Wedding season is here friends, and preparations for the perfect look begin well before the big day! Whether you’re the star of the show or an invited guest, we want to be sure your hair looks its very best, no matter the style. There’s no reason why gray, white, or silver hair can’t be as vibrant as your smile when properly cared for with the right products designed especially for that purpose. Inserting the Go Gray Purple Toning Masque into your weekly routine at least three months prior to the special event will help remove those problematic brassy hues that are commonplace in hair devoid ..read more

We have reached the most wonderful time of the year, and while the cold is still lingering in some parts of the country, it’s safe to say that spring has sprung! After months of frigid weather, it’s nice to see blue skies, warmer temps, and people enjoying the outdoors. Spring is the perfect season to escape the winter doldrums and let the sun shine in. But if you’re one of the many women who have grown out your natural gray, white, or silver strands, let this be a gentle reminder that UV rays from the sun are the biggest culprit in your hair’s brassy, dull, and washed-out appearance. Luckily ..read more

Although Women’s History Month lasts only 31 days, women supporting women has evolved into an everyday occurrence. We continue to break barriers, shatter glass ceilings, and celebrate the trailblazers who came before us well beyond the month of March. Female-owned businesses, like Developlus (the parent company of Go Gray), are growing at a rate of 1.5 times faster than the national average. The company has always valued the importance of inclusion and diversity within the workplace, empowering women to be themselves while declaring their independence and individuality through quality hair a ..read more

A new year represents many things to many people – let’s start it by looking and feeling fabulous, and of course, keeping our sparkle. Most of us approach the new year as a time for a fresh start, a clean slate, a chance to do better than we did the year before. Ladies (and gentlemen), this year is no exception.  Ever thought about embracing your gorgeous gray or stunning silver? Be brave and ditch the dye! It’s time to say no more in 2024. If you’re still unsure about taking the leap, keep reading. First and foremost, hair color is a serious commitment. Scheduling trips to the hair sal ..read more

December is a month that is typically filled with festive parties and special events, but if you’re thinking that your gray hair can’t live up to the holiday hype, keep reading. Whether it’s a family get together or the annual office Christmas shindig, our styling experts have come up with a universally flattering hairstyle that will have you shining brighter than Rudolph’s nose.    Naughty or nice? Gift yourself the luxe conditioning of Go Gray Purple Toning Masque. These purple pigments neutralize unwanted warm or yellow tones for shimmering locks that will keep you feeling me ..read more

As we enter a season designed to celebrate gratitude and blessings, we’d like to take a minute to share how thankful we are for YOU, our loyal Go Gray customers. We understand you have a lot of choices when it comes to caring for your gray hair and are thrilled you continue to choose us! We are committed to providing the best quality haircare products (find us in the hair color aisle) for your treasured tresses. Our four-step multiproduct system focuses on every phase to ensure you maintain the integrity of your hair as you embark on the going gray journey, from initially lightening tough dyes ..read more

Patrick Dempsey, Steve Carell, George Clooney, Richard Gere, and President Obama are just a handful of celebrities known for their signature gray manes. They all exude confidence and authenticity, proving that gray hair can be the best accessory to enhance a man’s style at any age.  Men don’t typically endure the same judgment women do for having gray hair. Think about it: they’re often referred to as “silver foxes” while women are deemed old and dowdy. But we’ve come a long way in making gray hair a widely accepted societal norm as more and more of us are ditching the dye. Gray hair can ..read more

Summer is finally here. The sun is out. The temperatures are rising. And in your spare time (if you’re lucky) you’re heading to the pool or the beach every chance you get. But if you’re a gray-haired hottie, did you know that both chlorine AND salt water can give your hair a yellowish cast and brassy, dull tones? It’s important to understand the effects each has on gray hair as well as what you can do to reverse it. Chlorine Gray hair is characteristically more wiry, coarse, and dryer than non-gray hair, and that means it’s more likely to become brittle when repeatedly exposed to chlorine. Chl ..read more

You have the ring! You said yes to the dress. But if your gray hair has you worried that you’ll be mistaken for the mother of the bride on your wedding day, here are four hairstyles to consider that are perfect for anyone growing out their gray or for those who already have. Just remember choosing your wedding day hairdo should reflect your personality and complement your facial features and gown’s neckline. Braids Fishtail or French. Taut or loose. You can’t go wrong with braids. This hairstyle is a great option for those of you who are in the process of growing out your gray. Because of the ..read more

A Healthy Conversation The decision to go gray is a personal one, and with it can come a lot of emotions. Good and bad, happy and sad, the ups and downs can be tough to navigate. To help you prepare for what lies ahead (and to piggyback off May being Mental Health Awareness Month), we sat down with Claudia Moreno, who began her gray journey 1.5 years ago, to talk about how she stayed positive during the process. Claudia Moreno had been getting her hair colored for years. She and her hairdresser loved to switch things up, experimenting with highlights and a variety of colors. In 2018, she start ..read more