It is not rocket science to craft a perfect landing page for the campaign. The most important thing is to get a high converting landing page. It goes beyond designing something that has a beautiful look. You have to do some research to meet the expectations of your clients.
In this article, we will look at how you can unleash your landing page and demystify the process. However, there is no standard manual on how to create a perfect landing page. However, a few practices can help you to get the best results from your landing page.
Perfect landing pages vary depending on your target audience. Each of them will have a different niche to address, different service or product to offer, different reader in mind and a different call to action to drive.
However, we have some unifying elements that define a perfect landing page. Even though there is a huge potential for variations, a few things will remain constant. This post will be giving you some of the common practices that define a perfect landing page. However, it is good to start by defining what is a landing page.
What is a Landing Page?
There is a big difference between a landing page and the other pages on your website especially the homepage. The primary goal of a landing page is to increase the conversion rates so that you can reach your business or market goals.
A landing page can either be your homepage or any other page within your taxonomy. It can also be a stand-alone page that you create for a particular product, sale, or campaign. You should not confuse the landing page with other pages in your website as most people do.
It narrows down to how you find the page and why it exists. On most cases, people find homepages through social media or word of mouth. However, you will find landing pages organically using high ranking search engine results and keywords.
The homepage is a gateway to the rest of your website among other reasons. In most cases, you promote your landing page through services like Google AdWords and its primary goal is to convert. It can be your homepage as long as you set it up to increase your conversions.
Benefits of Having a Perfect Landing Page
The primary benefit of a landing page is to increase the rate of conversion. However, we have several additional benefits that come with landing pages. These include;
Landing pages are designed to target a particular set of search items. You promote them using paid boosting techniques such as Google AdWords. It enhances the ranking of the landing page and hence your sale, promotion, or product will get in front of people who are looking for similar topics.
Promotion of Upcoming Sales or Products:
A landing page focuses on a single sale, product, or promotion. It resides outside the taxonomy of your website with the primary purpose of passing across a message.
Consequently, it moves one marketing goal or particular sales to the foreground to increase conversion. It gives website owners an opportunity of isolating and tracking the success of a particular goal, product, or set of keywords.
Makes the Process of Subscribing/Buying More Efficient:
High converting landing pages act as a portal for efficiently moving visitors down to the funnel. Instead of people stumbling upon your call-to-action somewhere in your homepage or right rail, they will get it on your landing page and proceed to join, buy, or subscribe.
How to Create a Perfect Landing Page
The starting point is to determine the purpose of your landing page before you start putting everything together. Your goals could be promoting a discount on your subscription service, promote a new product, or grow your email list.
Once you know your goal, you can think about how will craft your message. Your offering should be able to solve somebody’s problem. It can begin with keyword search i.e. what people type in the search engine when looking for a solution that your products can offer.
Once you have the right goal, keywords, and message, you can now begin to put your landing page together. Some of the elements that you need to include in the landing page include a sales pitch video, CTA, and a form.
Here are some of the elements that define a perfect landing page for the campaign;
1. Have a Killer Headline for Your Landing Page:
Everything begins with the headline including understanding, attention, and interest. The heading will compel your visitors to stay and learn about what you are offering. A poor headline will make them go away with immediate effect.
The best headline will grab the attention of the reader. It should give your readers some insights about your products and services. Make your headline short so that it does not exceed 20 words and a limit of 10 works well.
You won’t go in a lot of details in your copy if your heading compliments the image that explains your product or services. The headline should be sweet, short, and get to the point quickly. The visitor should know what your company offers as soon as he lands to your landing page.
2. Persuasive Subheads:
A perfect landing page should also have subheadings. If the headline makes your visitors look, then the sub-headlines should make them stay. These two pieces of copy define the success of your landing page.
You need to place the persuasive headline directly below the main headline. All the subheadlines should possess an element of persuasiveness. Users should get more insights about your products from the sub-headlines. It will motivate them to click on your call to action button.
The headline of the main page has larger fonts and central positioning. The subheadings normally highlight the general idea of the main heading. Persuasive subheadings will give your visitors a delightful customer experience.
You should make sure that you are arranging your headlines in the right way. There is no specific formula that you need to follow when writing copy for your landing page. The most important thing is to arrange your content in a way that will effectively explain the products you are offering.
Visual content has a critical role to play in the design of landing pages. According to research, the human brain processes pictures 60,000 times faster than text. Therefore, the images that are on your landing page will immediately affect your visitors. It is wise to choose images that have a large size.
The pictures that you choose should be relevant to the products and services that your site offers. In case you are selling physical products, including the real images of the goods on your landing page.
These images will help you in grabbing the attention of your viewers and demonstrate relevance. Make sure that you are using high-quality and relevant images on your landing page. However, don’t feature your last-minute Photoshop jobs or stock photographs in this place.
Images are the first thing that those people who visit your website process. Therefore, photos have the ability to process the impression of your visitors before they even begin to read your copy. Make sure that you are creating an awesome impression.
4. An Explanation:
The landing page should communicate your offers in a clear manner. Your target audience doesn’t understand your products and services; you will lose them. Therefore, it is crucial to have a straightforward explanation on your landing page.
You can integrate your explanation with the headline or keep it completely separate. These explanations have to be benefit-oriented. Explanations should have a functionality that is tied in favor of your users. Therefore, you don’t need to separate some of these explanations from your main headline or sub-headline.
Explanations are not standalone elements but one of the goals that your page should accomplish. All the elements on your landing page work together to provide a clear picture of your products and services.
Therefore, it is good to keep everything straight when dealing with explanations. It is good to make your copy unique and fun. However, clarity should be top on your priority list. Images can also help you in providing these explanations. It is easier to understand these explanations than relying on text-based ones.
5. Something About Pain:
I know this statement may sound to be vague for most of my readers. Most human beings naturally want to avoid pain. When you cause a person to think about his or her pain, they will begin to look for relief from that pain subconsciously. Therefore, it becomes very easy to convert such clients.
To achieve this objective, mention something that the person will lose and not just what he will gain. The loss aversion theory states that people more likely to anticipate the pain of losing something than they feel the pleasure of gaining a thing of equal value.
Thus, it feels good to get $100 but the pain of losing the same amount of money is double the pleasure that we receive. Let your testimonials have some pain references and remind the same in your copy. Pain is one of the most powerful elements for human beings and we need to convey it in a trustworthy manner.
Make it clear that you have a solution to this pain. You should not state a problem without offering a solution. You can begin with an interactive element like a question. A perfect landing page should state the challenge and the solution that your products provide.
6. Include Something About Pleasure in Your Landing Page:
As said earlier, human beings are pain-avoiding animals. These same human beings are pleasure-seeking machines. The desire to gain pleasure motivates all human beings and this comes in different forms.
You can incorporate pleasure in your landing page in two different ways. You can show your target audience that having your products or services is a by-product of pleasure. Also, show them that your product meets their emotional needs beyond its functional role.
