In today’s fiercely competitive digital landscape, effective marketing is crucial for business success. A well-defined marketing strategy fosters brand awareness, attracts customers, increases sales, and ensures long-term sustainability. This article explores two key marketing approaches: Long-Term Marketing and Performance Marketing. Understanding Both Strategies: Customize Your Approach Each strategy offers distinct advantages and disadvantages. Comprehending both empowers marketers to select tools and methods that resonate with their business’s goals and target audience. Long-Term Marke ..read more

Forget magic balls, retailers. The key to customer hearts (and wallets) lies in conversational intelligence. This tech wizard analyzes casual “likes,” “hums,” and “wish they had…” in reviews, chats, and social media, transforming them into actionable gold. Imagine predicting purchases before carts fill. Analyse online whispers to identify must-haves and adjust inventory before shelves yawn. Or picture nipping product frustration in the bud. Conversational intelligence decodes hidden complaints, revealing features that irk customers. But it’s not just data. It’s understanding the human sto ..read more

After several challenging years due to the pandemic, the Thai retail industry is beginning to show signs of recovery and continuous growth. Data indicates that the industry’s growth rate was at 3.1% in 2022, 3.4% in 2023, and is projected to increase to 3-5% in 2024. What are the driving forces behind this recovery, and how can Thai retailers adapt to capitalize on future opportunities? Government’s Strong Economic Stimulus Measures The government’s economic stimulus initiatives have played a crucial role in reversing the downturn. Tax deduction policies, such as the Easy e-Receipt, have been ..read more

Tired of tired buzzwords? Let’s dive into 11 emerging trends that can revolutionize retail in 2024. We’ll skip the overhyped fads and table stakes (we hear you, BOPIS, personalization, and contactless payments!) and focus on developments poised to change the game. 1. Generative AI: From Barcodes to Brilliance Say goodbye to repetitive tasks and hello to smarter experiences. Generative AI is reimagining retail, crafting compelling copy, optimizing images, and recommending personalized deals with remarkable efficiency. 2. Livestreaming & TikTok: Shopping Through Screens The future of retai ..read more

In 2023, the modern retail business gradually improved in line with the economy. The main drivers were: Government stimulus measures The gradual return of foreign tourists Middle- and upper-income consumers still have significant spending potential Online sales also helped to boost sales to some extent However, the purchasing power of most people was pressured by rising living costs, causing sales to grow only slightly at 3.0-4.0%. For 2024-2026, the business is expected to grow at an average rate of 4.0-5.0% per year, driven by: Rising purchasing power, following the expected averag ..read more

Supercharge your growth in the thriving ASEAN retail market at Retail Show 2024! Last year’s show connected over 7,000+ decision-makers and is back with 60% of past exhibitors already secured for 2024. Join them and be part of the vibrant ASEAN retail community! ASEAN Retail Show is your prime opportunity for: – Connecting directly with key decision-makers and potential customers from across Southeast Asia. – Generating valuable leads and expanding your reach to thousands of retail leaders seeking innovative solutions. – Unveiling your products and services to a targeted audience and ..read more

Reimagining Retail for Department Stores & Shopping Malls Here are some actionable solutions and ideas for department stores and shopping malls to thrive in the new chapter, “The Experience Economy.” *Transform retail spaces into dynamic hubs by curating unique collections that tell stories and cater to specific interests. Collaborate with local artisans, host thematic pop-up shops, and offer exclusive product launches. *Create “edutainment” centres by providing workshops and demonstrations related to product lines. Envision cooking classes in a cookware department or DIY furniture cu ..read more