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Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative ..read more
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I am always curious about how brands market to younger generations, so I decided to check out VidCon. I read about VidCon and thought it ..read more
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A client I haven’t talked to for 2 years texted me on Monday. Harriet reached out and asked me if I could help her to articulate her ..read more
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By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources ..read more
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Sales and marketing ask different questions which leads to different data needs.What can we do to solve the fundamental differences between ..read more
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AI is everywhere from Google Search to Waze, from Chatbots to intelligent automatic email responses. As a B2B marketer, this is just ..read more
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Artificial Intelligence has been a buzz word in martech. Many martech vendors position their products as AI-based platforms. What does that ..read more
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In my previous blog post, I shared how Alteryx successfully integrated specific sales training elements into their corporate-wide new ..read more
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The primary purpose of sales onboarding and training is to get salespeople ready to sell. This is done by educating them to:Tell a relevant ..read more
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