For instance, let us think of a person who is selling medication for athletes. From the outside, you are just selling pills. However, you have to communicate to your readers the joy, relief, and freedom that comes with your products. You can apply this principle to any product or service that you are selling to create an effective landing page.
7. Methods of Contact:
If you have a legit business, put it clear on your landing page. Some of the methods of contact that you get on persuasive landing pages are the contact form, email address, physical address, and phone number. You can also include popups where the customer representative asks your visitors if they need any assistance.
It goes a long way in strengthening the trust that your customers have in your brand. It also eradicates frictions in your conversion funnel. It will give your target audience an assurance that they are dealing with a real company. In most cases, it involves a phone number and physical address. Featuring live chats in the popups can be of great help but is not a must.
8. Include a Guarantee in Your Landing Page:
All customers love guarantees as it gives them a reassurance when they are on your landing page. This word in itself will increase your chances of conversion. These guarantees can take several forms and you need to choose one that works well for your brand. Some of them include money back, satisfaction, or no spam guarantee.
Put your guarantee statement next to the call-to-action. It will give your potential clients the last bit of reassurance and prepare them for conversion.
9. The Landing Page Should Have a Powerful Call-to-Action:
A call to action is the most important element if you want to create a perfect landing page. After all, the primary reason for creating a landing page is to drive the attention of your audience. The CTA is what will ultimately convert your visitors.
The best practice is to make a big CTA that has a compelling copy. Use persuasive, exciting, and explosive words in preparing your CTA. Use a button and a contrasting color to make it more functional. Make sure that the customer will find it hard to ignore your call to action.
The primary objective of developing a landing page is to increase the level of conversion. It is the place where people buy, customers click, and you earn revenue. Therefore, you have to make sure that you are getting it right. The above tips will make sure that you have a perfect landing page for a campaign.
Call to Action:
Would you like to create a perfect landing page, reach to us on firstname.lastname@example.org get highly converting landing pages that will increase your business sales and profitability?
One of the best techniques that you can use to improve traffic to your website is Search Engine Optimization (SEO). It will give you a high-rank placement in the SERP (Search Engine Results Page) like Yahoo, Bing, and Google just to name a few.
There are two techniques that you can use to improve the performance of your page on SERP. One of them on-page SEO while the other is the off-page SEO techniques. It is essential to understand the difference between these two techniques before we move forward. This knowledge will help you to know what can work for your brand.
On-Page SEO Techniques:
On-Page SEO refers to the things that people do inside their website to improve ranking. Some of them include internet linking, image, content, keyword stuffing, description, title, etc. In a nutshell, on-page SEO technique implies that you are building or structuring your website to become search engine friendly. Therefore, on-page SEO brings together all the elements of your website.
Importance of On-Page SEO:
If you have a website, you can control the quality and technical issues of your content. You can also tackle all the on-page technicalities because they are in your hands. If you create a great website, it will begin to rank with immediate effect. When you pay close attention to on-page SEO, it will increase the chances of your off-page SEO techniques succeeding. It is hard to build links when you have a crappy sit. Besides, no one will want to link to boring and poorly written articles.
Essential Factors of On-Page SEO:
There are three primary SEO factors. You need to pay close attention to these pillars. The elements include;
Make sure that the quality of your code is high. Check that you are not blocking crawlers unintentionally from indexing your site. One of the most SEO-friendly platforms is WordPress, and the Free Yoast plugin will take care of the other technical SEO challenges even without you noticing. Therefore, if you are configured to Yoast and using WordPress as well, you will cover most of the technical aspects of your on-page SEO.
What makes people pay a visit to your website? One reason could be that it has the information they want. Therefore, you have to make sure that you write excellent content because search engines like Google read your text. Your web content contributes significantly to the ranking of your website. The content should be informative, use the right keywords, and easy to read.
Flawless User Experience:
Make sure that your users understand your website. The visitor should be in a position to find what he wants in a heartbeat. The user should navigate through your site quickly and know where to click. It should take place at a pretty fast pace. It is nice to own a website that has a beautiful design. However, creating a user-friendly website should be your top priority.
Off-Page SEO Techniques:
Off-page SEO techniques are also good at making your site famous online. It will make sure that you are getting a level of visibility. The on-page SEO techniques will give you high visibility in the search engines. On the other hand, off-page SEO techniques improve the position of your website in the Search Engine Results Page.
In this article, we are going to discuss the 15-best off-page SEO techniques in 2019 for fast ranking.
1. Creating Sharable Content:
Fantastic content will always remain to be the king when it comes to search engine optimization. You can generate a large volume of natural backlinks to your blog or website by creating incredible and shareable content. Carry out a lot of research and keep your web content updated and fresh.
You have to make sure that your content is worth sharing. It means that you need to create highly interactive content. People want something that is not only exciting but also informative. You can be sure of getting to first-page ranking when your content goes viral online. It is among the best off-page SEO techniques that will guarantee you great success.
2. Influencer Outreach:
If you have created some form of content that is worth sharing, it is good to reach out to the influencers in your industry. Let them have a look at your blog or website, and they request for link backs from their blog. Make sure you are getting links from domains that are relevant to your site.
Influencer marketing remains to be one of the top off-page SEO techniques that you can use to increase traffic to your site. These professionals already have a huge following that you can take advantage of. The secret is choosing an influencer whose audience will have an interest in consuming your products.
3. Contribute as a Guest:
There are so many high-quality and useful blogs out there that are open for guest posting from several authors. The only thing you need to do is write a fantastic piece of research and then reach out with your content for guest posting. Several website owners will accept your content as long as it is relevant to their audience.
Make sure you are publishing your guest posts on authority sites in your niche. The websites already have a significant following that will have interest in your goods and services. You have to link the content back to your website to get new viewers. At this point, your role will be to convert these visitors into consumers of your goods and services.
4. Social Media Engagement:
Number four on our list of 15 best off-page SEO techniques in 2019 for first-page ranking is social media engagement. If you want to increase the popularity of your blog, website, or business, it is good to engage with users on multiple social media platforms.
Your presence on social media will help you to grow your brand and generate more backlinks for you. Nearly all people who use the internet are on social media. The secret is understanding where your target audience spends most of their time on these social media channels.
You have to use relevant social media platforms when engaging with your audience. It will help you to get high-quality leads that will enhance your rating.
5. Social Bookmarking Sites:
One of the best platforms to use in promoting your website is social bookmarking sites. When you bookmark your blog post or webpage on the popular social bookmarking websites, your blog or webpage will gain high traffic.
You need to identify the high PR and popular bookmarking websites and use them for purposes of gaining an audience and increasing traffic. Most of the people who use this strategy assert that it has a high success rate when it comes to first-page ranking.
6. Forum Submission:
Forum submission is one of the most practical off-page SEO techniques in 2019. The number of people who are using forums to attain first-page ranking is on the rise. Participating in forums that are related to your business and website will help you to connect with the community.
