Google has new update related google adsense policy. the update are you have to ensure to google adsense that your website or blog authorized by google. you can authorize by update ads.txt file on your website or blog.
Note- This New update only for Website or Blog. Not for Youtube channel.
when you open your google adsense account , there has an notification from google adsense that is –
“Earnings at risk – One or more of your sites does not have an ads.txt file. Fix this now to avoid severe impact to your revenue.”
What is Ads.txt ?
Ads = Authorized digital sellers
An IAB initiative to ensure your Google inventory is only sold through an authorized sellers
An ads.txt file gives you over who are your sellers
*Having an ads.txt file is not madatory.
**If you have an ads.txt file but adsense not include, Google ads will not serve.
Why Google Adsense Need Ads.txt fle ?
Support for ads.txt file
Committed to protecting our clients
we support industry efforts to protect the digital advertising ecosystem
we are enforcing ads.txt funtionality in our ads system for those who have it.
What to do ?
Create your own ads.txt file for AdSense
Here’s how to create an ads.txt file to publicly declare that Google is authorized to sell your ad inventory:
Create a text (.txt) file.
Include the following line:google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0Important: Make sure you replace pub-0000000000000000 with your own publisher ID.
Host your ads.txt file at the root level of your domain.
You can create a file in Text Document folder. and copy that text from the above 2nd line and then replace that pub id and save it in txt format.
Copy the following 2nd line with replace your publisher id and paste in blogger by these steps-
Go to blogger –
Go to setting
paste the code
install any Ads.txt manager plugin.
go to setting in WordPress
click on ads.txt
paste that copied code
To confirm the ads.txt on your website or blog , just type www.yoursitename.com/ads.txt , there will appear that code.
Written content forms the foundation of your blogging journey. Once you master written content, you can then go ahead and re-use the same skills for other types of content such as videos, podcasts, infographics and more.
There are many types of content that you can publish on your Blog , such as videos, podcasts, infographics and more.
Unlearning “Written Language” as we Know it.
Web content and web language is much different and what we have learned by growing up. Good communication has nothing to do “English” and “Grammar”, English and grammar are important but many people start focusing more on the language part of it and the communication part of it.
First Define the Purpose of the Page
Website content comes in a variety of shapes and sizes. From long-form content and blog posts to sidebar blurbs and product descriptions, copy is prepared and displayed in varied ways to serve different purposes.
But in this post, we’re focusing on how to write content for a website landing page.
In the simplest terms, Unbounce describes a landing page as “any web page that a visitor can arrive at or ‘land’ on.”
Write content like you talk (Blogs , articles, sales , pages, email content , social media posts and so on).
If your writing has focus, your post will have all the semantic keywords and concepts it needs to make the penguin happy. No real need to obsess over that.
For solid SEO and added interest you need:
A concise and descriptive meta description
Sub-headers containing keywords and variants
Links to other internal pages (to keep visitors in your site longer)
Outbound links (to authoritative sites)
Images (preferably with descriptive ALT text)
How to Keep Attention Of the Reader ?
Internet is full of distractions unlike newspaper or book reading. So if you are writing an article and publish on news paper so the language can little bit complex. Your reader’s minds are very selective. So we have to give them a reason to pay attention to our content instead of everything else out there they could be listening to.
Even if you have the best product, service, or information on the planet, it’s still difficult to get people to give you the time of day.
Write Short and simple sentences
Long sentences are for Charles Dickens—the short attention span of today’s reader demands sentences of 35 words or fewer. And according to webpagefx.com, the average American adult reads at a 7th to 9th-grade level. So website content that’s accessible and easy to read will naturally reach a wider audience.
Focus on using nouns and verbs; use adverbs and adjectives sparingly. Don’t use words like “equanimity” or “obfuscate” when words like “calm” or “confuse” will do.
If you’re not sure what grade level you write at (like most of us!) then it’s useful to check how your texts score on readility models.
Every line should lead to next line like a slippery slope. one week line can lose the attention of the reader
Everyone needs a motivational push now and also Motivation is a daily struggle for entrepreneurs. here i have together these motivation-boosting tips from 8 of today’s successful entrepreneurs.
