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We know that the SEO in 2018 will drastically change the  way we optimize for mobile searches for sure. We are positive about this, and we are looking forward to trying out new strategies. Will it be worth it though? This is the second article of 411 Locals about voice searching and we have never […]

The post Should We Optimize For Voice Search? appeared first on 411 Locals Official Blog.

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Speed and efficiency are top priorities in web browsing, especially when it comes to accessing the web on a mobile device. The 411 Locals team has been talking a lot about mobile-friendly pages, and we believe every publisher knows how important this is. However, a new open-source initiative was launched in 2016, and Google is […]

The post The AMP Project – Do We Really Need It? appeared first on 411 Locals Official Blog.

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If you are in the SEO industry, you most likely show your clients the monthly reports. We, at 411 Locals, improve our work based on the reports, but most importantly, we show our own customers the positive statistics. The trick to satisfying your customers is to actually make them understand the numbers and everything. Marketers […]

The post Make Your SEO Reports Understandable for Your Customers appeared first on 411 Locals Official Blog.

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Website Redesign – A Double-Edged Sword Relaunching a website is usually a very exciting job but is the effort really worth it? We, at 411 Locals, have been in the industry long enough, and we have seen how trends change and some of our websites really needed a redesign. Also, a lot of customers have […]

The post Website Redesign – A Double-Edged Sword appeared first on 411 Locals Official Blog.

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Yext VP of Industry Insights Duane Forrester explains on his new e-book, “How Voice Search Changes Everything” what marketers can do to adapt and compete. We, at 411, Locals found that interesting, especially with Google’s announcement in 2016 that 20% of all mobile queries were voice searches. Whether you are a competing marketer or not, […]

The post Voice Search Changes Everything appeared first on 411 Locals Official Blog.

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If you are into SEO and SEM, you have probably noticed the fact that although Google is constantly changing algorithms, your website is not always affected. A lot of business owners pay less and less attention to this unless they notice a major bounce rate changes. This is why we, at 411 Locals, brought this […]

The post 2017’s SEO Ranking Factors Summarized by SMX East appeared first on 411 Locals Official Blog.

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Online search marketing has significantly grown in the past years as the online search continues to develop from a novelty to a standard and regular feature in our everyday lives. We, at 411 Locals, help small and medium business get as much online presence as possible and can tell a word or few about the […]

The post How to Compete With Large Companies as a Small Business Owner appeared first on 411 Locals Official Blog.

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We all know how fast Google changes algorithms and deciphering it might feel like an exercise in futility. This is why, we at 411 Locals, keep track of the algorithm changes and try to synthesize it for every SEO enthusiast. It is a well-known fact how many changes Google has made over the years, and […]

The post How Has Google’s Local Search Changed Over The Years? appeared first on 411 Locals Official Blog.

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Today’s topic of 411 Locals is what Google considers to be low-quality pages and what SEOs and marketers should do to avoid them. Let’s start by saying what constitutes quality according to this search engine: Unique content that is more than different words and phrases. The content should also provide value. Lots of external sources […]

The post How SEOs and Marketers Should Avoid Penalty for Low-Quality Pages appeared first on 411 Locals Official Blog.

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SEO was mostly about coding in its early days. Technical SEO involved the optimization, often manipulation even, of code, metadata, and link profiles, for the sake of achieving better results. And that hasn’t changed all that much. But today’s article by 411 Locals is dedicated to a more balanced approach between the technical and non-technical […]

The post Balancing Technical and Non-technical SEO appeared first on 411 Locals Official Blog.

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