Make sure you reply to threads, answer questions from the other participants, and provide your advice and suggestion. The other tip is to make sure that you are using the ‘Do-Follow’ links. People join these forums for a good reason and you will not fail to gain a following from them.
7. Blog Directory Submission:
Blog directory continually works to build high-quality backlinks. It is an effective solution for anyone who is looking for the best off-page SEO techniques for first-page ranking this year. All you need to do is choose the correct category and select an effective directory.
You have to be patient because blog directory submission will take some time to deliver results. The beauty of it is that the results you get will stand out for an extended period. It is one of the best off-page SEO techniques that you can use to enhance the ranking of your website.
8. Article Submission:
The next off-page SEO technique is submitting your articles on article submission directories that have a high PR. You may also provide links to your website within the content. The secret is producing unique and high-quality articles.
Most of the editors don’t accept poor quality articles that have keyword stuffing. Therefore, you have to be extremely careful whenever you are writing your content. Select the right article category and give you content a great title. The target audience will go through the whole article if it is highly engaging and informative.
9. Question and Answer:
One of the best off-page SEO techniques that will help you to get high traffic on your website is the question and answer. Join high-PR question and answer websites and search for top questions that are related to website, blog, or business. It is good to choose questions that will add value to the reader.
All you need to do is provide clear answers to these questions. It will inform the reader that you are an authority in the industry and hence can trust the products and services that your brand provides. Provide a link to your website as this will help in enhancing your visibility.
10. Video Submission:
Video submission sites can help you in making your videos very popular. Make sure you provide the right tags, description, title, and reference links to your videos. It is one of the best off-page SEO techniques that will help you to get backlinks to your website.
Recent studies reveal that all the video submission websites have high PR. Therefore, it is a sure way of getting first-page ranking as long as you do the right things. Most people prefer to rely on professional help to get the best from the videos that they submit.
11. Image Submission:
Are you looking for great off-page SEO techniques in 2019? One of the best suggestions is to share the photos of your products on the popular image submission websites. Photos come in the second position after videos when it comes to creating high engagement.
Make sure that you optimize your images with the right title tags and URL before you submit them. Confirm whether you have the correct tags, description, and title before submitting your pictures. The strategy can work so well for anyone who knows what he is doing.
12. Infographic Submission:
The use of infographics(SEO techniques) to enhance the visibility of websites has been on the rise all over the world. You need some knowledge on how to make creative infographics before you proceed. You cannot underestimate the power of infographics on the internet.
The beauty about the submission of infographics is that they will provide reference links to your website. It is one of the off-page SEO techniques that will guarantee you high visibility in the SERPs. The sizes of the images differ from one website to another. You have to make sure that the photos that you are using are proportionate to your site.
13. Document Sharing:
This practice entails creating attractive documents that are relating to your blog or business. These documents need to have unique content and can be of the ppt or pdf formats. Once you have these documents, you should submit them in the document sharing website. It’s among the off-page SEO techniques that deliver amazing results within a short period.
14. 2.0 Submission:
Web2.0 is a bit different from the other off-page SEO techniques. It allows users to create sub-domains in high-domain authority sites such as WordPress, blogger, tumbler, and medium.com among others. To succeed with Web2.0, you need to build backlinks for the articles that you publish, regularly update your website, and keep sharing great content.
15. Use Google My Business:
The use of Google My Business comes last on our list of the best off-page SEO techniques. The good thing about this product is that you get it free of charge. You can optimize the platform to get the best SEO ranking.
You can optimize your links and content in several places. It will help you to generate a high level of brand awareness and social traffic. The top secret is having the right description of approximately 250 characters.
Your primary should be available in the first paragraph together with your city name. Regularly update your offers, products, gallery, or posts for the best results. You also need to update real photographs under the correct categories.
Off-Page SEO Techniques: Final Thought
The right off-page SEO techniques will give your website a better position in the SERP. The above tips will help you to get a high Page Rank (PR), Domain Authority (DA), and Page Authority (PA). The most important thing is to make sure that you are using the right strategies for first-page ranking.
Would you like to use the various off-page SEO techniques to get to first-page ranking? Don’t hesitate to get to us on email@example.com
Every online business wants to expand its business, get new customers and make more profits. For this, it is essential that they count on SEO. When you implement a sound SEO strategy, it can help you in getting increased website traffic, quality lead generation and excellent brand awareness. That is not all. Another tool that ensures the online success of your business is content marketing.
Today, many people want to delve into the connection between content marketing and SEO. There are interesting aspects to discover here. But if you are a complete novice, then you first need to have a clear understanding of the terms. Simply put, SEO is all about the technical procedure of maximizing the web traffic quality and drawing in an increased number of online visitors to the site. And, content marketing is the process that concentrates on using relevant and quality content to generate a favorable client and customer action. To know more on this, you can check out Search Engine Agency Philly.
You can’t have an SEO strategy without a content marketing plan! SEO always counts on a sound content marketing plan. It is because, no website can do without words, keywords, articles, and substance that add sense and meaning to your target customer. Hence, if you want your business to gain online success, you need to consider both SEO and content marketing, and it gives it an equal focus. There are a few critical parameters to chance upon.
1. The keywords
The main task of SEO is all about researching and coming up with essential keywords. You then need to use these keywords in your content, for it to rank good in search engine outcomes. It is necessary to choose the keywords in the best way as well as implement a strategic approach. You don’t need to overload your web page with keywords. Here content and SEO work in with a synergy.
You need to know that keyword strategy is essential for efficient SEM (Search Engine Marketing). Some companies look for the best websites and the other keywords that are connected closely with a chosen industry vertical that the companies are working for. You also need to follow a reasonable approach and make use of the Google Keyword Planner, for evaluating both the competition and keyword volume. You can even resort to the AdWords database that is long established of various industries, that comprises of technology, health, entertainment and the like.
It is essential that you embed the correct keywords for boosting traffic and ranking well. However, it is crucial that you make a strategy than merely stuffing keyword aimlessly. When you mindlessly repeat keywords, it makes your content look abrupt and leads to a negative SEO impact. Alternatively, you can opt-in for a more logical approach and make use of the primary keywords in the body section and the title.
2. The importance of good quality content
Content marketing and SEO needs complete consistency. When you plan new, exciting and creative content, then you pave the path for your pages to get indexed more. It also helps your webpage to get a higher rank instead of the repetitive content.
It is essential that your online content should attract your clients and also address their pain points and queries. You can write an impactful content by making use of the relevant keywords as well as targeting visitors. It is one of the most crucial factors using which Google can determine the webpage relevance and also rank content. When you sit with your team for brainstorming creative ideas, you need to embed one of the most relevant keywords for acknowledging the content.
