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The customer-brand relationship has evolved, thanks to an increasing marketing sea-change known as liquid expectations. The term came into ..read more
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In September 2018, Amazon got global recognition for being the first brand to be valued at over 1 trillion dollars. Within a time frame of ..read more
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In the competitive world of modern business, user experience is king. In fact, customers will quite often give more importance to their ..read more
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One very important ingredient for a great customer service story is an employee who does something for a customer, not because they had to ..read more
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The American Management Association found that successful companies spend about 20 percent more money on personnel, including on personnel ..read more
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One of the key success factors in the modern environment is the capability to meet the needs of customers. Unfortunately, up to 54% of US ..read more
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If there is only one thing modern businesses should pay attention to, it would certainly be customer experience. Consumers are spoiled and ..read more
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Different genres of music have varying effects on mood, and this can be powerful in shaping the customer’s experience. Music can be used ..read more
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In today’s fast-paced world, customers tend to have a short attention span. Time has become a limited resource, and most people do not ..read more
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“As we look ahead into the next century, leaders will be those who empower others”. —Bill Gates A company’s success lies in ..read more

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