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You may have heard the expressions ‘fail-fast’ or ‘fail-forward’. At Nova, we believe failure is a key part of creating ..read more
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There isn’t another founder more up close and personal to the problem than Sunil. Being an allergy sufferer himself, he has ..read more
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When done right, sales prospecting emails are a very effective tool for any sales person trying to attract potential customers ..read more
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You’ve researched and built your personas, given them jazzy alliterative names like ‘Startup Sally’ and ‘MedTech Mike ..read more
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Professor Paul Morrissey, Chairman of Nova, recently sat down with North West Business Insider to discuss Future State, and the ..read more
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You learn more from your failures than your successes ..read more
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Sometimes when naming a business, you find the perfect name that rolls off the tongue and perfectly encapsulates the problem you ..read more
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New entrepreneurs who have recently become fascinated by a startup idea often struggle to cleverly promote it. From finding a ..read more
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As a founder, your main focus is on driving your startup forward and you have a lot of responsibilities to juggle like deadlines ..read more
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A non-disclosure agreement (NDA) is one of the most common tools used in business to protect intellectual property and ..read more

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