3. The concept of user experience
SEO is much more than linkbacks, blogs, keywords, and articles. It is to do with optimizing the robots.txt, making use of tags well and also improving the metadata. Technical optimization can add an appealing element to the webpage. It further makes sure that the concerned website has zero broken links with the error codes. Else this source will get ranked poorly by search engines. When the URLs get optimized, it helps the search engine to locate the essential subpages and categorize the complex aspects of your website. It is necessary to make your SEO campaign a complete success. Also, the technical side of SEO helps to benefit the UX. It further helps in promoting the content.
Here the role of an excellent sitemap makes sure that there’s a simple approach to the content for the users. It is also essential to optimize the robots.txt that crawls the website for online users to have access to the content. The apt tag offers excellent search results and indexing. The other labels such as title tags and header tags benefit all the users by creating a content strategy in a manner that it is apt for the readers. It also makes the content simple for the various search engines to know what it is all about.
Also, a favorable title tag provides a pleasant user experience as the online visitor can identify the data from the web page, way before they decide to click on the same. On the other hand, the header tags have the best significance to various headings as well as sub-headings, inside the content to get it well-arranged.
4. Consider online traffic
Inbound linking or a link back is yet one more critical aspect of SEO. When you connect your links to the sites having a high-domain authority, it ends up in expanding the online web traffic. However, generating the links can be done by reaching out to the ace link-building agencies. It is essential that you create great content. And if you want to enhance your traffic and attain a link back, you need to curate high-quality content.
Hence, when you try to conclude, you will find that content marketing and SEO does not sit in water-tight compartments. Content marketing and SEO needs one another from time to time. It is essential to know that content marketing can succeed if it has the best SEO. When you blend in both content marketing and SEO, you can get the best outcome.
Digital marketing is a platform where you can easily promote your products and services and attract more customers. Whether you are a small, medium or big business organization you can utilize the advanced promoting stages to promote your business, the things and organizations which you are selling to the customers, etc. The digital marketing techniques ensure that your clients and customers can easily find you on the search engine pages and they can also communicate without facing any problem or issue.
The importance of promoting business online has greatly transformed the thinking and way of working of business owners. You can use the different platforms of social media to attract more customers with no help from outside. You can make use of the web elevating stage to draw the audiences and relate to your organization. All this will help you to bring your organization back on the track and in the competition.
You can work with less communicate with each client, customers and deal with everything competently and resourcefully. In the event that you don’t have that much time to manage all these things or you lack the resources and manpower then the best thing is to outsource the work to a reputed search engine optimization and also a digital marketing firm.
How does it work?
Good planning and implementing the right techniques will help your business to advance and develop later on. The specialists will effortlessly meet your due dates on schedule and will ensure that you don’t face any issue and your business is running easily. Internet and smart devices have provided a platform to the customers where they can easily know anything about the products and services which the different companies are offering for sale. The customers think twice before purchasing the items and products from any company. They also compare the price of different companies and buy from the one who is charging a less price in comparison to the other service providers
The benefit of outsourcing the work to a digital marketing firm
Online promoting is a standout amongst the most significant advertising techniques that connect with individuals towards an objective, wherever they are. It is a promoting procedure that enables you to move rapidly, enabling you to make a good decision. The experts know all these things, and they can easily help you to achieve your goals.
You should outsource your work if you are finding it difficult to manage it. The entrepreneurs outsource the work on account of certain reasons or the other, e.g., when they don’t have the time to manage that work, when they don’t have the right source and latest tools and equipment’s, etc.
To increase your business and to attract new customers, you can use digital marketing channels. Using the appropriate methods with the correct steps will help you in earning exceptional results. So, you can leave all these things on the professionals for handling it out professionally and efficiently.
To have a respectable online presence, you must have a well-built and attractive website. Not only this, the website of your company should rank on the top of the search engine results so that your clients can feel and see your presence for themselves. The experts will manage it in a much better way as they are specialized in doing all these works easily.
There are different types of online digital marketing which you can use for promoting your business and attracting more customers. The different types of digital marketing are affiliate marketing, search engine marketing content marketing, influencer marketing, social media marketing, email marketing, pay-per-click advertising, search engine optimization (SEO) and viral marketing. While you may find it difficult to manage and take advantage of all these channels the professionals won’t.
The professionals working at the firms will help you at every stage and process of your business. You can without much of a stretch connect with the ones who are interested in discovering or knowing about your association, the products and things which you are putting for sale in the market, what are you preparing for your customers and the methods which you are applying to offer an incredibly improved service
As experts, they can without much of an effort deal with the varying requirements of the clients. Here they will also educate you what the clients require from you and the services which they specifically want. They won’t simply try to handle any issue but will use their best resources to fix it promptly. They can aid you in making an easy and commanding choice related to your business development; they can also aid you at the different stages of your business, for example, arranging, improvement, making decision fast and effective decision, promoting technique, and so forth. For more information about all these things, you can click here.
The success and failure of the organization are measured by the many different things such as how much profit they have earned at the end of the financial year, how people they were successful in attracting, their rate of success in comparison to their rivals, were they able to turn the visitor to customers or not, etc. The business organizations have realized that in the event that they need to remain in the rivalry and need to build their quality, they have to take the help of digital marketing firm. They hire some reputed digital marketing and search engine optimization organizations to manage their online profile and deal with the customers.
The experts can handle and manage such sort of work because they have the correct manpower and latest tools. The experts will help you in fulfilling your objectives and goals. By hiring the specialists, you will effectively save time and money which you can invest in other work too. So, the right thing that you can do is outsource your work and get better results.
For more information, you can check out with the digital marketing firms. Subscribe with us for the latest updates every month.
“To achieve digital marketing success by leveraging a location-based strategy, most seasoned SEO professionals start at the same place: creating a Google My Business listing.”
– Sam Hollingsworth, Search Engine Journal
What is Google My Business (GMB)?
Google My Business is Google’s free offering for businesses to organize their presence on Google search and Google Maps. This helps brands and businesses to have an added presence on Google.
Can a Google My Business be an alternative for your business’s website? No, it cannot be. In no way is a GMB listing an alternative for your brand’s website. Your brand website is essential, independent on whether you have a listing on GMB.
As a platform, Google My Business helps you connect with your local consumers. It helps them find a gist of what your business is all about, and reach out to you. GMB as a platform can be favorable to both product companies as well as services companies.
Search- Cafes in New York City
A casual search of cafes in New York City shows the following search results. This list is a Google My Business listing. The brands on the list have a great and active profile on GMB. This helps them scale the list and shows them right on top.
Coffee Project NY has an active follower base on GMB. They routinely put up pictures, post about their café, and ask visitors to check-in. This helps Google identify the café as a good product and service establishment.
The Benefits of Google My Business for Local Businesses
Almost all the experts in the digital marketing industry will tell you that GMB is crucial for local SEO. If you are a local business, that is dependent on customers that live within a 5-mile radius, Google MY Business is necessary for you.
Many times, people ask me what kind of establishments should have a GMB Listing. In order to make such people and establishments happy, I have come up with a small list.