1. Never feel sorry yourself.
“All of my best successes came on the heels of a failure, so I’ve learned to look at each belly flop as the beginning of something good,” said Barbara Corcoran, founder of The Corcoran Group and Shark on Shark Tank.
“If you just hang in there, you’ll find that something is right around the corner. It’s that belief that keeps me motivated. I’ve learned not to feel sorry for myself, ever. Just five minutes of feeling sorry for yourself takes your power away and makes you unable to see the next opportunity.”
2. Look for inspiration.
Inspiration is a driving force that you can use to motivate you. Lyft Co-Founder Jordan Zimmerman said that, “Right now, my daughter is a huge inspiration. Thinking about the future of our cities, the world and what environment she’s going to grow up in.”
“Also, the driver and passenger stories we hear every day. In a past team meeting, we had a mother come in and tell the story herself. She is a Lyft driver living in New York and her daughter is in Los Angeles.
“The daughter was going through a rough living situation with a roommate and had to leave and move into a new place. The mother called a Lyft for her daughter, had a quick conversation with the driver and the driver took care of her daughter in this tough situation.”
“These stories inspire us to think how we can make things more efficient and create a platform for two people to have a really positive interaction?”
3. Be grateful.
“Most of the time when people ask me about motivation, 80 percent of the time I attribute it to gratitude. If you want real fuel to win, be grateful,” writes Gary Vaynerchuk.
“Gratitude is what has gotten me through my toughest moments in business. Whenever I have lost a deal to a competitor, or an incredible employee, or millions of dollars in revenue, I default to gratitude. It’s impossible not to stay motivated or get too down when you’re feeling grateful.”
4. Don’t obsess over your vision.
Yes. Think about your vision. But don’t spend too much time over it or it will bog you down. Elon Musk, for example, only spends around 30 minutes a week on his vision of SpaceX colonizing Mars. Besides those 30 minutes, Musk spends a majority of his time focused on the milestones that are the most immediate and critical.
5. Do what you’re passionate for.
This is the key. However, as Chalmers Brown, co-founder and CTO of Due writes, “We want to not only make a lot of money but enjoy what we do as well. We are willing to take on the risk of unstable pay in exchange for following our dreams.”
“Unfortunately, your dream job may not always be the best decision financially. Sometimes your hobbies are best kept as projects in your spare time for fun (which is great!). If you do want to try to turn your passion into a full-time job, these tips can help you get started the right way.”
Brown gives the tips below:
Improve something that you’re already doing.
Figuring out where market.
Sharing your passion with others.
Stay happy and motivated by assigning tasks that you’re not a fan of to someone else.
You can install wordpress in godaddy hosting server very easily but. If you’ve purchased hosting from GoDaddy, you can learn how to install a WordPress blog.
First you need to login your godaddy account , so first sign in your account with user name and password , then go to my products.
You can also install wordpress in shared server that is called Cpanel. but in this article i have saw , how to install managed wordpress in godaddy account not for shared hosting only wordpress managed hosting.
Once you login , you will be able to see this Managed WordPress websites and here you can click Set up.
Now you have to select weather your migrating existing site or building a brand new site. Check box I’m building a brand news site ,Then Get Started.
Then pick a domain name that will be already in the list, then click next-
Choose a Data Center
Here you can choose which data center you want Europe Or North america.You should choose Europe because it close to india so the server response very fast.
Create a WordPress Login
Give a username anything that can you remember. but user name should be 5-40 characters, consist only of lowercase letters and numbers, you can not give username admin.Have to be password as well. then enter password and confirm password, Then click Install.
It actually took 2 or 3 minute’s, Now wordpress blog has been successfully installed in godaddy hosting .
Why managed wordpress Easily ?
You don’t need to set up a cloud flare account.
You don’t need to configure Name server’s.
