Hi there, Web3 marketing can be stressful to grasp at times, so we hosted TPan, a leading expert in Web3 growth marketing to talk about Web3 Marketing Strategies to scale growth TPan started his career in growth and marketing at companies like Uber and transitioned into the Web3 space through his fascination with NFTs in early 2021. He runs a top-rated Substack newsletter, Web3 with TPan, with thousands of subscribers and is one of the foremost web3 marketing resources out there. We discussed in detail about: What is on-chain guerrilla marketing and how it works Building a leading marketi ..read more

In this episode of B2B and Developer Marketing Strategies in Web3, we discuss with Dami, a developer marketer and marketing consultant who has worked with leading crypto platforms like Polygon and Blockchain.com Dami delves into the critical security concerns for Web3 applications, the complexities of marketing these technologies, and the effectiveness of Developer Marketing strategies. He also shares insights from a recent security breach in DeFi and explains CD Security's unique approach to safeguarding the ecosystem. Tune in for an episode packed with expert insights and forward-thinking ..read more

Community Building Strategies in Web3 This week, in this insightful episode of the Web3GM Podcast, we dive into the heart of Web3 community management with Paul Rita from Third Academy. Rita recounts her transition to a community management role, emphasizing the art of building solid connections and the critical role of engagement incentives. Learn from her experiences and strategies for creating thriving, engaged communities that drive project success in the Web3 space. This episode is a must-listen for anyone looking to understand the dynamics of effective community management in Web3. Get i ..read more

In this episode of 'Web3 Growth Marketing,' your host Optimus Prime delves into the world of Web3 growth marketing, breaking down the intricacies of achieving Product Market Fit Explore real-world case studies, including Opensea and Blur, to understand the impact of maintaining brand-community connections. Learn how iterative development, customer feedback, and genuine community engagement are essential to achieving lasting success in the dynamic Web3 landscape. Whether you're a growth marketer, a Web3 brand founder, or simply curious about the future of marketing, this episode provides action ..read more

Web3 Marketing Strategies to Increase Product Adoption Rate Are you a growth enthusiast, a curious learner, or a web3 brand founder, or do you just love marketing? Imagine achieving widespread product adoption within your target audience – that's the pinnacle of success! Join us and discover the power of community dynamics, how to harness the potential of viral loops, and master the art of optimizing onboarding experiences. Learn how A/B testing can steer your marketing ship, and uncover the magic of exceptional user support in Increasing Product Adoption Rate. Embrace the secrets to sustainab ..read more

In this episode, we delve into the remarkable success story of the Milwaukee Bucks, a $3.5 billion basketball sports company, and their foray into the world of NFTs and Web3. We analyze their groundbreaking strategy behind the Deer District Cream City All Access Membership Pass and explore how other Web2 brands can successfully transition into Web3. Discover how the Bucks captivated their existing fan base, created scarcity with a limited NFT collection, and offered exclusive benefits to lucky holders. Join us as we explore the future of fan engagement using NFT technology and uncover the crit ..read more

Discover how Web3 brands are revolutionizing content marketing by embracing User-Generated Content (UGC) and building vibrant communities. In this episode, we explore the strategies employed by pioneering brands like Pudgy Penguins, Azuki, Yoots, Chimpers, and Celo Blockchain. By leveraging UGC, these brands create authenticity, social proof, and relatability, replacing traditional content marketing practices. We delve into the power of community-driven content creation and the viral loops it generates, using examples from Bored Ape Yacht Club, Azuki's Researcher in Residence program, and Celo ..read more

How to Set Up a Web3 Collab Management Campaign Discover the untapped potential of Collab and Partnership Management for Web3 Brands and Growth strategies on how to execute them at scale. Join Optimus Prime as he delves into the strategies, techniques, and data-driven approach behind successful Collab Campaigns. From target audience profiling to Leveraging different chains and ecosystems, Holder Segmentation Sales Copy Campaign Objectives etc This podcast session unlocks the secrets to generating targeted leads, maximizing conversion rates, and utilizing data for omnichannel marketing. It ..read more

Growth Marketing Strategies to Optimize Discord Traffic Retention and Mastering Web3 Community Building Join us in this thought-provoking episode as we delve into the challenges Web3 brands face in this digital era, primarily focusing on the issue of community engagement and retention in the middle funnel. We uncover the crux of the problem – an unengaged audience, mostly driven by profit rather than understanding and appreciating the brand's ethos, and the tendency of visitors to abandon the brand's Discord platform within a few days. We’ll discuss an innovative approach to this issue - buil ..read more

Web3 marketing Funnels using growth marketing strategies Ever wondered about the structure of a Web3 funnel? We've got you covered! This episode breaks down the intricate mechanisms of a Web3 funnel, guiding you through the intricate labyrinth of the decentralized web. Shedding light on the synergy between growth marketing and funnel optimization, we explore strategies designed to enhance your business growth in the Web3 environment. The fusion of these modern marketing concepts has the potential to revolutionize the way you connect with your audience. In this episode, I talk about Marketing F ..read more