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Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019.
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To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series: “Applying 2019 Predictions to Retail.” Last week, we spoke to Emily Collins about how loyalty trends will affect retailers this year. This week, Claudia interviewed Jennifer Belissent, Ph.D. and Principal Analyst on Forrester’s Consumer […]
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To help retailers and brands plan for 2019, Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019. This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]
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Should all brand sell directly to customers online? How should brands work with marketplaces? What does all this mean for existing retail partner and distributor relationships? Branded manufacturers are facing a myriad of questions. The following video shares highlights from research by myself and fellow colleagues, evaluating how brand manufacturers digital commerce strategies must evolve. […]
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To help retailers and brands plan for 2019, Researcher Claudia Tajima and I are interviewing experts within Forrester for our series, “Applying 2019 Predictions To Retail.” Last week, we spoke to Sam Stern about how employee experience will impact retailers in 2019. This week, Claudia interviewed Michele Goetz, principal analyst on Forrester’s enterprise architecture team and an expert in AI, on her 2019 AI predictions report. […]
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Offline stores are more important than ever despite the eCommerce boom. How will digital technologies transform the future of the store? My colleague Michelle Beeson and I share our points of view. For more research, see The Digital Store Playbook For 2019 and Case Study: Intime Embraces New Retail Transformation To Drive Growth.
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Back in November, Forrester outlined its 2019 predictions for a set of hot emerging technologies. We identified which markets were likely to command big investments in the new year and even predicted that GE would turn a corner this year. Let’s see how we did so far with a few of them. Additive manufacturing will save […]
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To help retailers and brands, I’m delighted to continue our series, “Applying 2019 Predictions to Retail.” Last week my colleague Claudia Tajima spoke with Harley Manning about how customer experience (CX) is affecting retailers in 2019. I interviewed Sam Stern, Principal Analyst, part of Forrester’s Employee Experience (EX) team and also an expert on customer-centric culture. Here’s what Sam suggests retailers and […]
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How digital will change luxury retail? What are the key online luxury retail trends in the West and Asia Pacific? My colleague Michelle Beeson and I shared our point of views.
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On Amazon’s earnings call a few days ago, its CFO mentioned that its “core free two-day offer [was] morphing into — or evolving into a free one-day offer.” The CFO also said that Amazon plans to invest $800M just in Q2 to make faster shipping happen. Retailers and journalists quickly jumped on the news to […]
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