Now you can login wordpres blog by wp admin.To access you blog dashboard you need to login with username and password ,Login Link like xyz.com/wp-admin. you can also access your blog dashboard from godaddy but first you need to login your godaddy account.
we will learn – how to promote a youtube video using adwords
There are two main types of YouTube Ads. 1. In-stream Ads and 2. Bumper Ads. In-stream ads run as pre-roll ads before other videos or they are shows as ads along with other videos. This increases the views to your videos.
Bumper ads are 6 second ads that appear before other videos and are mostly used for branding. Bumper ads cannot be skipped. In-stream pre-roll ads can be skipped after 5 seconds.
Benefits of creating a YouTube ad campaign
Think about your own browsing habits.
How many times have you searched for something on Google, only to find a collection of YouTube video tutorials that give you more information than a blog post ever could?
You may have visited YouTube a few times already this week, or even a few times today.
People keep coming back to YouTube because they know it’s a reliable source for educational information and entertainment. YouTube has incredible advertising potential for businesses in virtually any industry.
3 types of YouTube ad campaigns
Now that you understand the different types of YouTube ad formats, your brain may already be racing to the next step: brainstorming and creating your advertisement.
Before you leap into ideation mode, we want to introduce the main types of YouTube ads that advertisers use today and which are the most effective.
With most marketing strategies, storytelling will often be your best performing type of advertisement. It puts the visitor in the shoes of real people (or actors who portray real people) who are struggling with similar problems and appeals to their pain points.
Your story can be broad and talk to a mass group of people who suffer from something that specifically leads to the solution you offer, or it can highlight one person’s story and how your business or product has changed their life. We usually consider this a case study in traditional marketing, but you can frame it like a story through your video advertisement.
How to advertising on Youtube best practice
As you start planning your YouTube ad content, there are a few things to keep in mind. You may be thinking about what video equipment you need or how to edit your videoseffectively, but none of those steps matter if you don’t create ads from a strategic foundation. Before you jump in, remember these tips.
No YouTube user wants to watch an advertisement that is too long. Be strategic about the length of your video and how much time you really need to make your message clear.
If you are having trouble getting your video to be shorter than 20 seconds, you may want to look into making a viral-type video for other social media platforms and putting ad dollars behind that.
For advertisements, concise videos around 10-15 seconds will always perform best because you are able to communicate the value of what you provide to your audience without taking too much time away from the video they want to view next.
Create a strong call-to-action
You could create a really engaging story and display it well through each frame, but if your YouTube ad doesn’t have a good call-to-action (CTA), then your ad won’t perform as well as it could. A simple tweak to your CTA could make all the difference.
If you are struggling with your CTA, think about what key action you want users to take that would make the advertisement a success. Is it signing up for your email list, contacting you through a form on your website, or purchasing your offering from a landing page? This will heavily influence your desired CTA.
When thinking about the messaging of your CTA, remember to keep it concise (because you only have so much room on text ads) and make sure it matches the messaging of your video. If it doesn’t feel cohesive, people won’t be interested and you’ll hurt your authority as a brand. Make sure every aspect of your video advertisement is created in unity.
how to make a Facebook Page for your blog‘s brand.
There are many options inside the settings, which you can browse around. I have shared only the important ones such as setting a username, uploading a cover pic and adding a description.
First login your facebook account and go ahead on create page-
Choose a Page Category
You will have the option between two page categories—a “Business or Brand” or “Community or Public Figure.” Most for-profit businesses will want to choose Business or Brand.
Enter Your Brand Information
Tell Facebook what you want the name of your brand page to be. This should be the same as your actual brand name. Then, choose a business category that best represents what your business offers. For example, a Mobile brand could enter “Electronics,” which will then pre-populate a list of related options for you to choose from.
Upload Your Profile Picture
Next, choose a photo to upload as your business page profile picture. Brand commonly use their logo as a profile picture, but you may use any photo that represents your brand and your business’ branding. Be sure that your image is clear and doesn’t get cropped.
Invite Friends to Like Your Page
Facebook will prompt you to invite your current Facebook friends from your personal account to like your new brand page. Existing Facebook friends can provide a good initial base of likes for a new Facebook brand Page, so it is advised to go ahead and do this. Either click the pop-up prompt.
