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To Celebrate 50 Years on the Moon, Hasselblad introduces the 907X Special Edition. It comes in matte black.
AoiroStudioJul 18, 2019

Hasselblad shared the news on commemorating the 50th anniversary of the historic Apollo 11 moon landing. They publicly and proudly share this celebration on their role as the cameras chosen by NASA for space photography, it's a historical moment of the first humans on the Moon. In honour of this moment, Hasselblad launches the limited 907X Special Edition, which includes the 907X camera body and CFV II 50C digital back, both in matte black with commemorative “On the Moon Since 1969” anniversary text. Let's check it out.

In their words
Considered one of the most iconic moments in history is the 1969 Apollo 11 mission to the Moon – an event so extraordinary that saw the first humans step off our planet and onto another celestial body...As far as we know, they’ve been on the Moon since 1969.

Hasselblad proudly celebrates being the camera that documented the historic Moon landing with the 907X Special Edition. The limited-edition kit includes the 907X camera body and CFV II 50C digital back, both in matte black, just as the HEC that made it back to Earth. On the digital back is the text “On the Moon Since 1969”, commemorating the HDC and HEC left behind on the lunar surface fifty years ago. Together, the 907X and CFV II 50C connect Hasselblad’s photographic history into one system.

Coupling the CFV II 50C with Hasselblad’s smallest medium format camera body ever, the 907X, creates a highly compact mirrorless digital camera. This combination offers a truly distinct photographic experience, including the classic waist-level shooting style of the V System enabled by the CFV II 50C’s tilt screen. With the 907X attached to the CFV II 50C, the photographer gains access to all the high-quality XCD Lenses, providing autofocus and electronic exposure control. Coupled with the XH Adapter, all HC/HCD Lenses can be used on the 907X, along with XPan and V System Lenses in electronic shutter mode with the XPan and XV Lens Adapters, respectively. In addition, the 907X enables compatibility with a wide range of third-party adapters and lenses in electronic shutter mode.

907X Special Edition

Reminiscent of the classic V System film magazine design, the modern CFV II 50C also works as a stand-alone digital back. Compatible with most V System cameras made from 1957 and onwards, the CFV II 50C can also be used on third party technical or view cameras.

Some Key Features
  • Large medium format 50MP CMOS sensor
  • Up to 14 stops of dynamic range
  • Captures 16-bit RAW images and full resolution JPEGs
  • High-resolution 3.0-inch 920K dot touch and tilt screen
  • Smooth live view experience with a high frame rate of 60fps

The 907X Special Edition has an MSRP of € 6500 / $ 7499 / £ 5825 excl. VAT. Ordering information and availability will be announced later in the year.

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Using AR/VR to rewrite the history of forgotten women - Lessons in Herstory
AoiroStudioJul 18, 2019

This is one story/feature I truly enjoy making and sharing on ABDZ. Ricardo Uribe is Associate Creative Director at Goodby Silverstein & Partners from San Francisco, California. He shared on his Behance, an augmented reality app with a really great purpose. I didn't know that 89% of stories in U.S. history textbooks are about men. Introducing the Lessons in Herstory uses AR to bring to life forgotten stories of women, right on the pages of your history textbook. Basically, scan any portrait of a man in your textbooks and unlock a related story about an important woman. Check it out in action by also watching the video below.

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Lessons in Herstory Case Study - Vimeo

Augmented Reality & Virtual Reality More Links
  • Download the 'Lessons in Herstory' on the App Store
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Pure 90s Vibes with the Super Collection Notebooks for Write Sketch &
AoiroStudioJul 18, 2019

When a time comes with TV shows like Stranger Things and the slow comeback of BH90210 bringing the 90s nostalgia to a broader and newer audience. Office Milano is sharing their new Super Collection of notebooks Write Sketch &. Everything is here, the colours, the style, the patterns and that nostalgia. Make sure to check them out now on sale.

Pixels, waves and colorful gradients are the subjects of our new patterns, nostalgic and playful. Like the other notebooks of the Super! Collection, each side of the covers reproduces an illustration on its own, which is completed by its opposite.
More Links Illustration & Graphic Design More Links
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O Team Brasileiro Beautiful Motion Design for Nike
abduzeedoJul 18, 2019

Eduardo Oliveira is a Motion Designer and Editor currently working at Wieden+Kennedy São Paulo. He has an amazing portfolio of motion design work and we would love to feature this project because I am from Brazil and of course it’s quite beautiful. I particular love the visual language mixing illustration and a sort of vintage look.

Eduardo prior to this, worked as Editor Freelancer creating content for a lot of channels on Youtube. In addition to that he works in post production, one of his passions is live action/video direction. Because of that Eduardo has had the opportunity to work on collaborative projects with all sorts of clients such as Nike, Facebook, Elo, Skol Beats, Sprite, Corona, Lacta, Motorola, Bonafont, Old Spice, Airbnb.

I love what I do and try every work to express this, my love about video, animation and art.

Motion Design
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To celebrate #WorldEmojiDay ❤️, Adobe released its Emoji Trend Report
AoiroStudioJul 17, 2019

It's #WorldEmojiDay! To celebrate this visual digital language that changed the way we communicate, Adobe shared it's Emoji Trend report that can be viewed here. It's basically the results from a survey they conducted with 1,000 users and you will be surprised by some of its results. We shared some of the highlights right in the article so give it a look and make sure to send an Emoji to that special someone (or more) today. 🙏

In their words
This World Emoji Day, we’re excited to unpack the cultural phenomenon of emoji with the release of our first-ever Emoji Trend Report. In this year’s report, we surveyed 1,000 emoji users in the U.S. to learn more about the impact of this emerging digital language....

