Grips Division was the overwhelming choice in swing and putter grips used at the 2018 Players Championship, with 116 players trusting the brand without any paid endorsements.
In fact, 8 of the top 10 finishers used Golf Pride, including THE PLAYERS Champion who relied upon the brand’s Tour Velvet, a model synonymous with major wins. The tournament also resulted in a new #1 player in the Official World Golf Rankings. The new top-ranked player also trusts his game to Golf Pride, making it 26 consecutive players ranked #1 that choose the #1 Grip in Golf. Additionally, Golf Pride’s new, breakthrough ALIGN Technology was used on as many players’ irons as any competitive model, further validating the innovation the company continuously brings to market.
“We take great pride in seeing that the best players in the world trust Golf Pride in their hands week-in and week-out,” said Brandon Sowell, global director of sales and marketing for Golf Pride. “Our brand has had quite a run at THE PLAYERS over the last decade with 9 out of 10 champions trusting our grips in their marches to victory. When you consider that we don’t pay any endorsement fees to players to use our grips that record is an unbelievable validation of our innovation and quality.”
Eaton’s Golf Pride Grips Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on six continents. The division’s Golf Pride brand is recognized globally as the number one choice in grips among TOUR and recreational players, competitive amateur golfers, club manufacturers and club repairmen. For more information, visit www.golfpride.com.
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