Launching digital marketing campaigns is an effective and budget-friendly way to spread awareness about your new business. If you love technology, then you may already be eager to dive into the various ways you can market your businesses online. Or, you might be a little apprehensive when it comes to making decisions such as which social media platforms to use or whether or not to hire an influencer. Either way, our team at NJSBDC is always here to provide you with guidance that includes implementing these essential strategies that won’t take long to master. Get to Know Your Target Audience Be ..read more

New Jersey startup entrepreneurs have the benefit of operating in a state that is known for being one of the friendliest to small businesses. In New Jersey, you’ll discover that there is a wealth of grants, loans and other resources that make it easier to open a small business. But, you first need to know how to identify the right ones to fit your business needs. NJSBDC offers tailored resources that make it easier to start and grow your company. Connect With an Expert Consultant Near You Knowing who to trust can sometimes be one of the biggest challenges that entrepreneurs face. After all, pe ..read more

Lead generation is one of the primary focuses of new businesses, but cultivating prospects is only beneficial when they turn into customers. Many businesses find that lead conversions sometimes stall right when the company seems to be growing. Working with one of our expert consultants can help you revamp your sales strategy and begin building a stronger customer base. Get Help Conducting Market Research When you were in the planning stages of your business, you likely spent lots of time researching the market. Now, however, things might have changed. Many industries face rapid changes in the ..read more

Behind many successful business owners are rags-to-riches stories that reflect the importance of knowing when to lean on others for financial support. Starting a business isn’t only for people with trust funds. In fact, many small businesses are begun by people who are rich in vision and creativity but lack sufficient funds to initiate a venture alone. Learning the art of pitching is the key to securing funding for your new business in NJ, and we’re here to help you refine your approach to one that resonates with decision-makers. Explore Your Funding Options The New Jersey Small Business Devel ..read more

Launching a new business is exciting, and you’ve come to the right place to find success as an entrepreneur. New Jersey is filled with opportunities to leverage your business to a global marketplace, but you’ll first want to start by following a few simple steps to establish your company as a recognized entity. Using this step-by-step guide sets you up for success and can lead to relationships that will foster your company’s growth beyond the beginning stages. Create a Strong Business Plan By this point, you likely already have an idea of what type of business you want to start. Your next step ..read more

New Jersey is renowned for its welcoming environment for small businesses. Whether it’s local diners, boardwalk shops, or tech startups, the state seems to attract entrepreneurs from all walks of life. While registering your business marks an initial step for NJ entrepreneurs, the need for ongoing support remains crucial. Exploring the resources the state offers for registered business owners helps you maintain momentum for building a thriving company. Read Up On State and Federal Resources New Jersey offers a personalized business start-up kit that is designed to help entrepreneurs make their ..read more

The world of entrepreneurship is filled with many different philosophies regarding what it takes to run a business. While some entrepreneurs prefer to be heavily involved in the daily operations of their company, others prefer to hire a highly qualified team that lets them take a hands-off approach. But, there is one aspect of running a business that most entrepreneurs can agree on, and that’s the importance of working with consultants to gain insight into how to make the best possible decisions. Seeking an expert’s advice can give you an edge up in several key areas that allow you to guide yo ..read more

Exploring business ownership opportunities often leads to the question of whether or not you want to open a franchise. Being able to take advantage of a well-known name and proven track record can make owning a business easier, but there could also be a few downsides. Checking out these pros and cons of owning a franchise helps you determine if this option might be right for kicking off your goal of becoming a business owner. What Are the Advantages of Owning a Franchise? Franchises are established businesses that allow an independent party to buy into the current business plan and open a new ..read more

The surging interest in remote work has become an undeniable force in today’s landscape. Whether your team is expressing a desire to continue remote work beyond the pandemic or you’re exploring innovative approaches to optimize your business operations, you’re likely pondering the specific advantages this could yield for your company. Fortunately, the numerous benefits enjoyed by remote employees are often the very same factors that can augment your company’s bottom line. Examining how the establishment of a remote team can enrich your business facilitates a more informed decision-making proce ..read more

While it’s exciting to see your company’s social media metrics rise and gain exposure in national magazines, it’s important to assess what these achievements truly mean in terms of meeting your marketing goals. Recognition can sometimes be deceiving, serving as mere vanity metrics without driving conversions. Take a moment to align your marketing goals with your business objectives to improve your bottom line. Bridging the Gap Between the Marketing Team and Leadership New and small businesses sometimes hit some growing pains when the gap widens between leadership and the marketing team. Althou ..read more