Add Additional Brand Details
In the left-hand menu, find and select “About.” This is where you will input information that tells readers about your brand, from ways to contact you to your products or menu. Enter all pertinent information, such as your website, hours, and contact information.
It’s not uncommon for a brand’ Facebook page to rank higher in organic search than their website, given Facebook’s domain authority. Keeping this in mind, it’s important to complete all information, as it may be a potential customer’s first point of reference for your brand.
Whenever you type a domain name the browser actually loading the website from a web server.The server has an ip address , each an every sever has an ip address.
If you move your website from one server to another server than the ip address also changes.
Who browse your website user can’t remember the ip address every time, they can remember only the domain names and that makes browsing much much easier.
If you have a website in a specific ip address and whenever someone searches for domain name , the domain name or the DNS record has this ip address on file and browser will load files from load server to the website browser.
But how ever ip address changes then you just need to update your domain name with a new ip address and then the website will load from the new server.
Domain Name Records
Each domain name has something domain name record where these details stored.
Domain name records are held at the domain registrar (or the name server) that is called ‘A‘ record , A record will point to the server ip address, ‘MX‘ record point to the mail server ip ( ex: Google apps mail) , then you have something call ‘TXT‘ records which are used for domain verification.
Domain Names are so Important
If you building a strong brand which needs good recall and also good association then you need good domain name. Domain name is the brand name when its come to the online business.
if you don’t have offline business and you wan’t to come in online business so you have to make your brand name by a domain name.
Basic rules of right Domain Names
your good domain name should not be 2-3 words ( for ex. “digitalchirag” ) is two words, there are big brand build on three words as well -“Thelogicalindian.com” is a three word website. but usually you don’t see big brand who have build on Four words.
.com is always prefer because of the branding power of .com as a TLD. more then 50% website in the world build are .com. and ideally your domain name should 12 character or less.
Geographic TLDs are okay for country specific Niches, so if you are building a website which is just going to be for India “Never side other country ” it’s okay to have a .in domain name but the same time someone else have the website .com version over time you building a brand then what will happen , people will visiting .com version and you will lose the traffic some of them.
Premium Domain Names
Since most of the domain name are already taken, sometimes okay to buy premium domain name. like – sedo.com, brandbucket.com , buydomains.com etc.
and if you find the domain name which already registered and it isn’t listed on the premium domains market then you can trying to reaching out to Whois email address and you can contact with the owner to buy that domain.
Choosing a topic for a blog involves three main components , you have to think about your talent , market opportunity and you have to think about passion.
Choose a Blog Topic
Finding a blog topic takes time and serious consideration. You will likely consider several possibilities before you settle on the niche you think is right for you. Think about what your are generally interested about ? the magazines , blogs or website do you visit and also think about with your friends the most.
your blog should be on a topic that you are generally interested and like to talk about… Measure market opportunity– if you are involved in a market, you will know the demand automatically.
you can do also keyword research , it is the one of best way to find demand and market needs. If you use keywords correctly, though, you use the voice of your customers and target audience. And keyword research allows you to target your message and stand out in your industry. One primary reason that keyword research has become so much more complicated over the past several years is that search engines have changed. Instead of combing through content to pull out individual keyword phrases, today’s search engines are operating largely on the basis of semantic search.
Skills and Expertise
You don’t need to best expert in the world to start blogging or to start information of products. you just need to better than your followers. you need to write an excellent article is listening skill. A blogger should have to be a listener, not just hearer. There is a big difference between listening and hearing. In listening a person listen something carefully with a great concentration of understanding. But in hearing a person just hear the topic without any concentration. It can not possible that a listener will not learn something new from listening. So try to be a listener first.
Build a Good Blog Brand
you have to build a good blog brand , you have to trustworthy , useful and friendly brand.
Category leadership is very important try to build a brand. People always remember No.1 Not No.2 – when you think about who landed on the moon first we think about Neil Armstrong are two people land on the moon that is Neil Armstrong and Buzz Aldrin, but know body knows Buzz Aldrin.
Think about your passion areas. what you like talking about your friend. Find out if there is a market opportunity and competition .