Netflix adds 9.33 million customers, says gains will slow
Advertising Age
by
5h ago
The company attracted new customers from all over the world, showing particular strength in the US and Canada ..read more
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Stanley’s marketing future—what’s next after president returns to Crocs
Advertising Age
by Adrianne Pasquarelli
5h ago
Lauded as a brilliant marketer, Terence Reilly is leaving Stanley to rejoin Crocs and his departure could negatively impact the drinkware brand he helped popularize ..read more
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Beautycounter sold back to its founder amid beauty industry headwinds
Advertising Age
by Phoebe Bain
11h ago
Beautycounter’s sale comes soon after Ulta Beauty’s CEO warned analysts of a beauty category slowdown across price points and segments ..read more
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How Target, Coca-Cola and Tide use ‘irrational love’ to win customer loyalty
Advertising Age
by Cindy Scott
13h ago
Coca-Cola, Tide and Target offer potent examples of brands that have built success through “irrational love” that goes far beyond their loyal customer base ..read more
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Sprite’s classic ‘Obey Your Thirst’ tagline returns—behind the campaign
Advertising Age
by Jon Springer
13h ago
Sprite remakes a 1994 “Obey Your Thirst” ad with a message of individuality geared for a new generation ..read more
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Ex-Butchershop employees launch new venture after the agency closed without warning
Advertising Age
by Brian Bonilla
14h ago
Strange Family, launched after Butchershop closed in May 2023, has worked with several new clients including Nike Kids ..read more
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What changes in the media landscape could mean for your brand
Advertising Age
by Elizabeth Moore
16h ago
The Ad Age TV & Streaming Summit will take place on May 21 and May 22 in New York ..read more
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The top 5 sports marketing ideas to know about right now
Advertising Age
by Jon Springer
16h ago
Ad Age’s ranking of the best sports collaborations ..read more
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Watch at 12 p.m. ET: Purpose marketing hits and misses from Comcast, Barilla, Vinted and more
Advertising Age
by E.J. Schultz
17h ago
Purpose marketing expert Thomas Kolster explores the best and worst campaigns ..read more
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What ‘RuPaul’s Drag Race’ can teach brands about LGBTQ+ marketing
Advertising Age
by Parker Herren
17h ago
Teletubbies, Monopoly, Lush and more share learnings from “RuPaul’s Drag Race” sponsorships ..read more
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