How to bridge the gap between today CTV’s opportunities and reality
Advertising Age
by Kevin McGurn
24m ago
Integrating mobile insights into CTV ad campaigns, and fostering direct relationships with neutral partners, can solve streaming’s ad-buying challenges ..read more
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Band-Aid puts TikTok spin on classic jingle to attract Gen Z
Advertising Age
by Phoebe Bain
3h ago
Skai Jackson, who starred in a Band-Aid TV ad at age 5, returns for a social media version ..read more
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Watch the newest commercials from Kohl’s, TikTok, SkinnyPop and more
Advertising Age
by Ad Age and Creativity Staff
3h ago
Jenn Todryk, star of HGTV’s “No Demo Reno,” hypes Kohl’s new home collection ..read more
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TikTok ban looms with Biden poised to start 270-day countdown
Advertising Age
by
4h ago
TikTok and Beijing-based ByteDance have vowed to do all they can to stop the measure ..read more
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Titan Casket interviews celebs in caskets for new talk show ‘Grave Conversations’
Advertising Age
by
7h ago
Please visit this page to view the blog ..read more
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How J.M. Smucker is modernizing Jif and other brands to reach Gen Z
Advertising Age
by Erika Wheless
8h ago
J.M. Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables ..read more
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How Ogilvy’s new consulting leader wants to help clients grow business beyond advertising
Advertising Age
by Brian Bonilla
9h ago
Ogilvy is appointing its first global chief transformation officer as it looks to make the case to clients that it can be a business partner beyond creating ads ..read more
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