Think of how many Facebook Live videos your clients and prospective clients watched during the 2020 pandemic. Even if you don’t watch livestreams, that’s ok, we have to acknowledge that a whole lot of people do.  I honestly didn’t pay a whole lot of attention to livestreams until the beginning of the quarantine period, which is when it hit me that I should be getting involved too. Every time someone who I was friends with, or whose fan page I followed started a livestream, my phone gave me an instant notification.  No matter what I was doing, the social networks wanted me to p ..read more

Long gone are the days of encyclopedias, when the best place to research a topic was a university library. Consumers, hobbyists, and investors all have access to expert answers by typing a few words. People read blogs, follow Thoughtleaders® on Twitter and Instagram, join groups on Facebook, and follow Quora topics. Each of these is an effective channel to reach new customers. Outpacing all of them is video. A six-year study on video marketing found: 87% of video marketers say it increased website traffic 80% say videos directly increased sales 95% said it helped users understand their p ..read more

In the mid-1990s, ‘online diaries’ evolved into blogs. Since then, individuals and businesses have created blogs to share information, generate income, or promote their business. Launching a visually appealing and mobile-friendly blog keeps getting easier. There are free and low-cost platforms that allow even a novice to start a simple website or blog within a few hours. Not every platform is the same. Some systems limit your ability to transfer the website later without rebuilding it on another platform. Some are easy to monetize and can expand infinitely with your business, while others are ..read more

Over the past 10 years we have not only helped over 1,000 clients become industry experts through media, marketing and PR. We have also seen how they are using these materials to market their products and services to their target market. For the first time ever, we are opening up our marketing team to you. Not only are we bringing you the best media, marketing and PR opportunities outlined bellow, but we are going to help you use each and every piece and create a turn key marketing campaign to attract your home-run clients, close more business and truly become th ..read more

Being a leader in the digital space means staying ahead of the trends. The technology introduced in recent years will allow for tremendous advances in digital marketing in 2019. Learn how to use new data points to your advantage to dominate the world of digital marketing. AI Will Become Scarily Accurate Already artificial intelligence (AI) and machine learning algorithms used for retargeting make us wonder if marketers are getting information through our phones’ microphones. The truth is, whether it can or not, it probably isn’t. AI doesn’t need to listen in on us to target as accurately as ..read more

With so many websites competing for first page rankings, search engine optimization, or SEO, is more important than ever. And social media strategy can play a large role in SEO. But it may not help in the ways you imagine. Let’s get one thing straight: Google doesn ..read more

Look anywhere online and you’ll likely find a lot of articles with a myriad of titles, proclaiming that, “SEO is dead.” What does that mean? Is it true? If so, what now? Of course, almost anyone with a website is concerned with – and focused on – getting more traffic. After all, more traffic generally correlates to more leads, more clients and more revenue. In this quest, it’s no doubt that at least at some point, those same people will explore search engine optimization or SEO, as its commonly known. The key benefit of SEO in traffic generation is that it’s essentially “free.” Sure, you wil ..read more

Acapulco is known as a playground for the rich and famous. But for many children who live there, there are few fun and games ..read more

Poverty is more than just a sum of economic symptoms: to Dr. Saul Cruz, it ..read more

Peter Diamandis dreamed of outer space his whole life. But since the days of his childhood, when the Apollo program was at its height, America ..read more