Over the past few years, Connected TV (CTV) has seen a meteoric rise in popularity and adoption. This rise is due to a surge in streaming content consumption and the proliferation of smart TV devices. Advertisers have eagerly tapped into this trend, leveraging CTV’s capabilities to deliver targeted, engaging content directly into viewers’ living rooms. Yet, as the digital advertising ecosystem continues to evolve at a breakneck pace, one can’t help but wonder: Has CTV advertising reached its zenith, or does it still hold untapped potential for innovation and impact? With changing consumer be ..read more

The meteoric rise of mobile gaming has not only transformed the entertainment landscape but also ushered in a new era for digital advertising. Mobile games have become a potent platform for brand advertisers as smartphones become ubiquitous. They offer unprecedented opportunities to engage with diverse and captive audiences. This evolution presents a dual narrative: a burgeoning opportunity for brands to infiltrate the digital lives of millions and a golden ticket for game publishers to monetize their content through strategic advertising partnerships. Mobile Gaming as a Premier Advertisin ..read more

Last May 1, 2024, AlgoriX, a long-standing member of Prebid.org, joined top industry players at Everyman Broadway in London for Prebid Ascent London 2024. The event was a platform to discuss the latest Prebid updates and best practices. For its part, AlgoriX engaged in a panel discussion alongside Outfit7, Index Exchange, and the Verve Group to share insights on how leading ad tech companies leverage Prebid Mobile to increase their revenues. Do you want to learn more about the important issues discussed? Continue reading the article below! Previous Next TLDR: Key Event Insight ..read more

The delay in the deprecation of third-party cookies by Google has once again highlighted the urgency for alternative identifiers (IDs). With Google extending the cookie phase-out deadline to 2025, the adoption of these IDs has accelerated. These alternative IDs are becoming crucial for publishers and advertisers, aiming to reconcile the pressing need for user privacy with the undiminished demand for personalized advertising. But what exactly are they, and how do they improve one’s bottom line? Exploring Alternative IDs Alternative IDs offer a path to maintaining the efficacy of digital adv ..read more

The digital advertising landscape is continuously evolving, presenting new challenges and opportunities for in-app publishers aiming to maximize their revenue. One of the more significant advancements in this area is the adoption of In-App Prebid, also known as Prebid Mobile, which aims at enhancing efficiency and profitability over the traditional Waterfall method of ad serving. Understanding Prebid and the Waterfall Method Prebid is an open-source framework facilitating header bidding, where multiple ad buyers bid simultaneously, ensuring the highest payer wins the ad slot. This real-tim ..read more

Think about it: The digital marketplace has billions of transactions every millisecond. Publishers serve as the backbone, offering valuable digital real estate where advertisers can showcase their messages. This marketplace, however, is not static. A significant transformation is underway, redefining how advertising spaces are bought and sold: Google’s shift from the traditional waterfall method to the dynamic realm of AdMob bidding. Let’s dissect this new system further. Google’s Move from Waterfall to AdMob Bidding Google has transitioned from the waterfall method, a sequential bidding p ..read more

Last April 2 to 4, AlgoriX had the privilege of sponsoring and participating in the industry-leading conference, Mobile Apps Unlocked (MAU) 2024, held at the MGM Grand, Las Vegas. The event was a treasure trove of insights, trends, and opportunities in the ad tech industry. Here’s a recap of what we learned: Previous Next The State of the Ad Tech Industry in 2024 The ad tech industry is currently undergoing a significant shift towards a privacy-first approach. This change, while beneficial for user data protection, presents challenges as we strive to balance privacy with effecti ..read more

In the digital landscape, visual content often takes center stage. However, audio ads have surged as a compelling component of programmatic advertising in an era marked by screen fatigue and a desire for multitasking-friendly content. More recently, brands are realizing the potential of leveraging audio ads. Take into account the popularity of podcasts, for example. The latest data shows there are currently five million podcasts. This year, it’s predicted to record over 500 million listeners. Source: Demand Sage This medium’s unique blend of engagement and flexibility allows brands t ..read more

AlgoriX, an independent global media and technology company that operates a global AI-powered exchange providing monetization and advertising solutions to publishers and advertisers and HUMAN Security, Inc, the global cybersecurity leader in protecting enterprises by disrupting bot attacks, digital fraud and abuse, today announced a new strategic partnership to safeguard AlgoriX and its clients. This partnership protects AlgoriX from programmatic ad fraud and ensures that only quality inventory reaches real humans across their CTV, and mobile ..read more

As a long-standing member of Prebid.org, AlgoriX has been utilizing its in-app advertising expertise to advance Prebid’s technology and advocate its use among mobile publishers. Last year, AlgoriX worked with Prebid.org to establish a global task force, focused on adapting Prebid to the evolving needs of publishers and advertisers globally. This year, AlgoriX will join notable speakers from IndexExchange, Verve Group, and more to spearhead discussions at Prebid Ascent London 2024, Prebid.org’s inaugural European event. At this event, industry leaders will gather to discuss the future of a pr ..read more