Debunking The Most Common Myths About Online Payments
Verifone Blog
by Adela Dincea
2w ago
When it comes to eCommerce, the heartbeat of your business is a seamless online payment system. But amidst the digital buzz, false beliefs about online payments can hold merchants back from fully harnessing its power. For the savvy merchant, dispelling these misconceptions is crucial to staying ahead in the competitive game of online commerce. We’re here to set the record straight and arm you with the knowledge to guide your online payment strategy towards growth. Why should you be wary about these myths? Because your business decisions should always be based on correct data, sourced by reputa ..read more
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SaaS Compliance: A Comprehensive Guide for Business Roles
Verifone Blog
by Catalin Draghici
2w ago
Why should business roles bother with a compliance guide? Well, compliance is a very big deal these days, and it covers a lot of ground. Having a comprehensive guide can be very useful. In this article, we’ll dive into the most important compliance areas that affect SaaS companies. While we won’t get into the nitty-gritty that compliance and legal officers need, we’ll give you enough insight to get the gist of it. You’ll understand why it’s important, who’s responsible for what, and why compliance folks are counting on us – business people – to do our part. You’ll also be better equipped to co ..read more
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Industry Buzz – February
Verifone Blog
by Maria Pana
2w ago
As spring approaches, it’s time to seize the opportunity to maximize your eCommerce business’s potential during this season of growth. With some of the most exciting celebrations on the horizon, it’s just the right moment to strategize your eCommerce campaigns. This month, unlock valuable resources to craft compelling online selling strategies tailored to the upcoming festivities.  In this edition, delve into the secrets of mastering recurring revenue, explore ways to increase your earnings by adding a personal touch to your shopping cart with cross-selling, and embrace actionable retenti ..read more
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Personalization, Sustainability, and More: Subscribers’ Wishlist for 2024
Verifone Blog
by Valentina Voinea
2w ago
Today’s consumers are not just looking for products and services; they seek experiences tailored to their unique needs and values. Personalization is the future (and the present) of marketing. Sustainability is also a major deciding factor. Subscribers across various sectors are increasingly vocal about their desires. They seek products and services that not only cater to their individual needs but also align with their environmental consciousness. This new focus on personalization and sustainability means businesses must adapt to stay relevant and succeed. Let’s take a closer look at why pers ..read more
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The Role of Recurring Billing in SaaS Business Models: Best Practices and Challenges
Verifone Blog
by Guest Author
2w ago
In the realm of the ever-evolving business landscape, there’s a new kid on the block making waves: the Software-as-a-Service (SaaS) business model, which is expected to reach nearly $370 billion in 2024. One of the driving forces behind this revenue explosion is recurring billing, which gives SaaS companies a predictable revenue stream they can count on when done correctly. Therein lies the crux of this article. We’re going to explore the ins and outs of recurring billing as a SaaS business model, share some best practices, and look at what challenges that crop up when implementing this system ..read more
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14 Practical Upselling Tactics to Increase Your Bottom Line in 2024
Verifone Blog
by Michael Nicholas
2w ago
In eCommerce, where customers act quickly, often on impulse, and their expectations change fast, it’s critical to maximize customer value. The question is, how? One effective way is through upselling, which can lead to a significant increase in revenue, averaging between 10% and 30%. What is upselling? The technique of encouraging customers to purchase higher value products than they originally intended. It is an approach that not only increases average order value (AOV) and immediate revenue, but also nurtures long-term customer relationships. For companies seeking sustainable growth, upselli ..read more
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UX Micro interactions: Small Changes, Big CRO Impact
Verifone Blog
by Cristina Molina Maestro
2w ago
You have invested time and resources into making your digital product (web, app) happen. We’re talking about conceptualizing, designing, understanding the user’s needs, and trying to turn them into functionalities. You have put in place a strategy to implement a methodology of constant optimization that ensures both yourself and your users have a better browsing experience, better content, and better web architecture. What are your next steps? You set your goals and start brainstorming, A/B testing, analyzing, and iterating until when? You start seeing that your initiatives or experiments are ..read more
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How to Manage False and Fraudulent Chargebacks
Verifone Blog
by Dragos Cojocaru
2w ago
Chargebacks can be a nightmare, but knowing what causes them can guide a business to where and how it needs to improve its online payment processing capabilities. As such, there are times when false chargebacks can occur and disturb the safety of online payments. In this post, we’ll take a look at what fraudulent chargebacks are and what measures you can take in order to protect your online business. Online transactions are sometimes hijacked by scammers, which affects the customer’s experience and can make them feel insecure when buying online. In today’s eCommerce environment ..read more
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Security Considerations in SaaS Application Development
Verifone Blog
by Guest Author
2w ago
Introduction Today, one may notice an increasing trend of adopting SaaS development solutions in the digital realm. Gartner’s research report has shown that by 2022, SaaS market revenue is expected to grow to $143.7 billion, proving that cloud services are accepted in most industries. The SaaS usage trend is expanding, and many security challenges commence as it does. Based on McAfee research, 99% of the configuration errors seen in the cloud are to be corrected. A significant security gap can be detected. Moreover, using IBM’s 2020 Cost of a Data Breach Report, the details of the data breache ..read more
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Industry Buzz – January 2024
Verifone Blog
by Maria Pana
2w ago
Welcome to 2024 – a fresh start brimming with exciting opportunities for your online business! As we embark on this new journey, let’s explore unique ways to enhance strategies for online success. Together, we’ll navigate through the year, adapting and growing in order to accomplish even greater achievements.  This month’s resources are tailored to boost your business and provide valuable perspectives on topics including operationalizing customer value for growth; elevating brand building with the right tools; understanding fraud threats in the subscription industry; and building loyalty ..read more
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