Google Ads lets you drive additional traffic to your website with a variety of campaigns and HubSpot CRM lets you track who’s contacted you as they move through your sales funnel. You can take these powerful tools to the next level when you set up the HubSpot Google Ads Integration which will improve the data […] Originally published: How To Set Up The HubSpot Google Ads Integration ..read more

Most businesses use some sort of email marketing because nearly everyone has an email. Whether it’s sending client outreach emails, cart abandonment emails, or newsletters, chances are you want to know which ones are contributing most to your business. One way to do this is by looking at the information that many email providers (i.e. […] Originally published: How To Use UTM Parameters For Email Tracking in Google Analytics ..read more

Many marketers have grown accustomed to using Universal Analytics since it has been the go-to website analytics tool for over a decade. However, since Universal Analytics will stop processing new data in 2023, many marketers and business owners are making the switch to Google Analytics 4 now. However, GA4 is quite a bit different than […] Originally published: How to Find Universal Analytics Reports in Google Analytics 4 ..read more

Proper tracking and tagging is one of the most important things you can do to get actionable results out of your digital marketing campaigns. Over the years, we’ve seen a lot of less-than-ideal conversion tracking setups; from lead leaks to incorrect or out-of-date settings, to no tracking at all. Without these important signals, digital marketing […] Originally published: 4 Ways To Track Form Submissions In Google Analytics Using Google Tag Manager ..read more

Let’s start off by answering your most pressing question right away. Does a website redesign affect SEO? Yes, a website redesign will almost always have an impact on your SEO performance. It is completely normal and you should expect fluctuation in your website’s organic search performance after a website redesign no matter how you’ve prepared. […] Originally published: Website Redesign SEO: How To Minimize The Negative Impact ..read more

Calendly is a wonderful tool to help make scheduling appointments or meetings easier for your clients. At some point, you’ll probably want to find out how your customers are finding you, and for that, we’ll use Google Analytics. Calendly tracking in Google Analytics is actually possible using Calendly’s native integration, which works with Universal Analytics […] Originally published: How To Set Up Calendly Tracking In Google Analytics using GTM ..read more

Welcome to the fast track to getting your Google Tag Manager container set up. Here, we’ll show you how to import a container into Google Tag Manager (GTM) and, as a bonus, we’ll also give you our readymade GTM starting recipe designed to help marketers and small business owners quickly add common website tags to […] Originally published: How To Import A Google Tag Manager Container + Free Starting GTM Recipe ..read more

In its 2022 global marketing trends study, Deloitte found that “61% of high-growth brands are shifting to a first party data strategy, while only 40% of negative growth brands said the same.” [1]  Data-driven decision-making is not a new trend for marketing or business in general and first party data, in particular, is something that […] Originally published: 1st Party Data: What It Is & How To Use It For Better Business Outcomes ..read more