The Adventures in Branding podcast is brought to you by Melanie Spring of Branded Confidence to inspire you to find your brand magic. From business brand to personal brand, these Clusters of Awesomeness will talk you through about the good, the bad, and the ugly of being a human. Get ready to make the impact you were born to rock.
Marc Gutman and I met at his Happy House - an old coal shack renovated into his office space - outside of Boulder, Colorado. It was the perfect location since this week we’re talking all about finding your happy place. Marc is an amazing storyteller who I’ve known from Maverick, Entrepreneurs’ Organization and weirdly overlapping social circles. We could talk for hours - but here’s an hour we recorded on the podcast just for you.
Marc grew up in Detroit, Michigan before hopping into his car after college and driving to Hollywood where he began his storytelling career. He’s the founder of Wild Story, a brand story messaging consultancy. Marc found his happy place in between being a master storyteller and a strategist working with outdoor brands.
or week 5, we’re finally jumping into Module 2: Delivering your talk.
DELIVER YOUR TALK: Memorizing
THIS EPISODE SIMPLIFIED: Once your talk is written out, you can break it down into easy-to-remember steps that will make sure you never forget where you are - even if you go off on a tangent. Let’s jump into Chapter 5: Memorizing (without memorizing). One of the scariest thing about being a public speaker comes after you’ve brainstormed your big idea, figured out your dictionary, created a beautiful outline and wrote out a fantastic talk - it's memorizing! If you’re freaking out about remembering a 45-minute keynote - don’t. I have a simple method that you can use for everything from your short demo video to a full day workshop. This simple method includes a 20 Points breakdown along with a Take 5 breakdown to get you to remember the basics - because you already know your content. Memorizing isn't memorizing if you already know what you're going to say - so let's hack the system and make sure you know what you're going to say next without sounding like a robot. We even go through everything “demo video” - why you should have one, how to get one, and how the hunt for creating a great demo video for my speaking career led to building SPEAK With Confidence. SPEAK With Confidence CLUSTER: Listen to this Cluster of Awesomeness here.
If you haven't heard of SPEAK With Confidence yet, you've taken the summer off from the internet. Good for you! To catch you up, we're getting ready to launch our October Accelerator and not only is it BIGGER than before with a super fun 3-day 4-night agenda - I’m giving more of it away to you! I just put together a 7-week podcast series on the 7 chapters for the workbook and online course and you get it all FREE - right here on the podcast. Warning: If you don't want to get better at facilitating workshops, giving presentations, asking for a raise, or giving talks on stages, skip this series altogether. If you want to rock your talks, the next 7 weeks will give you everything you need. For week 1, let's get all of your ideas out of your head. Most people jump right into writing their talks when they’re building one out and so many jam-pack it with all sorts of things that aren't necessary just because they have something to talk about. Dumping out your brain allows you to see all of your stories and ideas for what they are and where they fit. Let's start by getting your ideas and stories organized, let's look at your intellectual property (IP) in a new way, and remember the great stories and data that can help you support the big idea you’re sharing on stage. After we get it all organized, we'll look into finding your niche, creating a methodology, and establish yourself as an expert - all before you even start crafting your talk. Yup, Chapter 1 of SPEAK With Confidence is FILLED with information! Listen to the podcast.
Shari and I bonded on Joe De Sena's first Spartan course at his home in Vermont. We ended up tied to two other and spelunked & rappelled despite both of our fears. Shari had me literally climbing up her body during the course - and let me you - this woman is STRENGTH embodied. This year, Shari and I ended up having a conversation at Camp Maverick in Texas & I’m beyond excited to share this conversation of strength, balance, and progress with you. Shari is the owner of Body Mechanics, a growing massage school and one of the amazing SPEAK With Confidence Rockstars sharing her story on stage at REAL TALK: An Evening of Guts, Glory, & Growth. Shari’s story is one of overcoming adversity and embracing the lesson each challenge has brought with it. Through the pain, Shari was able to change her career, become an entrepreneur, build and grow her business and is on track to help a million people heal through her students. If these stories don't give you chills, nothing will. Listen below to get a dose of inspiration and a lesson on strength. Listen to more of Shari’s story at REAL TALK: An Evening of Guts, Growth & Glory. Grab a ticket to the Denver event or throw a party & stream it live online from the comfort of your home at realtalkdenver.com.
Do you know the feeling you have when you’re working on the right projects for the right people at the right time? Kia Weatherspoon knows exactly how that feels. The feeling of elation, excitement, enthusiasm - like you're doing it for the first time. If a project doesn’t feel like the first space she ever created - she knows she should be working somewhere else. Kia Weatherspoon is one of those kickass humans who is using her superpower for good. She is the owner and lead designer of Determined by Design - AND an advocate for equality in design. She creates well-designed spaces for those who usually don’t have access to interior design services - humans living in low-income housing, disenfranchised women, and budding business owners who are making their first investment in their own space. She believes that no matter how big or small, everyone deserves to live in a space that is EPIC. Listen in to hear how this ballet dancer ended up getting into interior design because of the Air Force.