Wharton Magazine » Marketing
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Unlock Marketing trends and discussions that are shaping the current advertising and branding climate. This Wharton Magazine column features insightful writings and analyses from experienced marketers commenting and offering proven strategies on various marketing problems. Dive in right now!
Wharton Magazine » Marketing
1M ago
People want to be recognized and respected by the businesses they interact with. Professor Cait Lamberton explains how organizations can get it right ..read more
Wharton Magazine » Marketing
1M ago
Today’s companies need to convey a clear purpose to maintain loyalty ..read more
Wharton Magazine » Marketing
1M ago
New research shows how to use language to capture audience attention, from word choice to building suspense ..read more
Wharton Magazine » Marketing
1M ago
SunTrust Bank CMO Susan Somersille Johnson WG91 on her shift to a purpose-driven career, how engineering applies to marketing, and three ways to help level the professional playing field for women ..read more
Wharton Magazine » Marketing
1M ago
Wells Fargo’s Jamie Moldafsky WG89 discusses the role data plays in well-crafted marketing strategies today — and the need to tread responsibly ..read more
Wharton Magazine » Marketing
1M ago
Companies that embrace mistakes in developing a data-first strategy set themselves up for long-term success ..read more
Wharton Magazine » Marketing
4M ago
Why incomplete commercial marketing research can lead companies to commit major faux pas ..read more
Wharton Magazine » Marketing
4M ago
Insights into the evolving world of modern retail from academics and industry leaders at the Baker Retailing Center's recent conference ..read more
Wharton Magazine » Marketing
4M ago
The unique variables to consider when determining what an online company is worth ..read more
Wharton Magazine » Marketing
4M ago
In this excerpt from her new book, marketing professor Barbara Kahn reveals the four best retail business strategies ..read more