Image Courtesy by Adobe

Some highlights from Adobe’s Report:

Emoji users’ top three favorite emojis are 😂 (#1), ❤️ (#2), 😘 (#3). Love, happiness and sadness are the top three emotions users express through emojis.

81% believe those who use emojis are friendlier and more approachable.

65% of emoji users are more comfortable expressing their emotions through emojis than a phone call. This is especially true for Gen Z’ers (83%).

When emojis are used at work, the majority of emoji users feel they positively impact likability (78%), credibility (63%) and make positive news more sincere (74%).

Emojis’ greatest benefits include the ability to communicate across language barriers (94%) and instantly share thoughts and ideas (90%).

73% wish they had more emoji customization options to better reflect their personal appearance/identity.

64% are more likely to open an email from a brand with their favorite emoji in the subject line.
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œnotypo Exhibition Blending Typography and Wine
abduzeedoJul 17, 2019

Graphéine shared a super cool project on their Behance profile for œnotypo, an exhibition that blend typographic creation and South African wines.

In 2018, Graphéine freshen their designer minds with the Adobe Hidden Treasures Design Challenge, which allowed them to pay tribute to the Bauhaus by creating the most designer football team in the world, as well as reinventing the famous German sausage as a typographic hot dog.

This new season, they have taken up the invitation of Vinochromie to offer them a new atypical subject to test their creativity. “A short break between two customer briefs, since the graphic creations you are about to discover have been inspired by the tasting of four South African wines....” the designers added.

From this reflection was born the oenotypo concept which offers 20 creations to discover South African wines. A conceptual answer through typographic visuals. The word becomes image in each of the visuals created for the occasion. The result is a tasting of 20 creations in which it is a question of red wine, white wine, South African soil, barrels, letters, expressive character designs... In the same way that wine tasting delights the senses while inviting a specific and unsuspected vocabulary, we have decided through this exhibition to introduce our guests to the formal richness of typographical experimentation. œnotypo is a formal and poetic sensory initiation to typography that illustrates the qualities of South African wines.

Among the works created, four of them directly respond to the selection tasted. The other creations offer the team's immersive readings to discover South African beverages. The opening provided an opportunity to confront these two worlds and share each other's knowledge. A friendly experience that allowed the Vinochromie and Graphéine teams to meet their passions and share their interpretations. A very good creative experience that we will be pleased to repeat!

Photo credits: Bruno Aussillou

Discover more photos of the opening evening: https://myalbum.com/album/mvq2SXRnQHLF

All the artworks designed by Graphéine are exhibited until September at Les Caves du Louvre, 52 rue de l'Arbre Sec - Paris 2.

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Fold Lamp Clever Industrial Design by Jaekyu Jung
abduzeedoJul 17, 2019

Let me start this post by stating that I am a fan of IKEA. It might sound crazy, but for me they apply the Bauhaus principles to make design simple and accessible to all. Look at this industrial design project for the Fold lamp, a pendant light that is designed for the dining room by the industrial designer Jaekyu Jung. The fold lamp is made up of magnesium; the material was specifically picked to keep the weight down.

The concept started from a flat sheet of metal, the goal was to come up with a 3-dimensional solid object that is aesthetically pleasing and simple to construct.

The Fold lamp is made by a metal stamping process. A single flat metal piece can easily be turned into a 3-dimensional folded lamp. This idea can reduce the shipping expenses from international manufacturers. 

I made a bunch of rough paper prototype designs when I started this project

Industrial Design
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Art Direction & Motion for Watch 11 - Maxon Cinema 4D
AoiroStudioJul 17, 2019

Javier Tommasi is an art director & 3D Animator currently based in Buenos Aires, Argentina. He shared on Behance, a lovely project for Watch 11 for which involved art direction and motion design. Using Maxon Cinema 4D, you just gotta appreciate the details on the lighting and textures. One more thing I do appreciate is the effects used to reflect on the character at hand. I think you will like it too.

More Links Art Direction & Motion Design More Links
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Typography Design Inspiration: A Roundup by Brooke Chantrachuck, Mark van Leeuwen and more
AoiroStudioJul 17, 2019

A new Pure Design Inspiration is up! One burst of inspiration roundup to kick it off. For this week, I decided to naviguate back into 'typography' for a change in your inspiration. Give it a look, it's filled with different styles, type of typography and colours too. In this collection we are featuring the work from Brooke Chantrachuck, Mark van Leeuwen, Brian Jacob, Matt Hoffman and more.

More Links via Dribbble Brooke Chantrachuck

Mark van Leeuwen

Brian Jacob

Matt Hoffman

Belinda Kou

Nancy McCabe

Nico Ng

Alix Northrup

Kelli Laderer

Anita Csillag

Christina Connelly

Luis Del Castillo

Niteesh Yadav

Juan

Michael Moodie

Rafael Gomes

June

Akira

Muokkaa

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Concept Design for Lexus ES300H Car UI
abduzeedoJul 16, 2019

Junkyu Han shared a cool project on his Behance profile for a concept design for the 2019 Lexus ES300H Cluster/Dashboard Car UI. I have been paying more attention to projects related with cars due to my increased interest in this particular industry. After test-driving the Tesla Model 3 and seeing how much innovation Elon is bringing to the well-established car industry I can anticipate a lot of changes coming. In addition you can see that Junkyu explored extending the visual language throughout the interface. A few points to highlight is the a bit excessive usage of light effects and usability. My naive assumption is that for a cluster of extremely important information, it should be all about the information and less about the form. But as I said, I am not an expert, so if you have an opinion or feedback, let us know.

Concept Car UI

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