Eateries/Cafes and restaurants
Doctors and Medical Practitioners
Legal Advocates/Tax Attorneys and Insurance Agents/Companies
I feel that the above-mentioned types of establishments can benefit incredibly well when it comes to Google My Business. I might be missing some other businesses and services, but please feel free to add them in the comments section.
Google My Business is crucial from a local SEO point of view. However, just on Google search and maps let us look at some of the major advantages of GMB.
Drives active walk-ins to your establishment.
Increases direct tangible physical offline sales for your business.
Increases repeat customers (depends on your service quality).
Helps businesses become community-centric.
Makes existing customers your ambassadors (asking them to review, check-in, post pictures, etc.).
Integrates Google’s Local Guides into the structure.
Increases credibility and reputation for your brand.
Interactions with real customers become better when you respond to their reviews.
Maintaining your digital presence on Google’s ecosystem is critical towards making your brand discoverable. A staggering 81% of all searches that happen in the world take place on Google. That means that Bing, Yahoo, Baidu, Yandex, and others just contribute to 19%.
What kind of Information does Google require on GMB?
If you are not familiar with GMB or are just starting out, let me help you with an analogy. I am sure you are familiar with social media, at least some platform or the other. Think of Google My Business as social media for your brand. It is nearly the same thing. In fact, in many cases, it is simpler and much more effective than business pages on social media.
If you are planning to open a Google My Business listing for your brand after reading this article, please keep the following information handy-
Name of business
Address of business
Phone Numbers of the business
What timings your business is open through the day (working hours)
When is your business closed (Holidays and Off-Days)
Category of Products and Services (Your business offerings)
Google Map Location (pin)
Links of social media pages of your brand
Facilities that your business provides to customers- Wi-Fi, Pet-friendly, Open-seating, child feeding area, etc.
External links to aggregators like Yelp, Online delivery of services, etc.
Photos and Videos of your business
Once you are done with the information, Google will verify your business through a postcard (the most preferred choice of Google). It will send it to your business address. The letter will have a ‘code’ from Google. You will require the code to authenticate the establishment.
Once the business is verified, you will have a platform on Google My Business.
How to Optimize your Google My Business Listing?
Creating a profile on GMB is the first step towards discovery and business. However, in order to complete the cycle, you need to optimize your listing. Setting up a profile is simply not enough. To gain maximum traction from the GMB listing, you can take help from the following points.
Be active on your Google My Business Listing:
Yes, GMB is not as dynamic as a business page on social media. However, Google is innovating on ways to keep brands maintain a more active profile on GMB. A good start from brands would be to start posting creatives on the platform. This is similar to what you do on social media pages. Regular posting means you are active and engaging more and more people.
Encourage customers to Write Reviews:
According to Google itself, more than 80% of consumers read Google reviews before visiting a local establishment. It is always a good idea to ask your customers to write reviews for you in a polite, non-intrusive manner.
Encourage customers to post Pictures in Reviews:
You can always ask your customers to take pictures and post it. This will increase the chances of others looking at them and getting impressed. Photos and written reviews will help increase your reputation and credibility of the business establishment. People will exactly know what you have to offer.
Respond to Customer Reviews Instantly:
By responding to customer reviews of your business within 48 hours, you will be engaging in Google’s best practices. This will demonstrate that your business cares about its customers and keeps them engaged and responds. Google lists this as a top best practice for Google My Business.
Add Keywords on GMB Profile:
This is where you can be smart and have proper keyword integration across the sections of the description. For example, if you are a salon in Wisconsin, you can add the long tail keyword- Top Salon Shop in Wisconsin in your description. The key is to emulate the same long tail keyword on your website for best optimization.
Photos and Videos:
People are more receptive to images and videos. That is just science. To optimize your GMB listing, you need to have attractive looking pictures and videos of your establishment. From the products to the décor, to people enjoying, etc. This will help people close down their decision-making.
According to Google, more than 70% of people visit an establishment of fewer than 48 hours of viewing the listing online.
Image: Restaurant Kei, Paris.
Why Google My Business is going to be the Next Big Thing?
Many industry experts at Silicon Valley have heard chatter in and around Google’s headquarters at Menlo Park. The chatter revolves around the demise of Google Plus. There is news that top executives at Google have taken this failure quite personally.
For many, the demise of Google Plus is kind of a question mark on Google’s credibility. Something that they are very determined to overcome. However, the biggest news in all this cacophony is what Google is going to do about it.
While some talk about Google getting back into the social media game with a brand new product, others think otherwise.
For them (this is also my personal thinking), Google is going to re-evaluate its existing products and add functionalities. The belief is that Google My Business is going to be Google’s social media for Business Pages. Google holds a clear advantage over its competitors like Facebook and LinkedIn. Neither of them owns their own search engines, Google does. This might sound unfair, but it’s a smart strategy for Google.
I firmly believe that Google My Business is going to be given a push by Google in the coming years. Businesses who are taking the first mover’s advantage are going to reap the benefits. For local brands, Google My Business should become their second home.
GMB Fun and Emojis:
Google might not be trendy as Snapchat or Instagram, but it sure is smart. Google realizes that it needs to stay relevant. It also knows that youngsters use many emojis as part of every day. What has Google done? It has started indexing emojis. Google also promotes the same when it comes to a business.
For example, I typed a pizza emoji followed by a near me search command. This is what Google showed me-
I know where I am heading for lunch today!
By adding the relevant emoji describing your business, you would be opening up your brand to newer audiences. You need to speak the lingo of a generation, and Google will help you do that. This is a cool and smart feature. Many brands do not even know about this.
Call-To-Actions (CTAs) on Google My Business:
Google allows brands to use a host of CTAs to optimize the nature of what suits their brand the best. This means that as a brand, you can select from-
Book an Appointment
Visit the Website
Whatever you want your consumers to do; Google My Business lets you do that. ‘Book Now’ is a great feature for a restaurant or a salon shop to have. If you are a services related company, you can have a ‘Call Now’ CTA, just for the direct engagement with customers.
Apart from this, ‘Website’ and ‘Directions’ and the standard showcases that pop up on your GMB listing. GMB also allows brands to personally message consumers. This is quite a novel and hidden feature that many are still unaware of. Whenever you message someone, it goes to the email id of the person. This is a great way to connect with audiences and consumers.
It is also a great way to send them any notification that you would like to share with them. This makes it a sort of personal, private, exclusive brand communication.
GMB offers brands to upload information under-
Each one of them has a special feature, and it would be worthwhile for you to engage with all the four categories. (This is also a reason why I believe GMB is reinventing itself as a business social media platform).
Google My Business: The Final Word
If you have made it this far, I am sure you are interested in setting up a GMB listing for your brand. Setting up the GMB listing is easy. However, following up on it regularly is the challenge.
I always tell my clients that you need to make it a habit like social media. When social media started, many brands had the same reservations. Will I be able to post every day? Now, no one ever complains about posting 10 posts and 20 stories in a day.
