Welcome to the digital era, where social media platforms have become essential tools for small businesses to shine, engage with their target audience, and drive growth. While Facebook, Instagram, and Twitter are popular choices, one platform that shouldn’t be underestimated is LinkedIn. LinkedIn, a professional networking site, presents unique opportunities for small businesses to connect with industry professionals, boost credibility, and expand their reach. In this blog post, let’s dive into why LinkedIn posts are crucial for small businesses and how they can make the most of this platform ..read more

Content is an essential part of marketing. It is imperative in driving traffic, boosting engagement, and seeing growth. But we all know it can be time-consuming and sometimes difficult to produce quality content that resonates with customers.  Artificial intelligence (AI) can help content marketers create more effective content quickly and easily, but there are also things to be aware of. Let’s look at what AI is, how it can be useful in content marketing, and things to watch out for. What is AI? AI (Artificial Intelligence) in content marketing refers to the use of machine learning and ..read more

We know web hosting is about as exciting to think about as a root canal. It’s much easier to just push it into the deep dark crevasse of ‘I’ll get to that later.’ However, not all web hosting providers are created equal, and understanding the don’ts when evaluating a provider is vital to the success of your online business presence. 1. Don’t Settle When It Comes to Speed In the world of the Internet, faster is always better.  A fast website design is crucial in this day and age to be taken seriously and considered relevant in ranking.  Speed plays an integral role in how current and ..read more

Step 3: Focus on Your Current Customers We’ve made it to the final step in our “Being Strategic in A Slowing Economy” series … focusing on your existing customers.  Customer retention is always key in a business development strategy and is even more vital when things become uncertain with the economy.  When reallocating marketing spending to those proven effective areas, the top focus should be existing customers.  The cost of retaining existing customers is much less than attracting new ones, so shifting your focus to existing customers will lower spending without slashing you ..read more

Step 2: Make SMART Goals Now that you have completed step one and understand what marketing channels perform best, it’s time to move on to step two… Set SMART Goals.   The acronym SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound.  Defining your goals by these criteria will ensure that you stay on target in meeting your objectives.  Specific: For a goal to be successful, you need to have a clear understanding of what the goal is. To make a specific goal, it is helpful to focus on the What, Why, and Who.  Ask the followin ..read more

When the economy slows and becomes uncertain, many organizations knee jerk reaction is to pull back on their marketing efforts. We get it! With rising interest rates, supply chain issues, and expenses going through the roof, most businesses are feeling the pinch. ⁠ ⁠However, marketing is important to the health and longevity of your business, now more than ever! A strategic and intentional marketing plan during an economic downturn allows companies to create opportunities where competitors have not and recover more quickly when the economy rebounds. The end result? They are setting themselves ..read more

Search engine optimization ( SEO) is the process of optimizing your web pages and content to rank well on a search engine. Your site should appear at the top of a search engine’s results for keywords relevant to your product or services. As a result, SEO is also a means of attracting quality traffic to your website. How do you measure SEO? You can track hundreds of metrics, but it’s wise to focus on a few to start. Establish the most important to you and your business and track those metrics regularly. Organic Traffic When someone types a question, word, or phrase into a search engine, they w ..read more

When asked “what is your brand”, the response we get most often is… my logo.  “Brand“ is a well-recognized word in business and marketing, but is a concept that is not readily understood.  While a name and logo are important assets of a brand, “brand” is not synonymous with your logo. So, what is a “brand”? Simply put, a brand is the way a company, product, or person is perceived by those who experience it.  A brand is not a tangible thing like a logo, it is the feeling elicited by your customers and clients when they think of or interact with your company.  While a brand ..read more

You want your business to rank higher in search, but don’t know where to start with search engine optimization (SEO). SEO can seem intimidating…we’re here to help. Here are 3 simple things you can do now to improve your SEO. Create and Post High-Quality Fresh Content Content that is optimized for certain keywords and topics is one of the most important SEO ranking factors. This is why it’s ideal to perform quarterly content audits to understand what pieces deserve a refresh and others that could be redirected into similar pages. Before you make any changes to your content, look at yo ..read more