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With new technology and newer targeting options, it’s easier to align your business goals with specific targeting tactics. Jonathan Lim ..read more
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As ecommerce becomes increasingly competitive, brands are adopting new technologies such as AI to stay afloat. Here’s how to drive ..read more
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While Facebook isn’t specifying what they will be working on, the most obvious area will be in building a bot or more likely, a network ..read more
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In this article, John Patinella, CEO of Money Mailer, explains why direct mail is effective today and how it can complement any marketing ..read more
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Programmatic advertising is the automation of ad buying and selling. Learn more about the concept of programmatic, its types, channels, ..read more
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This form of malvertising auto-redirects to the malicious ads. The malicious code is embedded in the ads which are programmatically served ..read more
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National Programmatic Advertising Day, a nationally registered day that occurs each year on Nov. 7, aims to recognize the tireless efforts ..read more
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Together, the combined company will connect technology professionals and brands with the resources, tools, and information they need to ..read more
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In this article, John Nash, Chief Marketing and Strategy Officer at RedPoint Global, discusses how travel brands can execute on real-time ..read more
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Traditional CRMs step aside – it’s all about geospatial CRMs built for field sales reps now. Matthew Sniff, founder and CEO of Map My ..read more

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