I believe given the potential GMB has to offer, brands should take this seriously. Local SEO is intrinsic to GMB, and it is the first step towards maintaining your local presence in the digital world.
If you need any other information on Google My Business, please drop me an email. If you feel, you can contribute meaningfully to the discussion, please comment in the comments section.
Most often than not websites decide to opt-in for SEO! It is essential to know whether a site is ready for SEO or not. It is crucial for website owners to give adequate thought to their site’s requirement; else they will do what the generic SEO agencies will ask of them.
Usually, a generic SEO agency will go ahead in the following ways:
They will ask about the keywords on which you wish to rank
They will want to know about your core business and other market players
They will conduct random SEO audit checks on the website
They will suggest a couple of technical back work that is essential
Last but not least, they will work towards link building exercises
Usually, these activities will bring positive outcomes! But it might not be the situation if your website needs some serious changes. And without these changes, the online visitors will not be interested in visiting your webpage. You shouldn’t be generating cold traffic at any point in time. The main objective of SEO is to promote your existing business in a way that you get new customers, get more online visibility, enhance brand reputation and make more profits. That’s how you need to plan your SEO campaign. To know more on this, you can check out SEO Chicago Kotton Grammer Media and discover more.
Do you want to say yes to a winning SEO campaign? If yes, then you need to incorporate the following steps:
1. Check if your company site is working perfectly
Do you have a small business website? If yes, it’s easy to run a manual check. Here you can scan through all the pages and features to assess whether the site is running correctly. You can take a close look at the downloaded features, contact forms, calculators and many more.
On the other hand, if you have a big website, you need to make use of the following tools for automating the process:
Responsive web design – The tool checks if your site is accessible from various mobile devices.
Error page checker – It looks for pages that don’t have content and highlights the 404 errors.
Cross-browser tester- Checks if your site is working in many browsers.
Broken link checker – It checks for any non-functioning links that are present in the site.
Site speed checker – Speed is an essential element for website ranking. This tool is useful in checking the overall website speed. If the rate is less, the tool helps to identify the possible reason for the low speed.
2. You need to manage website design issues
According to the latest research results, approximately 46% of the online visitors today consider the site design as one of the essential aspects for outlining company credibility. As a start, your site should consider the following elements:
Perceptive and easy navigation – It is one of the most important aspects to ensure that online visitors stay for a long time on your site. Getting creative is good. However, when you are creative without thinking about the practical aspects, you might not consider the importance of making your website appear and be user-friendly. Also, sometimes you need to stick to the experimental norm. For instance, a horizontal menu is a traditional type. And when you place at the footer, sometimes it might confuse the online visitors. Chances are they will lose patience and will bounce away from your site.
Have proper layouts – It helps to focus on your core services and products. Also, place the essential selling points and CTA’s (Calls to Action) atop the fold. It is here that it will attract significant attention.
Check the credibility and trust elements – Here you need to look into your company logo and any other partner logo that’s necessary. Also, you should incorporate the logos of essential clients for whom you’ve worked for. Add in all the media mentions, client reviews, certifications, third-party reviews, and associations.
Consider the overall look – You need to select a smart color scheme that gives the website a clear identity. Also, make use of quality graphics and right images. Make sure that the background colors complement the site and there’s a proper contrast between the texts. Ensure to select a font which is easy to read.
3. Fix the mobile website
Making your website mobile friendly is an imperative today. Today, most people browse the online, website and even do their online shopping through their mobile. Hence, it is essential for a website to function the same way on the mobile screen, as it does on the computer or laptop screen. When you decide to address this aspect and fix the issues, you can refer to the following ways for website mobile optimization:
Streamline the mobile check-outs – Generally, online users show more patience while using a desktop or laptop, than their mobile phones. Hence, it is essential to simplify the checkout process, so that the users don’t have to wait endlessly to get signed out.
Fit to the screen – The website should also fit the mobile screen effectively so that the users don’t have to use the pinch-to-zoom feature, barring where it is necessary.
Users should be able to stay signed in for as much they want – Not all users want to log in to their favorite online shopping sites, they want to purchase from. Hence, it is essential for the mobile site to keep the user logged in, for as long as they want to. Also, if they wish they can shop from the online shopping site both from their mobile as well as a laptop or desktop. Your website needs to ensure that even if a user has logged in from another device, the mobile site should keep the user logged in, till such time he/she logs out. You can use security settings to ensure user security as well.
These are some of the factors that you need to address, to make sure that you prepare a great SEO campaign. You can take the help of a professional SEO agency for further assistance and guidance.
SEO or search engine optimization is becoming important in every aspect of Web designing. Since the use of the internet is very popular in today’s age, it is necessary to have all the tools ready for success on the internet. People generally search the internet for everything and anything, and it’s important that your web page shows up in their search that’s when SEO comes in hand. SEO is a tool that helps your website gain popularity and gain customers.
SEO and web designing should go hand in hand
SEO is increasingly becoming necessary for the success of a website on the internet. Web designing and SEO go hand in hand these days. That’s why Atomic design Nashville has the best services for those who are looking for it. As a website owner, it is necessary for you to use SEO so people could get a link to your web pages much easier. While at times people forget the importance of a search engine while designing their website. If your website does not have a search engine in it, it will not show up if people are searching for some keyword while browsing through the internet. A website will not fare well or rank high if it does not support search engines.
While designing a website, a web designer must have all the things predetermined in his mind. If he’s writing content on a particular topic, he must also have keywords that link to the search engines so that the website shows up in the link. It is vital to have keywords that link the website to these keywords through the search engines. It is much easier for the visitors to access your web page through keywords added while creating the website. This makes it SEO compliant and easier for visitors.
Here’s why you need SEO for your website
If you’re looking for website traffic for our business then SEO plays a vital role for you to achieve this traffic, SEO helps you to rank well in search engines this also means that you’re visually more available to a customer who is looking for your product. A link or the search engine will help you to be more present to the customers.
An SEO expert will help you with everything present on the net, be it the traffics, the popularity and the success. Since the time the website was still conceptual on the minds of the e-commerce newcomers, they have envisioned the website and website design to be in the hand of an SEO expert because they know that not getting an SEO on the website means that the website does not gain as many visitors as they have envisioned it. SEO gets you more visitors and ranks higher in the search engines.
The best your website can do is providing accurate facts, and it should also be user-friendly. Not all website could reach the potential of Google which is, of course, the best search engine. If anybody is searching for anything online, they’ll probably login through Google although you can’t reach the success of Google you can still try to do your best and provide visitors with the best experience online this would also help in building trust.
The speed of the website helps in gaining potential visitors
Visitors usually want to spend less time waiting for a website to open if your site is slow it would lose a lot of visitors the maximum time a visitor will spend is 10 seconds and if the website does not open till then, you tend to lose the visitors. There are thousands of search engine each varying from another, but you would want your website to be unique and accurate. If visitors see that your website open up faster and has the accurate and important features, they will lean towards your website and visit it more regularly. The visitors want facts and accurate facts; therefore, if you’re providing them with their needs, they will have trust in your website and follow it closely.
