In today’s digital age, establishing a strong online presence and connecting with customers through purpose-driven content are essential components of building a successful brand. As a digital marketer, you’re probably familiar with the numerous advantages of content marketing, but convincing executives to support your content strategy can be a significant hurdle, particularly in larger organisations. Whether you’re well-versed in content marketing or just starting out, you’re likely seeking to build a persuasive business case for implementing a content marketing strategy for your brand. When ..read more

On 24 February, nearly two years after our last in person spotlight event, brand marketers from the financial services sector joined us for a morning of thought-leadership presentations, insightful roundtable discussions, and networking over some tea and sandwiches! Read on for a summary of the talks. How Uniting a Business around Customer Experience Delivers Exponential Gains Peter Paterson, Managing Director at Paragon DCX, shares their research from over 200 CX professionals and real world examples for tackling customer experience challenges within the financial services sector, no matter h ..read more

Email marketing has been around for years, and with technology advancing rapidly, more and more can be done to help businesses use this tool effectively. But with all the various options and different mediums available, where does a business start? Campaigner shares a few key things and email best practices to help get started: 1. Permission The most important starting point with email and SMS marketing is to ensure you have the permission of everyone on your mailing list. Without permission, you are risking your business’ reputation, and the company’s ability to deliver to the audience withou ..read more

There’s little debate that the recent pandemic and lockdown has left retail with unprecedented challenges to face in the aftermath. In an effort to truly understand the impact of these changes – and specifically find out what is keeping retail marketers awake at night in 2022 – QueryClick undertook research in conjunction with Censuswide amongst CMOs, marketing directors and VPs, eCommerce directors and VPs, heads of data, heads of analytics, and performance marketing directors. By reviewing the data, it is clear there are four key issues dominating their agendas as we move forward in 202 ..read more

Codehouse takes us through some essential SEO practices to consider when writing content.  Introduction Written words have a big influence on our lives. They educate us. They inform us. They allow us to make decisions. They help form social bonds. Website content is no different. It resonates with your target audience. It helps promote your products or services. It encourages your visitors to stay in touch. It attracts new customers. Great content elevates your business to the next level. Content can appear in many forms. Blog articles, text describing a product or service on your w ..read more

Christmas is an important time for any brand – is your site equipped for optimum conversion this Christmas? Customers love seeing companies get into the Christmas spirit. However, it is essential that your seasonal branding is meaningful, engaging and – most importantly – in keeping with your brand. Below are Reflect Digital‘s top 12 tips on how to bring some seasonal flair to your brand, just in time for Christmas! 1. Festive banners It has long been the tradition to decorate our Christmas trees to within an inch of their lives, so why not do the same to your website? (Maybe just not as ex ..read more

Five hundred and eighty-eight. The number of days since our last in-person event. But after more than a year of presenting to an inanimate screen, business-on-top-pyjamas-on-bottom, and endless meetings consisting of the phrase “you’re on mute”, on 21 October 2021 we were finally reunited with peers from the world of digital marketing at the London Marriott Hotel Regents Park. It was so lovely to be in a room with everyone again for a day full of thought provoking presentations, valuable 1-2-1 meetings, and the star of the show – lunchtime fajitas! Part One of our Summit Roundup provides an in ..read more

As we approach the Christmas period, we are likely to see our inboxes snowed under by a steep influx of emails that advertise gifts and services. If your company is running email campaigns for Christmas, your brand’s impact will face fierce competition among the masses and the opportunity to engage your audience and signpost them directly to your website is one not to be missed. In order to stand out from the crowd, it is crucial to plan your email marketing with close attention to detail. Reflect Digital shares three tips to consider when planning your campaign. 1. Make your subject line de ..read more

Producing content is an ongoing exercise. You need to reflect your business values and optimise your goals whilst remaining relevant to your audience. This drive to relevance is essential to authoritativeness, trust, “staying-in-the-loop”, being “ahead of the curve”, and establishing/maintaining a credible relationship with your audience. But with the internet being such a vast pool of information, and with so much choice out there, how do you ensure your content and your brand remains relevant? Codehouse has put together five tips that will put you on the right path to create relevant content ..read more

Kath Pay, CEO of Holistic Email Marketing, shares how to apply lessons learned during the pandemic to your email marketing programme. In the 18 months since we added “COVID-19” and “pandemic” to our marketing lexicon,  marketers like me have been thinking about how to revise our email programmes, what our customers are experiencing, and how much everything could change before we move into our next version of “normal.” Now we’ve gone through an entire marketing year calendar. Before we start to plan another one, it’s time to look back at what we’ve learned, adjusted, and changed — and wha ..read more