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A marketing manager recently asked – Can we do marketing without advertising in the coming years? For a moment I was bit surprised. ..read more
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A popular Indian fashion e-commerce brand shared a neat brief – “We want to transform our brand’s perception from a transactional ..read more
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Where do we draw the line? A Twitter update, a Whatsapp forward or a Tiktok video can create tensions among communities. India has ..read more
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