It helps to entice your customer for traffic
What does a website need? It needs potential visitors who would, in turn, turns to pay customers who would also refer your website to others too. A good website would entice the customer, and you will have good sales for your product.
The first thing to do when you’re creating a website is to know your target consumers and their needs. A potential good website would design a website solely for the needs of customers therefore for anyone looking to open up a website it is important to work with experts, be it web designing expert or an SEO expert you need to hire these experts, so your website turns into a success.
It helps in creating the right review of your website
SEO helps in creating the right review for your website. A bad review on your website would lose you some valuable customers who would not return to your site. If you’re seeking good reviews of your website your products that you’re selling or other kinds of sales must be of high in quality. You can’t cheat your customers even if you do so their review will reveal the truth. Most of the customer who buys anything online would usually check the previous reviews of other customers, and a good review goes a long way for your product.
SEO plays a vital role in creating good reviews of your web pages. Also, an SEO expert would write only the most accurate thing about the product you’re selling.
It also helps in getting more social media attention
SEO helps you to get enough attention on the social media platform. While designing a website for you an SEO expert would help you gain customers from social media outlets too, they would link your web pages to the social media link and helps your visibility to the potential customers. Social media play a vital role these days it’s reported that in the US about 5 hours a person spend on their phone and when they login to a social site they rarely return. Therefore, it’s important to be seen in social media platforms.
“How is the marketing campaign going,” “how was the event” – these are questions all business leaders ask. In LA, the competition between brands is fierce, and it is only human for entrepreneurs to worry about their brand’s performance in an event. Experiential marketing offers targeted consumer experience. It aims to establish a bond between the consumer and the business. It is easy to believe that experiential marketing involves consumer perception, emotional response, and brand image, so the answer to such questions is purely subjective.
Subjective answers are never good enough to brand leaders, and they are not enough for the experiential marketing companies. The brands in LA need more than vague compliments and opinions. They need answers that depend on data. Therefore, it is time to work with the top experiential marketing agency in LA that has the tools to quantify the reactions of the audience. New technology can now assess the key performance indicators (KPI) that measure the audience reactions to live events and experiential marketing campaigns.
Here’s a glimpse at the five different stages of the typical consumer journey and the KPIs that render each step measurable during an experiential campaign –
1. Measuring awareness
Any new brand in Los Angeles needs to spread the word about the event and exclusive experience. The only reason is to draw the people out of their homes and offices to the location.
Here are the two metrics you need to measure –
Unique visits – comparing the number of unique visits with the total visits can tell you how many people you have reached. If you have low unique visits, but high total visits, it signifies that people are returning to the event.
Source of Traffic – is it from your website or social media profile? To find out which channel of promotion works best, you should categorize traffic according to sources.
2. Evaluate the brand image
Attendance is no longer the only measure of success. You need to focus on the finer things including the factors that symbolize the brand image and impact.
Session duration – how long does the average unique visit last? Do these visits end in registration or subscription on-site? Do these people come back to the store to purchase products? Observing the nature and duration of every session can help you evaluate the quality of each interaction.
3. Measure the decision
It is not enough that people visit the events in LA; they should also be able to make constructive decisions while on site.
Here are the three factors that show the decision making of your target audience:
Check-in – measuring the metrics of events that do not involve ticketing and registration can be a pain. However, it is essential to keep at least a check-in option on your website or social media page that can give you an idea about the number of people who attend the session.
Conversion rate – conversion does not have to mean a purchase at all times. Even when people sign up, they take action towards conversion. Therefore, sign-ups, registrations, and sign-ins are great tools for increasing the conversion rate. Any action that can potentially become a source of a new lead is a converting action.
ROI – measuring the event ROI will give all marketing teams a thorough understanding of the impact they have made through the event. Sadly, with experiential marketing, no one tool or technique can measure the complete ROI. You need to focus on interactions, post-event comments and number of impressions across multiple channels to evaluate the ROI.
4. Retention of audience
Does your crowd return once they leave the premise of the event? Do you see the same faces two days in a row? Not gathering new faces can be a challenge for any event, but not seeing the same faces twice is worse!
Crowd count – keeping a mechanism for on-site or online registration can help you estimate the number of people who attend every day. Running the sign-ins on a KPI-measuring algorithm can help you find out if the same people signed in twice on two consecutive days. Returning customers is a sign of customer satisfaction, and every brand should focus on factors that promote consumer retention.
5. Quantifying promotion
Any experiential marketing event does not end when the audience leaves. It continues for days on social media. To measure the impact of the event on the audience, here’s what you should measure –
Hashtags – brand hashtags and mentions on Instagram and Facebook respectively can show what viewers think about your endeavor. Check out social media listening tools for measuring brand mention.
Follower activity – the followers on social media from LA, is an indication of the reach of your message. Even small followership can be more rewarding than a large one, as long as they are active. Keeping a track on their activity will give brands an understanding of their actual impact.
The measure of success in experiential marketing involves multiple aspects including consumer experience, social media feedback, conversion rates and so on. It is not a one-person job to track and interpret the ROI of any experiential marketing event. You need the best of the best marketing agencies to hold your brand’s hand through the launch and activation.
“We don’t have a choice on whether we do social media.
The question is how well we do it.”
– Erik Qualman, Author, and Motivational Speaker
Erik Qualman or ‘Equalman’ as he likes to be called has beautifully summed up the need for social media. It is no longer about just being there. Rather, it is about how aggressively you can excel at social media.
In this article, we look at addressing some important questions like-
Why is Social Media Marketing so important in 2019?
What are some of the best social media marketing tools on the market?
How can you properly leverage social media for your brand?
Do all tools perform all the functions that are required on social media?
What are the right tools that can help connect you to your target audience?
How to create cross-platform interaction and engagement with social media tools?
Social Media Marketing Tools- A Brief Introduction:
If you want to stand out from the crowd, you need to do something different. This is not just true of social media, but for any field or industry. Constant innovation and evolution are how you will be able to lead from the front.
If you truly want your brand to stand out in the digital landscape, social media tools are important. These tools help you go beyond the normal manual functionalities of social media.
In other words, social media marketing tools help you-
Create engaging and meaningful content.
Automate the process of posting by scheduling the same.
Create engagements with your audience in effective ways.
Help save critical time, which can be used productively elsewhere.
Free up manpower resources for other professional engagements.
Many people confuse ‘social media marketing tools’ with ‘social media as a marketing tool’. Both these terms stand for different concepts and meanings altogether. There is absolutely no connection whatsoever between them.
Social media tools are actual software products created by companies to help brands. These software products help brands to perform the above-mentioned functions. On the other hand, social media as a marketing tool is a platform to boost your digital marketing presence.
