The Scoop: Ticketmaster silent after alleged attack compromising data of 560 million people
PR Daily News | Public Relations news and marketing in the age of social media
by Allison Carter
2d ago
Plus: The questions around the Trump verdict; Google makes changes after AI search snafu. Let’s address the elephant in the room: Former President Donald Trump was convicted Thursday on 34 felony counts. He will be sentenced just days before the Republican National Convention to formerly nominate him as their presidential candidate. We won’t be analyzing the PR implications of this historic outcome; not only is that deeply uncertain, but Trump has long bucked conventional public relations wisdom to his benefit. But it’s wise to be aware of the destabilizing effect this outcome is likely to hav ..read more
Visit website
Social listening secrets: Brand sentiment beyond keywords
PR Daily News | Public Relations news and marketing in the age of social media
by Callie Krosin
2d ago
PRESENTED BY NOTIFIED Keywords aren’t the only keys to discovering how your organization is perceived on social media.  Melissa James, director of sales at Notified, discussed social listening and media monitoring with PR Daily’s editor-in-chief Allison Carter in a Power Conversation at PR Daily’s 2024 Social Media Conference at Disney World.   In this conversation, James advised using alerts to monitor campaign performance, sentiment, and responses from your audience so that you’re ready to jump into any pertinent conversation.   And beyond your own organization, James recommen ..read more
Visit website
The Friday Reporter: Peter Prodromou
PR Daily News | Public Relations news and marketing in the age of social media
by Allison Carter
2d ago
A new episode of The Friday Reporter podcast. Boathouse President Peter Prodromou previously spent over 15 years helping to build and lead Racepoint Global. His early career started in the newsroom and delivered him into the technology sector where he finds himself cautiously optimistic about the use of artificial intelligence. Peter’s vision comes from his vast experience in the world of the Internet and has him advising clients about how people come to consume information and the value of self publishing platforms. He suggests that as AI continues to get rolled out, regulatory guidance must ..read more
Visit website
How I Got Here: Generate’s Kym White on her ritual for personal success and balance
PR Daily News | Public Relations news and marketing in the age of social media
by Isis Simpson-Mersha
2d ago
Kym White shares the proudest moment of her career. Kym White, chief corporate affairs officer at Generate:Biomedicines, has decades of experience in corporate affairs and healthcare communications. Most recently, White advised Verily and Isomorphic Labs within the Alphabet ecosystem before joining the biotechnology company.  She’s been recognized as a healthcare influencer by PR Week and Medical Marketing & Media. Beyond her professional commitments, she also extends her influence by serving on the boards of Public Policy Holding Co. (PPHC) and the Multiple Myeloma Research Foundatio ..read more
Visit website
From the Museum of Public Relations: The history you’ve never heard of the mother of PR
PR Daily News | Public Relations news and marketing in the age of social media
by Allison Carter
2d ago
Doris Fleischman was the wife of Edward Bernays. But she was so much more. This artifact is shared in partnership with the Museum of Public Relations. As we close Jewish-American Heritage Month, we want to highlight both one of the founders of public relations as we know it today, Edward L. Bernays (1891-1995), but also his business partner and wife, Doris E. Fleischman (1891-1980). Bernays, known as one of the fathers of the public relations industry, was an Austrian-born Jew and the double-nephew of Sigmund Freud, who came to New York as a young boy. Fleischman was the daughter of atto ..read more
Visit website
Make it simple, stupid: Your digital newsroom needs an upgrade
PR Daily News | Public Relations news and marketing in the age of social media
by Allison Carter
3d ago
Ahead of PR Daily’s Media Relations Conference, get a preview of the session “Upgrading Static Online Newsrooms to Highly Shareable Content Hubs.” Lisa Arledge Powell, APR, is the founder and CEO of MediaSource. Matthew Libassi is the public relations and speakers bureau manager for Northwell Health. We’ve all heard the familiar adage, “keep it simple, stupid,” or KISS. From press releases to pitches, it’s certainly a mantra for PR practitioners to live by. Even in the most complex fields, it’s imperative to maintain simplicity in language, message and call to action. But even simple can ..read more
Visit website
By the Numbers: What journalists really want from PR pros
PR Daily News | Public Relations news and marketing in the age of social media
by Allison Carter
3d ago
New data from Cision sheds light on how you can help — or hinder — journos. PR professionals spend an inordinate amount of time trying to read journalists’ minds. So many hours are spent trying to determine the magical time, medium and message that will make a top-tier reporter sit up, take notice and slather our client all over the front page. It turns out that what journalists want is pretty simple: good content that’s relevant to their audiences, delivered to their email inbox. Go figure. Cision’s 2024 State of the Media report surveyed more than 3,000 journalists about how they most want t ..read more
Visit website
The Scoop: After disastrous fall, Harvard changes policy on public statements
PR Daily News | Public Relations news and marketing in the age of social media
by Sean Devlin
4d ago
Plus: Google silent about potentially massive search leak; Nike releases breakdancing shoes ahead of Olympic event. Over the last few months, we’ve seen a lot of upheaval at American colleges and universities concerning institutional reactions to the war in Gaza. Following student protests and shifts in leadership at Harvard, the esteemed university is rolling out a new policy of staying silent on issues that don’t directly impact the school’s “core function.” In a report from CNN, Harvard claimed that it maintains a responsibility to defend the university’s standing and integrity, but that un ..read more
Visit website
New social media features and updates to know this week
PR Daily News | Public Relations news and marketing in the age of social media
by Allison Carter
4d ago
Updates from TikTok, X, Instagram and more. After the long holiday weekend here in the United States, we’re seeing plenty of items in the testing phase. How many of these will become real features, and which will be lost to the swirling mists of beta testing? And at long last, X has considered the plea of people who don’t want to be judged for liking Bad Tweets. Let’s see what’s new this week. TikTok TikTok, which is under fire in the United States for its potential to influence the country’s politics, has released new rules about state-affiliated media. Once these outlets are identified, the ..read more
Visit website
The 3 Rs of beating writer’s block
PR Daily News | Public Relations news and marketing in the age of social media
by Allison Carter
4d ago
Writer’s block is inevitable. But it doesn’t have to be debilitating. We’ve all been there: you’re staring at an aggressive deadline to turn in a piece of content, and it feels like you’ve forgotten every word in the English language. You have nothing interesting to say, you’ve never had an original idea in your life and the words just won’t come. You’ve got writer’s block. This difficult condition is a near inevitability in every communicator’s life. But it is treatable. Keisha-Gaye Anderson, former VP of communications for the Jed Foundation, recently shared some of her tips for combatting w ..read more
Visit website

Follow PR Daily News | Public Relations news and marketing in the age of social media on FeedSpot

Continue with Google
Continue with Apple
OR