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If you asked a UX professional whether users prefer one image or two on a blog post, they'd tell you to test it — trying to double ..read more
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Log file analysis is one of those tasks you might not do often - due to data availability & time constraints - but that can provide ..read more
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The newly-released open source robots.txt parser is not, as Google claims, the same as the production Googlebot parsing code. In addition ..read more
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Across most verticals, websites commonly will have text below the fold that predominantly exists to target search engines, not users. We ..read more
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On Monday this week, Google announced that they would be changing their treatment of star rating rich snippets in search results.  We ..read more
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What are Google’s Search Quality Evaluator Guidelines?   To make sure that Google’s search engine is returning the right answers, ..read more
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This post is about a hill I’m willing to die on, but might not need to - I actually have no idea whether the title of this post is a ..read more
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As much as we raise alarm about the constant change in Google SERPs, us SEOs love new things with FAQ schema being the latest example. ..read more
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Part 3 includes two more synergy ideas, together with a downloadable checklist that you can start using internally. Before reading the ..read more
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Since you’re reading this on the Distilled blog, you probably know Distilled has an SEO split-testing platform, DistilledODN. One of ..read more

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