Have you ever thought about how important it is to respond to audiences on social? Relationship Management as a feature is critical to being successful in social. However, the central question that needs to be asked is what Jeff Bullas raises, “is it making you more productive and efficient?”
Why is Social Media Marketing Tools Important?
With more than 3.5 billion people using social media, tools are becoming a necessity. Not all those 3.5 billions use the same platform at the same time. Tools help brands reach the right audiences on the right platforms.
As a brand, you need to know where your audiences are. You also need to communicate with them effectively. This means frequenting social platforms that your audiences frequent. This is not as easy as it sounds.
For example, a brand would be present on at least 7 to 8 different social platforms like-
Being on top of your content game can be challenging and exhaust your resources. Think of the time you would need to dedicate to posting on all platforms. What happens if you are posting multiple times in a day? It can become a nightmare soon.
Social media tools help you avoid such catastrophes. With the right tools, posting multiple times during the day on as many platforms as possible is a breeze.
The marketing tools not only help for scheduling posts but also help in suggesting content ideas. Imagine if you have to create separate content for all platforms three or four times a day. Soon, you will run out of ideas. It is only human. With the help of some tools, you can help generate content for the most trending topics.
As early as 2012, there were more than 300 tools on the market. Not all of them have survived until 2019. However, the best ones are still doing what they do best- connect, create and engage the right audiences!
Top 10 Social Media Marketing Tools: The List
This list is a result of using most of these products over a five-year period. We have also discussed the lists with digital marketing experts, brands and digital entrepreneurs. Please note that the list is in no particular order or ranking.
The following list includes social media marketing tools that help schedule posts, create engaging content, and act as social listening tools.
At last count, there were at least 50 great scheduling tools. However, Buffer sits at the top of the hierarchy. For many years, Buffer because of its functionality and offerings is the preferred choice of brands and digital experts.
With Buffer, you can schedule and coordinate multiple accounts, pages, and posts. The real gem is the Buffer Plug-In, which lets you buffer any page you come across. Imagine scheduling any great content you like on the web!
Creating engaging content on social media is a challenge. One particular type of content that does well on social media is ‘Infographics’. Venngage is the best platform to create stunning and informative infographics for your brand’s social media.
Venngage gives you the option of visual marketing. This is a step below video content, in terms of reach. However, it is better as a form of content to static images and image albums. There is no doubt that Infographics should always be a part of your social media content strategy.
Many start-up entrepreneurs tell me that they need to maintain a social presence, but they cannot afford a designer or an agency. There are thousands, if not millions of people who face the same problem.
Canva allows such people a creative non-technical platform. From here, they can create the perfect image and video creatives without having a designer at their disposal. Canva is an image-creating tool that is easy, user-friendly and brilliantly good.
If you want to leverage social media, you will need a robust Influencer Strategy. Buzzsumo helps brings industry related influencers on one single platform. Apart from influencers, you can also check out which topics are trending. This helps you in creating the right kind of content for your audiences.
Buzzsumo falls within the research and listening social media marketing tools category. It also helps you do your keyword research. The main advantage of using Buzzsumo is the varied nature of functionalities on offer on the platform.
No list on social media marketing tools can be complete without the mention of Hootsuite. Hootsuite gives users many functionalities like posting, scheduling, tracking, etc. Personally, I like Hootsuite because of its message responses. It all happens with a single click.
You cannot imagine how effective your social media game will be when you will start replying to your audiences quickly. The page metrics will improve drastically. The audience relationships will become credible and long-lasting.
All these social media marketing tools excel at one or the other functions. The above are enjoyed by big brands and agencies who have the capital to invest. However, what if a start-up wants to do the same. Start-ups do not have the capital or money resources to buy these paid tools.
In such instances, tools like Sprinklr become very important as they help collate many functions and services under one head. From scheduling to advertising, from customer engagement to research, Sprinklr does it all.
This is one of my personal favorites. For nerds who are obsessed with data, this is a real sci-fi inspired platform. You can analyze your demographics, the key influencers, the top sources and many more on Audiense.
Audiense is the perfect social media marketing tool if you believe in breaking down your data. This is a crucial research tool, and the top agencies use it while drafting social media strategies and campaigns.
8. Agora Pulse
Imagine a platform, which can help you not only schedule posts but also other content forms? We are talking about quizzes, contests, polls, promotions. Agora Pulse ranks high on the list of many experts based on its ease of use and affordability.
Leaving some of the free tools in this list, Agora Pulse is by far the most affordable social media marketing tool. Its simple, no-nonsense layout is easy and friendly to use. The perfect tool for the first time social media experts.
Oktopost finds a mention on this list for only one specific reason- it is the only social media marketing tool for B2B brands in the market! This is no mean feat. It serves to provide almost all the functions that a Hootsuite or a Buffer does.
Many people like Oktopost for various reasons. I personally like it for one specific feature. How to convert your brand employees into brand managers. Think of your brand’s business page on social media. Think of similar content not on just one page, but on pages of your 100 employees.
Oktopost turns employees into brand managers and ambassadors. This helps increase organic reach, build credibility and reach newer audiences.
10. Sprout Social
Sprout Social, along with Hootsuite and Buffer have traditionally been the top 3 social media marketing tools. However, Sprout Social is a bit different from its compatriots. One of the best features of sprout social is meaningful relationships.
You might be thinking that this is quite antithetical to the whole discourse on digital fluidity. However, in this era of ambiguity, Sprout Social helps in creating endearing communities. The relationships that are deep, meaningful and fulfilling is one of the key offerings of Sprout Social as a social media marketing tool.
Do Social Media Marketing Tools make a Difference?
All the tools on the list have been proven to boost productivity and efficiency. Social media is a powerful animal that is only getting stronger and bigger by the day. No one had ever imagined social media to become second life to billions of people all over the world.
If you want to conduct business across continents, you do not need to be a steel tycoon anymore. Even if you are selling customized silver jewelry, you will have customers in all the seven continents (if penguins wear them in Antarctica).
By optimally harnessing the potential of social media through the tools, you will be able to boost your business. Nothing is impossible on social media if done right. Think of Kylie Jenner and her billion-dollar empire. It was born, raised and nurtured on Instagram and Snapchat.
If your product is great, your customer service is up to the mark, and your content is king- the sky is the limit! I have seen people of all ages and backgrounds ace it when it comes to social media. Individuals, who were broke at one point of time have become Influencers and spend holidays in Mikanos.
Social Media Marketing Tools: The Final Word
If you want to promote your brand on social, you will need social media marketing tools. Always remember, that there is an average way to do things, and then there is a better way. By taking recourse to social media marketing tools, you will be on the right track to success.
I am not saying that as soon as you start using them, you will become successful the next day. Rather, what I am saying is that the sustained use of these tools will help you master your social media game.
Do let me know what you think about the tools on the list. If you want to add some more tools, please feel free to mention it in the comments section. For further information on how the tools work, email me at firstname.lastname@example.org